The webinar emphasizes the critical need for integrating CRM (Customer Relationship Management) with ERP (Enterprise Resource Planning) systems for business efficiency. It highlights challenges such as data entry errors and communication gaps between sales and back office, which can lead to increased costs and ineffective inventory management. Appseconnect integration with platforms like Zoho CRM provides a solution, enabling real-time data exchange and improving sales processes for SMEs.

1. Importance of connecting
CRM with ERP
WEBINAR PRESENTED BY

2. ERP & CRM – Inevitable for any Business
• ERP (Enterprise Resource Planning) and CRM (Customer Relationship
Management) are two most important Enterprise Business Applications
now-a-days for any organization.
• CRM is commonly used for Sales Employee Channel, an ideal tool mainly
used for Sales Force Automation, Marketing and Support.
• ERP is the most commonly used Back Office System, an effective application
for Purchase, Sales, Production, Accounting, Payroll, Sales Forecasting,
Production Planning, Inventory Management, Order Processing & Shipment
and other back office activities.

3. • CRM is the prime channel for Data Input, Leads, Accounts/Contacts,
Opportunities, Quotations, Orders.
• ERP is the back end application for Data Processing, storing leads, sales
forecasting, Planning Production/Purchase, Planning Delivery/Shipment,
Showing important accounting reports such as Balance Sheet, P/L
Statement, etc.
ERP & CRM – Inevitable for any Business

4. Problems if CRM & ERP not in sync
• Delay, Error, Cost in entering CRM Data (Leads, Accounts,
Quotation, Order, etc.) into ERP.
• Big gap in interdepartmental communication, Sales employees are
not connected to back office and vice versa.
• Improper inventory allocation and sales forecasting.
• Updated data in CRM, outdated in ERP or vice versa.

5. All these problems can happen in any business and obviously
these are fatal and costly to recover
• Increased Order Processing Time
• Sales Reps –Back Office Gap
• Wrong Sales Forecasting
• Outdated Information
Problems if CRM & ERP not in sync

6. • Connecting CRM with ERP and exchanging data in real time and bi directionally.
• Leads, Accounts, Contacts, Opportunity, Quotation, Order entered by sales team
members in CRM instantly transferred to ERP system.
• Lead Conversion in CRM is also reflected in ERP in real time.
• Existing ERP Company à Contacts can be synced to CRM as Accounts/Contacts.
• Product Price Updates, Price Lists will be transferred instantly to CRM, Sales
Employees can always see the most updated Product Data.
• Any much more……
Solution – APPSeCONNECT Integration

7. Zoho CRM – An Ideal CRM System for SMEs
• Zoho CRM is a cloud based CRM system offered by Zoho CORP, used
worldwide by thousands of SMEs.
• Zoho CRM provides a 360 Degree view of complete Sales Cycle and
Pipeline.
• Easy to use U/I, effective features to manage Leads, Accounts, Contacts,
Opportunities, Marketing and Workflow Automation.
• Role based security, Reports and Dashboards for each role, Social CRM,
easy configuration and customization.
• Mobile app access for iOS and Android, Card Scanner.
• Above all Scalability as business grows and affordability for an SME.

8. • APPSeCONNECT Integration between:
• Zoho CRM with SAP Business One ERP
• Zoho CRM with MS Dynamics NAV ERP
• Live Demo:
• Zoho CRM and SAP Business One Integration
APPSeCONNECT and ZOHO CRM Integration

9. Questions
We are happy to answer your questions!
For more details about Zoho CRM please visit
www.zoho.com/crm
For more details about APPSeCONNECT, visit
www.appseconnect.com
/appseconnect /company/insync

10. Thank you
We will share the recorded webinar with you soon!
For more such webinars, visit:
www.appseconnect.com/webinars