SAP Hybris provides an omni-channel commerce platform that allows for consistent customer experiences across channels using a single technology stack. It offers solutions for both B2C and B2B customers, providing best practice storefronts, features tailored for B2B businesses, and product content management capabilities. The platform aims to address the increasingly complex operational processes of delivering a unified view of the customer and consistent multi-channel experiences.

1. HYBRIS An SAP Company

2. 1. SAP HYBRIS OVERVIEW

3. 1. SAP HYBRIS OVERVIEW
Operational Processes today are incredibly complex

4. 1. SAP HYBRIS OVERVIEW
Delivering Consistent Data Used to be Simple

5. 1. SAP HYBRIS OVERVIEW
Multi-Channel Data Consistency in Incredibly Complex

6. 1. SAP HYBRIS OVERVIEW
Channel Specific Applications

7. 1. SAP HYBRIS OVERVIEW
New Software Category to Support new Customer Behavior

8. 1. SAP HYBRIS OVERVIEW
Single View Needed for Consistence Experience

9. 1. SAP HYBRIS OVERVIEW
hybris Omni Commerce for B2C and B2B one Technology Stack, modern
Architecture

10. 1. SAP HYBRIS OVERVIEW
SAP + hybris – Solution Overview

11. 2. SAP HYBRIS – B2C Customer Journey

12. 2. SAP HYBRIS – B2C Customer Journey
A Short-Term Solution with a Long-Term Vision

13. 2. SAP HYBRIS – B2C Customer Journey
hybris B2B Commerce Accelerator

14. 2. SAP HYBRIS – B2C Customer Journey
Best practice storefronts including mobile

15. 3. SAP HYBRIS – B2B Features

16. 3. SAP HYBRIS – B2B Features
All B2B Business Users Benefit from hybris B2B Commerce

17. 4. SAP HYBRIS MDM or PCM
( Product Content Management

18. 4. SAP HYBRIS MDM or PCM ( Product Content Management)
MDM -> PIM Scope too Limited for rich Product Communication

19. 4. SAP HYBRIS MDM or PCM
Product management : catalogs, views. Possible architecture

20. Hybris Omni-channel platform

21. hybris Omni Commerce for B2C and B2B one
Technology Stack, modern Architecture

22. Thank You
 Thank You