After eCab and Softexpo digital marketing panel discussion i have received several requests to share the content... Here is the content for digital marketing. Feel free to download and use it as #SYF reference. If it helps i will be grateful...
Entrepreneurship is possible for anyone given the right setting and team. The overarching objective of Startup Youth Forum initiative is to plant the seeds of innovation in the young minds from the very beginning of their entrepreneurial career. This group is all about helping and mentoring young and amazing population of Bangladesh. Support us and guide us as well.
You will find us:
Fb Group: https://facebook.com/groups/stratupyouthforum
Fb Page: https://www.facebook.com/StartUpYouthForum/
Website: http://startupyouthforum.com/
The document provides a template for pitching a lean startup business. It outlines the key sections to cover which include an overview of the business and product, the target market and challenges, the solution, pricing, competition, marketing and sales strategy, execution plan, financials, funding needs, and metrics for success. The template is intended to guide startup founders in clearly presenting all essential information about their business idea when seeking funding or feedback.
FinTech Startup Investor Pitch - FinTech Forum Think tankFrank Schwab
In the past 7 years we have seen over 3,500 pitches and given a lot of feedback. More than 350 FinTech startups presented their business models in 7 minutes each.
From this we developed a template. We recommend that all founders cover at least the following eight topics in their presentation.
1. Elevator pitch: the ability to explain the service clearly in 60 seconds
2. The customer: value and benefit
3. The market potential
4. How do you stay ahead of the competition?
5. Marketing and sales approach
6. The core team
7. Key figures, KPIs & finance
8. Roadmap & current status
This document discusses disruptive customer experiences and the evolving customer decision journey. It notes that customer experience is defined by the emotions and thoughts generated from interactions between a brand and consumer. When a consumer becomes an advocate for a brand, it shows a memorable customer experience. The document then discusses how personas represent major user groups, how to collect and analyze customer data, and the need to map touchpoints to each step of the customer decision journey. It also notes how automation, personalization, contextualization, and innovation are changing the customer decision process and making it more independent. The document advocates for aligning communication and campaigns to the customer journey, with the right metrics for each phase.
The Ultimate Investor Pitch Deck TemplateCrowdfunder
Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup.
There’s a formula for pitching your startup that has helped startup founders raise millions.
In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.
This session is all about measuring our goals and optimizing our work accordingly such that we could obtain desired results. It emphasizes on accounting your goals and analyzing them statistically such that the chance for success is higher.
In this session, we'll go through the business model canvas in depth to help you flesh out your ideas by mapping out your client groups and value propositions, the channels you'll use to reach them, and the connections you'll maintain with them.
Entrepreneurship is possible for anyone given the right setting and team. The overarching objective of Startup Youth Forum initiative is to plant the seeds of innovation in the young minds from the very beginning of their entrepreneurial career. This group is all about helping and mentoring young and amazing population of Bangladesh. Support us and guide us as well.
You will find us:
Fb Group: https://facebook.com/groups/stratupyouthforum
Fb Page: https://www.facebook.com/StartUpYouthForum/
Website: http://startupyouthforum.com/
The document provides a template for pitching a lean startup business. It outlines the key sections to cover which include an overview of the business and product, the target market and challenges, the solution, pricing, competition, marketing and sales strategy, execution plan, financials, funding needs, and metrics for success. The template is intended to guide startup founders in clearly presenting all essential information about their business idea when seeking funding or feedback.
FinTech Startup Investor Pitch - FinTech Forum Think tankFrank Schwab
In the past 7 years we have seen over 3,500 pitches and given a lot of feedback. More than 350 FinTech startups presented their business models in 7 minutes each.
From this we developed a template. We recommend that all founders cover at least the following eight topics in their presentation.
1. Elevator pitch: the ability to explain the service clearly in 60 seconds
2. The customer: value and benefit
3. The market potential
4. How do you stay ahead of the competition?
5. Marketing and sales approach
6. The core team
7. Key figures, KPIs & finance
8. Roadmap & current status
This document discusses disruptive customer experiences and the evolving customer decision journey. It notes that customer experience is defined by the emotions and thoughts generated from interactions between a brand and consumer. When a consumer becomes an advocate for a brand, it shows a memorable customer experience. The document then discusses how personas represent major user groups, how to collect and analyze customer data, and the need to map touchpoints to each step of the customer decision journey. It also notes how automation, personalization, contextualization, and innovation are changing the customer decision process and making it more independent. The document advocates for aligning communication and campaigns to the customer journey, with the right metrics for each phase.
The Ultimate Investor Pitch Deck TemplateCrowdfunder
Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup.
There’s a formula for pitching your startup that has helped startup founders raise millions.
In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.
This session is all about measuring our goals and optimizing our work accordingly such that we could obtain desired results. It emphasizes on accounting your goals and analyzing them statistically such that the chance for success is higher.
In this session, we'll go through the business model canvas in depth to help you flesh out your ideas by mapping out your client groups and value propositions, the channels you'll use to reach them, and the connections you'll maintain with them.
How to Create an Epic Pitch Deck That’ll Get You Fundedcrowdsourcia
This document provides tips for creating an effective pitch deck to get funding. It recommends including essential slides on the problem, solution, market size, go-to-market strategy, competitors, team, use of funds, and exit strategy. Each slide should be concise and visually compelling. The goal is to grab attention, demonstrate a large market opportunity, prove the competitive advantage, and show investors how their money will be used and a potential exit. Feedback from experts can help strengthen the deck before presenting to investors.
This document summarizes a presentation about generating more leads and sales from a website. It discusses evaluating website effectiveness, understanding website visitors through analytics and testing, and improving key areas like calls to action and online forms. It also provides an example test where changing the location of an inquiry form increased conversions. The presentation emphasizes measuring website goals, segmenting visitor types, and continuously testing and improving based on data.
You know about creating a go-to-market strategy, but how are you getting more from your existing customers? This deck will explore a new strategy designed to help you know, grow, and amaze your customers.
Business Model for Companies & Personal Life
http://anggriawan.web.id/2014/02/business-model.html
References:
- "Business Model Generation" by Alexander Osterwalder & Yves Pigneur
- "Business Model You" by Timothy Clark
Google Analytics allows you to understand traffic to your website at a high level by showing where users come from, what they do on your site, and how much users from different channels spend. Configuring Google Analytics properly involves setting up views, filtering out your own traffic, defining measurable goals like signups, and linking accounts to AdWords for more detailed campaign data and tagging social media links to understand performance by channel. Once configured, you can analyze which channels perform best to optimize marketing spend.
Math of Sales: Your Formula for Sales SuccessDK New Media
Want to learn how you can increase your sales connections by 40%? View this presentation to learn a strategic approach for prospecting that is guaranteed to yield greater results for your sales organization.
By reading this presentation, you will learn:
- An easy to follow formula for creating more prospects with less effort
- How you can uncover the data you need for your sales organization to be predictable prospectors and build strong pipelines
- How you can find incremental revenue you may have otherwise left on the table
- How to reduce the number of clicks it takes to log a call in Salesforce.com from 12 to 2
We also have a corresponding whitepaper that goes into more detail. You can download it here: http://salesvue.com/whitepapers/math-sales-formula-sales-success/.
Scarlett SFX is a practical effects business started by Robyn Scarlett that creates props and prosthetics for film, television, and makeup. The business has established a studio, completed one commission, and is beginning advertising on Instagram. Strengths include affordable prices, passion for the industry, and attention to detail. Weaknesses include a small size and unfavorable location. Opportunities include growing social media presence and independent filmmakers seeking practical effects. Threats include potential Covid restrictions halting operations. The vision is to become the premier supplier of high-quality, affordable custom props and prosthetics.
Creating Insanely Great Customers: A Lean innovation strategy for engaging the planet's most strategic customers, the Insanely Great ones. | Get The Book | http://www.creatinginsanelygreat.com |
Outlines what is required to create value for customers at each stage of the customer journey and how doing so increases ROI.
| www.spicecatalyst.com |
This document outlines a promotion plan to help reach targets in the employee (EMP) and market. It discusses linking promotion activities and budget to the EMP targets. Both offline and online promotion strategies are mentioned, including reviewing corporate presentations and verifying if planned activities will help reach targets. Improving the key message, positioning, unique selling proposition (USP), and value proposition are also covered. The importance of having a clear and distinct USP that competitors cannot replicate is emphasized.
How to Build a Proven Sales Process for Selling Software to EnterprisesLandslide Technologies
The document discusses building a proven sales process for selling enterprise software. It recommends having a sales process to bring mass production capabilities to sales organizations, delivering higher sales volumes. An example is given of a company that doubled its pipeline value and tripled salesperson capacity within 10 months by implementing a sales process. The key elements discussed for an effective sales process are a four-tiered selling process, sales performance tools, buyer management tools, and monitoring tools. Best practices include building different processes for different sales channels and integrating the buyer's purchasing process.
Vivek Khandelwal shares lessons learned over 3 years in sales and marketing. As more players enter the category, marketing adapts an "easier-faster-better" pitch and sales follows. Buyers become smarter with the same access to intelligence as service providers. The next wave is moving from traffic to building audience and community through being authentic and building trust. Summarizing the lessons, buyers can no longer be outsmarted, sales now extends marketing, and telling your story to build your brand provides strong differentiation.
The Sales Formula provides outsourced sales and marketing services to help companies increase their sales through a structured and customized program. They analyze a client's needs and goals and develop a plan to address gaps in their sales and marketing efforts. Key aspects of their method include conducting needs analyses, creating plans and proposals, executing campaigns, and regularly reporting, reviewing, and making adjustments based on results. Their goal is to generate sales for clients using their expertise, without clients needing to invest in internal resources. A variety of consulting, project management, and marketing services are offered.
The document provides guidance on how to create an effective pitch deck for funding. It outlines 11 steps to tell a compelling story: 1) Define the problem and solution, 2) Tell a story with a sample company, 3) Describe the market size and opportunity, 4) Explain how the solution solves customer problems, 5) Provide proof through testimonials and data, 6) Prove the business model and revenue streams, 7) Show the capable leadership team, 8) Address the competition, 9) Specify the financial requirements and use of funds, 10) Outline the roadmap, and 11) End with a clear call to action. The overall goal is to open the investor's mind to the vision and get them
The document discusses how more than 80% of startups and small businesses spend a significant amount of time, effort, and money on market research, marketing, sales, business development, customer support, and hiring multiple full-time resources for these functions. This lack of focus on scalability leads 53% of businesses to face challenges growing. The document then introduces Lessburn as a one-stop growth partner that provides various business information, marketing, sales, and customer support services to help clients focus on growth instead of these tasks. It describes Lessburn's six-stage client program and promises reduced time, effort and money spent through their services.
Simply SaaS Forum - Sales - Brad McGinity - September 2018Jacey Lucus
Brad McGinity hails from the Raleigh-Durham area. As a sales leader, he’s seen it all. Currently, he leads the 15Five as the CRO. Prior to 15Five he co-founded Windsor Circle a predictive marketing and analytics software provider where he ran sales. Before Windsor Circle, he was a top performing rep at Bronto Software (later acquired by NetSuite). Brad’s MBA from UNC keeps him Tarheel blue loyal. I’ve cold called Brad, sold to Brad, and let me tell you something, he understands sales and sales people.
On September 27, 2018 at the Simply SaaS Forum, powered by Atlanta Ventures, Brad share on two big topics. 1) Defining Opportunity Stages - having clear stages with verifiable outcomes is the key to success. 2) Bulletproofing your process - use MEDDPICC to increase win rates.
Visiblend is a company that provides contextual video advertising on YouTube. Over several weeks, Visiblend pivoted its product, target customers, and business model based on feedback. Its initial MVP tested targeting contextual ads on YouTube channels and found a 67% uplift in click-through rates. Visiblend aims to help video publishers optimize ads and help ad agencies improve performance, with a business model based on a percentage of increased ad spending.
This document provides an overview of a digital marketing workshop presented by Creative Ink. It discusses traditional vs digital marketing and why businesses need websites. It then covers key digital marketing strategies like search engine optimization, email marketing, social media, and mobile. Finally, it introduces Creative Ink and the full digital marketing services they offer including web design, online advertising, email campaigns, and social media strategies.
Digital marketing is the promotion of products or services using digital technologies on the internet and other digital mediums. It allows organizations to analyze marketing campaigns in real time to see what is and isn't working. Digital marketing includes search engine optimization, search engine marketing, content marketing, social media marketing, pay-per-click advertising, affiliate marketing, email marketing, web analytics, and mobile marketing. The biggest advantages of digital marketing are the ability to connect with consumers online, track customers throughout their journey, optimize websites for conversion, connect with customers on mobile, realize higher ROI and revenue, and analyze and adapt strategies easily.
How to Create an Epic Pitch Deck That’ll Get You Fundedcrowdsourcia
This document provides tips for creating an effective pitch deck to get funding. It recommends including essential slides on the problem, solution, market size, go-to-market strategy, competitors, team, use of funds, and exit strategy. Each slide should be concise and visually compelling. The goal is to grab attention, demonstrate a large market opportunity, prove the competitive advantage, and show investors how their money will be used and a potential exit. Feedback from experts can help strengthen the deck before presenting to investors.
This document summarizes a presentation about generating more leads and sales from a website. It discusses evaluating website effectiveness, understanding website visitors through analytics and testing, and improving key areas like calls to action and online forms. It also provides an example test where changing the location of an inquiry form increased conversions. The presentation emphasizes measuring website goals, segmenting visitor types, and continuously testing and improving based on data.
You know about creating a go-to-market strategy, but how are you getting more from your existing customers? This deck will explore a new strategy designed to help you know, grow, and amaze your customers.
Business Model for Companies & Personal Life
http://anggriawan.web.id/2014/02/business-model.html
References:
- "Business Model Generation" by Alexander Osterwalder & Yves Pigneur
- "Business Model You" by Timothy Clark
Google Analytics allows you to understand traffic to your website at a high level by showing where users come from, what they do on your site, and how much users from different channels spend. Configuring Google Analytics properly involves setting up views, filtering out your own traffic, defining measurable goals like signups, and linking accounts to AdWords for more detailed campaign data and tagging social media links to understand performance by channel. Once configured, you can analyze which channels perform best to optimize marketing spend.
Math of Sales: Your Formula for Sales SuccessDK New Media
Want to learn how you can increase your sales connections by 40%? View this presentation to learn a strategic approach for prospecting that is guaranteed to yield greater results for your sales organization.
By reading this presentation, you will learn:
- An easy to follow formula for creating more prospects with less effort
- How you can uncover the data you need for your sales organization to be predictable prospectors and build strong pipelines
- How you can find incremental revenue you may have otherwise left on the table
- How to reduce the number of clicks it takes to log a call in Salesforce.com from 12 to 2
We also have a corresponding whitepaper that goes into more detail. You can download it here: http://salesvue.com/whitepapers/math-sales-formula-sales-success/.
Scarlett SFX is a practical effects business started by Robyn Scarlett that creates props and prosthetics for film, television, and makeup. The business has established a studio, completed one commission, and is beginning advertising on Instagram. Strengths include affordable prices, passion for the industry, and attention to detail. Weaknesses include a small size and unfavorable location. Opportunities include growing social media presence and independent filmmakers seeking practical effects. Threats include potential Covid restrictions halting operations. The vision is to become the premier supplier of high-quality, affordable custom props and prosthetics.
Creating Insanely Great Customers: A Lean innovation strategy for engaging the planet's most strategic customers, the Insanely Great ones. | Get The Book | http://www.creatinginsanelygreat.com |
Outlines what is required to create value for customers at each stage of the customer journey and how doing so increases ROI.
| www.spicecatalyst.com |
This document outlines a promotion plan to help reach targets in the employee (EMP) and market. It discusses linking promotion activities and budget to the EMP targets. Both offline and online promotion strategies are mentioned, including reviewing corporate presentations and verifying if planned activities will help reach targets. Improving the key message, positioning, unique selling proposition (USP), and value proposition are also covered. The importance of having a clear and distinct USP that competitors cannot replicate is emphasized.
How to Build a Proven Sales Process for Selling Software to EnterprisesLandslide Technologies
The document discusses building a proven sales process for selling enterprise software. It recommends having a sales process to bring mass production capabilities to sales organizations, delivering higher sales volumes. An example is given of a company that doubled its pipeline value and tripled salesperson capacity within 10 months by implementing a sales process. The key elements discussed for an effective sales process are a four-tiered selling process, sales performance tools, buyer management tools, and monitoring tools. Best practices include building different processes for different sales channels and integrating the buyer's purchasing process.
Vivek Khandelwal shares lessons learned over 3 years in sales and marketing. As more players enter the category, marketing adapts an "easier-faster-better" pitch and sales follows. Buyers become smarter with the same access to intelligence as service providers. The next wave is moving from traffic to building audience and community through being authentic and building trust. Summarizing the lessons, buyers can no longer be outsmarted, sales now extends marketing, and telling your story to build your brand provides strong differentiation.
The Sales Formula provides outsourced sales and marketing services to help companies increase their sales through a structured and customized program. They analyze a client's needs and goals and develop a plan to address gaps in their sales and marketing efforts. Key aspects of their method include conducting needs analyses, creating plans and proposals, executing campaigns, and regularly reporting, reviewing, and making adjustments based on results. Their goal is to generate sales for clients using their expertise, without clients needing to invest in internal resources. A variety of consulting, project management, and marketing services are offered.
The document provides guidance on how to create an effective pitch deck for funding. It outlines 11 steps to tell a compelling story: 1) Define the problem and solution, 2) Tell a story with a sample company, 3) Describe the market size and opportunity, 4) Explain how the solution solves customer problems, 5) Provide proof through testimonials and data, 6) Prove the business model and revenue streams, 7) Show the capable leadership team, 8) Address the competition, 9) Specify the financial requirements and use of funds, 10) Outline the roadmap, and 11) End with a clear call to action. The overall goal is to open the investor's mind to the vision and get them
The document discusses how more than 80% of startups and small businesses spend a significant amount of time, effort, and money on market research, marketing, sales, business development, customer support, and hiring multiple full-time resources for these functions. This lack of focus on scalability leads 53% of businesses to face challenges growing. The document then introduces Lessburn as a one-stop growth partner that provides various business information, marketing, sales, and customer support services to help clients focus on growth instead of these tasks. It describes Lessburn's six-stage client program and promises reduced time, effort and money spent through their services.
Simply SaaS Forum - Sales - Brad McGinity - September 2018Jacey Lucus
Brad McGinity hails from the Raleigh-Durham area. As a sales leader, he’s seen it all. Currently, he leads the 15Five as the CRO. Prior to 15Five he co-founded Windsor Circle a predictive marketing and analytics software provider where he ran sales. Before Windsor Circle, he was a top performing rep at Bronto Software (later acquired by NetSuite). Brad’s MBA from UNC keeps him Tarheel blue loyal. I’ve cold called Brad, sold to Brad, and let me tell you something, he understands sales and sales people.
On September 27, 2018 at the Simply SaaS Forum, powered by Atlanta Ventures, Brad share on two big topics. 1) Defining Opportunity Stages - having clear stages with verifiable outcomes is the key to success. 2) Bulletproofing your process - use MEDDPICC to increase win rates.
Visiblend is a company that provides contextual video advertising on YouTube. Over several weeks, Visiblend pivoted its product, target customers, and business model based on feedback. Its initial MVP tested targeting contextual ads on YouTube channels and found a 67% uplift in click-through rates. Visiblend aims to help video publishers optimize ads and help ad agencies improve performance, with a business model based on a percentage of increased ad spending.
This document provides an overview of a digital marketing workshop presented by Creative Ink. It discusses traditional vs digital marketing and why businesses need websites. It then covers key digital marketing strategies like search engine optimization, email marketing, social media, and mobile. Finally, it introduces Creative Ink and the full digital marketing services they offer including web design, online advertising, email campaigns, and social media strategies.
Digital marketing is the promotion of products or services using digital technologies on the internet and other digital mediums. It allows organizations to analyze marketing campaigns in real time to see what is and isn't working. Digital marketing includes search engine optimization, search engine marketing, content marketing, social media marketing, pay-per-click advertising, affiliate marketing, email marketing, web analytics, and mobile marketing. The biggest advantages of digital marketing are the ability to connect with consumers online, track customers throughout their journey, optimize websites for conversion, connect with customers on mobile, realize higher ROI and revenue, and analyze and adapt strategies easily.
The document discusses a product called The Rapid Responder that aims to help companies improve their sales effectiveness through better lead generation and response. It provides tools to embed promotional content in emails, identify website visitors, integrate social media, and gain insights into competitors. The goal is to help companies respond quickly to leads and move them through the sales process in order to increase sales.
The document discusses a sales assistant service that helps companies improve their sales effectiveness through rapid response. It provides embedded email promotion, website visitor tracking, social media integration, and reporting tools to help companies quickly respond to leads and better funnel them through the sales process. The goal is to increase sales by ensuring companies are responding to prospects rapidly and consistently through various communication channels.
This document provides an introduction and overview of e-marketing. It defines e-marketing as the application of marketing principles and techniques via electronic media, specifically the internet. The document discusses the types of e-marketing, including banner advertisements, sponsorship, classified listings, email marketing, partnership/affiliate marketing, and search engine marketing. It also outlines some key characteristics of e-marketing like longevity, reach, accountability, and flexibility. Finally, it discusses the objectives and benefits of e-marketing compared to traditional marketing.
Digital marketing is also called online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.Essentially ,if a marketing campaign involves digital communication.This includes not only email,social media and web based advertising,but also text and multimedia messages as a marketing channel.
Digital marketing is important for businesses to reach customers. It includes strategies like pay-per-click advertising, social media marketing, search engine optimization, content marketing, video marketing, and email marketing. Digital marketing allows businesses to effectively reach the billions of internet users worldwide, is more cost-effective than traditional marketing, and often provides a better return on investment. While digital marketing may seem daunting, it opens up great potential for businesses to grow by connecting with a large online audience.
As a digital marketing agency, Digital Marketing Trade will ensure that you build your brand image publicly and will surely help you get as much traffic as you need to expand. Get connected with us for some of the best digital marketing strategies by which, irrespective of your location, you can fastly advertise your product.
Taha DRH Media | How to Online Business and Brand Promotiondrh media
Whether your firm is enormous or small to medium-sized, you may still sell it successfully by utilizing low-cost digital platforms (SMB or SME). Your website will be the cornerstone of all of your marketing initiatives. Spend your money wisely and make the following improvements to your website:
https://issuu.com/tahadrhmedia/docs/taha_drh_media_
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Seema Chauhan
Bonwic is a digital marketing company that offers services in digital promotion and branding to help customers engage audiences and communicate messages online. Digital marketing consists of website design and development, social media marketing, search engine optimization, online advertising, email marketing, and other strategies. It provides various benefits for businesses such as increased sales, brand recognition, and higher returns on investment.
Database marketing uses customer databases to send personalized communications to promote products. It emphasizes using statistical models of customer behavior to select targets. Sources of customer data include internal sales records, purchased lists, and information collected from websites and forms. The main techniques are appending additional customer data, tracking website visits, and email communications. Key drivers of database marketing are the need for relationship-building, lower processing costs, and measuring marketing impact. Challenges include managing large data volumes and understanding individual customer interests from their online behavior.
Digital marketing provides numerous benefits for those who learn it, including being a trending and futuristic field, being cost-effective, enabling higher conversion rates and better interaction. Learning digital marketing provides insights into market trends, better career opportunities, opportunities for creativity, and the ability to experiment with different strategies. It is also in high demand and relatively easy to learn.
SIGMA Marketing Group helps clients maximize their return on investment through customer analytics, strategic communications, and marketing optimization. They combine customer data sources to understand each client's customer base and develop targeted marketing programs to meet customer and business needs. SIGMA's solutions are aimed at driving revenue, increasing customer loyalty and satisfaction, and achieving the highest return on marketing spend.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
How digital marketing is becoming important these time_.pptxVarunSinha21
Best digital marketing company Gurgaon provides you a platform to promote their products and services. Anyway, organizations around the world also use digital marketing to focus their crowd on the web more effectively and many people are seeing huge profits from speculation (ROI).
Digital marketing encompasses all marketing efforts that use electronic devices and the internet. It allows businesses to connect with customers through various digital channels like search engines, social media, email, and websites. The document then discusses several common types of digital marketing like social media marketing (SMM), pay-per-click (PPC) advertising, search engine optimization (SEO), content writing, email marketing, and affiliate marketing. It also outlines some advantages like global reach, lower costs, and trackable results as well as disadvantages like requiring new skills, being time consuming, and high competition.
This document discusses why digital strategy is important. It notes that marketing has changed more in the past 2 years than the past 50 due to increased digital connectivity. A digital strategy is a plan to accomplish objectives using digital tools like websites, mobile apps, social media etc. The document provides statistics showing people increasingly use digital channels and highlights reasons for brands to use digital marketing like reaching customers online and precisely measuring results. It also presents a case study example and gives ideas for digital tactics brands can implement.
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
Digital marketing sits at the intersection of marketing and technology and encompasses any marketing effort requiring electronic devices or the internet. It became more widely used and important as technology advanced over the past two decades. Modern digital marketing aims to unify customer experiences across channels but requires sophisticated tools to understand customer data and behaviors. Career opportunities in digital marketing are growing due to increased demand and spending from companies.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
All start ups have stories to tell. And interestingly most of the stories have more or less same struggle and history. For every new start up these are very important lessons. Let's check some of the very important must know for any new start up to achieve success.
Today I would like to portray a good leader from my experience. Good or bad; I have the chance to work with several corporate so far and fortunately I have the delight to come across some of the great minds of our time. Most of them are awesome in management and leadership and shares some great qualities. So what is the matrix of a great and confident leader; today I want to find the answers…
The document provides advice for being creative and following your passions. It suggests ignoring criticism of new ideas, as good ideas are often initially resisted. It stresses putting in long hours to develop your ideas and see them through, following your heart rather than letting others control you. While creativity is important, it also notes the importance of having a stable job to pay bills until your creative pursuits become self-sustaining. The advice emphasizes finding your own inspiration rather than copying others and knowing your own limitations.
Natural Language Processing (NLP), RAG and its applications .pptxfkyes25
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This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
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Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
55. Measurability
Tradi:onal
- Very difficulty to measure
- Can be very expensive to measure
- Can not measure how viewers engage with the content
Digital
- Very easy to measure
- Almost free to measure
- Can measure how viewers engage or even interact with the content
Message Delivery
Tradi:onal
- Message delivery to as many audiences as possible
- Have no knowledge on audiences
- Less likely to respond
Digital
- Message delivery only to your target audiences
- Know who the audiences exactly are
- More like to respond as the message is relevant