This document discusses how incorporating blogging into a company's social media plan can help drive traffic to their website and position the business as a thought leader. It provides tips for what topics to cover in blogs, such as event marketing, content tailored for different target audiences, company and industry news. Staff can get involved by writing blogs based on their expertise. Blogs should include multimedia like photos, videos, audio and slideshares to engage readers. Tools mentioned that can help with blogging include screen capture software, content management systems like WordPress, and sources for stock photos and audio. The document also recommends merging blog content with email newsletters to recycle content.

1. Incorporating Blogging into Your Social Media Plan Presented by Whitney Tyson

2. Social Media Marketing Management Planning Execution Analytics Website Consulting & Design Analytics Functionality Engaging About Grow Socially My Mobile Made Easy Create Mobile Website Hosting & Support QR Codes Provided

3. Goals for Social Media Marketing Drive traffic to website Position business as thought leader Promote company news Promote products and services Spread company awareness

4. Blogging Power Post Blog on Website Push Traffic to Website Push Traffic to Website Retweets, Paper.li’s, Hashtags on Twitter Likes & Comments on Facebook

6. What to Write About

7. Get Your Staff Involved

8. Integrate Multi-Media

9. Tools

10. Use it for Your eNewsletter5

11. Why should you have one Give your website a voice! 6

13. Improves SEO

14. Keeps your website updated

15. Presents different types of information

16. Drives people to your website7

17. Writer’s block? Here are some ideas! 8

19. Content for Target Audiences

20. Company News

21. Industry News, Commentary, Tips9

22. Event marketing Before, during and after the event!

24. Introduce Yourself

25. What you will promote

26. Where booth will be

27. Your contact information

28. List Reasons to Visit Your Booth

30. Interview Colleagues & Industry Experts

31. Live Footage of Show

32. Recap Each Day

33. Record Live Demo

35. Thank everyone who stopped by the booth

36. Recap of Show

37. Announce winner of contests/giveaways

39. Thoughts from Attendees

40. Highlights

41. Interesting Hashtag Tweets

42. Video Coverage

44. Why Event Marketing Online? The event only happens once, but pre-event and post-event online marketing can get your name out there many times. Make a strong and personal impact on the people you meet by engaging/connecting with them online. Share your experience via social media

45. Target audiences Customize your information

47. How can you specifically help them?

48. What are the key points they should know about?

51. Explain the process

52. Showcase your work

53. How you listened to their problem and resolved it

56. New Partnerships

57. New Hires

58. Events

61. Tips, advice, recommendations, best practices

62. Reasons why particular aspects are important for specific audiences

64. Get Your Staff Involved Each colleague has their own expertise, offers unique skills Shows the people behind the website Allows staff to participate with the company’s marketing efforts Gives variety to your blog Spreads out the workload 26

65. Add multi-media Give variety to your blog. 27

67. Lightens up your blog

68. Gives more of an experience

69. Use logos, personal, or purchased images28

70. How? Save image to your computer Save it as a keyword Click where you’d like image to appear in blog before inserting it Click on image icon to insert the image Label & Re-Size Insert into Post 29

72. Gives live coverage

73. Offers more information

74. Shows off your expertise

75. Humanizes your business30

76. Add Audio Connect it to Podcasts Add it to iTunes People can listen to information while they work Some people are better speakers than writers Footage of a live interview 31

77. Add Slideshare Shows that you offer speaking engagements Positions you as an expert on that particular subject matter Presents a great variety of information to your audience

79. Go to “HTML” version of blog

80. Click where you’d like to insert the media

81. Paste embeddable link into postOpen “HTML” format! 33

82. Tools What will make your life easier. 34

84. Screen Capture

85. Offers Free 30-Day Trial35

86. WordPress GrowSocially.com Used for our website Can purchase different themes Blogger AskNH.BlogSpot.com NHGSA.BlogSpot.com GSALife.BlogSpot.com 36 Free Blog Sites

87. Stock.xchng sxc.hu Royalty-Free iStockPhoto istockphoto.com Prices are usually $1/picture 37 Affordable Online Photos

88. Hold down button on top of phone Then press the bottom button with the square on it Phone will automatically save image to its photos Email it to yourself 38 Capture Images with Your iPhone

90. Digital Camera

91. Smart Phone

93. Merge Your Blog with Your eNewsletter Drives people to your website People may explore your website further Recycle your content Keeps it fresh Prevents you from scrambling for last minute content 41

94. Questions or Comments? Social Media? I can help! 42