How do you ramp up fast with a conservative budget and small team? How do you balance expectations of fast ROI and attracting, reaching, and selling to the right audience?
Joelle Irvine, the Head of Growth and Marketing at Billdr, shares her experiences and learnings from her first year at the home renovation marketplace, where they have grown from one to three cities – and two countries – in six months.
Key takeaways:
• How to prioritize short vs. long-term goals
• How to balance brand awareness and conversion efforts
• How to make data-driven decisions and when to experiment
Presented at the Growth Festival, hosted by Digital Ethos on October 1, 2021.
The blending of ABM, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022?
During this session, Tracy Kraft, VP of Revenue Marketing at Demandbase, will focus on how to develop your 2022 strategy and plans for optimal business outcomes. Join her crash course to learn how to:
Focus on your best opportunities;
Take a journey stage approach;
Personalize brand experiences on digital;
Lean in on sales enablement; and
Measure what matters.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
The Brand Strategy Canvas: a One-Page Strategy for Startupspatrickjwoods
(First, grab a copy of the Brand Strategy Canvas at brandstrategycanvas.com)
Branding is hard for startups. News flash: It’s hard for everyone. So we built a tool to make it easier.
A clear-cut path for startups toward a rock-solid foundation for their brand. It’s the Brand Strategy Canvas—a single-page, step-by-step formula that serves as a starting point for a stronger brand.
Who are we? Advertising-slash-startup vets at one of the largest independent agencies around. We’ve spun years of experience into the Canvas, turning brand strategy into a process, not a philosophy.
Strategic Planning Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Strategic Planning Toolkit was created by ex-McKinsey, Deloitte and BCG Strategy Consultants, after more than 2,000 hours of work. It is considered the world's best & most comprehensive Strategic Planning Toolkit. It includes all the Frameworks, Analysis Tools & Document Templates required to improve your Strategic Planning capability, and become the subject matter expert of your organization. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Learn how to build ridiculously compelling sales decks based on super tactical examples from industry leaders, so you can put it into practice immediately and start winning deals!
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
The blending of ABM, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022?
During this session, Tracy Kraft, VP of Revenue Marketing at Demandbase, will focus on how to develop your 2022 strategy and plans for optimal business outcomes. Join her crash course to learn how to:
Focus on your best opportunities;
Take a journey stage approach;
Personalize brand experiences on digital;
Lean in on sales enablement; and
Measure what matters.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
The Brand Strategy Canvas: a One-Page Strategy for Startupspatrickjwoods
(First, grab a copy of the Brand Strategy Canvas at brandstrategycanvas.com)
Branding is hard for startups. News flash: It’s hard for everyone. So we built a tool to make it easier.
A clear-cut path for startups toward a rock-solid foundation for their brand. It’s the Brand Strategy Canvas—a single-page, step-by-step formula that serves as a starting point for a stronger brand.
Who are we? Advertising-slash-startup vets at one of the largest independent agencies around. We’ve spun years of experience into the Canvas, turning brand strategy into a process, not a philosophy.
Strategic Planning Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Strategic Planning Toolkit was created by ex-McKinsey, Deloitte and BCG Strategy Consultants, after more than 2,000 hours of work. It is considered the world's best & most comprehensive Strategic Planning Toolkit. It includes all the Frameworks, Analysis Tools & Document Templates required to improve your Strategic Planning capability, and become the subject matter expert of your organization. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Learn how to build ridiculously compelling sales decks based on super tactical examples from industry leaders, so you can put it into practice immediately and start winning deals!
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
a template that brings together the best of the best in startup pitch decks and presentations so you get funded - this is a content guide, not an artistic guide
Jager McConnell, CEO of Crunchbase, goes through how to make the best pitch deck, and how to avoid making a shitty one.
Raise more money from investors you want by following his key ten tenets.
Web Marketing Academy Digital Marketing Students Guides:
- How to write a SEO Consulting Proposal for Web Marketing Academy Students
https://www.webmarketingacademy.in/best-digital-marketing-training-courses-in-bangalore/
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Presentation from Marc Phillips, Managing Partner of Arafura Ventures, and author of "Inside Silicon Valley: How the deals get done," with a slide-by-slide approach to developing your pitch deck -- using examples from real-life winning pitch decks.
Check out sample essential pitch deck slides for: .
- Mission/Vision
- Problem/Solution
- Market size
- IP
- Financial projections
- Management team
- and more!
Sponsored by Early Growth Financial Services and Cooley.
Sales strategy example when deciding how to achieve sales growth. Real sales planning and sales strategies are founded on “Business Purpose”. Regardless of what sales strategy example you select, consider the fact that history has shown us that the No.1 sales and business killers are lack of market.
Grow and scale customer acquisition (and retention)Gary Corcoran
This presentation is for startups who understand who their customers are and have their product market fit.
We take a look at how you can scale and grow your acquisition and retention. Looking at some cool tips and techniques for both customer acquisition and retention.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
Account based marketing: from strategy and plans to execution and insightsEngagio
It’s time to go beyond the buzz of Account-Based Marketing and put the strategy to work. However, even some of the smartest and most sophisticated companies are struggling to align their organization and get started with ABM. It doesn’t have to be hard. In fact, it’s easier than you think. Join Engagio and Demandbase, to hear how the marketing leadership from each team has built a world-class ABM program from the ground up. You’ll discover who the key players are that you'll need for your ABM Tiger Team, critical factors for selecting the accounts most likely to close, and how to find the buyers and key influencers to cut sales cycles times in half. You'll also learn how to capitalize on anonymous buying behavior, and the biggest secrets to launching your ABM program.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
How To Create A Successful Investment Pitch Deck by Piktochart and HighSparkPiktochart
What makes a successful investment pitch deck? According to a report, investors spend an average of only 3 minutes and 44 seconds looking at pitch decks, making every second count to convince potential investors.
Find out how you can create a successful and unique pitch deck with valuable tips to help you stand out.
This presentation slide is part of a webinar series by Piktochart in partnership with HighSpark. We speak with Kai Xin Koh, Co-founder and Story Strategist at HighSpark – a communications training and consulting agency that helps startups and category leaders create winning pitches. To date, Kai Xin and her company have helped to develop more than 500 powerful narratives. The startups they worked with raised cumulatively over $80 million in funding.
This webinar also shows you how to design a successful investment pitch deck using a template created by Piktochart and HighSpark. Watch the free webinar on-demand here: https://hubs.ly/H0JdfWK0
a template that brings together the best of the best in startup pitch decks and presentations so you get funded - this is a content guide, not an artistic guide
Jager McConnell, CEO of Crunchbase, goes through how to make the best pitch deck, and how to avoid making a shitty one.
Raise more money from investors you want by following his key ten tenets.
Web Marketing Academy Digital Marketing Students Guides:
- How to write a SEO Consulting Proposal for Web Marketing Academy Students
https://www.webmarketingacademy.in/best-digital-marketing-training-courses-in-bangalore/
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Presentation from Marc Phillips, Managing Partner of Arafura Ventures, and author of "Inside Silicon Valley: How the deals get done," with a slide-by-slide approach to developing your pitch deck -- using examples from real-life winning pitch decks.
Check out sample essential pitch deck slides for: .
- Mission/Vision
- Problem/Solution
- Market size
- IP
- Financial projections
- Management team
- and more!
Sponsored by Early Growth Financial Services and Cooley.
Sales strategy example when deciding how to achieve sales growth. Real sales planning and sales strategies are founded on “Business Purpose”. Regardless of what sales strategy example you select, consider the fact that history has shown us that the No.1 sales and business killers are lack of market.
Grow and scale customer acquisition (and retention)Gary Corcoran
This presentation is for startups who understand who their customers are and have their product market fit.
We take a look at how you can scale and grow your acquisition and retention. Looking at some cool tips and techniques for both customer acquisition and retention.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
Account based marketing: from strategy and plans to execution and insightsEngagio
It’s time to go beyond the buzz of Account-Based Marketing and put the strategy to work. However, even some of the smartest and most sophisticated companies are struggling to align their organization and get started with ABM. It doesn’t have to be hard. In fact, it’s easier than you think. Join Engagio and Demandbase, to hear how the marketing leadership from each team has built a world-class ABM program from the ground up. You’ll discover who the key players are that you'll need for your ABM Tiger Team, critical factors for selecting the accounts most likely to close, and how to find the buyers and key influencers to cut sales cycles times in half. You'll also learn how to capitalize on anonymous buying behavior, and the biggest secrets to launching your ABM program.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
How To Create A Successful Investment Pitch Deck by Piktochart and HighSparkPiktochart
What makes a successful investment pitch deck? According to a report, investors spend an average of only 3 minutes and 44 seconds looking at pitch decks, making every second count to convince potential investors.
Find out how you can create a successful and unique pitch deck with valuable tips to help you stand out.
This presentation slide is part of a webinar series by Piktochart in partnership with HighSpark. We speak with Kai Xin Koh, Co-founder and Story Strategist at HighSpark – a communications training and consulting agency that helps startups and category leaders create winning pitches. To date, Kai Xin and her company have helped to develop more than 500 powerful narratives. The startups they worked with raised cumulatively over $80 million in funding.
This webinar also shows you how to design a successful investment pitch deck using a template created by Piktochart and HighSpark. Watch the free webinar on-demand here: https://hubs.ly/H0JdfWK0
A presentation of "Profitize" Your Small Business, delivered by Kathy D'Agostino (Win at Business Coaching), Juana Hart (J-Hart Communications), Janeen Violante (Hudson Valley Graphic Design) & Erik Contzius (ZingMap & Make Tech Better, Inc.) on April 17, 2015 at the Greenburgh Public Library.
Much like consumer brands compete for customers, today employers are competing for qualified candidates who may or may not be looking to make a career change. But how do you get a pool of future talent interested in your brand before you’re ready to hire? Here we explore the notion of building employer brand loyalty through an integrated communications strategy that includes media selection and content development.
Content Marketing for the Savvy FinTech Entrepreneurjwalovit
In the highly competitive FinTech market, how can you best engage with potential customers? Content marketing is a proven approach to improve your visibility and connect with potential customers. This session will focus on how entrepreneurs can leverage this strategy. When people remember about 10% of the information they hear within three days, it becomes very important to make sure that the content you create is retained by your customers and brings them back.
The session addresses the following topics:
- Core inbound content marketing funnel strategies
- What kind of content is most consumed
- What kind of content might be right for your target market
- Strategies to create content and platforms for serving it up
- Various dollar saving strategies to develop content and your audience
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Danny Denhard
I hand picked a number of content marketing industry minds a number of Content Marketing questions.
The industry minds included range from founders of agencies, freelance consultants, publishers and directors of departments so this ensures the best answers possible to make it as relevant to you as possible.
The questions are aimed to help you develop your content marketing strategy for 2015 and is aimed for any marketer, SEO execs or anyone planning to market in 2015.
“What’s your exit strategy?” “Come back when you have revenue.” “Are you lean?” “What’s the business model?”
Raising capital is less about the answers to such questions and instead, having the passion for and ambition to not take no for an answer, networking, networking, networking, creating excitement and engagement, and knowing your audience (no, not your customers: the investors). When you know your market and the stage in which you find yourself, there are a common set of expectations for your business such that raising capital is as simple as ensuring you’ve met those expectations, knowing how to tell your story, and recognizing that no two VCs think nor angel investors alike. Let’s talk about how to do that and how to get ready for the different expectations of different investor communities.
To get the talking points and details from the presentation, visit http://seobrien.com/what-it-takes-raise-money
As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company's message on social media and, in the process, allowing them to develop their personal brand, and position themselves as trusted advisors and thought leaders in their own networks.
Dell, InfusionSoft, SAP, and United Way, among others, are putting employee advocacy to work with the help of EveryoneSocial, the leading platform for employee advocacy and first to solely focus on the employee and employee advocacy. Founded in 2013, EveryoneSocial makes it easy for your employee and brand advocates to share original and curated content on social media, helping you to align, simplify, and measure your company’s social publishing efforts.
You’ll want to join us on our exclusive, live webinar with EveryoneSocial to discuss:
· Identifying your employee advocacy objectives
· Educating and motivating your employee and brand advocates
· Giving advocates guidelines and tools for social advocacy success
· Defining the employee advocacy metrics to track
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Similar to #StartupLife: Scaling Fast With a Micro Team | Growth Festival 2021 (20)
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
#StartupLife: Scaling Fast With a Micro Team | Growth Festival 2021
1. #StartupLife: Scaling Fast
With a Micro Team
Joelle Irvine
Head of Growth & Marketing, Billdr
billdr.co | @billdrHQ | @joelleirvine
October 1, 2021
2. 5 things to know about Joelle
1) Head of Growth & Marketing at Billdr 🚀
2) Previously Director of Marketing & Growth at Bookmark (WPP) 📈
3) Spent 2020 updating different rooms in my home 🤩
4) Excited that it’s October - Love fall fashion! 👢
5) I love pop-culture 🍿
#growthfestival @joelleirvine
3. Billdr is reinventing the home renovation industry
Market Network
#growthfestival @joelleirvine
Homeowners
Permit offices
General
Contractors
Architects
Structural
Engineers
Interior
Designers
4. Why should you listen to me?
I’ve been there and I can prove it.
#growthfestival @joelleirvine
5. 20
Billdr by the numbers
#growthfestival @joelleirvine
Full-time employees vs.
four founders a year ago.
4
months until my first
marketing hire.
6. 10x
Billdr by the numbers
#growthfestival @joelleirvine
more users/day than in
December 2020.
2
new cities across two
countries in 2021!
LAUNCHED
7. 10x
Billdr by the numbers
#growthfestival @joelleirvine
more projects
posted/week than in
December 2020.
+86%
average project
posted growth MoM
8. What we will cover today
1) What’s expected of a marketer working at a
Startup
2) Biggest challenges in year one
3) How to prioritize short vs. long term goals
4) How to balance brand awareness vs.
acquisition goals
5) When to experiment with new tactics vs.
sticking to what works
Photo credit: Netflix Girlboss
9. What’s expected of you
As a marketer in Startupland
#growthfestival @joelleirvine
10. What I realized very quickly
working at a Startup
What you need to do
● Build brand awareness
● Engage audiences
● Generate leads
● Acquire clients
● Grow at scale
Photo credit: Mindy Project
11. What I realized very quickly
working at a Startup
What’s expected of you
● Generate leads
● More leads!
● Even more leads!!
● And do it fast(er)!
Photo credit: Glengarry Glen Ross
17. What can you control?
Budget
• Small
• How to use it?
People
• Team size
• Support from other teams
• Challenges hiring
Time
• Not enough of it
• Need to move fast
• Understanding seasonality shifts & trends
External forces
• Algorithms
• Competition
• Economic/political
• Global pandemics!!
#growthfestival @joelleirvine
18. How to prioritize goals
Short- vs. long-term
#growthfestival @joelleirvine
21. Dive into each goal
Build awareness Engage audiences Generate leads Acquire clients Scale
How will people
discover you?
How will they know
how your
product/service
can help them?
#growthfestival @joelleirvine
22. Dive into each goal
Build awareness Engage audiences Generate leads Acquire clients Scale
How will people
discover you?
How will they know
how your
product/service
can help them?
How do you drive
interest?
How will people
interact with your
brand?
#growthfestival @joelleirvine
23. Dive into each goal
Build awareness Engage audiences Generate leads Acquire clients Scale
How will people
discover you?
How will they know
how your
product/service
can help them?
How do you drive
interest?
How will people
interact with your
brand?
How can people
sign-up? Or get
started?
#growthfestival @joelleirvine
24. Dive into each goal
Build awareness Engage audiences Generate leads Acquire clients Scale
How will people
discover you?
How will they know
how your
product/service
can help them?
How do you drive
interest?
How will people
interact with your
brand?
How can people
sign-up? Or get
started?
How do you make
money and make
customers happy?
#growthfestival @joelleirvine
25. Dive into each goal
Build awareness Engage audiences Generate leads Acquire clients Scale
How will people
discover you?
How will they know
how your
product/service
can help them?
How do you drive
interest?
How will people
interact with your
brand?
How can people
sign-up? Or get
started?
How do you make
money and make
customers happy?
#growthfestival @joelleirvine
How do you drive
advocacy and
growth?
26. How do you decide what is a short vs. long term goal?
Build awareness Engage audiences Generate leads Acquire clients Scale
How will people
discover you?
How will they know
how your
product/service
can help them?
How do you drive
interest?
How will people
interact with your
brand?
How can people
sign-up? Or get
started?
How do you make
money and make
customers happy?
How do you drive
advocacy and
growth?
#growthfestival @joelleirvine
27. What is critical to achieve fast growth?
Build awareness Engage audiences Generate leads Acquire clients Scale
How will people
discover you?
How will they know
how your
product/service
can help them?
How do you drive
interest?
How will people
interact with your
brand?
How can people
sign-up? Or get
started?
How do you make
money and make
customers happy?
How do you drive
advocacy and
growth?
#growthfestival @joelleirvine
28. What is critical to achieve fast growth?
Build awareness Engage audiences Generate leads Acquire clients Scale
How will people
discover you?
How will they know
how your
product/service
can help them?
How do you drive
interest?
How will people
interact with your
brand?
How can people
sign-up? Or get
started?
How do you make
money and make
customers happy?
How do you drive
advocacy and
growth?
#growthfestival @joelleirvine
29. What is critical to achieve fast growth?
Build awareness Engage audiences Generate leads Acquire clients Scale
How will people
discover you?
How will they know
how your
product/service
can help them?
How do you drive
interest?
How will people
interact with your
brand?
How can people
sign-up? Or get
started?
How do you make
money and make
customers happy?
How do you drive
advocacy and
growth?
#growthfestival @joelleirvine
30. How do we prioritize what to focus on with limited resources?
TACTICS/
CONTENT
KPIS
SEO, Social,
Digital PR
New users
Rank Position
Time on Page
Backlinks
Paid media &
Partnerships
# Users
Conversion rate
CPC/CPM
Social Media
Email
# Subscriptions
Open rate/CTR
Engagement
Guides
Case studies
# Inquiries
Time on page
Source/Medium
Paid media
Forms
# Conversions
Conversion rate
Cost/Lead
P2P
Contracts
signed
Cost/Acquisition
# New Projects
ROI
Reviews
UGC &
Referrals
Backlinks
# Leads
/referral
channels
GOALS
PRIORITY Build brand awareness Engage audiences Lead gen Acquire clients Scale
#growthfestival @joelleirvine
31. How to balance goals
Awareness vs. acquisition in a new market
#growthfestival @joelleirvine
32. First thing, remove all the longer term goals
TACTICS/
CONTENT
KPIS
SEO, Social,
Digital PR
New users
Rank Position
Time on Page
Backlinks
Paid media &
Partnerships
# Users
Conversion rate
CPC/CPM
Social Media
Email
# Subscriptions
Open rate/CTR
Engagement
Guides
Case studies
# Inquiries
Time on page
Source/Medium
Paid media
Forms
# Conversions
Conversion rate
Cost/Lead
P2P
Contracts
signed
Cost/Acquisition
# New Projects
ROI
Reviews
UGC &
Referrals
Backlinks
# Leads
/referral
channels
GOALS
PRIORITY Build brand awareness Engage audiences Lead gen Acquire clients Scale
#growthfestival @joelleirvine
33. Now, how do we balance awareness vs. acquisition?
TACTICS/
CONTENT
KPIS
SEO, Social,
Digital PR
New users
Rank Position
Time on Page
Backlinks
Paid media
# Users
Conversion rate
CPC/CPM
Paid media
Forms
# Conversions
Conversion rate
Cost/Lead
P2P
Contracts
signed
Cost/Acquisition
# New Projects
ROI
GOALS
PRIORITY Build brand awareness Lead gen Acquire clients
#growthfestival @joelleirvine
34. Now, how do we balance awareness vs. acquisition?
TACTICS/
CONTENT
KPIS
SEO, Social,
Digital PR
New users
Rank Position
Time on Page
Backlinks
Paid media
# Users
Conversion rate
CPC/CPM
Paid media
Forms
# Conversions
Conversion rate
Cost/Lead
P2P
Contracts
signed
Cost/Acquisition
# New Projects
ROI
GOALS
PRIORITY Build brand awareness Lead gen Acquire clients
#growthfestival @joelleirvine
35. Now, how do we balance awareness vs. acquisition?
TACTICS/
CONTENT
KPIS
SEO, Social,
Digital PR
New users
Rank Position
Time on Page
Backlinks
Paid media
# Users
Conversion rate
CPC/CPM
Paid media
Forms
# Conversions
Conversion rate
Cost/Lead
P2P
Contracts
signed
Cost/Acquisition
# New Projects
ROI
GOALS
PRIORITY Build brand awareness Lead gen Acquire clients
#growthfestival @joelleirvine
36. How we approach awareness
TACTICS/
CONTENT
KPIS
SEO, Social,
Digital PR
New users
Rank Position
Time on Page
Backlinks
Paid media
# Users
Conversion rate
CPC/CPM
GOALS
PRIORITY Build brand awareness
New product/service/market = needs awareness!
In-house
• Focus on strategy & planning
• Set up analytics/tracking for data accuracy
• Create & optimize awareness content
• Distribute through organic channels
• Track, monitor, report
• Ideate, test, adapt
Outsource
• Paid media
• PR
• Writing/Design to support content creation
Budget will mostly go toward staff and paid media
awareness & search campaigns
#growthfestival @joelleirvine
37. How about lead generation?
TACTICS/
CONTENT
KPIS
GOALS
PRIORITY
Fast growth = Lead generation is a must!
In-house
• Focus on strategy & planning
• Set up analytics/tracking for data accuracy
• Create & optimize lead flows, landing pages, forms
• Distribute through organic channels
• Track, monitor, report
• Ideate, test, adapt
Outsource
• Paid media
• Writing/Design to support content creation
Budget will mostly go toward staff and paid media
conversion & search campaigns
Paid media
Forms
# Conversions
Conversion rate
Cost/Lead
P2P
Contracts
signed
Cost/Acquisition
# New Projects
ROI
Lead gen Acquire clients
#growthfestival @joelleirvine
38. Did you notice the overlap?
TACTICS/
CONTENT
KPIS
GOALS
PRIORITY
Fast growth = Lead generation is a must!
In-house
• Focus on strategy & planning
• Set up analytics/tracking for data accuracy
• Create & optimize lead flows, landing pages, forms
• Distribute through organic channels
• Track, monitor, report
• Ideate, test, adapt
Outsource
• Paid media
• Writing/Design to support content creation
• PR (but PR can also drive leads!)
Budget will mostly go toward staff and paid media
conversion & search campaigns
Paid media
Forms
# Conversions
Conversion rate
Cost/Lead
P2P
Contracts
signed
Cost/Acquisition
# New Projects
ROI
Lead gen Acquire clients
#growthfestival @joelleirvine
39. What does this mean?
Think about resource and budget allocation
Team hours
• Spend time understanding your customer
• Plan, create & optimize content that supports
conversion first
• Set up goals and events in Analytics Platform early on
• Then split time between everything else (all goals)
• Report results, share learnings
Budget
• Paid media budget should be split by goal
• Invest in PR when you have a solid story to tell!
• Get help from freelancers for execution
#growthfestival @joelleirvine
40. As you grow, layer in the other goals & tactics
TACTICS/
CONTENT
KPIS
SEO, Social,
Digital PR
New users
Rank Position
Time on Page
Backlinks
Paid media &
Partnerships
# Users
Conversion rate
CPC/CPM
Social Media
Email
# Subscriptions
Open rate/CTR
Engagement
Guides
Case studies
# Inquiries
Time on page
Source/Medium
Paid media
Forms
# Conversions
Conversion rate
Cost/Lead
P2P
Contracts
signed
Cost/Acquisition
# New Projects
ROI
Reviews
UGC &
Referrals
Backlinks
# Leads
/referral
channels
GOALS
PRIORITY Build brand awareness Engage audiences Lead gen Acquire clients Scale
#growthfestival @joelleirvine
41. How to make data-driven
decisions?
And when to experiment!
#growthfestival @joelleirvine
43. Set up data tracking early on...
Having accurate data is key to making
smart and strategic decisions.
● Set up goals & events in Google
Analytics with Google Tag Manager (or
whatever Analytics platform you use)
● Set up server-side tracking if you run
social media ad campaigns
● Create dashboards with Google Data
Studio (or your platform of choice)
Photo credit: Hidden Figures
#growthfestival @joelleirvine
44. When to experiment?
Make sure your idea is worth testing
● Is something underperforming?
● Has something been performing
but stagnant/not improving for a
while?
● Are you entering a new market?
You may not have 1st party data.
● Are you seeing a shift in your user
demographic or behavioural
data?
These are all great times to test!
Photo credit: Glengarry Glen Ross
#growthfestival @joelleirvine
46. Test 1: Post your project form
Problem: Post your project form too long
Solution: Shorten it. But where? Behaviour
was no longer being tracked. Added
tracking and waited 4 weeks.
Result: Success!
● From 11 to 5 pages
● +10% form completions
What we learned:
● Tracking user behaviour will help you
make data driven decisions AND
generate more leads!
#growthfestival @joelleirvine
47. Test 1: We also took the opportunity to update the look & feel 🔥
#growthfestival @joelleirvine
48. Test 2: Webinar events for homeowners
Problem: Hard to get traction in a new market
Solution: Invite industry professionals to speak
about a relevant topic.
Result: Fail
● 10 attendees
● No immediate inquiries
● People still sign up to watch the replay!
What we learned:
● The event was well planned and executed -
amazing guests, excellent content!
● We needed to spend more time and budget
promoting it. It was too early. We were
spreading ourselves too thin.
#BilldrLive
#growthfestival @joelleirvine
49. Test 3: Chinese WeChat Community
Problem: Hard to get traction in a new market
Solution: Reach an existing community with a
need for our service
Result: Fail
● 22 unique website visitors
● No inquiries
What we learned:
● If your positioning & messaging are not
aligned, you are not setting yourself up for
success
● After my colleague interviewed local
Chinese homeowners, we realized that this
WeChat community was not a good fit
#growthfestival @joelleirvine
50. Test 4: Local Tech newsletter
Problem: Hard to get traction in a new market
Solution: Reach an existing community with
similar values, interests, and demographics
Result: Success!
1st Campaign:
● Avg. CTR: 1.3%
● SQLs: 13
● Clients: 4
What we learned:
● When there’s a high level of TRUST in the
community, and your VALUES are very
aligned, this strategy works.
#growthfestival @joelleirvine
51. Key takeaways
1) Prioritise based on budget, people, and
time – the things you can control
2) Balance your awareness and acquisition
efforts so that you are not just focusing on
quick conversions – that may not be the
best leads/clients
3) Set up tracking early on to make smart
and strategic decisions
4) Experiment - Test lots, fail fast, learn,
share, and adapt
Photo credit: Netflix Girlboss
#growthfestival @joelleirvine