Open Source For Startup
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Zerodha is India's largest stock broker with over 2 million clients and $3 billion in daily trading turnover. It has achieved tremendous scale with only 30 employees in its tech team by building its entire technology stack using open source software from the start. This has given Zerodha flexibility, avoided vendor lock-ins, and significantly reduced costs compared to proprietary software, helping it achieve profitability with no external funding or marketing. While open source allows for faster development, companies must consider all trade-offs like capabilities, quality, future costs, and inertia when choosing technologies.
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This event was conducted on:
Tuesday, April 26, 2022
9:30 AM ET | 7:00 PM IST | 9:30 PM SGT
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Link to our Blog: https://blog.quantinsti.com/
Like us on Facebook @ https://www.facebook.com/quantinsti/
Follow us on Twitter @ https://twitter.com/QuantInsti
Follow us on LinkedIn @ https://www.linkedin.com/school/quantinsti/
Follow us on Instagram @ https://www.instagram.com/quantinstian
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This event was conducted on:
Tuesday, April 26, 2022
9:30 AM ET | 7:00 PM IST | 9:30 PM SGT
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Link to our Blog: https://blog.quantinsti.com/
Like us on Facebook @ https://www.facebook.com/quantinsti/
Follow us on Twitter @ https://twitter.com/QuantInsti
Follow us on LinkedIn @ https://www.linkedin.com/school/quantinsti/
Follow us on Instagram @ https://www.instagram.com/quantinstian
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3) To scale, companies need to create a repeatable playbook for consistently finding, converting, and retaining customers through sales and marketing.
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Vivek Khandelwal shares lessons learned over 3 years in sales and marketing. As more players enter the category, marketing adapts an "easier-faster-better" pitch and sales follows. Buyers become smarter with the same access to intelligence as service providers. The next wave is moving from traffic to building audience and community through being authentic and building trust. Summarizing the lessons, buyers can no longer be outsmarted, sales now extends marketing, and telling your story to build your brand provides strong differentiation.
Laying the foundation of startup marketing
1) Marketing foundations for startups have changed with the rise of online marketing, content marketing, and micro-brands. Simple, clear messages that pass the "grandma test" and "Chinese whisper test" are key.
2) Remarkable products lead to remarkable marketing without needing PR. Knowing, liking, and trusting your audience through an authentic story is the best way to survive.
3) Every startup has the same underlying story structure - pursuing a "treasure island" goal propelled by a "tailwind" amidst "other players," with evidence of why they will win. Upekkha helps startups become "value SaaS" businesses that use resources more efficiently to succeed in the
Content marketing for startups iim vizag
Niraj is the founder and CEO of Hiver, a SAAS company with over 1000 customers globally and 38 employees. Hiver uses content marketing to generate brand awareness, demand, and revenue by starting small, understanding their audience, and creating high quality content tailored to different stages of the sales funnel with clear calls to action and distribution plans. The goal is to move users along the path from initial exposure to loyal customers.
Pitch presentation kaushal
The document provides guidance on how to create an effective pitch deck for funding. It outlines 11 steps to tell a compelling story: 1) Define the problem and solution, 2) Tell a story with a sample company, 3) Describe the market size and opportunity, 4) Explain how the solution solves customer problems, 5) Provide proof through testimonials and data, 6) Prove the business model and revenue streams, 7) Show the capable leadership team, 8) Address the competition, 9) Specify the financial requirements and use of funds, 10) Outline the roadmap, and 11) End with a clear call to action. The overall goal is to open the investor's mind to the vision and get them
Key thoughts for a killer investor pitch deck
The document provides guidance on creating an effective investor pitch deck, highlighting that it should tell a concise story that addresses key elements such as the problem/opportunity, product/solution, business model, and traction. It emphasizes weaving these elements into a simple, structured story that triggers emotions like empathy, fear of missing out, or desire to be part of the opportunity. The story should be told to the right investors and leave them wanting to know more about the unique founder's insights and vision.
Content marketing for startups (iim indore, hiver)
Niraj is the founder and CEO of Hiver, a SAAS product with over 1000 customers globally and 45 employees. While mostly bootstrapped, Hiver is announcing a Series A funding round next week. The document discusses using content like websites, blogs, ebooks, and webinars to spread your message, generate leads, and retain customers. It provides tips for identifying your target audience and their interests, keywords, and where they engage online to create and distribute helpful high-quality content strategically.
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Content marketing for startups (iim indore, hiver)
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1：1制作英国伦敦大学毕业证（london毕业证书）学历学位证书原版一模一样
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
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快速办理(McGill毕业证书)麦吉尔大学毕业证Offer一模一样
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
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1比1定做(aub毕业证书）伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Open Source For Startup
- 1. FOSS 4 Startups Kailash Nadh OpenSource4Startups, IIM, 2020
- 2. Zerodha ● India’s largest stock broker. ● ~15% of daily retail trading volume in India. ● 1200 employees. ● 2+ million clients. ● $0 in external funding. $0 on marketing.
- 3. Zerodha: FOSS ● Zerodha’s stack is built with FOSS. ● Use FOSS. Generate FOSS. ● FOSS-first policy from day 0. ● Not just user facing products, but many backend systems: HR, accounting, finance, business workflows, analytics, a thousand desktops …
- 4. Zerodha: Scale ● ~100K requests / second. ● ~6 million market quotes / second. ● 10s of billions of rows of financial data. ● $3 billion in daily trading turnover. ● 30 member tech team.
- 5. How? Why? ● Developer-first approach. ● Engineering decisions go hand in hand with business decisions. ● Freedom. Avoid lock-ins. ● Flexibility and agility (regulatory and business). ● Don’t built moat on cores you can’t own. ● Cost.
- 6. Cost, if nothing else ● ~1000 Ubuntu desktops. ● People systems: HR, accounting, finance (#ERPNext) ... support ticketing, VPN, CRM … ● Stack: Frameworks, databases, servers, proxies, devops, infra, monitoring …
- 7. Don’t underestimate impact on profitability. Don’t underestimate propreitary lockins.
- 8. Everything is a trade-off ● Every choice and decision is a trade-off. ● Picking a piece of technology: cost, capability, quality, efficiency, freedom, time-to-market, future inertia, and technical debt. ● Adoption of any technology has long term consequences.
- 9. Everything is a trade-off ● FOSS checks many of those boxes. ● Dev + tech first approach in tech startups: Better technical decision making.
- 10. Time-to-market is not everything. It is a trade-off.
- 11. Every business needs a backoffice, an ERP. Check out ERPNext.
- 12. Thank you