The document provides an overview of Parle Agro and the Indian food industry, highlighting its significant contributions to GDP and expected growth. It details Parle Agro's history, product range, strengths, weaknesses, and opportunities, as well as market trends and challenges facing the industry. Additionally, it outlines responsibilities and qualifications for a product planning control job position, emphasizing the need for strong organizational and communication skills.

1. Food Industry
Company: Parle Agro
Profile : Production Planning
Control
by:- Akshay kuamr jain

2. Introduction: Food Industry (INDIA)
 Indian food industry accounts for 32% of countries total food market.
It ranked 5th in term of production, consumption and export.
It contributes about 14% to manufacturing GDP, 13% to India's export and 6%
to total industrial investment.
Indian gourmet food market is currently valued at US $1.3 billion.
Organised food business in India is worth $ 48 Billion of which food delivery
is valued at $1.5 billion.
(Source : IBEF)

3. MARKET TRENDS-
• Organic foods
• Natural ingredients
• Healthier beverages
• Ethnic flavour
• Food safety and sustainability
Growth –
a) Indian Food Industry ,currently valued at US $ 39.71 Billion .
b) Its expected to grow at CAGR OF 11% to US $ 65.4 Billion by 2018.
( Source : IBEF)

4. Porters Five Forces Analysis OF food Industry
Bargaining power of suppliers
Threat of substitutes
Frooti – Packed Lassi, Amul Cool
Bailey – 7up, Limca.
Threat of new entrants
Patanajali Juices
Paper Boat
Bargaining power of buyers
Alternatives available in market :
Slice, Maaza, Fanta, pepsi,
Coca-cola
Industry Rivalry
Competitive Advantage through
Innovations :
Frooti Tetra Pack With Plastic
Cap,
Triangular Tetra Pack,
Brand Endorser .
Mango Pulp
Fruit Pulp

5. Growth Drivers –
a) Globalization & growth of Organized retail.
b) India is fast emerging hub for processing food.
c) Increase awareness and concern for wellness.
d) Demand of processed/convenience food is constantly increasing.
e) India was ranked number 1 in the world in mangos, bananas, dairy products
and meat.
Opportunities-
a) The net irrigated area is 66.10million hectare.
b) Make in India
 Challenges-
a) Changing consumer taste.
b) Entry of international companies.

6. Introduction to Parle Agro:
• Established in 1929 Parle – Parle Agro 1984
• Key people are Prakash Chauhan and Schauna Chauhan.
• Headquarters in Vile Parle, Mumbai.
• Revenue of company is $1.5 billion per year.
• 76 Manufacturing unit and company worth 2500 crores.
Products:
• Beverages: Citra, Appy, Appy Fizz, Frooti, Grappo Fizz, Café Cuba
• Water: Bailey.
• Food: Confectionary and Snacks
Buttercup
Candies.
Hippo.

7. Strengths:
• Brand Name.
• Diversified Product Range.
• Extensive Distribution.
• Low and Mid Price Range.
• Better Understanding of
Consumer Preference.
Opportunities:
• Growth of Food Industry in India.
• Preference by Brand Loyal
Customers.
Weakness:
• Dependence on Retailers and
Grocery.
• High Sugar Content in Products.
Threats:
• Rising Cost of Raw Material.
• Competitors and Substitutes.
• Change in Taste.
SWOT Analysis

8. CSR Activities of Parle Agro
Frooti Foundation:
• Mango Sapplings Distribution
• Visit to Mango Factory
• Summer camp for Underprivileged students.
Achievement:
• Kyoorious Design Award for Café Cuba.
• Kyoorious Young Blood Award for Café Cuba in 2016.
Environment Factor
• All products are packed in Recyclable containers .

9. Job Profile: Product Planning Control
Responsibilities:
• To ensure daily production requirements are achieved to meet customer expectation.
• To analyse and prepare documents needed for production.
• Data analysis and decision making to support raw material supply and finished goods demand.
• To creates production schedule and prioritizes job-orders for production optimization.
Education:
• Degree in Production Technology/MBA in Operations Management.
• One year experience in a manufacturing environment preferred.
• One year of MRP system experience preferred.
• APICS Certification preferred

10. Why should I get selected for this post?
Skills:
• Certifications in Japanese management techniques like JIT and KANBAN.
• Understanding of ERP system and Microsoft Office products; good computer skills.
• Good organizational and communication skills.
• Detail-oriented, ability to multi-task and prioritize tasks with strict deadlines.
• Demonstrate personal time management skills.
• Make suggestions for improvement in areas of cost reduction, processes, quality and
productivity.
 Career Growth:
• Product planner begins their career as a junior product planner or junior researcher, gradually
ascending the ladder to become marketing manager or marketing research manager. And
eventually one can become the Vice President or Business Development Director.