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BOOSTING BUSINESS
THROUGH DIGITAL
MARKETING!
RASHED	MOSLEM	
Passionate	Entrepreneur	&	Digital	Marke:ng	Fan
The	major	difference	is	all	about	
tracking	 your	 audiences.	 In	 Digital	
Marke:ng	 you	 can	 track	 your	
audience	 journey	 even	 before	 they	
enter	 your	 website	 and	 search	 for	
your	product.
Why	use	E-mail	Marke:ng?	
Maximum	Reach	
Higher	ROI	
Drives	Conversions	
It’s	an	open	plaPorm
SMS	Marke:ng
What	are	the	benefits	of	SMS	Marke:ng	
	
High	reach	
High	speed	
High	control
In	tradi:onal	marke:ng	it	is	very	
difficult	and	some:mes	impossible	to	
know	how	the	compe:tors	using	their	
marke:ng	channels	to	promote	their	
products,	and	what	was	the	outcome	
they	got	by	using	tradi:onal	marke:ng	
channels	and	strategy.
Analy:cs
What	is	digital	analy:cs	
	
	
“Collect	and	use	data	to	make	things	beUer”
Remarke:ng	is	a	clever	way	to	connect	with	visitors	to	your	
website	who	may	not	have	made	an	immediate	purchase	or	
enquiry.	It	allows	you	to	posi:on	targeted	ads	in	front	of	a	defined	
audience	that	had	previously	visited	your	website	-	as	they	browse	
elsewhere	around	the	internet.	-	Adhesion
Big	Data
“Extremely	large	data	sets	that	may	be	analyzed	
computa:onally	to	reveal	paUerns,	trends,	and	
associa:ons,	especially	rela:ng	to	human	
behavior	and	interac:ons.”	
"much IT investment is going towards managing and maintaining big data"
How	Big	Data	works	
Collect	data	from		
different	sources	
Data	presenta4on	 Data	analysis
How	it	collects	data	
(example:	kidorkar.com)
Poli	Development		
What’s	happening	in	an	ecommerce	website
Tradi:onal	Data	Analysis	
Vs		
Digital	Data	Analysis
Measurability		
Tradi:onal		
-  Very	difficulty	to	measure	
-  Can	be	very	expensive	to	measure	
-  Can	not	measure	how	viewers	engage	with	the	content		
	
Digital		
-	Very	easy	to	measure	
-	Almost	free	to	measure	
-	Can	measure	how	viewers	engage	or	even	interact	with	the	content		
	
	
Message	Delivery			
Tradi:onal		
-  Message	delivery	to	as	many	audiences	as	possible		
-  Have	no	knowledge	on	audiences		
-  Less	likely	to	respond		
	
Digital		
-  Message	delivery	only	to	your	target	audiences		
-  Know	who	the	audiences	exactly	are		
-  More	like	to	respond	as	the	message	is	relevant
Speed		
Tradi:onal		
-  Data	takes	:me	to	collect	and	analyze		
-  Cannot	respond	to	audience	immediately		
-  Marketers	spend	longer	:me	+	more	
Money	to	get	insights	and	adapt		
	
Digital		
-Data	are	collected	or	even	processed	at	real	:me		
-Can	respond	and	give	tailored	response	to	audience	real	:me	
-	Allows	marketers	to	get	the	data	in	cheap	and	fast
Boosting business through digital marketing
Boosting business through digital marketing

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