This PowerPoint presentation discusses using social media, especially Facebook, to promote businesses. It begins with an agenda that covers the major social networks like Twitter, LinkedIn, blogging and Facebook. It then discusses why social media is important for businesses and how to create a Facebook business page. The presentation emphasizes engaging with customers on social media through things like contests and promotions. It provides tips for both free and paid promotion of business pages on social media platforms.

1. 2011 Educational Program Series Using Facebook & Social Media to Promote Your Business Sponsored By:

2. Introduction This PowerPoint Presentation will be available at Cornerstone Solutions Websitewww.CornerstoneSolutionsofNY.com

3. Agenda What is Social Media and Why is it important Touch on some Social Networks Twitter LinkedIn Blogging Facebook Creating a Facebook business page Promoting your Facebook page Questions

5. Ask questions – trust others’ advice

6. Answer questions – help others

8. Social Media not Social Marketing Social Media is NOT a marketing medium, it’s a conversation medium. When brands try to use it as a direct marketing medium, they fail. Social Media is NOT a fad, it is a fundamental shift in the way we communicate.

10. Trade shows

11. Print Ads

12. Radio / TV ads

13. Direct Mail

14. Fax blasts

16. Blogging

17. Social Media

18. RSS

19. Free tools / trials

20. Viral videos

21. EngagementPermission Interruption

22. The Social Web

23. Sharing: How Social Networks Work Your Valuable Content Shared with Read by Shared by Acted on

24. What is Twitter? http://www.youtube.com/watch?v=ddO9idmax0o

26. Hiring

27. Traffic building

28. Professional networking

29. Publicity

30. News

31. Prospecting

32. Feedback

33. Peer relations

34. Competitive tracking

35. Search engine optimization

36. Mobile visibility$

38. Describe content

39. Offer multiple topical destinations

41. Concept of “Followers”

42. Who sees what?

43. @name

44. # tags

45. Short URLs

46. Re-Tweets

47. DM (direct message) – only to followers

48. Auto DM / auto-follow

49. Etiquette

50. Why it’s so viral!

53. Follow key players in your industry

54. Interact with customers, competitors, supplies, etc

55. Post every day (and re-Tweet later)

56. Monitor your keywords – branding

57. Use Twitter “Lists”

58. Use a managing solution such as Hoot Suite, SocialOomph, or a local Social Media company

61. Targeted toward the business professional

62. Resume

63. Recommendations / Referrals

64. Connections

65. Expertise

66. Executive Level Search

68. LinkedIn Business Example

70. Have a good profile picture

71. Start your connection collection with your Email addresses

72. Looked at your connections’ connections

73. Absolutely join groups (min 5), and be active in at least one

74. Ask questions

75. Answer LinkedIn questions & build your credibility

76. Create events

77. Create a business profile / page

80. Get your own URL (www.TomBrownBlog.com)

81. Set up RSS (Rich Site Summary, a format for delivering regularly changing web content)

82. Write about WHAT YOU KNOW

83. Pick the Right headline or title

84. The Secret of . . .

85. Top 10 tips for . . .

86. The best way to . . .

87. A new way to . . .

88. Join in the conversation

89. Follow a few blogs yourself – Think industry magazines

90. Keep a schedule. Blog regularly. Once a week, Bi-monthly

92. Allow comments. When you comment, stay relevant. You can disagree with the message without attacking the blogger. Don’t Spam

93. Respond to your commenters.

94. Only speak the truth. And beware what you speak. It is all searchable and permanent.

95. Check your facts, don’t just repost.

97. Average person is on Facebook :55 minutes per day

98. People spend over 700 billion minutes per month on Facebook

99. Average user has 130 friends

100. Over 900 million pages/groups/events/community pages

101. 70+ language translations available

103. Register a Page

108. Update your bio

109. Create Friends Lists to filter newsfeeds

110. Control Chat feature

111. Adjust your PRIVACY settings

112. Check your photo gallery

114. UnClick this box

117. Creating the FB Business Page 5 (simple) Step Process Register a Page Fill in Basic Info Edit Page Review & Manage your Links/Apps/Tabs Increase Page Publicity

118. Review & Manage your Links/Apps/Tabs

119. Review & Manage your Links/Apps/Tabs

120. Review & Manage your Links/Apps/Tabs Every Time You create an event, write something, or share,it will show on the News Feed to all YOUR Business Fans.

121. Note that some are ‘grayed’ out Review & Manage your Links/Apps/Tabs By Sharing You are POSTING this event on YOUR WALLfor all of YOUR friends to see. This is important.

123. Add an in-store sign that says “Become a fan of Company Name on Facebook

124. Prominently display your Facebook on your website

125. Add to all your printed marketing material, including Business Cards

126. Once you have fans, start offering promotions/incentives

127. Use free 3D barcodes

128. Email your existing email list

129. Occasional Blog about your Facebook page.

130. Free search engine submission tools

131. Be active on a few Social Media forums.

132. Link or “Like” swapping

133. Embed Widgets on your website

134. Add to your Email signature block

135. Try some Facebook Apps

136. Get Fans to “Tag” photos

137. Load Videos and embed on your site

138. Run a Contest

139. Link to Twitter

140. Get fans to Join Via SMS (“32665 (FBOOK) fan username”

141. Add a link on your personal profile

142. Use Badges or Buttons

143. Share the Button

145. Targeting demographics

146. Buy direct from Social Networks and not search engines

147. Set a budget

148. Run two or more ads simultaneously

149. Test CPM (cost per 1000 impressions) vs. CPC (cost per click bidding) to find best value

150. Monitor, track, analyze and optimize

151. Continually tweak

152. Use Facebook Ads

153. Google Advertising Programs (2 types)

154. Twitter Business Site

155. LinkedIn Direct Ads

156. Paid Discovery on StumbleUpon

157. Digg Ads

159. Welcome to the world ofSocialnomics “Social Media is overthrowing governments. You don’t think it’s gonna impact your business? You idiot!” -Gary Vaynerchuk, Author, “The Thank You Economy”

161. Great additionalway to build relationships

162. Extends consumer reach beyond your local region

163. Aids word-of-mouth referrals

164. Easy to track – metrics!

165. New tools to build rapport

166. Builds up reputation

167. Lets you put your business face in front of more customers

168. Although using social media can be scary at first, once you realize the benefits, I bet you’ll wonder what took you so long!

169. Your customers are already there, it is time you joined them

173. It requires a strategy fully integrated with your business goals, including your marketing plan, implementation, ongoing maintenance, monitoring, analyzing metrics & repeat.

175. $999 Limited Time OfferMust order by May 13