Both CRM and ERP have one goal, to automate businesses and help companies all around the world become faster and more efficient and foster their growth. While both Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) are important for a business, let us take a look at some of the key differences between both. Read the full blog here: http://suyati.com/crm-and-erp-know-the-difference/ Reach us at: jghosh@suyati.com

1. CRM and ERP – Know the Difference

2.  Allow businesses to automate and streamline their
business processes
 Help companies all around the world become faster
and more efficient and foster their growth
ERP & CRM

3. What exactly is CRM?
 Aims at increasing sales and managing all marketing related
activities
 Helps in smoothening the sales employees’ relationship with their
clients
 Follow up with the client becomes much easier using CRM

4. Specific Task Performed by CRM
Sends mails to the customer
Create large databases of customers
Fostering healthy relationships

5. What exactly is ERP?
 ERP manages the business information
 Enables interaction between departments, thus
fostering information sharing
 Allows real time status update for certain
important resources and products

6. Specific Task Performed by CRM
Integration with sales
Payroll and human resource management
SCM, manufacturing & warehousing inventory
Handy is for business analysts

7. What are some important differences?
 Depending on the size of the firm, you may
decide to use only CRM or both CRM and ERP
 CRM solution focuses only on increasing sales
 ERP software is a data warehouse for all the
business activities, from production to human
resources.

8. Two sides of the same coin
 CRM boost sales by supporting the sales teams,
with customer data, prospects, and leads
 ERP also ultimately boosts sales, its approach is
very different
 ERP software is a data warehouse for all the
business activities, from production to human
resources.

9. In a Nutshell
 Both these solutions aim at improving
productivity, efficiency, and sales
 Both ERP and CRM takes you to the same
destination, but the route differs

10. That’s not all, feel free to share this information
For any queries on CRM or ERP

11. Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutions and create a unified
approach to customer acquisition. This unified digital marketing approach
requires system integration between various CMS and CRM platforms, and a
slew of eCommerce, Marketing Automation, Social Media Listening, email
and social marketing, and customer service systems. Our specialized
knowledge in Salesforce, open source and .Net based systems enables us to
build effective custom integrated solutions for our clients.