difference b/w erp and crm

1. Today s technology gives companies an advantage they have never before had.
With the ability to streamline processes and access data in real-time, companies
can stay on top of their competition. In addition, today s data analysis
technology allows companies to foresee future events and plan accordingly. These
tools, which include both enterprise resource planning software (ERP) and
customer relationship management (CRM software), give companies the power to
control their success in today s market. While similar at first glance, ERP
and CRM platforms are distinctively different. Understanding each platform is
critical to your system s success.
What is ERP Software?
First and foremost, ERP software is designed to make a company s processes
more effective and efficient. By better managing all of the key functions of a
company   accounting, warehouse, inventory and supply chain   ERP software
allows the company to focus on what really matters: the data. With integrated
ERP software, employees can update the platform with important information
available in real-time to all departments within the company. This integrated
technology gives companies a heads-up when problems occur. If there is a problem
in the supply chain, the ERP software will capture the issue and make it
available to all areas affected, such as the warehouse. ERP not only provides
all departments with updated information, but it also gives companies a clear
and accurate picture of their standings at any given moment.
What is CRM Software?
CRM software fulfills the customer-side of the system. Customer relationship
management systems (or CRM systems) focus on just that : customers. This
software manages customer information and captures all relevant details for the
company. This information is used all across the board, from sales reps to
managers to accounting personnel. A quality CRM system should capture every
interaction the company has with the customer. By properly managing customer
information, companies can build their customer relationships in order to
increase customer loyalty and, ultimately, revenue.