Vivek Khandelwal shares lessons learned over 3 years in sales and marketing. As more players enter the category, marketing adapts an "easier-faster-better" pitch and sales follows. Buyers become smarter with the same access to intelligence as service providers. The next wave is moving from traffic to building audience and community through being authentic and building trust. Summarizing the lessons, buyers can no longer be outsmarted, sales now extends marketing, and telling your story to build your brand provides strong differentiation.

1. How Sales and Marketing
As We Know
Would Cease To Exist
By Vivek K
Founder @ iZooto

2. Audience Chek

3. Hello World,
I am Vivek Khandelwal
2X Founder.
Spent 10 years selling and building products.
Now CMO @ iZooto

4. “I love talking to salespeople before
I can try a new product”

5. 3 Lessons learnt over last 3
years

7. #prototype
5 Players Across The Globe In
The Category
Demand Generation driven
by content marketing
Brute-force Sales

9. #rollout
In 18 Months 100+ Players
Enter The Category
Marketing adopts the
Easier-Faster-Better Pitch
Sales Follows
Buyer are becoming smarter.

10. Thriving in The Red Ocean

11. #growth
Another 12 Months
Total Players goes upto 170+
Product is commoditized
Everyone claims to be
easier-faster-better.
Buyers now have access to
the same intelligence as
service providers

12. Information arbitrage
opportunities are
diminishing

13. #next wave in sales and
marketing
Going beyond traffic,
eyeballs, and conversions
Traffic >> Audience >> Community
The next “Real” wave in Marketing
and Sales
#being real, authentic and building trust
going from traffic >> audience >>
community

14. ● Summarising the lessons learnt
● Buyers can’t be outsmart- “ed”
● Sales Now is an extension of marketing
■ Easier, Faster and Better will only get you so far
● Telling your story and building your brand is your
strong differentiator

15. Thanks
twitter: @vivekk
v@izooto.com