The Indian FMCG sector has an annual market size of $25 billion and is poised to grow at 10-12% annually. Annual profits are $14.74 billion. Rural market growth is at 40% while urban is at 25%. Implementation of GST and increased FDI are expected to fuel growth, increasing the market size to $47 billion by 2013 and $95 billion by 2018. Key players in the FMCG sector include HUL, ITC and Dabur. HUL has over 15,000 employees and annual revenue of $3.96 billion. ITC has over 26,000 employees and annual revenue of $6 billion. Dabur is India's largest Ayurvedic manufacturer with annual revenue