The 2022 D2C Summit covers strategies for succeeding in omnichannel marketing across multiple sessions, emphasizing the importance of consumer data and current ecommerce trends. Key topics include leveraging subscriptions for revenue, enhancing loyalty programs through SMS, and bridging online and offline experiences. The summit features industry experts discussing various tactics to optimize marketing efforts and drive sales in a post-pandemic environment.

1. The 2022 D2C
Summit
DAY 1 - WEDNESDAY, APRIL 27TH
How to Succeed Across Channels with
Omnichannel Marketing
10am PT | 1pm ET
Consumer Data is a Treasure Trove
Put it to Use in Your Lifecycle Marketing
10:35am PT | 1:35pm ET
The Ecommerce Trends Every D2C Brand Needs to
Know
11:10am PT | 2:10pm ET
DAY 2 - THURSDAY, APRIL 28TH
Subscribe Now: How Subscriptions Can Drive
Recurring Revenue & Customer Loyalty
10am PT | 1pm ET
Beyond Email: How Loyalty Programs and SMS Can
Help You Win the Hearts and Minds of Consumers
10:35am PT | 1:35pm ET
Looking to Evolve your Business Beyond D2C? Here’s
the Playbook.
11:10am PT | 2:10pm ET

2. How to Succeed
Across Channels
with Omnichannel
Marketing

3. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
by Friday morning
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!

4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Our Speakers
JUSTIN MAZIARZ
Director, Shoppable Media
OLIVIA BUTTER
Head of U.S. Brand &
Marketing Strategy

7. is the
choice for a new
generation of
shoppers.

8. The fastest growing
community of shoppers. retail partners
+38%/year
physical stores
+59%/year
400K 78K+
We have
We are
Investors
TRXN/ day
+29%/year
2M
MAU
+41%/year
app downloads
+91%/year
saved items
+500k/month
45M 24M
23M
Since our launch in 2005, we have revolutionized
the world of retail banking as a leading payments
provider and shopping service.
2017 2018 2019 2021
2020
30
60
90
120
150
33M
year over year
shopper growth
(global)
169%
0
*101M Klarna users + 48M consumers added through acquisitions.
149M*
fully licensed
since 2017
employees
7K 1.9K
engineers
Bank

9. Fashion Luxury Fashion Shoes & Accessories Department Stores
Beauty & Cosmetics Sports & Outdoor Home Electronics And much more

10. Agenda
● The Omnichannel Revolution
● Trends that are Shaping Omnichannel
Post-Pandemic
● What to Watch for in 2022
● Bridging the Gap Between Online and Offline
● Making it Happen with Shoppable Media
10

11. The Omnichannel
Revolution

12. Our definition
Omnichannel marketing;
Meeting your consumer seamlessly at any point in their
shopping journey.

13. Growing in industry relevance

14. The why
Reach Sales

15. Reach: The average touchpoint per purchase is multiplying

16. Sales: The marketing funnel is not as linear as we think

17. Trends that are shaping omnichannel post-pandemic
Creator economy The internet of location Hyper-social retail The era of SMS

18. 41%
Of creators
earn a living
wage from it
Creator economy
Let the influencers influence
Remi Bader x Revolve
Benny the Bull x Klarna
Gap x TikTok
50M+
Globally identify
as creators
$104BN+
Size of global creator
market
The gap between brands and creators is
closing. Brands are no longer using
influencers as a one-time marketing tool.
They are starting to view them as a
generation of micro-entrepreneurs that
can create significant ROI.
Source: Forbes
5.8MM
View of
#gaphoodie on
TikTok
70%
Revolve net
sales growth
YoY in 2021
40%
Of participants
opted to receive
future
communication
from Klarna

19. 1/3
of Google
searches
are related
to location
The internet of location
Being local matters
73%
Of Americans
interested in
stores that offer
useful services
besides selling
products
$15BN+
GIS (Geographic
Information System)
market size forecast for
2025
As people are increasingly use their phones
for on-the-go location-based searches,
brands are tapping into the flood of
geolocation data to connect in a range of
powerful ways.
Source: Markets & Markets, Google
3X
Mobile sales
during promo
period, with
sales twice as
high after
120MM+
Google Local Guides
members in 24,000
locations globally
9%
Lift in organic
Klarna app
installs
Google Local Guides
Klarna All Star Vault
Burger King Hijack

20. 20%
Of ecommerce
sales could be
driven by live
commerce
2026.
Hyper-social retail
Live shopping as experiential
2/3
Of American
shoppers say
online videos
inform a
purchase
$25BN
Projected US sales
generated by live
shopping events by
2023.
Brands are seeking tech solutions to
relieve the physical restrictions COVID-19
has put on shopping and as a result,
consumers are finding new ways to get
intimate access to brands.
Source: Google, McKinsey, Shopify
14MM
Viewers of Tommy
Hilfiger live stream.
Sold 1300 hoodies
in 2 mins.
10,000
Estee Lauder NFTs
will be awarded
during
Decentraland’s
Metaverse Fashion
Week.
Klarna Live Shopping
Tommy Hilfiger Live Stream
Estee Lauder Decentraland
Fashion Week
20.3%
Conversion rate
that Rag & Bone
saw when
partnering with
Klarna Live
Shopping

21. 73%
Of Gen Y & Z
would prefer to
use a
messaging app
over the ability
to call
The era of SMS
Text a friend consumer
45%
Of Americans
would choose AI
customer
service for
faster process.
$12.6BN
U.S. SMS marketing
market value by 2025
Commerce has traditionally relied on
conversation. SMS & messaging app
marketing present an opportunity for brands
to recreate more soft-touch interactions
between people and shop assistants virtually.
200MM
Whatsapp users in
India
Netflix x Whatsapp
United Airlines
Reebok
70%
Of passengers
contact their
airline for
customer service
via mobile
Source: NPD, LivePerson
70%+
Lift in Sales for
Reebok in the 1st
six months of 2021

22. Trends that are shaping omnichannel post-pandemic
Creator economy The internet of location Hyper-social retail The era of SMS

23. Omnichannel Planning

24. What to Watch
For in 2022 ● Nearly 60% of all internet users, and more
than 70% of all digital buyers, will use click and
collect at least once in 2022
24
Prioritize Your Omnichannel Efforts
● US buyers will spend $16 billion more in click
and collect sales this year compared to 2021
● Click and collect sales will increase 20% in
2022

25. What to Watch
For in 2022 ● Q4 is a prime opportunity to lean heavily into
your omnichannel efforts
25
Make The Holidays Even Brighter
● Brick and mortar growth outpaces ecommerce
for the first time on record last year. 23% of US
holiday sales in 2021 came from click and
collect
● Post shipping cutoff, push users to brick and
mortar locations via your online creative

26. Bridging the
gap between
online and
offline
Stop working in silos
● A holistic strategy needs buy in from all teams
involved
● Cross channel integration is the key to success
● Embrace the power of multi-channel data, do
not run from it
Brick and mortar is alive and well
● Tend to forget the importance of driving
in-store foot traffic amidst all of the shiny new
online capabilities that vendors are offering
● Developing strategies that emphasize driving
users to actual store locations has resulted in
proven success across multiple different
verticals
26

27. Connect at Every Stage of the Shopping Journey
27
Demo (including
Detailed Demo)
Affinity
CONSIDERATION ACTION
In-Market
Customer Match
Remarketing
Similar Audiences
ACTION
AWARENESS CONSIDERATION

28. How Retailers Can Leverage Local Inventory Ads (LIAs)
2
8
Reminding customers of the
convenience value prop
“We have what you need right
down the street.”
Providing local availability
to digital consumers
“Here’s what we have in your
favorite store.”
Promoting store pickup
(BOPIS) capabilities
“And you can have it in your
hands almost instantly.”
play doh

29. Local Inventory Ads and PLAs work together seamlessly
29
LIAs trigger automatically for nearby products, otherwise Product Listing Ads trigger
Shoppers NEAR in-stock product:
LIAs on both mobile and desktop
Shoppers NOT NEAR in-stock product:
PLAs on both mobile and desktop

30. Online to Offline Success
Big 5 Scores Big With Local Inventory Ads
With emphasis on driving both
in-store as well as e-commerce
sales, Big 5’s SEM & Shopping
advertising efforts were limited in
scope and complexity; they needed
defined goals that would help the
business both online and offline.
CHALLENGE SOLUTION SUMMARY
● Through months of setup, strategic planning and
testing in partnership with Big 5, we launched
thousands of Local Inventory Shopping campaigns
to target shoppers near stores.
● Particularly during holiday, we grew sales by pushing
highly efficient local ads after the online shipping
deadline.
INDUSTRY: SPORTING GOODS
Store Traffic
ROAS for Local
Shopping Traffic
RESULTS
+25%
13x
30
“Thanks to this trifecta partnership between Big
5, Tinuiti, and Google, we’ve found that stores
don’t make you slower, or less capable, but are
actually an opportunity to make more
meaningful connections by bridging the gap
with digital” - Sarah McMahon

31. Online to Offline Success
Shopko Gets Creative With Shopping To Drive In-Store
Pickup Sales
One of Shopko’s highest priorities in
2017 was to optimize cost efficiency
from search and shopping specific
to BOPIS. The client saw online
advertising as an opportunity to drive
in-store traffic where margins are
particularly high and profitable. As
long as margins were strong, their
ROAS goal could be flexible.
Our biggest challenge: moving the
needle for BOPIS without Local
Inventory Ads.
CHALLENGE SOLUTION SUMMARY
● We created separate campaigns into two audiences:
(1) consumers within 40 miles around a Shopko
business location, and (2) audiences nationwide
with interest in Shopko products. By pouring more
budget into store radius campaigns, we were able to
drive much higher impression share regionally where
conversion rates and store visits were higher.
● Our team pushed BOPIS products specifically by
investing in ad groups and product categories that
indexed high in-store visits.
● With this targeted approach PLAs drove 83% more
in-store visits and increased revenue 65%
Thanksgiving YoY.
INDUSTRY: RETAIL
ROAS
Store Revenue
RESULTS
+150%
+65%
31

32. Beyond Google Shopping
maurices Embraces Granularity & Branches Out On
New Channels To Drive Shopping Success
maurices wanted to optimize their
shopping ads and introduce their
brand to new users. Their
non-optimized ad spend and lack of
ad groupings made it difficult to
achieve visibility.
CHALLENGE SOLUTION SUMMARY
● The Tinuiti Shopping Team separated campaigns by
device type and implemented auto bidding to
optimize for high-performing products. Additionally,
they maximized their shopping presence by
branching out on Pinterest, Connexity and Shop Your
Likes.
● Their hard work paid off with shopping traffic
increasing 102% YoY.
● On the other hand, their new platforms drove 6% of
total clicks for shopping , 7% of total revenue for
shopping and a 10% higher Return-On-Ad Spend
(ROAS)
INDUSTRY: RETAIL
Shopping Clicks
ROAS
+102%
RESULTS
+10%
32

33. Drive product ad performance across channels
through the power of feeds
Search & Shopping
33
Dynamic Creative Social Commerce Video & Discovery

34. Shoppable Media Requires Firing On All Cylinders
34
DRIVE REVENUE WITH FEED-DRIVEN IMMERSIVE PRODUCT ADS ACROSS CHANNELS
DYNAMIC CREATIVE VIDEO & DISCOVERY
SHOPPING SOCIAL COMMERCE
MARKET INSIGHTS & STRATEGY PRODUCT SYNDICATION
● Dynamic Creative Optimization (DCO)
● Dynamic Remarketing
● Smart Shopping
● Dynamic Text Ads
● Shopping Campaigns
● Lower Funnel Shoppable
● Free Listings
● Online-to-Offline (O2O) / Local
Inventory Ads (LIAs)
● Comparison Shopping Engines (CSEs)
● Merchandising
● Product Pricing / Competitiveness
● Video Action Campaigns
● Shoppable YouTube
● Discovery Campaigns
● Social Commerce
● Search-Driven Shoppable
● Checkout Integration
● Deep Linking/Mobile App
● Cross-Media Feed Optimization
● Feed Consulting
● Manufacturer Center
SHOPPABLE MEDIA

35. Key Takeaways
Put the consumer at the heart of your marketing by delivering meaningful
value to them. Consumer insights are key to unlock this.
Ensure messaging is consistent with a human element to build brand equity,
trust and recall.
Build a strong consumer experience by creating a simple CTA for your
audience.
With a constantly evolving landscape and multiple channels, it is important to
understand how you will measure, learn and optimize your results.
Over communicate the strategy from the start, and establish a working rhythm
that fosters collaboration across key milestones.
Consumer-first
Consistent & human
messaging
Simple user journey
Actionable
measurement approach
Integrated Planning
1
2
3
4
5

36. Schedule Your
Consultation
with a D2C Expert

37. Q&A
JUSTIN MAZIARZ
Director, Shoppable Media
OLIVIA BUTTER
Head of U.S. Brand &
Marketing Strategy

38. 38
Stay informed
on the future of
digital marketing
Visit our new content hub
➜

39. Thank you!

40. The 2022 D2C
Summit
DAY 1 - WEDNESDAY, APRIL 27TH
How to Succeed Across Channels with
Omnichannel Marketing
10am PT | 1pm ET
Consumer Data is a Treasure Trove
Put it to Use in Your Lifecycle Marketing
10:35am PT | 1:35pm ET
The Ecommerce Trends Every D2C Brand Needs to
Know
11:10am PT | 2:10pm ET
DAY 2 - THURSDAY, APRIL 28TH
Subscribe Now: How Subscriptions Can Drive
Recurring Revenue & Customer Loyalty
10am PT | 1pm ET
Beyond Email: How Loyalty Programs and SMS Can
Help You Win the Hearts and Minds of Consumers
10:35am PT | 1:35pm ET
Looking to Evolve your Business Beyond D2C? Here’s
the Playbook.
11:10am PT | 2:10pm ET