1. Optimizing SlideShare forTwitter

2. KEVIN BALDACCI
Content Marketing Analyst for Salesforce’s Desk.com
@KevinBaldacci

3. Desk.com’s first SlideShare:
“50 Customer QuotesYou Need to
Hang InYour Office”

4. Over 200k views and still rising!!

5. How did we get so much traffic?

6. We optimized SlideShare so that
users can tweet the quote with
the click of the button!
By clicking the Twitter bird next to
Walt, users can tweet the quote
straight from SlideShare

7. Using a bitly link embedded with the
tweet, viewers can become promoters of
our content when they share the quote
Using a unique hashtag, we can track who is talking
about our SlideShare and also unite the network of
viewers sharing our deck under one hashtag

8. 3 months later,
people are still
sharing links
embedded within our
SlideShare!
The virality of this
content has become
“SELF-SUSTAINING”

9. We use this content strategy with
all of our SlideShares…
6k views 30k views 40k views

10. Allow me to give you a quick demonstration…

11. Click the bird to send
a tweet!

12. Here’s how you do it…
In 10 steps

13. Here’s how you do it…
In 10 steps

14. 1. Build your deck…simple as that.

15. 2. Make sure you provide an icon so users
understand they can tweet from SlideShare

16. 2. Make sure you provide an icon so users
understand they can tweet from SlideShare
I like to use a Twitter bird.
Very straight forward and
easy to understand for
users.

17. 3. Upload your SlideShare FIRST!

18. 3. Upload your SlideShare FIRST!
You need to upload the deck first so
that you have a link to put in your
tweet – this way people who tweet
your message, shares your
SlideShare with their network.

19. 4.Turn your SlideShare’s link into a bitly link

20. 4.Turn your SlideShare’s link into a bitly link
To make your link look
more appealing, customize
the bitly link

21. 5. Go to http://clicktotweet.com

22. 5. Go to http://clicktotweet.com
Click here to
get there

23. 6. Start making your“ClickToTweet”links

24. 6. Start making your“ClickToTweet”links
Message, quote,
fact etc.
Specific hashtag
unique to your
SlideShare
Unique bitly
link

25. 6. Start making your“ClickToTweet”links
Generate your
ClickToTweet Link!

26. 7. Archive a list of your“ClickToTweet”links

27. 8. Using Adobe Acrobat, embed your
ClickTotweet links on the appropriate page

28. 8. Using Adobe Acrobat, embed your
ClickTotweet links on the appropriate page
Open Adobe à Under the Tools tab click“Link”à Under Link Action
click“Open a web page”à Embed your link à Click OK

29. 9. Re-upload your deck with the
optimized tweets

30. 10.Your SlideShare’s content is now
optimized to be shared throughTwitter!

31. Ideas of when to use SlideShare
optimized forTwitter
Quotes
Facts
Insights
“Why wait to be memorable?”
via Tony Robbins
“46% of online customers expect
brands to provide customer service
on Facebook” via Oracle
Have a detailed crisis-management
plan for your brand’s social media.

32. There are other ways to build a Social Sharing Link…

33. http://twitter.com/intent/tweet?text=Do%20what%20you%20do
%20so%20well%20that%20they%20will%20want%20to%20see%20it
%20again%20and%20bring%20their%20friends%20-Walt%20Disney
http://twitter.com/intent/tweet?text=TEXT
%20TEXT%20TEXT%20BITLY LINK

34. EASIER & FASTER=