Our CEO John Foley, Jr. spoke at the 2012 PMA@CES conference to the DIMA group.
In this presentation, "Transforming Your Photo Business", John discusses how companies can adapt to changes in the worlds of technology and communications.
He discusses current and upcoming trends, but he also presents strategies to help businesses benefit from those.
Marketing to connected communities: from play to stayJoe Danielson
As promised, here is the "Marketing to connected communities:from play to stay" presentation I made at the MARKNADSCHEFERNA lunch meeting in Stockholm on October 4, 2012. I've included some bonus slides, which I did not have time to present live. Got questions? Contact me for support.
The document discusses how social media can help businesses move forward. It provides an overview of social media, why businesses should engage with social media, current social media trends including the growth of mobile, and a 4-step process for harnessing social media to grow a business. The 4 steps are: 1) define business goals, 2) develop a social media strategy, 3) establish a social media presence, and 4) optimize the website and mobile platforms.
Breaking Down Operational Barriers to #SocialBiz SuccessCaroline Dangson
Traditional corporate culture remains the largest inhibitor to successful social business initiatives. In this presentation, Ms. Dangson explores the top ten business operations that stand in the way of fostering a culture that supports the sharing of information in a more open and transparent way.
Get the Most From Your iPad for Your Governmental Relations PrograminterlinkONE
interlinkONE CEO John Foley, Jr. and Grow Socially Vice President Dena Woerner recently conducted a training session to help organizations better utilize their tablets in daily business activities.
The title of their session was "Get the Most From Your iPad for Your Governmental Relations Program".
They shared a number of apps, tools, and productivity tricks to help people fully benefit from the iPad.
This document discusses how social tools can be harnessed to generate business benefits through innovation. It describes how people are now empowered through social networking, mobile devices, and bringing social tools into enterprises. IBM has transformed itself into a social business to harness innovation with over 500,000 employees in 170 countries, many of whom work remotely. The document outlines IBM's approach to creating an innovation environment, finding a common language for collaboration across silos, establishing idea generation processes, and providing training to employees.
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
This document discusses strategies for higher education recruitment in the digital age. It notes that millennials are highly connected online and prefer electronic communication over traditional methods. It recommends that colleges focus on telling stories over just facts, highlight their differences, and encourage connections through blogs, social networks, and instant messaging. Colleges should also embrace parents and stage memorable campus experiences. Overall, the key is engaging prospective students through the online tools and communication preferences they regularly use.
Marketing to connected communities: from play to stayJoe Danielson
As promised, here is the "Marketing to connected communities:from play to stay" presentation I made at the MARKNADSCHEFERNA lunch meeting in Stockholm on October 4, 2012. I've included some bonus slides, which I did not have time to present live. Got questions? Contact me for support.
The document discusses how social media can help businesses move forward. It provides an overview of social media, why businesses should engage with social media, current social media trends including the growth of mobile, and a 4-step process for harnessing social media to grow a business. The 4 steps are: 1) define business goals, 2) develop a social media strategy, 3) establish a social media presence, and 4) optimize the website and mobile platforms.
Breaking Down Operational Barriers to #SocialBiz SuccessCaroline Dangson
Traditional corporate culture remains the largest inhibitor to successful social business initiatives. In this presentation, Ms. Dangson explores the top ten business operations that stand in the way of fostering a culture that supports the sharing of information in a more open and transparent way.
Get the Most From Your iPad for Your Governmental Relations PrograminterlinkONE
interlinkONE CEO John Foley, Jr. and Grow Socially Vice President Dena Woerner recently conducted a training session to help organizations better utilize their tablets in daily business activities.
The title of their session was "Get the Most From Your iPad for Your Governmental Relations Program".
They shared a number of apps, tools, and productivity tricks to help people fully benefit from the iPad.
This document discusses how social tools can be harnessed to generate business benefits through innovation. It describes how people are now empowered through social networking, mobile devices, and bringing social tools into enterprises. IBM has transformed itself into a social business to harness innovation with over 500,000 employees in 170 countries, many of whom work remotely. The document outlines IBM's approach to creating an innovation environment, finding a common language for collaboration across silos, establishing idea generation processes, and providing training to employees.
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
This document discusses strategies for higher education recruitment in the digital age. It notes that millennials are highly connected online and prefer electronic communication over traditional methods. It recommends that colleges focus on telling stories over just facts, highlight their differences, and encourage connections through blogs, social networks, and instant messaging. Colleges should also embrace parents and stage memorable campus experiences. Overall, the key is engaging prospective students through the online tools and communication preferences they regularly use.
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers Digiday
There’s a mainstream audience that is not just connected, but hyper-connected, with zero degrees of separation between them and a global universe of influences. Iris Worldwide conducted a study to determine the differences and similarities between these individuals, what they choose to share and how brands can insert themselves into the conversation with these influencers.
Presenter: Esty Gorman, director of strategy, Iris Worldwide @Esty501
This document summarizes the key findings of a study on customer complaints conducted by the consulting firm Beyond Philosophy. The study found that most customers do not think companies understand their expectations and that complaints and negative social media comments occur when customers feel their expectations were not met. It also notes that complaints can go viral online and discusses the high costs of customer defection compared to customer retention. Additionally, the document reports that most complaints are made directly to companies rather than through social media and come from specific sectors such as telecommunications, utilities and retail. It concludes with a poll asking whether organizations monitor complaint satisfaction.
Startupfest 2016: The future of Human-Computer interaction (panel)Startupfest
The document summarizes a panel discussion on the future of human-computer interaction. The panelists were Janice Taylor of Just Be Friends, Vikrant Tomar of Fluent.ai, Andy Mauro of Automat, and Bob Levy of Virtual Cove. They discussed topics like the growth of virtual, augmented and mixed reality technologies; potential applications in areas like medicine, education and design; and trends in speech recognition and voice interfaces. Mauro noted messaging has become very popular on mobile devices and discussed how conversational interfaces between humans and bots could be seamless. The panel then took questions from the audience.
The document outlines Dell's social media strategy, noting that traditional one-way communications are being replaced by conversations and collaboration on social platforms. It discusses Dell's objectives in engaging customers by sharing useful information on platforms like Direct2Dell and blogs. The strategy emphasizes listening to customers, joining online conversations, and participating across multiple social channels to build trust and loyalty.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
What is digital strategy and why it is important for development and alumni r...Perfectly Digital
Is your educational institution as visible online as you would like? Do you have a strategy that links your goals with digital? This session will help you understand how a digital strategy can underpin activity in digital channels to reconnect with lost alumni, improve your online presence, raise the profile of your college, school or university and increase engagement.
Empowering Camp Moxie teens to establish and manage their social reputationSusan Emerick
Susan Emerick, an IBM manager, gave a presentation on building a personal brand online. She discussed that a personal brand is shaped by every online interaction and creates an impression of one's credentials. She provided tips for branding oneself online, including being consistent, adding value for others, and carefully managing one's network and online presence. Emerick also highlighted how she has built her own reputation through blogging and her LinkedIn profile.
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
The presentation discusses the power of social media, specifically LinkedIn and Twitter, for job searching. It provides an overview of the history and growth of social media and professional networking sites. The benefits of using sites like LinkedIn and Twitter to build relationships, increase knowledge, and explore career opportunities are outlined. Strategies are presented for creating a complete LinkedIn profile, connecting with others, and using LinkedIn tools to contact decision makers and organize contacts.
Lithium - National Instruments Webcast - Social Support Maturity - August, 2012Lithium
This document summarizes National Instruments' efforts in social support and community engagement. It discusses NI's support forums launched in 2004, which have grown to include features like advanced personalization and backend integration. The forums have led to estimated annual savings of $7.5 million from reduced support costs. NI also launched an idea exchange in 2009 to facilitate co-innovation with customers and has incorporated ideas into products. Moving forward, NI aims to further align social efforts with business objectives and avoid creating silos across different social platforms.
Now, more than ever before, volunteer engagement professionals have an opportunity to be champions of talent management within their organizations. This webinar will provide ideas and strategies for volunteer professionals who are ready to embrace change and their roles in this changing environment. Learn how to respond to emerging trends, issues, and opportunities and explore how a small investment in volunteer engagement can yield significant impact and outcome.
Grow Slide Deck - Meals on Wheels of Central Marylandtylerhermon
This document proposes a solution called NetCommunity Grow to help Meals on Wheels of Central Maryland maximize their online impact and fundraising. The solution combines internet marketing technology and expert guidance to help upgrade their website, improve database integration, engage new donors through social media, and execute a 3-year growth campaign. The goals are to increase online fundraising, boost awareness, and leverage different communication channels to engage key audiences.
The document outlines 4 venture ideas for a YMCA Global Digital Accelerator pitch meeting. The ideas are: 1) A "Vitamin Y" global mobile app to connect members through activities, fundraising and sharing. 2) A "Y Gen" social network for youth leaders to collaborate, fundraise and gain recognition. 3) A "Y I'm Here" inspiring video platform showcasing YMCA stories and successes. 4) A "Y Heroes" documentary series and program celebrating everyday heroes identified and supported by the YMCA. Timelines, budgets, and key features of each idea are presented, and feedback from executives is sought through a survey.
091123 Shanghai Spanish Chamber Of Commerce Event 0.2Text100
- Bloggers are increasingly influential voices that companies can no longer ignore. While traditionally seen as unprofessional, bloggers expect to be engaged with as potential partners, not just outlets for press releases.
- Most bloggers are part-time and welcome contact from PR firms to provide information and suggest potential connections. Younger bloggers in Asia Pacific are more open to contact than those in Europe and USA.
- RSS feeds, corporate websites, and other bloggers are important information sources for bloggers, more so than traditional media. Providing content through these channels is key to reaching bloggers.
Technology Playdates for Professional Development in Early Childhood Educatio...Engagement Strategies, LLC
The document discusses the importance of technology playtime and professional development for teachers and parents. It notes that investments in technology are wasted without investments in helping adults learn how to use the tools. The rest of the document provides suggestions for setting up technology playdates and playspaces to give adults hands-on experience with educational technology. This includes identifying topics, planning activities, securing devices and space, and facilitating the sessions in a way that helps adults learn while having fun. The goal is to help adults gain skills with tools and understand how to integrate technology into early childhood settings.
Social Networking: Trends and ApplicationsTeemu Arina
This document summarizes trends in social networking and applications from December 2009. It discusses the power of social networks and how search has become primary. It also examines prosumers who both produce and consume media, and how the technographics of social media vary by age. Key concepts covered include the reverse sales funnel, social objects, transaction costs, collaboration and informal network roles in digital ecosystems.
Creating a Successful Social Media Campaign (DIMA & PMA@CES)Grow Socially, Inc.
interlinkONE and Grow Socially CEO John Foley, Jr. spoke to the DIMA group at the 2012 PMA@CES event in Las Vegas.
In this presentation, "Creating a Successful Social Media Campaign", John shared information on how companies in the photo industry can utilize social networks to grow their business.
John covers this items such as:
- How to create a social media strategy
- Finding ways to connect with your audience
- Best practices on measuring social media efforts
- And more!
This document summarizes John Foley Jr.'s presentation on the state of social media and mobile marketing. Foley discusses how marketing has changed in today's digital world and the rise of inbound marketing using websites, SEO, and social media. He also reviews key social media and mobile usage statistics and how these channels can be used to build awareness, generate leads, and create happy customers. Foley emphasizes the importance of having a strategy and measuring results from social media efforts.
Integrating Print in a Multi-Channel WorldinterlinkONE
This document summarizes a presentation by John Foley on integrating print marketing in a multi-channel world. The presentation discusses using QR codes to link print and mobile marketing, using print to drive traffic to social media profiles and campaigns, and employing a multi-channel marketing strategy to create ongoing engagement opportunities. Key topics covered include best practices for QR codes, case studies of businesses that combined print and digital channels, and tips for integrating print into social media and location-based mobile promotions.
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers Digiday
There’s a mainstream audience that is not just connected, but hyper-connected, with zero degrees of separation between them and a global universe of influences. Iris Worldwide conducted a study to determine the differences and similarities between these individuals, what they choose to share and how brands can insert themselves into the conversation with these influencers.
Presenter: Esty Gorman, director of strategy, Iris Worldwide @Esty501
This document summarizes the key findings of a study on customer complaints conducted by the consulting firm Beyond Philosophy. The study found that most customers do not think companies understand their expectations and that complaints and negative social media comments occur when customers feel their expectations were not met. It also notes that complaints can go viral online and discusses the high costs of customer defection compared to customer retention. Additionally, the document reports that most complaints are made directly to companies rather than through social media and come from specific sectors such as telecommunications, utilities and retail. It concludes with a poll asking whether organizations monitor complaint satisfaction.
Startupfest 2016: The future of Human-Computer interaction (panel)Startupfest
The document summarizes a panel discussion on the future of human-computer interaction. The panelists were Janice Taylor of Just Be Friends, Vikrant Tomar of Fluent.ai, Andy Mauro of Automat, and Bob Levy of Virtual Cove. They discussed topics like the growth of virtual, augmented and mixed reality technologies; potential applications in areas like medicine, education and design; and trends in speech recognition and voice interfaces. Mauro noted messaging has become very popular on mobile devices and discussed how conversational interfaces between humans and bots could be seamless. The panel then took questions from the audience.
The document outlines Dell's social media strategy, noting that traditional one-way communications are being replaced by conversations and collaboration on social platforms. It discusses Dell's objectives in engaging customers by sharing useful information on platforms like Direct2Dell and blogs. The strategy emphasizes listening to customers, joining online conversations, and participating across multiple social channels to build trust and loyalty.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
What is digital strategy and why it is important for development and alumni r...Perfectly Digital
Is your educational institution as visible online as you would like? Do you have a strategy that links your goals with digital? This session will help you understand how a digital strategy can underpin activity in digital channels to reconnect with lost alumni, improve your online presence, raise the profile of your college, school or university and increase engagement.
Empowering Camp Moxie teens to establish and manage their social reputationSusan Emerick
Susan Emerick, an IBM manager, gave a presentation on building a personal brand online. She discussed that a personal brand is shaped by every online interaction and creates an impression of one's credentials. She provided tips for branding oneself online, including being consistent, adding value for others, and carefully managing one's network and online presence. Emerick also highlighted how she has built her own reputation through blogging and her LinkedIn profile.
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
The presentation discusses the power of social media, specifically LinkedIn and Twitter, for job searching. It provides an overview of the history and growth of social media and professional networking sites. The benefits of using sites like LinkedIn and Twitter to build relationships, increase knowledge, and explore career opportunities are outlined. Strategies are presented for creating a complete LinkedIn profile, connecting with others, and using LinkedIn tools to contact decision makers and organize contacts.
Lithium - National Instruments Webcast - Social Support Maturity - August, 2012Lithium
This document summarizes National Instruments' efforts in social support and community engagement. It discusses NI's support forums launched in 2004, which have grown to include features like advanced personalization and backend integration. The forums have led to estimated annual savings of $7.5 million from reduced support costs. NI also launched an idea exchange in 2009 to facilitate co-innovation with customers and has incorporated ideas into products. Moving forward, NI aims to further align social efforts with business objectives and avoid creating silos across different social platforms.
Now, more than ever before, volunteer engagement professionals have an opportunity to be champions of talent management within their organizations. This webinar will provide ideas and strategies for volunteer professionals who are ready to embrace change and their roles in this changing environment. Learn how to respond to emerging trends, issues, and opportunities and explore how a small investment in volunteer engagement can yield significant impact and outcome.
Grow Slide Deck - Meals on Wheels of Central Marylandtylerhermon
This document proposes a solution called NetCommunity Grow to help Meals on Wheels of Central Maryland maximize their online impact and fundraising. The solution combines internet marketing technology and expert guidance to help upgrade their website, improve database integration, engage new donors through social media, and execute a 3-year growth campaign. The goals are to increase online fundraising, boost awareness, and leverage different communication channels to engage key audiences.
The document outlines 4 venture ideas for a YMCA Global Digital Accelerator pitch meeting. The ideas are: 1) A "Vitamin Y" global mobile app to connect members through activities, fundraising and sharing. 2) A "Y Gen" social network for youth leaders to collaborate, fundraise and gain recognition. 3) A "Y I'm Here" inspiring video platform showcasing YMCA stories and successes. 4) A "Y Heroes" documentary series and program celebrating everyday heroes identified and supported by the YMCA. Timelines, budgets, and key features of each idea are presented, and feedback from executives is sought through a survey.
091123 Shanghai Spanish Chamber Of Commerce Event 0.2Text100
- Bloggers are increasingly influential voices that companies can no longer ignore. While traditionally seen as unprofessional, bloggers expect to be engaged with as potential partners, not just outlets for press releases.
- Most bloggers are part-time and welcome contact from PR firms to provide information and suggest potential connections. Younger bloggers in Asia Pacific are more open to contact than those in Europe and USA.
- RSS feeds, corporate websites, and other bloggers are important information sources for bloggers, more so than traditional media. Providing content through these channels is key to reaching bloggers.
Technology Playdates for Professional Development in Early Childhood Educatio...Engagement Strategies, LLC
The document discusses the importance of technology playtime and professional development for teachers and parents. It notes that investments in technology are wasted without investments in helping adults learn how to use the tools. The rest of the document provides suggestions for setting up technology playdates and playspaces to give adults hands-on experience with educational technology. This includes identifying topics, planning activities, securing devices and space, and facilitating the sessions in a way that helps adults learn while having fun. The goal is to help adults gain skills with tools and understand how to integrate technology into early childhood settings.
Social Networking: Trends and ApplicationsTeemu Arina
This document summarizes trends in social networking and applications from December 2009. It discusses the power of social networks and how search has become primary. It also examines prosumers who both produce and consume media, and how the technographics of social media vary by age. Key concepts covered include the reverse sales funnel, social objects, transaction costs, collaboration and informal network roles in digital ecosystems.
Creating a Successful Social Media Campaign (DIMA & PMA@CES)Grow Socially, Inc.
interlinkONE and Grow Socially CEO John Foley, Jr. spoke to the DIMA group at the 2012 PMA@CES event in Las Vegas.
In this presentation, "Creating a Successful Social Media Campaign", John shared information on how companies in the photo industry can utilize social networks to grow their business.
John covers this items such as:
- How to create a social media strategy
- Finding ways to connect with your audience
- Best practices on measuring social media efforts
- And more!
This document summarizes John Foley Jr.'s presentation on the state of social media and mobile marketing. Foley discusses how marketing has changed in today's digital world and the rise of inbound marketing using websites, SEO, and social media. He also reviews key social media and mobile usage statistics and how these channels can be used to build awareness, generate leads, and create happy customers. Foley emphasizes the importance of having a strategy and measuring results from social media efforts.
Integrating Print in a Multi-Channel WorldinterlinkONE
This document summarizes a presentation by John Foley on integrating print marketing in a multi-channel world. The presentation discusses using QR codes to link print and mobile marketing, using print to drive traffic to social media profiles and campaigns, and employing a multi-channel marketing strategy to create ongoing engagement opportunities. Key topics covered include best practices for QR codes, case studies of businesses that combined print and digital channels, and tips for integrating print into social media and location-based mobile promotions.
Our Project Manager, Whitney Tyson, presenting this presentation on July 22nd to a Social Media Workshop for Business. This presentation covers why you should have a blog, the goals of social media, what to write about on a blog, how to incorporate a blog into your online marketing strategy and the tools that can help to create a blog.
Marketing Your Baseball Team: Social Media, QR Codes and, MobileinterlinkONE
interlinkONE CMO Jason Pinto presented at the 2011 South Atlantic League Fall Conference.
The topic was "Marketing Your Baseball Team: Social Media, QR Codes and, Mobile".
During the presentation, Jason discussed technologies, tools, and tips to help organizations better reach their prospects and customers.
Marketing Your Baseball Team: Social Media, QR Codes and, MobileGrow Socially, Inc.
interlinkONE CMO Jason Pinto presented at the 2011 South Atlantic League Fall Conference.
The topic was "Marketing Your Baseball Team: Social Media, QR Codes and, Mobile".
During the presentation, Jason discussed technologies, tools, and tips to help organizations better reach their prospects and customers.
This document contains a presentation about social media strategy. It discusses developing a social media marketing plan that includes defining goals, identifying the target audience, developing content strategy and distribution plans, and measuring success. It also covers specific social media platforms like Twitter, Facebook, YouTube and LinkedIn and how to use them effectively for business purposes. Measurement tools like analytics and link shorteners are also presented.
Games for Health Conference 2012 Mobile Social Games and Analytics for HealthDrBonnie360
The document discusses the growing demand for mobile health games and how game mechanics can be used to drive behavior change. It notes that mobile games now account for 49% of mobile app consumption, with social networking at 30%. Game mechanics like points, levels, challenges and leaderboards can fulfill human desires for achievement, status and competition. Several companies demonstrating mobile health games are highlighted, and it is suggested that engaging patients and providers is the overarching goal.
Social Media Marketing: Is Your Brand Ready?sbellach
The document outlines an agenda for a presentation on social media. It discusses how social media is changing communication from one-way to two-way to "all-way". It reviews the role of various social media networks like Facebook, Twitter, LinkedIn, blogs and YouTube in marketing. It includes exercises for attendees to build a social media network program and plan. Best practices from Cisco and Red Bull are presented, showing how they effectively use social media. The presentation emphasizes having clear goals and strategies, producing quality content, and measuring results from social media efforts.
Taming the Tiger - Navigating Your Brand in the Age of ConversationLars Voedisch
The document discusses navigating brands in the age of social media and conversation. It touches on key topics like the role of social media, integrating communications with business strategy, and overcoming challenges. Specific points discussed include people, processes, policies, engagements, and the speed of social media. Overall the document provides an overview of important social media considerations for brands.
Master_class_social_media_31jan2013-enpcmbaparisENPC MBA Paris
- The document discusses social media and its impact on marketing. It notes that brands have had to adapt to social media by listening, observing, interacting and facilitating rather than just broadcasting messages.
- Social media has shifted power to consumers, who now research products and make purchasing decisions based on peer recommendations and reviews found online prior to visiting a store.
- The document outlines different social media strategies companies can take, from testing uses selectively to large collaborative initiatives. It provides examples of how companies like IBM, Ford and Dell have used social media successfully.
- Emerging trends discussed include social media becoming essential to many business functions beyond just marketing, and the rise of social commerce based on user reviews and recommendations.
Masterclass social media 31 jan 2013 - enpc mbaAlon Rozen
- The document discusses social media and its impact on marketing. It notes that brands have had to adapt to social media by listening, observing, interacting and facilitating rather than just broadcasting messages.
- Social media has shifted power to consumers, who now research products and make purchasing decisions based on peer recommendations and reviews found online prior to visiting a store.
- The document outlines different social media strategies companies can take, from testing uses selectively to large collaborative initiatives. It provides examples of how companies have successfully used social media.
- Emerging trends discussed include the increasing integration of social features into television and the importance of social media extending beyond just marketing to other business functions.
The Social Consumer: Cashing in on the social graph - MaRS Market InsightsMaRS Discovery District
The shopping experience, both online and offline, has been transformed by social media. The voice of the customer heard through online networks influences their purchase decisions, and new technologies are redesigning in-store shopping. But will social commerce really be a $30 billion global opportunity by 2015?
With less than half of Canadian small- and medium-sized businesses online, and more than 90% of purchases still taking place in bricks-and-mortar stores, is it really necessary to leverage the social graph at this time? Are social networks like Facebook and Pinterest the next wave for e-commerce? Where should marketers and retailers focus their efforts? What role do startups play in the social commerce ecosystem?
The Cloud and Mobile Demystified: Good For Your Business?interlinkONE
John Foley Jr. gave a presentation about how businesses can benefit from mobile technologies and cloud computing. He began with an introduction and outlined the topics to be covered. These included how communications have become untethered due to mobile devices, an overview of cloud computing including definitions and illustrations, and how mobile technologies like QR codes can be used strategically. Throughout the presentation he engaged the audience with polls and emphasized that the cloud and mobile can help businesses reduce costs, improve customer service and grow at their own pace.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, highlights key social media platforms like Facebook, Twitter and LinkedIn, and provides guidance on developing engaging content, building connections, and having conversations on social media. The document emphasizes focusing on one's area of expertise, sharing useful content to inspire engagement, and managing social media activity and time commitments.
This document discusses signs on the social media road ahead. It identifies three key signs: 1) building audiences through social networks, 2) curating influence by managing influencers and content, and 3) creating layered social experiences across organizational units like sales, marketing, and customer service. The document suggests associations need strategies to engage stakeholders through social media and address how new technologies are changing user behaviors and business models.
Social Media Marketing presentation Kansas Pharmacy Association Continuing Education Session, Sept 29. Topics include: Why Businesses Use Social Media, What Social Media “Is” and “Is not,” 10 Tips to “Go & Grow” Your Social Media, Free & Cool Tools, Ways to Grow Your Social Community, Tips to Craft Up Content
This document discusses how businesses can use social media to generate leads and sales. It defines social media as online media that allows interaction and conversation. There are six main types of social media platforms including social networking sites, blogs, and content communities. Using social media can offer benefits like increased brand awareness, customer feedback, and targeted traffic. The document provides statistics on popular social networks and recommends five key social media tools. It offers tips on using social media consistently and creatively to attract leads to a company's website and grow business over time.
Similar to Transforming Your Photo Business (DIMA and PMA@CES)) (20)
The document summarizes how the public relations industry is changing and the skills needed for modern PR professionals. It discusses trends like growing emphasis on data analytics, the hybridization of PR and marketing roles, and the rise of digital and social media. Professionals need strong writing, research, and storytelling skills across multiple channels to engage influencers and measure outcomes. Business plans should outline goals, services, marketing strategies and define value propositions to adapt to changing customer needs and industry transformation.
This document discusses how print and digital media are converging. It notes that audiences now get information from many sources and recommends cross-media marketing. New technologies like mobile devices, responsive design, augmented reality, and NRF allow print to be made more interactive. The document provides tips on using tools like social media, content marketing, and analytics to improve online marketing efforts and measure success.
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
An, “in-depth look at the dramatic changes that have affected the print industry. John provides proven strategies, plans, and tactics that print service providers can follow to grow their business, despite the decrease in printed materials. Additionally, he shares case studies of companies that have already found ways to adjust their business models and succeed.”
How To Use Social Networks to Grow Your Business [Graph Expo 2011]Grow Socially, Inc.
John Foley, Jr. is the CEO/CMO of Grow Socially, Inc. and discusses social media marketing plans and strategies. He emphasizes starting with a clear strategy and goals, knowing your target audience, and measuring the effectiveness of your efforts through analytics and other tools. Foley also provides tips on optimizing various social media platforms like Twitter, Facebook, LinkedIn, and YouTube for business purposes.
This document discusses how incorporating blogging into a company's social media plan can help drive traffic to their website and position the business as a thought leader. It provides tips for what topics to cover in blogs, such as event marketing, content tailored for different target audiences, company and industry news. Staff can get involved by writing blogs based on their expertise. Blogs should include multimedia like photos, videos, audio and slideshares to engage readers. Tools mentioned that can help with blogging include screen capture software, content management systems like WordPress, and sources for stock photos and audio. The document also recommends merging blog content with email newsletters to recycle content.
Multi-Channel Integrated Marketing involves coordinating all marketing communication tools, avenues, functions and sources within a company into a seamless program. The document discusses how to create integrated multi-channel campaigns through defining goals and audiences, choosing appropriate channels and media, and providing response options. It emphasizes building a marketing database and measuring results to improve effectiveness. Integrated marketing maximizes impact on customers by ensuring messages are relevant, timely and sent through preferred channels.
Lunch and Learn for North Little Rock Chamber of Commerce in ArkansasGrow Socially, Inc.
This document discusses multi-channel and cross-media marketing strategies for businesses. It recommends taking an integrated approach by coordinating marketing messages across multiple channels and media to maximize impact on customers. Specific strategies discussed include creating targeted campaigns using various channels like print, email, mobile and social media. The document also stresses the importance of measuring campaign results to understand what is most effective.
Ignite Your Growth for Printers by interlinkONE's and Grow Socially's John Fo...Grow Socially, Inc.
This document summarizes John Foley's presentation on marketing and communications today. The presentation covers several topics:
1. Marketing and communications must be multi-channel, with an integrated approach across print, web, mobile, and social media. Data should be collected to personalize messaging to different audience segments.
2. Emerging technologies like QR codes, digital watermarks, augmented reality, and mobile payments allow print marketing to be enhanced with mobile and social media. These hybrid approaches should be tested and measured.
3. Developing a social media strategy involves understanding audiences, humanizing brands, creating shareable content, and measuring engagement across networks. The goal is to nurture leads and generate business results from social
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
This document discusses strategies for integrated marketing and communications across multiple channels. It recommends developing a multi-channel strategy based on audience data to reach prospects, associates and customers through print, web, mobile and social media. Specific tactics discussed include using QR codes, SMS/text, digital watermarks and augmented reality to mobilize content and drive traffic. It also covers developing a social media marketing plan, creating personalized messaging based on customer data, and measuring effectiveness across channels.
The document outlines John Foley's social media and marketing plans and strategies. It discusses shifting marketing approaches, creating marketing plans, identifying audiences, starting conversations, planning campaigns and measuring effectiveness. It also covers mobile marketing, social media strategies, content sharing, and tools for measuring engagement.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
John Foley, Jr. is a recognized expert in social media and marketing. He has authored a book on business transformation and was ranked highly in various social media awards. The document discusses creating successful social media campaigns, including developing a plan, identifying the right audience, starting a conversation, and measuring results. It also covers tools like Facebook, Twitter, LinkedIn, and YouTube as well as mobile technologies like QR codes.
DScoop Using social and mobile media for prospecting and lead generationGrow Socially, Inc.
John Foley Jr. is an expert in social and mobile media for prospecting and lead generation. He discusses how to use social media platforms like LinkedIn, Facebook, Twitter, YouTube and blogs to engage prospects, build your professional network and generate leads. Foley also covers how the rise of mobile devices requires mobilizing content and using mobile apps, offers, advertising and QR codes to connect with prospects on the go. He emphasizes engaging with prospects across social and mobile channels to drive them through the sales funnel.
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
Create a blog for your company website. There are many benefits, such as using it for Newsletter material, incorporating your staff into your marketing efforts, and humanizing your brand. It can also increase inbound website traffic!
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
37. Marketing Calendar, Take 1
Announce Mail -
Send out on website Monthly
flyers to
Newsletter
clients
Phone Calls
Email
eNewsletter
(Announce)
Tell
Expo Event
colleagues
8AM-6PM
you’re
attending
Send thank Enter new
you cards contacts in
CRM
38. Marketing Calendar, Take 2
Create Announce Announce on Mail -
Send out Post, Link on website & Monthly
flyers to back to Newsletter
clients website
Comment on Connect with Share event Email
event’s Keynote article on eNewsletter
page Speakers on (Announce)
Announce Tell
Share event Join in on Expo Event
booth # colleagues
article on event’s 8AM-6PM
with you’re
hashtag
video post attending
Send thank Enter new
Follow-Up Share Friend new
you cards contacts in
with speaking contacts on
Excel
Post & Post presentation
Pictures on
Are you simply adding new services to an existing portfolioof offerings, or are you starting up a new business under adifferent name?• Where will the staffing come from? What percentage ofyour current staff will transition to the new business, andwhat condition does that leave the existing business in froma staffing perspective?• Who will comprise your management team? At the risk ofsounding like a broken record, a marketing professionalshould be part of that core team. But you also need finance,human resources, sales, operations, etc. Will you leveragesome of those resources that are existing in the old businessto serve the new, gaining synergies from sister companies?
Risk reductionExit strategy
Product: This is the physical product or service offered to the customer. It also refers to any services or conveniences that are part of the offering. So while the actual, physical end product may be a printed piece or a cross-media campaign, the ancillary services wrapped around its delivery are equally—if not more—important. This includes consulting, data analysis and many other components we have already discussed.• Price: Pricing decisions need to take into account profit margins and probable competitive responses. Pricing needs to incorporate not just the printing, but the value-added and professional services accompanying the offer. In many cases, pricing these new services on a cost-plus basis is missing the boat because the market value is often higher than cost-plus. Value-based pricing is more appropriate.• Promotion: Promotion decisions are those related to communicating and selling to potential consumers. Promotion decisions involve advertising, public relations, events, seminars, direct mail, email, social media, etc. In other words, marketing your services.• Place: Place simply refers to how you will sell your products to your customers. What you are selling will directly influence your distribution model. Do you have a walk-up retail bricks-and-mortar storefront? What channels are you using? What does your direct sales force look like? What vertical markets are you going after? And how does your Web storefront play into the mix?
Secret (You need a resource to do this! End of Story!)Create Content through:WritingVideoAudioPresentationsConversationalMobile/Social
There is not a silver bullet – Rome was not built in a dayPlan, Plan, PlanTreat it as if you were starting a new businessCreate a Solid Business PlanGet Marketing Expertise on your StaffTake advantage of existing customer relationshipsExamine trends that are affecting the verticals you serveSet Expectations that the Transformation will happenConstantly review and update marketing strategiesIncrease your self-promotional effortsMeasure
Sold 200 for Christmas $20 cost $10
Sold 200 for christmas $20 cost $10
Measurement, revising, repeating Develop a Vision and Business PlanDevelop the Organization ChartCreate a Marketing Strategy and PlanCreate Sales Strategy and PlanOperational PlanFinance – pro forma financial statementsEducate Internally and ExternallyConsistently Self-PromoteExecuteMeasure