The document discusses how print service providers can transition to becoming marketing service providers by expanding their service offerings to include integrated multi-channel marketing solutions and data management capabilities. It provides examples of how marketing campaigns can be executed across multiple channels including direct mail, email, social media, and websites. Key aspects that are addressed include developing marketing and sales strategies, operational plans, and educating internal teams and customers on the business transformation.

1. Transition from Print Service Provider to Marketing Service ProviderAugust 3rd 2010John Foley, Jr.Grow SociallyJuly 2010 – Printing Industries of MichiganSummer Management Conference

2. John Foley, Jr.CEO/CMO of Grow SociallyCEO of interlinkONEProvide our customers with marketing solutions so they can expand their businessResponsible for well being of our employees and customersCompany growth and profitabilityWho am I?

3. Business TransformationPatience, Perseverance and PerspectiveMaking Sense of the Marketing Services Provider TransformationHow to Transform Your BusinessInfrastructure ConsiderationsHow to Be the Best Marketing Services Provider EVERWalking the Talk: How to Promote the Heck Out of Your New BusinessYour Guide to Selling Marketing ServicesSocial Media: What Is It and Where Does it Fit?

4. Business TransformationMarketing Services Provider: The FutureAppendicesBusiness PlanMarketing Plan: Putting Marketing into ActionThe 4 P’s of MarketingStrategic Account ReviewsAnd More

5. Keep your phone on!@JohnFoleyJrFeel free to Tweet, Post, Update, Email, take notes, photos, and more!John Around the Webjohnf@growsocially.comwww.Twitter.com/johnfoleyjrwww.LinkedIn.com/in/johnfoleyjrwww.Facebook.com/GrowSociallywww.Facebook.com/interlinkONEwww.YouTube.com/GrowSocially www.YouTube.com/interlinkONE

6. Keep in mind…Print is not dead!You can make the switch to a Marketing Service ProviderDon’t avoid what you don’t understand - Learn! Knowledge is PowerThe internet is not a fadRome wasn’t built in a day

7. Today’s discussionTransition from Print Service Provider to Marketing Service ProviderIntegrated, Multi-Channel MarketingMarketing and Data ManagementEmerging Technologies for Marketers to EmbraceUsing Social Media to Build Business

8. from Print Service Provider to Marketing Service ProviderBusiness Transformation

9. How the World Has Changed

10. How Spending Has Been Reallocated

11. A Change in Direct Mail Trends

12. Make No Mistake: 2009 Brought a “Market Correction” to Direct Mail2007 Y-o-Y Decline:1.4%2008 Y-o-Y Decline:4.1%2009 Y-o-Y Decline:16.8%Source: Winterberry Group analysis of data from the Direct Marketing Association and various other sources

13. Even Mailing Industry Executives Report That Marketing Dollars Continue Shifting Away from Direct Mail3.0+ =Increasing PopularityCaptured little or no spending in 2009Neutral / Captured average spendingCaptured significant spending in 2009Source: WG Survey, 2009

14. Why the Decline? Growing Marketer Demand for Digital Media…Senior Marketing Executives: For which of the following media did you increase spending in 2009?Source: eMarketer, 2009

15. … Which Are Taking Share Directly from Direct MailSenior Marketing Executives: Which of the following “traditional” marketing budgetswill you decrease in order to fund increases in digital media?Source: Forrester, 2009

16. Net Impact: Mail’s Role in the Marketing Mix is Fundamentally Changing, But the Medium Is Far From DeadDespite enhanced competition from digital media, direct mail is here to stay because it:Still commands a huge amount of marketing dollars

17. Is highly targetable

18. Can be personalized

19. Is tangible—and tactile

20. Is familiar and multiple formats make it versatile

21. Plays critical role in integrated marketing campaignsDigital Trends in 2009

22. Why change?You tell me?Supply and DemandDeclining MarginsMulti-ChannelThe communication game has changed

23. ChangeA company's failure to innovate sends customers to other business that provide better value and convenience.Jason Bloomberg/Ronald SchmelzerFrom the book - Service Orient or Be Doomed!

24. The Case for TransformationThe Move to Marketing Services:A New Strategic Pathway for Production Companies A Sponsored White Paper“Production companies must do more – must be more to their clients – if they are to meet today’s challenges head-on. They must focus on providing solutions to their clients’ various and sundry marketing challenges, rather than simply seeking buyers for a finite supply of ink-on-paper capacity – and they must do this while keeping the same presses and inserters running effectively and efficiently.”“The greatest risk is to companies generating less than $20 million in annual revenue - given their lack of scale, lack of general marketplace differentiation, and perhaps most importantly, a lack of internal expertise when it comes to non-core capabilities, customers, or business strategies”

25. The Case for TransformationA report by Forrester Research titled, “US Interactive Marketing Forecast, 2009- 2014” stated the following:“Interactive marketing spend will trend up from 12% today to 22% in the next five years. Dollars will shift from traditional marketing and advertising channels into social media, e-mail, and mobile marketing.”“60 % of marketers surveyed indicated they would ‘increase their budgets for interactive by shifting money away from traditional media.”“40% of respondents indicated they would decrease their budgets committed to direct mail.”

26. Delivering Marketing Communication programs, Business Plan - Resource Assessment- Business ManagementMarketing Programs

27. Email

28. Webinars

29. Training

30. Social

31. Linekdin

32. Facebook

33. Twitter

34. YoutubeFulfillmentPrintKitting

35. Small Box

36. Literature

37. Premiums

38. Product

39. Digital

40. Commercial

41. Offset

42. X,Y,ZPrintMailMailBulk

43. Presort

44. X,Y,ZSales Process Redefined$BusinessAssessmentBusiness TransformationEducationMarketing Communications Data ManagementSales AssessmentFulfillmentMarketing Service ProvidersMarketing Execution EducationSeminars

45. Classes

46. Whitepapers, Articles,

47. Webinars

48. X,Y,ZAssessmentYear 1Year 2Year 3- Basic Mgmt. Disciplines- Business Plan- Print, Mailing, FulfillmentAdditional MSP CapabilitiesFully Developed MSP

49. Year 1Year 2Year 3Business/Marketing/Sales Process Redefined$Business >>>>>>>>>>>>>>>>>>>>>>>TransformationEducationCapability additions:Data ManagementMulti-Channel OfferingsExecuting integrated campaignsEmails, PURLS, VDP, QR Codes

50. Workforce training

51. Technology to support

52. FULL Campaign ManagementBusiness Fundamentals-Plans-PositioningDabble in some offerings:-Purls-Emails-VDP- Cross MediaFully DevelopedBrand

53. New marketing offerings

54. Customer recognized partner not vendor

55. New technology and/or solution awareTransformation timeline

56. How do you get there?Human ResourcesMarketingSalesAccount ManagementITBusiness DynamicsTechnologyProcessesProposals and Pricing

57. How do you get there?Human ResourcesMarketingSalesAccount ManagementITBusiness DynamicsTechnologyProcessesProposals and Pricing

58. Critical Change: MarketingMarketing ResourceVP Sales and Marketing?

59. Critical Change: The Sales ForceTransactional Sales vs. Solution sellingDifferent Type of ConversationEducate, Educate, Educate!Let them see it in action

60. Critical Change: The Right CustomersLook inside – Customers - Segmentation - AnalysisLook outside – Markets - “Last 10 for the Next10”Plan, Profile, Target, Execute, Pursue, Close, Execute, ….Repeat

61. Critical Change: Marketing ProgramsShow interest in more than the “piece”Right channels for your customersLeverage Your DataFind the Right OfferLead NurturingMeasure and Report

62. How do you get there?Self PromotionBranding & PositioningWebsite

63. Collateral

64. Demo SitesCampaignsCross-SellingNew Prospects

71. Your check listDevelop a Vision and Business PlanDevelop the Organization Chart – Human Resource assessmentCreate a Marketing Strategy and PlanCreate Sales Strategy and PlanOperational PlanFinance – pro forma financial statementsEducate Internally and ExternallyConsistently Self-PromoteExecuteMeasure

72. Questions?

73. INTEGRATED MARKEING ACROSS MULTIPLE CHANNELSInbound and Outbound Marketing, Campaign Examples

74. The DefinitionIntegrated Marketing is:“a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” (Marketing Power Dictionary)

75. The DefinitionMulti-Channel Marketing is:“all about using various methods (channels) to get your marketing message to the people who matter the most – your target market.” John Foley, Jr – Whitepaper What is Multi-Channel Marketing

76. Outbound Marketing

77. Inbound Marketing

78. Pick Your Audience: Choose your target audience.Pick A Channel: Choose which channel would be the most effective way to contact your audience. Repeat: Repeat the cycle for more effect.Pick A Media: Choose which media would be the most effective way to contact your audience.Response Channel: Give your audience a way to respond. Measure: Marketing Reports & Dashboards automatically generated.Lead Database:All responses collect in one database. Real Time, Centralized, Online, Qualified.Sales ReportsLead Distribution Response Fulfillment: Kitting, Email, Electronic, VDP, POD, Mail, ect.

79. Campaign Layout

80. Customized Communications: Multi-Channel Marketing Communications

81. Many balls in the airManaging multiple communication channels and mediasPrint Media, Social Media, Electronic Media, etc..Resources: human and dollars are limitedNew and changing environment Bar has been raised. No more single message methodologyTarget the right person with the right message at the right timeTall order for a marketing department to fulfill. Why Marketing Departments Need Help

82. Successful CampaignsCampaigns

83. Magazine Ad/Web/Viral MarketingMagazine ad40,000+ Responses and growingTell-a-Friend feature made it go viral

84. Direct Mail/WebLanding Page Hit Rate: 19.5%

85. Average Duration: 10 minutes

86. Response Form Submission Rate: 80%Key Components of an Integrated Marketing CampaignMarketing Plan for the CampaignTarget Demographic… DATATimingChannel/Media Response MethodsEvaluation of Campaign/MetricsFollow Up

87. The Integrated Marketing CampaignDirect Mail / eMail / Social Media etcData/ Variable Data Personalized URLsWeb to Print StorefrontAccurate and Targeted Mailing List DatabasesEvaluation of MetricsFollow Up

88. Direct Mail / eMail /Social MediaTailor your messageShowcase the primary benefitBoost your offerTrack and test

89. Direct Mail / E-MailPURLs Plus E-Mail Marketing Equals Huge Results!According to a Jupiter Research report, incorporating web analytics into email campaigns increases response rates by up to 5% and open rates up to 13%!QuickCost EffectiveWorks

90. Accurate and Targeted Mailing List Databases

91. Personalized URLsAs follow-up to respondersWhen you can get personal (data)PURLs on the fly

92. Web-To-Anything BenefitsCentralized Location24-7 Access to MaterialsBrand ControlResponse integrated into libraryOh… and additional print orders!

93. Evaluation of Metrics

94. Response TrackingImportant Metrics – It’s all about the numbersOpen RateClick-throughResponsesNon-RespondersConversions

95. Marketing Automation– 5 Step231Provide TargetPersonalized Direct Mail & Landing PagesLead ScoreHot, Warm, ColdProspect / Customer PoolMulti-ChannelMulti-Media CampaignsEmail, Direct Mail, Social MediaInquiry / Leads in FunnelAutomated MarketingLead Nurture Multi Touch Campaign startsEmailPhoneDirect MailAnd MoreSalesCRM…WebAgent CallsMeasure, Adjust, Redo!CRM ToolSale!45Marketing AutomationAnalytics –Numbers, Money, Leads, Inquiries, Mail vs. Web, and more

96. Follow-Up ProcessFollow-up on all leadsLead Scoring/RankingAutomateDrip Marketing

97. E-Fulfillment – Driven from CampaignThe survey asked questions to determine specific interest:Based on the answers provide, the system generates an order with the appropriate materials

98. Implementation Steps Practice what you preachEmbrace Integrated Multi Channel MarketingDemonstrate you know their problems and can solve themWork with marketing, establish that relationshipShow examples/industry studies of success in integrated marketingDo your research on marketing websites

99. Industries that are listening – and need youAutomotiveEducationDiningTravelReal EstateInsurancesFinancial Services

100. The Benefits to You

101. Increase RevenueAttract new CustomersEncourage Repeat SalesExpand Offerings to Current CustomersIncrease Retention RatesSolution versus transaction business only

102. Inspire Me!

103. Sun Chlorella: The Marketing NeedJapanese company, no presence in USNo prospecting databaseFully-integrated multi-channel approachwww.sunchlorellausa.com

104. The Approach: Multi-Channel CampaignDirect MailEmailWebsiteSocial NetworksBanner AdsMagazine Ads

105. Sun Chlorella Nutritional Web Site

106. Boomers (35-55) Touch points to gather information and drive to website or shopping cartThe 20 something’s 20-34Seniors (55+)Touch points to gather information and drive to website or shopping cartTouch points to gather information and drive to website or shopping cartAAABBBCCCVisitors who purchased.Visitors who left.E-CommerceOutbound EmailsOutbound EmailsSocial MediaBanner AdsSocial MediaBanner AdsDirect MailDirect MailDCBAABCDWeb SiteDrive back to website or shopping card through medias

107. Sun Chlorella Nutritional Configuration

108. Sun Chlorella Nutritional Configuration

109. Sun Chlorella Nutritional Configuration

110. Junior Senior Dog Campaign

111. Subway Campaign slides

112. Houghton College

113. Rockwell Collins eBook

114. Rockwell Collins eBook Nearly 800 downloads!!Measured where hits came from

115. Customer Satisfaction – Marketing AutomationFortune 500 Heating & Cooling Manufacturer:Customer satisfaction & retention programPersonalized URLsAutomated MarketingRadius MarketingReal-Time LeadsThe icing on the cake: prepaid annual revenue

116. The initial audience was sent a mailer with a Personalized URL… which directed them to the landing page.

117. Info Gathering CampaignA link was provide to a special report, related to LASIK surgery. This was part of the incentive to respond.

118. Info Gathering CampaignA Personalized URL was created for each friend… an email was sent out automatically from the system.

119. Info Gathering CampaignThe friend’s were sent to a landing page with a similar look and feel.But, the questions and text were designed to convert these friend’s into new customers.

120. Case Study: Cross-Channel CampaignNational Home Improvement Custom Paving: On one dashboard, the customer can see success of each channel: Direct Mail vs. Email vs. DVD vs TV… and of each Response Type: PURL vs. Call Center vs. BRC

121. Questions?

122. Marketing and Data managementKeeping it all together

123. Best Prospecting DataWhere can you get the best marketing data for your company?

124. At the end of the process the company had a full marketing database.Each landing page asked for a different piece of information.Email Address

125. First & Last Name

126. Mailing AddressXYZCompanyBobEmailLanguage

127. Birthday

128. Preferred E-Mail Type: HTML or TextThe company started with only one piece of information – an email addressFavorite Color

129. Favorite StyleLanding Page #2Landing Page #1Landing Page #3Building a Better Database

130. Personalization: Starts with the Data

131. Identify Areas of Personalization The inside of the booklet has a number of variable fields including

132. Interest articles,

133. Images,

134. Membership status,

135. Personalized URL.Membership Status:Personalized URLImages based on Interest

136. Variable Data From past surveys and card swipes, we knew that this customer:

137. Spends a lot of time at the races,

138. Replied to a survey and said that the food was a bit expensive,

139. And is a silver member that Wide Water would like to make a gold.Consumers prefer personalization…When you do receive hard copy direct mail, which type do you prefer?The Future of Mail, N = 850 Consumers

140. …but it’s not what they’re gettingExcluding bills and statements, approximately what percentage of the items you receive in the mail can be described as follows?The Future of Mail, N = 845 Consumers

141. Is everyone interested in the same message?

142. More With Less: Eliminate Useless RecordsSome recipients have no interest in a carDaniel and Johanna bought a car less than 6 months agoEmily lives in Manhattan and only uses the subway to get around

143. Many use VDP to “personalize” with the recipients name, but still use the same message for everyoneDear James - Buy a Ford TaurusDear Janice - Buy a Ford TaurusDear Andrew - Buy a Ford TaurusVDP Is More Than a First Name!Not Everyone wants a Ford Taurus!

144. James32 years oldSingleTeacher$45,000 salaryLives in PhillySegment Data to Understand the Audience

145. Janice43 years oldMarried, four kidsVeterinarian$87,000 salaryLives in TampaSegment Data to Understand the Audience

146. Andrew61 years oldMarriedAttorney$170,000 salaryLives in DenverSegment Data to Understand the Audience

147. Its About RelevanceIF state = FLTHEN background = beach

148. IF income ≥ 50,000AND income ≤ 100,000AND children ≥ 2 THEN picture = luxury van

149. IF state = COTHEN background = mtns

150. IF income ≥ 120,000AND children = 0THEN picture = sports car

151. IF state = PATHEN background = city

152. IF income ≤ 50,000AND children ≤ 2 THEN picture = coupePersonalization Generates Results!N = 383 Direct MarketersSource: Trans Meets Promo… Is It More Than Market Hype?. InfoTrends, 2008

153. Emerging Technologies for Marketers to EmbraceMobile MediaQR Codes

154. What is Mobile Media MarketingChannelMediaNetwork

155. Mobile Media Marketing - A Perspective

156. What are they doing

157. Mobile Demographics

158. Mobile Demographics

159. Mobile Demographics

160. Mobile Demographics

161. The Network – Simple terms

162. What do you leave with everyday?

163. What is Mobile Media Marketing

164. What is Mobile Media MarketingMobile marketing via SMSMobile marketing via MMSIn-game mobile marketingMobile web marketingMobile marketing via Bluetooth

165. Driving Traffic

166. What’s New Mobile MediaLocation ServicesAdvertising expansionQRCodesiPadResources

167. Location based marketing BenefitsCaptured target. They are near you Now!Increased Impulse buying. Real time delivery Development of one-to-one relationship marketing. Direct marketing spending effectiveness. Materials are delivered on demand, as required. Increased return on investment (ROI) Repeat or additional consumer purchases during a visit.

168. Location Based Marketing – Are you MISSING it?#FailWebsite with no GIS information optimized#SuccessWebsite with GIS – GET FOUND!

169. What’s New Mobile Media

170. What’s New Mobile Media

171. What’s New Mobile Media Marketing

172. Types of Mobile AdvertisingUnknown source

173. Types of Mobile promotionText to WinText to giveLoyalty2DBarcodes aka QRCodes

174. Mobile CouponingG5marketing

175. Mobile Couponing

176. Meet the QR CodeA 2D BarcodeCreated by a Japanese corporation (Denso-Wave) in 1994QR stands for “Quick Response”

177. What does it do?QR Codes help make print interactive by connecting multiple channels.View websites, videos, & more on your mobile phone.

178. QRCodes (Quick Response)

179. Reading a QR CodePoint your camera at the QR CodeSnap a pictureThe QR will decode instantlyYou’ll be brought to the webpage

180. Why scan a QR Code?To learnTo discoverTo watchTo get discountsCuriosity

181. Mobile Media Success Learn the PlatformsDetermine Your GoalsEstablish Your PresenceCustomizeImplement Compelling PromotionsEngage With Your CustomersTrack EverythingBe Prepared to AdaptAvoid Common Pitfalls

182. Mobile Wrap!InvisiblePR

183. Questions?

184. Using Social Media to Build BusinessTwitter, Facebook, YouTube, and LinkedIn

185. Talking About a Revolutionwww.ilink.me/Revolution

186. What we will discuss todayWhat is Social Media?Why Use Social MediaWhat channels should you use?How to find prospects and customersHow to use for customer service

187. SOCIAL MEDIA is…CommunityConversationNetworkingMarketingEngagementRelationshipsCustomer ServiceImmediate InformationPlatform6 Degrees of separation?

188. Why use SOCIAL MEDIA?One-on-one style communication. Successful online community is all about honest communication. People that connect via social media want to have real one-on-one conversations regarding relevant and current informationTrusted Advisors – People by from Trusted ResourcesYour Prospects and Customers are already there!

190. Why use SOCIAL MEDIA?More prospects to sell to

191. Generate interest in your brand

192. Build your brand

193. Loyalty

194. Position your company

195. Customer Service

196. Another ChannelWhy use SOCIAL MEDIA?50 Ways Marketers Can use Social Media to Improve Their Marketing

197. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.

198. Build blogs and teach conversational marketing and business relationship building techniques.

199. For every video project purchased, ensure there’s an embeddable web version for improved sharing.

200. http://ilnk.me/50ways @chrisbrogranIs everyone interested in the same communication?I still emailI love my mail.I’m on TwitterI use Facebook,Twitter and LinkedinWhere are your prospects and customers today getting their information?I Google for my information

201. Strategy before Tactics! - THE PLAN FIRST!TOOLSStep 1: Describe the BusinessStep 2: Business GoalStep 3: Where Is the Audience Cyclically?Step 4: How Does the Audience Use Social Media?Step 5: The One ThingStep 6: How Will You Humanize the BrandStep 7: How Will You Measure Success?

202. TOOLSGet NoticedOptimize / Social FriendlyLanding PagesOffersEmails Polls Inquiries SuspectsProduct?Service?Asset?Nurture Engage ConversationConvert ProspectsNurture Engage ConversationConvert Fully Qualified Leads $$Close/Convert & Measure$$Social Media, Blogging, Analytics, Content Mgmt, SEOPublish - Engage – Converse - ShareQuestions or Comments?Phone 1.800.948.0113Email Support@GrowSocially.comQuestions or Comments?Phone 1.800.948.0113Email Support@GrowSocially.com146Copyright © 2010 Grow Socially, Inc. All Rights Reserved.Copyright © 2010 Grow Socially, Inc. All Rights Reserved.146

203. Custom XM Twitter, Facebook, YouTube, QR Codes

204. ComplemarTwitter and Facebook

205. Concord LithoTwitter, Facebook, LinkedIn

206. What we’ll look at today

207. What’s the DifferenceTwitter Block PartyFacebookPersonal house party but can have business effectYouTube Your own TV StationLinkedIn Networking event by chamber of commerce

208. twitterShare and discover what’s happening right now, anywhere in the world.

209. What is Twitter?Twitter - “What are you doing?”

210. Twitter is a free social messaging utility for staying connected in real-time.http://www.twitter.com

211. PROS of TwitterEasy to use, and free

212. You can reach a large amount of people

213. Position yourself as a thought leader

214. Communicate and engage in another marketing channel

215. Simple to find people in your target audienceCONS of TwitterRequires time and effort

216. Works best when you are consistent – thus, what will you post?

217. Weeding through the spamShare what you are doingYou can post up to 140 characters per “tweet”

218. It may simply be a status update, or a link to another resource.Share what you are doingLet others know what your company is up to by creating your own company account and posting from there.

219. Spread the word

220. Spread the word

221. Measureable – www.ilink.me

222. Re-TweetLike something you’ve seen? “Re-Tweet” someone’s post by starting with “RT” and then give the author credit by adding there user name.

223. In this case @ColleenMick’s posting was shared.Joining a ConversationA reply can be used to comment on a post that was made by someone else.

224. To reply to someone else’s post, just add the “@” symbol followed by their twitter name. In this case “@chrisbrogan” was used.Following People on TwitterTwitter allows you to follow people that you choose.

225. Their updates will be displayed to you in real-time.Searching by Company

226. Searching by Titles & Positions

227. Searching by Titles & Positions

228. Search.Twitter.comSearch as much as you post!

229. Real-time ResultsSearch.Twitter.comUse it to find potential prospectsWhose talking about you?

230. Customer Service: The complaint

231. Customer Service: To Reply

232. Customer Service: To Reply

233. Best PracticesActively participate and engage

234. Seek out prospects and customers and information that is relevant to you and them

235. Share information! Be a thought leader, be yourself, show the human side of your business

236. Variety: Pictures, links, videos

237. Use tracking tools like ilnk.me, bit.ly, budurl.com or other

238. Review your efforts and measure your resultsFour Fundamentals: TwitterBuild your networkEngage with the network you have builtBe consistentTrack and analyze

239. FacebookFacebook helps you connect and share with the people in your life.

240. What is Facebook?Facebook

241. A free social network used by people & companies

242. Companies can host pages and groups to self-promote

243. http://www.facebook.comPROS of FacebookCan be used as extension of Company Website

244. Put forth the “human” side of your company

245. Allows you to post articles, videos, pictures, and more about your business

246. Stay on “top of the mind”

247. Event Promotion: Open House? Webinar?

248. Discussion Boards: Get involved in conversationsCONS of FacebookRequires time and effort

249. Weeding through the spam (fans, games)

250. Not obvious how to measure success

251. If things go bad….Get Yourself Out ThereCreating a page simply involves:A logo

252. A name

253. Content!H & H Graphics

254. Posting Marketing Topics

255. bopi

256. Social Print Experiment

257. Complemar

258. Cedar Graphics

259. Sorrento Mesa Printing

260. Tip to Keep in MindGet a personalized URL!

261. i.e. Facebook.com/interlinkONE instead of Facebook.com/Users/1548787

262. How to do it: http://www.facebook.com/username/Best PracticesActively promote your page

263. Seek out friends and fans

264. Share information! At least post two items a week

265. Variety: Pictures, links, videosFour Fundamentals: FacebookBuild your networkEngage with the network you have builtBe consistentTrack and analyze

266. YouTubeBroadcast your self, broadcast your work.

267. What is YouTube?YouTube

268. video sharing website on which users can upload and share videos.

269. http://www.youtube.com

270. The #2 search engine!PROS of YouTubeFree! Hosts unlimited videos

271. Helps improve search engine rankings

272. Adds another channel to your marketing efforts

273. Display “personal” side of company

274. Create viral marketing opportunities

275. Track views and links to your videosCONS of YouTubeRisk poor reviews?

276. Time spent getting videos done

277. Need to promote itSet up a Gallery

278. Go ViralWatch it for your self at www.ilink.me/GoViral

279. Best PracticesCustomize look and feel of your channel

280. Keep videos short – 1 to 3 minutes

281. Keep up variety: from educational to funny

282. Stay consistent with posting frequencyFour Fundamentals: YouTubeBuild your networkEngage with the network you have builtBe consistentTrack and analyze

283. For more information…

284. Linked inOver 45 million professionals use LinkedIn to exchange information, ideas, and opportunities

285. What is LinkedIn?LinkedIn

286. A business-oriented social networking site mainly used for professional networking.

287. Has more than 43 million registered users, spanning 170 industries.

288. http://www.LinkedIn.comLinkedin.com Dashboard

289. Profile

290. Join & Participate in Groups

291. Post a Question

292. Get Information

293. Value in Groups

294. Q and A FeatureOne of the best ways to learn about new technology and other marketing efforts is through the Questions and Answers section.

295. Best PracticesConnect with prospects and customers

296. Use the question and answer section to find and provide help

297. Become active in the groups!

298. Post self-promotional items – news and eventsFour Fundamentals: LinkedInBuild your networkEngage with the network you have builtBe consistentTrack and analyze

299. Final thoughtsWhat to remember.

300. Getting startedStart slow.

301. Just do it.

302. Be yourself. There’s a place for you too.Start today.Who’s already out there…

303. Debbiedee5People, communication, prospects, sales leads, business relationshipsAudraPinkerton Social media has connected me with great people, keep in touch when clients move and 2 RFPs!Quotes

304. Have we had success?Since end of 2008…..…. From 0 – 10,000+ between corporate and individual accounts for Twitter Followers…. 20K+ have clicked on our links, downloaded our ebook, our whitepaper, from social media sites alone!!!50+ prospects in pipeline directly from twitter…

305. Our Own Success…““John, I have been seeing your mission in spreading the QR or 2D Code gospel to the print media masses.....we need more like you.

306. Let Others Tell Your StoryWord-of-mouth marketing has expanded…If you have a great company, product or service, people will spread that message for you.Deliver relevant information, and people will return the favor.

307. The Marketing Mix“Do not lose sight on the fact that social media is simply one part of a successful marketing mix.”“Traditional marketing mediums must still be used to reach everyone in your audience.”“Target the right audience, using the right channel(s), the relevant media(s), and the right response channel(s).”Follow me www.twitter.com/johnfoleyjr

308. Resources for youhttp://www.interlinkone.com (Whitepapers – ebooks)http://www.growsocially.com (Online, Whitepapers, E-books)http://Search.Twitter.com (search conversations)http://tweepsearch.com/ (search by Title & Position)http://twitterrific.com/ (help managing Twitter)http://WordPress.com (for blogging and website)http://chrisbrogan.com (leading blogger on social media)http://eMarketer.com (for daily charts and statistics)http://MarketingProfs.com (for case studies and advice)Google it, Bing it, Yahoo it.“What’s #sxsw?” / “What’s a twitter feed?” / “Using facebook in business”

309. John Around the Webjohnf@growsocially.comwww.Twitter.com/johnfoleyjrwww.LinkedIn.com/in/johnfoleyjrwww.Facebook.com/GrowSociallywww.Facebook.com/interlinkONEwww.YouTube.com/GrowSocially www.YouTube.com/interlinkONE

310. Don’t Wait. Market Today!Start the Business TransformationEducate and EmbraceAsk & Listen More Than You TalkOffer Marketing SolutionsUtilize Multi-Channel MarketingIntegrate to Save Time & MoneyReady for Tomorrow

311. Questions & Answers

312. Business TransformationMarketing Services Provider: The FutureAppendicesBusiness PlanMarketing Plan: Putting Marketing into ActionThe 4 P’s of MarketingStrategic Account ReviewsAnd More

313. Business TransformationPatience, Perseverance and PerspectiveMaking Sense of the Marketing Services Provider TransformationHow to Transform Your BusinessInfrastructure ConsiderationsHow to Be the Best Marketing Services Provider EVERWalking the Talk: How to Promote the Heck Out of Your New BusinessYour Guide to Selling Marketing ServicesSocial Media: What Is It and Where Does it Fit?