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BUYER
PERSONAS
Co-Sponsored By Co-Sponsored By
Startup Growth Specialist
VP – Sales & Marketing
E2E Networks Ltd
Consultant @ NSRCEL
Kesava Reddy
2
Raise Your Hands
Founders?
Working In A Startup
Marketing & Sales Folks
3
Buyer Personas…
4
?
Why it is important?
How is it useful?
In India
Intellectual
Conversations Sells
In East
Knowledge Sells In
South
Trust Sells In North
Value For Money
Sells In West
1 2
3 4
This is a
sample text
Mail Patterns
16
24 X 7 | Short and Sweet.
Sales
524 X 7. | Love new
templates
Founders
2 Ideal time is from 10AM to
4PM
HR
34Don’t mind SPAM. Reads
from 9AM to 12PM
Marketing
Read very early in the
morning.
Investors
After 6PM and hates SPAM
CTO & Tech
One is random, twice is
coincidence, and three
times is a pattern.
HOMO SAPIENS
In India
1 HR | Cost Centre
2 Tech | Cost Centre
3 Marketing | Profit Centre
4 Sales | Profit Centre
5 Ops | Cost Centre
Hi
HR
Tech
Marketing
Sales
OPs.
Segmentation
Don’t mind swiping the cards
Startups
Contract less invoice billing
21 to 45 days payment cycle
SMEs
PO & Invoice Billing
30 to 90 Days
Enterprises
01
02
03
Buyer Persona Helps In
Marketing
MessagingPricing
SalesUI /UX
TWO VOLUNTEERS
Please
One B2B Founder One B2C Founder
10
Demographics
BUYER PERSONA
Range will do
Age
Gender
Range
Income
11
Demographics
BUYER PERSONA
Married?
Children
Location
12
Demographics
BUYER PERSONA
Education
Languages
Belief
13
Work
A B
C
DE
F
Create persona for each
industry
Industry
Number of People
Pvt .Ltd | Openings |
Founded | Funded
Type & Insights
Training, CSR…etc
Budgets
Are they making profits.
Profits
Company Annual Turnover
Turnover
Roles & Responsibilities
GEN X
How are they measured?
KRAs
Reports
To..
Challenges Goals
Motivation
Designation
PATTERNS
&
INSIGHTS
There is pattern in everything. Never doubt pattern
16
What does a typical day look like?
Where they get new info?
01
02
17
What are the apps they use?
What they read?
03
04
18
Skills?
Aspirations & Hobbies?
05
06
19
E2E BUYER PERSONA
A very easy to manage cloud
server with enhanced
security and control panel.
cPanel integration Cloud
Server with Softaculous and
Immunify
ValueProduct
WorkDemographics
Age 25- 40
Location: Bangalore
Gender : Male
Income : 6L to 15L PA
Industry : Digital
Marketing Agency
Turnover : 10L to 5Cr
Less than 25 people
company
Cloud Spend Less Than
1L
E2E BUYER PERSONA
A very easy to manage cloud
server with enhanced
security and control panel.
cPanel integration Cloud
Server with Softaculous and
Immunify
ValueProduct
PatternsRoles
???
???
???
???
???
???
???
???
22
Buyer Personas are crucial for marketing and sales of a
startup.
CONCLUSION
Q & A

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Buyer persona

Editor's Notes

  1. https://www.freepik.com/free-vector/steampunk-brain-engine-with-cogs-and-gears_1311420.htm#term=head%20with%20gear%20icons&page=1&position=1
  2. Gov.. It’s government order
  3. Talk about each example….
  4. https://pixabay.com/en/model-businessman-corporate-2911332/
  5. https://pixabay.com/en/model-businessman-corporate-2911332/