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Optimizing SlideShare forTwitter
KEVIN BALDACCI	
  
Content Marketing Analyst for Salesforce’s Desk.com
@KevinBaldacci
Desk.com’s first SlideShare:
“50 Customer QuotesYou Need to
Hang InYour Office”
Over 200k views and still rising!!
How did we get so much traffic?
We optimized SlideShare so that
users can tweet the quote with
the click of the button!
By clicking the Twitter bird next ...
Using a bitly link embedded with the
tweet, viewers can become promoters of
our content when they share the quote
Using a ...
3 months later,
people are still
sharing links
embedded within our
SlideShare!
The virality of this
content has become
“SE...
We use this content strategy with
all of our SlideShares…
6k views 30k views 40k views
Allow me to give you a quick demonstration…
Click the bird to send
a tweet!
Here’s how you do it…
In 10 steps
Here’s how you do it…
In 10 steps
1. Build your deck…simple as that.
2. Make sure you provide an icon so users
understand they can tweet from SlideShare
2. Make sure you provide an icon so users
understand they can tweet from SlideShare
I like to use a Twitter bird.
Very str...
3. Upload your SlideShare FIRST!
3. Upload your SlideShare FIRST!
You need to upload the deck first so
that you have a link to put in your
tweet – this way...
4.Turn your SlideShare’s link into a bitly link
4.Turn your SlideShare’s link into a bitly link
To make your link look
more appealing, customize
the bitly link
5. Go to http://clicktotweet.com
5. Go to http://clicktotweet.com
Click here to
get there
6. Start making your“ClickToTweet”links
6. Start making your“ClickToTweet”links
Message, quote,
fact etc.
Specific hashtag
unique to your
SlideShare
Unique bitly
l...
6. Start making your“ClickToTweet”links
Generate your
ClickToTweet Link!
7. Archive a list of your“ClickToTweet”links
8. Using Adobe Acrobat, embed your
ClickTotweet links on the appropriate page
8. Using Adobe Acrobat, embed your
ClickTotweet links on the appropriate page
Open Adobe à Under the Tools tab click“Link...
9. Re-upload your deck with the
optimized tweets
10.Your SlideShare’s content is now
optimized to be shared throughTwitter!
Ideas of when to use SlideShare
optimized forTwitter
Quotes
Facts
Insights
“Why wait to be memorable?”
via Tony Robbins
“4...
There are other ways to build a Social Sharing Link…
http://twitter.com/intent/tweet?text=Do%20what%20you%20do
%20so%20well%20that%20they%20will%20want%20to%20see%20it
%20agai...
EASIER & FASTER=	
  
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Optimizing SlideShare for Twitter

53,881 views

Published on

This SlideShare tactic is a great way to start optimizing your decks to increase traffic and engagement from your audience.

Check out the full post on the SlideShare blog: http://blog.slideshare.net/2013/07/17/how-i-hacked-slideshare-to-optimize-twitter/

Published in: Business, Technology

Optimizing SlideShare for Twitter

  1. Optimizing SlideShare forTwitter
  2. KEVIN BALDACCI   Content Marketing Analyst for Salesforce’s Desk.com @KevinBaldacci
  3. Desk.com’s first SlideShare: “50 Customer QuotesYou Need to Hang InYour Office”
  4. Over 200k views and still rising!!
  5. How did we get so much traffic?
  6. We optimized SlideShare so that users can tweet the quote with the click of the button! By clicking the Twitter bird next to Walt, users can tweet the quote straight from SlideShare
  7. Using a bitly link embedded with the tweet, viewers can become promoters of our content when they share the quote Using a unique hashtag, we can track who is talking about our SlideShare and also unite the network of viewers sharing our deck under one hashtag
  8. 3 months later, people are still sharing links embedded within our SlideShare! The virality of this content has become “SELF-SUSTAINING”
  9. We use this content strategy with all of our SlideShares… 6k views 30k views 40k views
  10. Allow me to give you a quick demonstration…
  11. Click the bird to send a tweet!
  12. Here’s how you do it… In 10 steps
  13. Here’s how you do it… In 10 steps
  14. 1. Build your deck…simple as that.
  15. 2. Make sure you provide an icon so users understand they can tweet from SlideShare
  16. 2. Make sure you provide an icon so users understand they can tweet from SlideShare I like to use a Twitter bird. Very straight forward and easy to understand for users.
  17. 3. Upload your SlideShare FIRST!
  18. 3. Upload your SlideShare FIRST! You need to upload the deck first so that you have a link to put in your tweet – this way people who tweet your message, shares your SlideShare with their network.
  19. 4.Turn your SlideShare’s link into a bitly link
  20. 4.Turn your SlideShare’s link into a bitly link To make your link look more appealing, customize the bitly link
  21. 5. Go to http://clicktotweet.com
  22. 5. Go to http://clicktotweet.com Click here to get there
  23. 6. Start making your“ClickToTweet”links
  24. 6. Start making your“ClickToTweet”links Message, quote, fact etc. Specific hashtag unique to your SlideShare Unique bitly link
  25. 6. Start making your“ClickToTweet”links Generate your ClickToTweet Link!
  26. 7. Archive a list of your“ClickToTweet”links
  27. 8. Using Adobe Acrobat, embed your ClickTotweet links on the appropriate page
  28. 8. Using Adobe Acrobat, embed your ClickTotweet links on the appropriate page Open Adobe à Under the Tools tab click“Link”à Under Link Action click“Open a web page”à Embed your link à Click OK
  29. 9. Re-upload your deck with the optimized tweets
  30. 10.Your SlideShare’s content is now optimized to be shared throughTwitter!
  31. Ideas of when to use SlideShare optimized forTwitter Quotes Facts Insights “Why wait to be memorable?” via Tony Robbins “46% of online customers expect brands to provide customer service on Facebook” via Oracle Have a detailed crisis-management plan for your brand’s social media.
  32. There are other ways to build a Social Sharing Link…
  33. http://twitter.com/intent/tweet?text=Do%20what%20you%20do %20so%20well%20that%20they%20will%20want%20to%20see%20it %20again%20and%20bring%20their%20friends%20-Walt%20Disney http://twitter.com/intent/tweet?text=TEXT %20TEXT%20TEXT%20BITLY LINK  
  34. EASIER & FASTER=  

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