Do you want to offer financing to your customers? This presentation contains what you need to know to get started, and how vendor financing can increase your sales.

1. We tailor our financing program to align with your company’s goals
while simultaneously exceeding your clients’ expectations.
through
through
Increasing Sales
VENDOR FINANCING

2. 2
Increasing Sales through Vendor Financing
TABLE
OF
CONTENTS
Your current clients
Why financing matters
Compare finance partners
How to offer financing
The Triton experience
Contact us
Before you install a financing program, it’s important to
understand what financing means for your business and what
it can do for your sales process. At Triton, we emphasize the
right fit for both our clients and partners because growing in a
relationship is what matters most for your business.
3.
6.
10.
15.
16.
21.

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Increasing Sales through Vendor Financing
“My clients pay in cash. Only.”
Your current clients
What this means for you:
If your clients only pay for equipment in cash, you may be missing out
on the opportunity to qualify more clients through financing and make
more sales.

4. 4
Increasing Sales through Vendor Financing
“Clients stop making purchases when they run
out of cash.”
Your current clients
What this means for you:
If clients can’t purchase equipment with the cash they have on hand,
they don’t buy from you. You miss out on sales from new customers,
and you miss out on existing customers making more purchases from
you.

5. 5
Increasing Sales through Vendor Financing
“Why would clients buy equipment if they don’t
have enough cash?”
Your current clients
What this means for you:
A recent study shows that only 17% of businesses make cash
purchases, while 83% use a line of credit or other types of financing. In
purchases where financing is available, everyone is qualified to buy,
and clients consistently buy more because of the additional money
available.
17%
83%

6. 6Increasing Sales through Vendor Financing
Why financing matters
As Forbes puts it:
“With cash, you can never spend more money than you have. With
credit… people spend more money than they would otherwise. This
just creates more profit.”
“Is there really that much of a difference
between cash and credit purchase behavior?”

7. 7Increasing Sales through Vendor Financing
Why financing matters
What this means for you:
Accepting both cash (17% of buyers) and financing (83% of buyers)
means 100% of buyers can purchase equipment from you.
“Put simply, then, financing increases my
profits. Is it really that easy?”

8. 8Increasing Sales through Vendor Financing
Why financing matters
“Give me more details.”
What this means for you:
With financing, you have the bait to appeal to the entire sea of
clients. Those who were once unqualified can now buy from you.
Existing clients also tend to buy more pieces of equipment simply
because more funds are available. Your catch of the day now
becomes a daily haul.

9. 9Increasing Sales through Vendor Financing
Why financing matters
“I need further proof that this works.”
That’s fair, but truly:
Financing isn’t a trick or scheme. It’s a proven method the auto
industry has capitalized on for years. It’s something all consumers
have seen before; monthly payments are much easier to sell than a
large sticker price.
Invoiced
Amount
Loan
Term
$25,000
$25,000
$25,000
$25,000
60 mos.
48 mos.
36 mos.
24 mos.
Monthly
Payment
$590
$710
$1350
$915
Not everyone can
pay for a car in
cash.
Everyone can pay
for a monthly
payment.

10. 10Increasing Sales through Vendor Financing
Compare finance partners
“It’s hard to know where to get started.”
What to do:
If you’ve decided to implement a financing program to assist your
customers in buying from you, the next step is to select a financing
partner that meets everything you want and need from a business
partner. The best partner is one that enhances your current sales
system.

11. 11Increasing Sales through Vendor Financing
Compare finance partners
“I don’t know what to look for in a partner.”
What to do:
A finance partner handles the complicated terms and paperwork for
you, hopefully making the entire process seamless. But a partner
should really do so much more than financing alone. Think superior
customer service, maximum speed and efficiency, and all-around
support that launches your organization into market domination.
Too
complex Way too
slow!
No
customer
service
Not
efficient
at all
Don’t
communicate
with meJust what
I need!

12. 12Increasing Sales through Vendor Financing
Compare finance partners
“Customer service is important to me.”
Customer service from financing:
The finance partner you select will likely deal directly with your
clients, so customer service is a high priority. From start to finish, you
deliver a top-tier experience to clients, and someone partnering with
you should be an extension of that.

13. 13Increasing Sales through Vendor Financing
Compare finance partners
“Efficiency is integral to moving sales along.”
Efficiency from financing:
When your clients need a solution, they need it quickly and accurately,
and that’s why fast turnaround and consistent communication with
your sales reps should be standard. Yet top-notch efficiency from a
finance partner should involve something beyond the norm - it should
comprise the very best rates and flexible terms that keep your clients
happy and new sales coming in the door.

14. 14Increasing Sales through Vendor Financing
Compare finance partners
“I want to have a competitive advantage in the
market.”
Market domination from financing:
Financing undoubtedly introduces new business to your company,
and a finance partner should prepare and assist you with your new
position in the marketplace. Help in the form of communication,
marketing, and customer support should be available to you
whenever you need them.

15. 15Increasing Sales through Vendor Financing
How to offer financing
What can I expect the process to look like?
With Triton, it’s simple:
1. You control exactly how involved you are in your clients’ financing.
You can use our online tools to show clients flexible loan options, or
you can simply submit their request to us, and we’ll take it from there.
2. Loans get approved within two hours.
3. Your clients get their loan. You get paid in full for the equipment.

16. 16Increasing Sales through Vendor Financing
The Triton experience
How does Triton treat me better than the rest?
What you can expect:
At Triton, we aim to exceed your expectations in every way. We want to
make your business goals a tangible reality, and we help you achieve
them through a partnership based on trust and a commitment to
excellence. In an industry that’s quick to dismiss clients’ unique
circumstances, we believe in working hard to deliver a professional
experience with a personal touch.
Efficiency Service Market Domination

17. 17Increasing Sales through Vendor Financing
The Triton experience
“What kind of customer service will I receive?”
More than customer service:
With Triton, customer service is just the beginning of what we provide. A
personal client advocate works with you to tailor our program to
precisely fit your needs and goals. The entire process is in your hands,
so you control exactly how the sale proceeds, exactly how involved your
client advocate is, and exactly how you want us to communicate with
your client. We’re here as a service to you, and you can tailor that
service to meet your unique circumstances.

18. 18Increasing Sales through Vendor Financing
The Triton experience
“How efficient is the financing process?”
Efficiency matters:
Time is important to both you and your clients. It’s essential to close a
sale as quickly as possible and move on to the next one. That’s why our
client advocates work alongside you to streamline your sales process.

19. 19Increasing Sales through Vendor Financing
The Triton experience
“How can Triton take me to the next level?”
Dominating the marketplace:
Your business already provides impeccable customer service and
superior product, but is that enough to differentiate yourself from others
in the market? Partnering with Triton sets your business up for success
through unlimited support. By learning and truly understanding every
corner of your business and industry, our client advocates provide you
with the marketing, technical and financing leverage to dominate the
marketplace.

20. 20Increasing Sales through Vendor Financing
The Triton experience
“How have other vendors benefitted?”
I’ve offered financing through
Triton for 2 years, and my sales
have increased 32%.
“
“
Michael Thompson, CEO
East River Equipment Sales
YOUR SUCCESS
IS
OUR SUCCESS

21. 21Increasing Sales through Vendor Financing
Contact us
“How can I get in touch?”
We know you have many choices for financing partners, but we relish
the opportunity to earn your business. No other partner works as hard
as we do to consistently exceed your business goals.
When you’re ready, we would love to partner with you to take your
business to the next level.
Matt Bailey
Client Advocate
P: 877-822-1333
E: mbailey@tritoncptl.com