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Social Media 101 for Business

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Social Media 101 Social Networking for Businesses ULI Philadelphia February 26, 2010 www.mavenagency.com
[object Object],[object Object],[object Object],[object Object],Rebecca Devine, Principal Maven Communications
[object Object],[object Object],[object Object],What is social media?
What is social media? ,[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How many people use it? ,[object Object],[object Object],# of users (in millions)
How many people use it? * ,[object Object],[object Object],[object Object],[object Object],*as of January 2010
What are the benefits of Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can businesses use social media? Executive Positioning:   Demonstrate thought leadership and become an expert. Network and build your list of prospects and contacts. Sales and Marketing:  Post links to press releases, company news, relevant community news, speaking events. Human Resources:  Prescreen candidates on LinkedIn; foster better internal communications through internal communities Market Research:  "Listen" and gain insight into trends or opportunities Community Relations:  Raise awareness for community relations projects and corporate giving initiatives
What are business uses for...? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Video, Presentation & Photo Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RSS: Creating content RSS brings content to you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do I measure success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps How do we get started?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  How do I get started? Phase I
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How do we get started ? Phase II
[object Object],[object Object],[object Object],[object Object],[object Object],Tips for Social Media Success
Still unsure?

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Social Media 101 for Business

  • 1. Social Media 101 Social Networking for Businesses ULI Philadelphia February 26, 2010 www.mavenagency.com
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  • 9. How can businesses use social media? Executive Positioning:   Demonstrate thought leadership and become an expert. Network and build your list of prospects and contacts. Sales and Marketing:  Post links to press releases, company news, relevant community news, speaking events. Human Resources:  Prescreen candidates on LinkedIn; foster better internal communications through internal communities Market Research:  "Listen" and gain insight into trends or opportunities Community Relations:  Raise awareness for community relations projects and corporate giving initiatives
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  • 18. Next Steps How do we get started?
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Editor's Notes

  1. As of May 2009, it had more than 20 million registered users, spanning 150 industries.