Presentation on the do's and don'ts of Social Media for Business given at the Southwater Business Show on 18th September 2011 by Pete Waller Digital Marketing Consultant from WSI4BusinessSuccess.
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
Emerson personal branding tips and tools 05-2015Sarah Beadle
Presentation on leveraging social media to build your personal brand. This presentation was used for Emerson employees as we build out our social brand as a company and with our employees.
Here is a brief overview of social media and how it can be leveraged to grow your business. This presentation was developed specifically for my Social Media 101 class at the Nashville Business Incubation Center.
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
Emerson personal branding tips and tools 05-2015Sarah Beadle
Presentation on leveraging social media to build your personal brand. This presentation was used for Emerson employees as we build out our social brand as a company and with our employees.
Here is a brief overview of social media and how it can be leveraged to grow your business. This presentation was developed specifically for my Social Media 101 class at the Nashville Business Incubation Center.
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
Go in depth on Social Networks such as Linkedin, Facebook, Twitter and Freelance sites such as Thumbtack for the Northern Virgina Black Chamber of Commerce. Learn how to minimize or eliminate marketing cost by leveraging digital media, which in turn will increase your bottom line.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
In order to be effective with internet marketing, you need more than just a
website. Social media has evolved from a powerful communication medium to a
key marketing channel.
Target Marketing to Grow your Business sales by K Patrice Williams of 123 Target Marketing. www.123targetmarketing.com
123 Target Marketing is a Marketing Consulting, Logo & Website Development and Social Media Marketing Company.
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
Go in depth on Social Networks such as Linkedin, Facebook, Twitter and Freelance sites such as Thumbtack for the Northern Virgina Black Chamber of Commerce. Learn how to minimize or eliminate marketing cost by leveraging digital media, which in turn will increase your bottom line.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
In order to be effective with internet marketing, you need more than just a
website. Social media has evolved from a powerful communication medium to a
key marketing channel.
Target Marketing to Grow your Business sales by K Patrice Williams of 123 Target Marketing. www.123targetmarketing.com
123 Target Marketing is a Marketing Consulting, Logo & Website Development and Social Media Marketing Company.
Koje engleske kraljeve je Šekspir dramatizovao?Жељко Матић
prezentacija za projekat Ram za Šekspira u Šestoj beogradskoj gimnaziji
učenice saradnice: Maša Momić (II-2), Sanja Obrenović (II-4), Miljana Jovanović (IV-3), Nevena Pančić (IV-1)
Više o projektu: http://ramzasekspira.weebly.com/februar-2016-koje-engleske-kraljeve-je-scaronekspir-dramatizovao.html
Piia Pekola: Valinnanvapaus käytännössä – Miten laatu vaikuttaa vaativan lääkinnällisen kuntoutuksen asiakkaiden valintoihin. Esitys Valinnanvapaus terveydenhuollossa -seminaarissa 17.5.2016.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Social Media Guide for business-to-business (B2B) companies. Brief 'how-to' with tips on using Facebook, LinkedIn and Twitter for marketing, branding and staying connected with client communities.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
This set of slides focus on a short 2 hour seminar I give on social media marketing in mid-2012. This seminar can be hands on and offered to businesses to upgrade their marketing skills.
DCTC offers a course that helps marketers upgrade their hands-on social media marketing skills called: social media marketing tools. This course is offered once a year in the classroom and once a year fully online. Contact admissions@dctc.edu for more information. DCTC is member of the Minnesota State Colleges and Universities Systems (MnSCU) and an equal opportunity educator and employer (EOE)
DCTC (Dakota County Technical College) is located in Rosemount, MN with its business extension campus in Apple Valley, Minnesota. Many students come from the Twin Cities and Western Wisconsin to take courses at DCTC. However, with all of the marketing and sales program courses offered online, students also come from around the nation and other countries.
Financial Aid and scholarship may be available to those who qualify.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Similar to Social Media do's and don'ts Southwater Business Show (20)
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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4. Key Questions : Social Media for Businesses Why would small businesses invest time, effort and money in social media? When is the best time for your business to engage in social media? What are the do’s and don’t when using social media as a business vehicle?
5. Introduction toThe Digital Presence Revolution What It Is, Why It’s Important, & How To Take Control of It 5
7. 1.0 1.0+ 2.0 2.0+ Social Networks Micro Blogging Websites Blogs Usage Few skilled web developers (html) Semi-skilled consumers (no html) Anyone with friends Anyone who can type 140 characters Friction Private, real-time conversations Static, one-way Dynamic, two-way Frictionless broadcasting Publishing goes up exponentially as friction goes down! Publishing Revolution
8. Why Is It Important? Businesses Have: static website & one way to be found They Need: fresh Web Presence & many ways to be found Your sites Local Directories Social Media Content Sites More Quality Content Published in More Places = More Customers
9. Content created by You… Sites & Pages Directory listings Real-time updates Photos Videos $ Offers Products Comments Thanks Replies Thanks Content created by others!! SHARE www WoM Links Reviews Referrals Shares & Likes Comments What is Quality Content?
14. repeat social marketing SIGN-UP/CLAIM YOUR PAGES passwords passwords tools repeat POST NEW UPDATES time Create Content fans repeat SEO repeat research repeat time repeat directories MONITOR & RESPOND reviews SEO LOAD YOUR CONTENT repeat analytics repeat KEEP TRACK OF IT ALL tools repeat leads followers reputation management I need to run my business What are the Challenges?
15. 15 So Why might you need a Social Presence? Affordable Marketing There’s no need for a large budget to conduct social media marketing Viral Nature Users can easily share your messages with their friends andcontacts with a click of a button Enhances Brand Through social media you can build and enhance your online reputation (brand reputation management) Builds Credibility User generated endorsements are more credible than traditional advertising Increases Traffic A well-planned social media strategy will drive more traffic (and potential clients) to your website Engages Customers Connect with your customers and respond to their feedback in real-time
19. 19 Tips before you begin.. We always recommend (if you have employees): You have a social media policy in place You identify staff to train up and act as leaders (if appropriate) You Document your training and turn it into your own Standard Operating Procedures (SOPs) You Register your brand and trade marks if you haven’t already? As part of the implementation.. Define your social presence ‘look and feel’ Create Company Branded Templates…
27. Social Media Do’s and Don’ts 24 Profile Creation Community Building Video and Image Sharing Status Updates & Messaging Blog Posts & Comments Privacy & Confidentiality
28.
29. Provide a company biography on your profile and list your industry or service expertise
30. Have a company logo or professional photo for your profile picture and use a consistent picture across the social portals
31.
32. Use your personal contact details as this looks very unprofessional. Use your company branded contact details
33. Use the same profile for personal and business use. Keep them separate
34.
35. Follow or add business contacts to your community that choose to connect with you
36. Ensue you are engaging yourself in other people’s social networks
37.
38. Neglect to manage your followers. Block those that are not business appropriate.
39. Assume people will find you. Actively search for social network users relevant to your company
40.
41. Upload any inappropriate pictures to your gallery or photo albums
42. Try to optimise any videos you upload with relevant keywords (title tags, video descriptions, etc.)
43.
44. Ensure your posts are engaging and entice a conversation
45. Ensure your messages are relevant to your audience and followers
46.
47. Post any messages that are unprofessional or do not provide value to your audience
48. Post messages at a frequency that would be considered SPAM
49.
50. Ensure that all content associated with you is consistent with your work and with you company’s values and professional standards
65. Respect brand, trademark, copyright, fair use, trade secrets (incl. Process and methodologies), confidentiality, and financial disclosure laws
66. Be smart about protecting yourself, your privacy, and your company’s proprietary and confidential information. Ultimately what you publish is widely accessible and will be online for a long time
67.
68. Post anything that makes you the slightest bit uncomfortable. Pause, take a moment to review and discuss with a PR advisor if necessary
69. Publish or share any customer specific information (testimonials, quotes, case studies, etc.) without their prior permission
70.
71. Have the Key Questions been answered Why would small businesses invest time, effort and money in social media? When is the best time for your business to engage in social media? What are the do’s and don’t when using social media as a business vehicle?
72. Social Media Strategy Guide 40 Social Media Policy Social Media Do’s and Don’ts Social Media and PR On-line Reputation Management Measuring Social Integrated on-line Strategy Visit WSI4BusinessSuccess on Stall D4
73. 41 Social Media for Business Questions WSI4BusinessSuccess : Pete Waller
74. 42 Social Media for Business Thank you Visit us at D4 for Free WebscanTM Mobile: 07794 461987 WSI4BusinessSuccess : Pete Waller
Editor's Notes
Lead generation, Brand awareness and customer communication are key foundations to digital marketing. Put another way, it covers creation more leads, converting leads to sales and greater customer retention. Prioritisation of these key factors is fundamental and must align to the business goals and values.
A number of strategies that are key for each marketing goal. Paid search is great for generating immediate on-line traffic for any business with a web presence.
Key questions to ask of yourself as a business. How much time, effort and money do I want to invest, or should I invest, in Social Media.All businesses are different. They may have different products and services and location, different values and goals. All these will have a bearing on how effective Social Media is for that business.
Show of hands of people who had a personal website 5 – 10 years ago. Show of hands of people who had a blog 3-5 years ago. Show of hands of people who have a Twitter, Facebook, or Wordpress-like blog today?
Without web presence and investing in ways to be found, is like having a great piece of ArtHanging on a tree in a dense forest. You need roads, paths and signs to tell people it is there.
A cyclical approach to tailoring content to be more and more relevant for your customers. You create the content and publish it. It gets indexed by the search engines. If relevant, it will be found through search and social. It will be commented on.....and shared. Listen and engage in the conversation and be prepared to tailor your content, product and services for your customers and consumers......give them what they want, not what you think they need!
Benefits come in the form of greater search discoverability for your products, services and brand through search engines. You will get greater social discoverability, with more on-line word of mouth referrals. This has a positive impact on your reputation on line......so it is important to engage in the conversation.
Who consults reviews before buying on-line? How many of your searches on-line are for products / services that can be found locally?
Time, Content, Planning, Tracking, Reviews, Responding, Regular updates, engagement
Though these figures were produced at the end of last year, the intent is clear. More and more is being spent on social media advertising and this will increase significantly as companies understand how to use social media more effectively.
In many of the Social Media platforms some or all these components will be involved. It is very important to understand some true fundamentals....many of which are basic common sense.
Social Media Marketing goals for business should include being:AuthenticStrategicEngagingAnd showing you as an expert in your field.Have an opinion.
The first two questions are rhetorical. The answers are specific for each business as they are all different. Different factors come into play, such as budget, time and business values and goals.I would recommend that any new business or anyone thinking of starting a business, gives serious consideration in getting digital marketing expert advice very early in their business venture. This will in the long run save them time, effort and money. It will give them greater brand awareness, a better ROI on their marketing spend and also has the potential to highlight new revenue streams.