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New Age Link Building
The document discusses modern link-building strategies using presentations and images, highlighting platforms like SlideShare for sharing PowerPoint presentations and enhancing SEO. It emphasizes the importance of concise content, visual engagement, and various optimization techniques to increase visibility and drive traffic. Additional platforms for link building and image sharing, such as Flickr, are also mentioned for effective online presence.
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New Age Link Building
- 1. NEW AGE LINKBUILDING WITH PRESENTATIONS & IMAGES By- Kshitija Chavan Asst. Project Manager Search Engine Optimization
- 2. TRADITIONAL LINK BUILDING Blogs Directory Press Release Articles Forums Blog Commenting What more? What’s New?
- 3. POWER POINT PRESENTATIONS Effective and concise content Hold users attention No lengthy and boring text Provision to add images and graphical data
- 4. PRESENTATION PLATFORMS 1. SlideShare World’s largest community for sharing ppts with 60 million monthly visitors Great source of inspiration to create ppts for your own business Grow your professional network (get in contact with similar people) Get a chance for content to go viral (get shared on blogs, twitter, FB)
- 5. TIPS FOR OPTIMIZINGWITH SLIDE SHARE (BASIC) Provides link back from the account page Add location, business type Keyword in title Summary 3000 characters allowed Keywords in Tags Speaker notes Helps you create a professional profile Also allows link to social media platforms
- 6. ADVANCED Insert youtubevideos within ppts SS also supports documents, PDFs and videos Embed slideshare widgets on your site
- 7. ADVANTAGES In 2011 SlideShare had a major makeover wherein they ditched Adobe Flash Player and rebuilt the entire site on HTML 5 Spiders can read all text within slides SlideShare is viewable on every kind of mobile device, from iPads to iPhones to Android devices and beyond Website is now loads 30% faster
- 8. SOME RESULTS Gaugethe popularity with number of views No. of Tweets and +1s
- 9. IMPROVEMENT KEYWORDS Keywords 4/11/12 11/11/11 trade show promotional items 5 9 customized promotional products 6 10 custom promotional products 8 12 promotional clothing 9 10
- 10. OTHER PLATFORMS scribd.com slideboom.com authorstream.com myplick.com powershow.com slideserve.com calameo.com All these sites provide back links and are crawlable
- 11. IMAGE SHARING: FLICKR Online photo sharing and management application
- 12. HOW TO USEIT FOR SEO? Sign up and create a profile page for your brand Get a link back to your homepage Add tags to each of your image Add descriptions with links embedded in them Join related groups and connect with people from the same industry
- 13.
Editor's Notes
- #2 This presentation talks about using link building from presentation & image sharing sites, during the course of a SEO campaign. As we did our usual <a href="http://www.convonix.com/seo-services-and-analysis/" title="SEO Strategy, Analysis & Audit">SEO analysis</a>for a site, we have come across numerous instances where archaic links like blogs, directories have not worked. So here we have explored new avenues where rich media like presentations & images can be used to create links.
- #3 Have you ever wondered what can you do beyond the traditional link building? The search world is growing day by day and we need innovative ideas to keep leading in the race of “Ranking on Google”. We need to come out of the shell of conventional links and think different from just directories, blogs, articles etc.
- #4 How about achieving links to your website via power point presentations? That’s something new, isn’t it? The basic advantage of power point presentations is that you can present all of your data in a concise manner and insert statistical or graphical information. In short, you can convert lengthy text into short slides which will hold users attention better. In fact, we were exploring <a href="http://www.convonix.com/video-seo/" title="SEO For Videos">SEO for videos </a>too, but it is very effort intensive & may not be a reasonable solution in the long term.
- #5 : One of the very famous presentation uploading sites - Slide Share. It has a huge user base and is a great source of inspiration for creating ppts of your own. Just imagine the number of people that will see your brand via these ppts.
- #6 From an SEO standpoint, there are many features you can optimize on Slide Share even with a basic account.
- #7 Sign up for the ‘PRO’ account on Slide Share and you can gain access to advanced features like inserting YouTube videos, PDFs and optimize transcripts.
- #8 The main advantage of uploading PPTs on Slide Share is that the entire site has been built with HTML 5 and is hence spider friendly. Plus, Slide Share is viewable on all latest mobile devices from iPads to iPhones to android devices.
- #9 Gauging the results from Slide Share is very subjective. The number of views or downloads, comments and social sharing are key indicators of your presentation’s performance which in turn will help your brand.
- #10 Here are some of the ranking improvements seen for a few of my site keywords that were targeted on Slide Share. One of our numerous successful <a href="http://www.convonix.com/servicetype/seo-case-studies/" title="SEO Case Studies @ Convonix">SEO client case studies</a>.
- #11 : There are many such sites that allow you to upload presentations and provide back links to your own site. http://www.moreofit.com/similar-to/www.slideshare.net/Top_10_Sites_Like_Slideshare/
- #12 Another modern link building platform that has always been there, but has been overlooked for some reason. Image sharing sites like Flickr.com.
- #13 There are many ways to use Flickr for SEO. Follow these steps and get your brand images on Flickr.