The document discusses using data to provide visibility into business processes, derive insights, and suggest actions. It advocates automating processes to make more organizational data visible, then analyzing the data to find simple connections and statistics to highlight important insights. These insights can then help strategize and suggest tactical actions, with the goal of deriving deeper insights that improve business outcomes. The key is to start small by focusing on low-hanging fruits and keep expanding visibility, derivative data, and insight-driven actions over time.