Putting Digital Marketing at the Centre of your International Business Strate...
Presentation mid 160310
1. a we specialise in selling your businesses... advent business sales
2. Agenda 1 5 Who are we Internet marketing 2 6 Specialist sectors Our completions 3 7 Why good to sell now What others are saying 4 8 How we market you Next steps... “Our goal is to sell your business at the best price possible within a reasonable time frame yet maintaining discretion.”
3. Agenda 1 5 Who are we Internet marketing 2 6 Specialist sectors Our completions 3 7 Why good to sell now What others are saying 4 8 How we market you Next steps... “Our goal is to sell your business at the best price possible within a reasonable time frame yet maintaining discretion.”
14. Our strategy for success We find the right buyer at the right price within the right timeframes by: Research and target marketing to find best buyer Negotiate to achieve maximum value Providing expert advice to ensure completion Pre-empting potential issues and overcoming them Preparing your business for optimal value Research Negotiate Expert advice Preparation Pre-empting issues
15. The Advent way... The process of successful completion Business is marketed through various effective channels Vetting of potential buyers Discreet viewings arranged with potential buyers Negotiate best deal at offer stage Memorandum of Sales sent to all parties Manage timelines for completion with solicitors Business sold – money in bank V N T M V M S
16. Agenda 5 1 Internet marketing Who are we 2 6 Specialist sectors Our completions 3 7 Why good to sell now What others are saying 4 8 How we market you Next steps... “Our goal is to sell your business at the best price possible within a reasonable time frame yet maintaining discretion.”
17. Our business listings brochures Online channels we use to sell! Retail 2 Retail 4 Retail 1 Retail 3 Pubs & Bars Newsagents & Off Licences Hair & Beauty Post Offices Food & Catering Construction Accommodation Newsagents & Off Licences
18. Our business listings brochures Online channels we use to sell! Catteries & Kennels Riding schools Garden centres Care Children Publishing Development opportunity IT Agencies Education Housing Boats
19. Our business listings brochures Online channels we use to sell! Wholesalers Waste Manufacturers Accountants Assisted Living Engineering Our database is split into these categories. Your business will sit within such a category where specific marketing initiatives to interested parties in that sector will be conducted (offline and online).
20. Database of 200,000 buyers Through our marketing initiatives we have filtered and sourced a list of serious buyers who have access to funding or are cash purchasers. Most have signed a NDA and are ready, willing and able to purchase the right business.
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22. Ensure an IP does not approach staff, customers, supplier and competitors
35. How we market your business? Use databases with over 200,000 registered buyers Market on the web on many business sales sites and through social media Send our monthly magazine to serious buyers (updated daily)
36. How we market your business? Create and distribute bespoke e-Shots Attend networking group sessions Advertise in prolific business publications magazines
37. How we market your business? Regular feedback National & International advertising Local advertising
38. How we market your business? Provide bespoke packages
39. How we market your business? Use of streaming video and virtual tours Connecting with prospects through social media Use of direct marketing
40. How we sell your business? Experienced financial brokers Commercial Solicitors Support from Professional Organisations
41. How we sell your business? We hire dedicated, experienced and skilled staff Advent employ staff who are not only dedicated to you, and your business but are incentivised to make things happen! They will keep regular contact with how proceedings are going, and give you transparency of our plans to sell your business. Great interpersonal skills Research & Planning Excellent focus Regular appraisal
42. Agenda 1 5 Who are we Internet marketing 2 6 Specialist sectors Our completions 3 7 Why good to sell now What others are saying 4 8 How we market you Next steps... “Our goal is to sell your business at the best price possible within a reasonable time frame yet maintaining discretion.”
44. Why is Internet Marketing important? In addition to having access to almost 2 billion people globally, 24/7, 365 days a year, the internet has become the platform of choice for marketers and those wanting to buy businesses. Advantages to your business includes:1. Global reach to target and alternative markets 2. Buyers are expected to be advertised online 3. Maintains high levels of client confidentiality 4. Speed at which you can see results 5. Monitor, measure and amend listings
57. Agenda 1 5 Who are we Internet marketing 2 6 Specialist sectors Our completions 3 7 Why good to sell now What others are saying 4 8 How we market you Next steps... “Our goal is to sell your business at the best price possible within a reasonable time frame yet maintaining discretion.”
58. High turnover sandwich barLeicester Advent sold my business for £710,000 within 12 months of my purchase at £300,000. Mr Tom Croques, Leicester “ ” A brief history of events 17/07/07 29/10/07 03/01/08 01/04/08 21/05/08 30/06/08 16/09/08 Initial enquiry Agreement signed for leasehold (business only) Sale instruction from Mr F for £690,000 Mr F funding approved Letter confirming acceptance by seller (STC) Mr & Mrs P offer £720,000 Contracts exchanged with Mr & Mrs P
59. Public houseDerbyshire I have bought and sold many businesses in the last 20 years. Advent was by far the best, and the only agent that I will be using from now on. Anon, Derbyshire “ ” A brief history of events 25/02/07 01/03/07 17/03/07 24/04/07 20/06/07 19/09/07 03/10/07 Initial enquiry. Advertised at £67,000 with another BTA Business advertised at £89,950 Mr A visits business Offer accepted at £80,000 Offer by Mr A of £77,000 Offer by Mr N-G of £80,000(STA) Contracts exchanged with Mr A
60. NewsagentLeicester I had tried to buy a business from other agents. Advent were the only one to provide me with a personalised and professional service. We would certainly use them when selling and will be recommending our services. Mr Dholakia, Leicester “ ” A brief history of events 16/09/08 30/10/08 12/11/08 08/01/09 27/01/09 04/02/09 25/08/09 Initial enquiry Mr K visits business Mr M visits business Mr D’s funding is agreed Offer by Mr D of £100,000 Offer by Mr D of £105,000 Contracts exchanged with Mr D
61. Post OfficeEast Leake I sold my post office for a price higher than expected. The buyer was found promptly by Advent within a matter of weeks. Mr & Mrs Lavji, East Leake “ ” A brief history of events 21/10/08 14/12/08 07/04/09 03/06/09 27/07/09 02/09/09 Initial enquiry Photographs & particulars taken on Sunday to protect client confidentiality Mr P offers £130,000 Contracts exchanged with Mr P Confirmation from Post Office authorties Post Office waiting on consent from landlord
62. Freehold supermarketSouth Yorkshire I was on the market with at agent £460,000 with no luck. I then contacted Advent who sold it for £555,000 and took car of all the funding and solicitors. Mrs D, South Yorkshire “ ” A brief history of events 01/06/06 20/07/06 27/04/07 15/06/07 13/08/07 Initial enquiry Notice to other agents expires.Advent sole agent. Offer made at £480,000 which is declined Mr H offers £555,000 which is accepted Contracts exchanged with Mr & Mrs P
65. Agenda 1 5 Who are we Internet marketing 2 6 Specialist sectors Our completions 3 7 Why good to sell now What others are saying 4 8 How we market you Next steps... “Our goal is to sell your business at the best price possible within a reasonable time frame yet maintaining discretion.”
69. Agenda 1 5 Who are we Internet marketing 2 6 Specialist sectors Our completions 3 7 Why good to sell now What others are saying 4 8 How we market you Next steps... “Our goal is to sell your business at the best price possible within a reasonable time frame yet maintaining discretion.”
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71. Send out a monthly newsletter to serious buyers (updated daily)
72. Market on the web on many business sales sites and through social media
84. What next? Our guarantees No sale no fee... We guarantee to sell within 120 days or we will refund you £500 when your sale completes with Advent Business Sales When we sell your business we will take you and your partner out for a meal on us! You will have access to a skilled dedicated sales negotiator Give you comprehensive feedback throughout the whole process Highest levels of confidentiality
