Building big data & analytics startup
•
0 likes•58 views
Fragma Data Systems is a big data and advanced analytics service provider that has experienced 120% year-over-year growth, operating in India and the Middle East with 65+ data engineers and scientists serving 45+ enterprise and SME clients. The presentation discusses key pointers for building an analytics startup, including the importance of team, partner ecosystem, infrastructure and technology stack, and service delivery and ownership models.
Report
Share
Report
Share
Download to read offline
Recommended
Today’s reality Hadoop with Spark- How to select the best Data Science approa...
Martin Oberhuber and Eliano Marques, Senior Data Scientists @Think Big International
In this talk Think Big International Lead Data Scientists will discuss the options that exist today for engineering and data science teams aiming to use big data patterns to solve new business problems. With the enterprise adoption of the Hadoop ecosystem and the emerging momentum of open source projects like Spark it is becoming mandatory to have an approach that solves for business results but remains flexible to adapt and change with the open source market.
Natural Language Understanding - BioData West 2018
Malaikannan Sankarasubbu, VP of AI Research at Saama, spoke at BioData West 2018 held in San Francisco in March on Natural Language Understanding.
SCOPE 2018 - Clinical Data Analytics – A Solutions Approach in the Cloud
Karim Damji, SVP at Saama, and Amit Gulwadi, Executive Director at Celgene, discuss how Celgene leveraged new technologies to improve data quality, evidence generation, and time-to-insights.
Big Data Services - Brochure By RapidValue Solutions
This document discusses how leveraging big data through RapidValue's services can empower businesses with faster, better decision making. It offers big data services to help organizations gain insights from data, execute more effective marketing campaigns, and enhance overall performance through predictive analytics and innovating new products and services. RapidValue provides end-to-end distributed processing, in-memory processing, NoSQL development, consulting, and support for big data platforms.
Chordify Brochure Staffing
Chordify Management Consultants provides IT staff augmentation and consulting services with a focus on big data analytics, visualization, mobile and cloud applications, and business intelligence application development and integration. They have over 3,000 consultants who help global Fortune 1000 companies and small/medium businesses implement IT solutions. Chordify prides itself on adopting a data-driven approach and measuring the effectiveness of its service delivery.
AURIN Data Hubs Supporting Smarter Cities - Phil Delaney, Locate14
Presentation content from the Locate14 presentation, presenting the following peer reviewed paper http://ceur-ws.org/Vol-1142/paper2.pdf
Journey to analytics in the cloud
We all know that consumer behavior has changed dramatically. How consumers engage with companies, do research and even purchase leaves a deluge of data that companies have never had. Those companies that can parse that data drive business results like never before. This session presentation at Dog Food Con 2016 helps you to learn how Big Data technology can drive business outcomes from data ingestion to cloud and talks about one company’s journey to Customer 360 and their decision process when moving to the cloud.
CIO Summit 2015 - Keynote Mayka van Acht - Archer Daniels Midland
This document discusses the role of IT from a HR perspective. It begins with an introduction to Archer Daniels Midland Company, a large agribusiness company. It then discusses topics like whether IT should take an "in or out of the box" approach, and how business strategy determines IT strategy. It also covers the changing role of the CIO and how CIOs spend their time. The document advocates for closer collaboration between the CIO and CHRO to drive business transformation through effective communication, prioritization of goals and resources, and keeping up with technology trends.
Recommended
Today’s reality Hadoop with Spark- How to select the best Data Science approa...
Martin Oberhuber and Eliano Marques, Senior Data Scientists @Think Big International
In this talk Think Big International Lead Data Scientists will discuss the options that exist today for engineering and data science teams aiming to use big data patterns to solve new business problems. With the enterprise adoption of the Hadoop ecosystem and the emerging momentum of open source projects like Spark it is becoming mandatory to have an approach that solves for business results but remains flexible to adapt and change with the open source market.
Natural Language Understanding - BioData West 2018
Malaikannan Sankarasubbu, VP of AI Research at Saama, spoke at BioData West 2018 held in San Francisco in March on Natural Language Understanding.
SCOPE 2018 - Clinical Data Analytics – A Solutions Approach in the Cloud
Karim Damji, SVP at Saama, and Amit Gulwadi, Executive Director at Celgene, discuss how Celgene leveraged new technologies to improve data quality, evidence generation, and time-to-insights.
Big Data Services - Brochure By RapidValue Solutions
This document discusses how leveraging big data through RapidValue's services can empower businesses with faster, better decision making. It offers big data services to help organizations gain insights from data, execute more effective marketing campaigns, and enhance overall performance through predictive analytics and innovating new products and services. RapidValue provides end-to-end distributed processing, in-memory processing, NoSQL development, consulting, and support for big data platforms.
Chordify Brochure Staffing
Chordify Management Consultants provides IT staff augmentation and consulting services with a focus on big data analytics, visualization, mobile and cloud applications, and business intelligence application development and integration. They have over 3,000 consultants who help global Fortune 1000 companies and small/medium businesses implement IT solutions. Chordify prides itself on adopting a data-driven approach and measuring the effectiveness of its service delivery.
AURIN Data Hubs Supporting Smarter Cities - Phil Delaney, Locate14
Presentation content from the Locate14 presentation, presenting the following peer reviewed paper http://ceur-ws.org/Vol-1142/paper2.pdf
Journey to analytics in the cloud
We all know that consumer behavior has changed dramatically. How consumers engage with companies, do research and even purchase leaves a deluge of data that companies have never had. Those companies that can parse that data drive business results like never before. This session presentation at Dog Food Con 2016 helps you to learn how Big Data technology can drive business outcomes from data ingestion to cloud and talks about one company’s journey to Customer 360 and their decision process when moving to the cloud.
CIO Summit 2015 - Keynote Mayka van Acht - Archer Daniels Midland
This document discusses the role of IT from a HR perspective. It begins with an introduction to Archer Daniels Midland Company, a large agribusiness company. It then discusses topics like whether IT should take an "in or out of the box" approach, and how business strategy determines IT strategy. It also covers the changing role of the CIO and how CIOs spend their time. The document advocates for closer collaboration between the CIO and CHRO to drive business transformation through effective communication, prioritization of goals and resources, and keeping up with technology trends.
Automating Data Extraction from Suppliers - Receipt Bank
Automating Data Extraction from Suppliers - Receipt BankInstitute of Singapore Chartered Accountants
Receipt Bank provides automated data extraction software that can process over 4 million transactions per month with 99% accuracy by digitizing paper documents and invoices for accounting firms and their small and medium enterprise clients. The software allows accounting firms to save time by eliminating manual data entry and paper record management, and add more value to their services by gaining insights from structured business data.Customer Spotlight: How WellCare Accelerated Big Data Delivery to Improve Ana...
WellCare uses Attunity Replicate to offload data quickly and easily from its SQL Server and Oracle systems into Pivotal Greenplum Database. With the help of Attunity and Pivotal, WellCare has successfully enabled real-time reporting and analytics to gain a competitive edge.
Additional information:
https://pivotal.io/big-data/webinar/healthcare-success-story-wellcare
Webinar recording:
https://youtu.be/ZYiwRUxlY2s
IYF Sensors to Senses: Embedded Electronics are Shifting Gears for Product In...
IYF Sensors to Senses: Embedded Electronics are Shifting Gears for Product In...Information Services Group (ISG)
Sensors to Senses: Embedded Electronics are Shifting Gears for Product Innovation from ISG Imagine Your Future Workshop for Manufacturing EnterprisesCloudera - Enabling the IoT Revolution Driving Insights in a Connected World
The document discusses the growing Internet of Things (IoT) ecosystem and how Cloudera's analytics platform can help organizations extract value from IoT data. Some key points:
- The IoT market is expected to grow significantly over the next few years, with over 30 billion connected devices generating huge amounts of data.
- Most IoT data is unstructured, intermittent, and from diverse sources, making it challenging to analyze and derive insights from.
- Cloudera provides a next-gen analytics platform that can handle diverse IoT data at scale in real-time, and extract value by combining data from multiple sources.
- The document outlines several IoT use cases across industries like manufacturing,
8 Gartner ITOSSS Takeaways
The top 8 Gartner ITOSSS 2018 Takeaways.
What's the future of IT operations? The OpsRamp team went to Gartner ITOSSS 2018 in Orlando, Florida where the theme was "At the Crossroads of Change: Agility, Innovation & Transformation". We saw a glimpse of tomorrow. Here are our top 8 takeaways from the show.
Impact of network analytics in it ops
Network analytics uses proactive analytical tool to understand an error, locate its source and create remedy for the same.
The Big-Data Revolution in Healthcare
The healthcare industry generates huge amounts of data from patients but accessing, managing, and interpreting this data to create useful insights is challenging. Healthcare data is expected to grow from 153 exabytes in 2013 to over 2314 exabytes by 2020, a 48% annual increase. To leverage this data, the industry is transitioning from paper-based data collection to cloud-based systems that can process information faster and provide important insights. Indian healthcare managers should collect data from many sources and use new efficient technologies to analyze the data quickly before it becomes obsolete in order to improve patient care and operational efficiency.
Big Data Day LA 2015 - Transforming into a data driven enterprise using exist...
Leading entrepreneurial outfits are disrupting traditional companies by rapidly building data-driven apps. They employ top software talent and effectively use storage, analytics and app-dev tools from various open source ecosystems. We show how companies of all sizes are now transforming into data-driven enterprises using their existing software skill sets by leveraging a single platform that combines flexible data storage systems, advanced analytics and agile app-dev PaaS frameworks, all available now in open source forums.
DBS2016: CFO/CIO Panel
The document summarizes a panel discussion between CFOs, CIOs, and other executives on the relationship between finance and IT. There are differing visions between finance and IT, and challenges are magnified in a digital environment. Data from surveys from 2005-2015 show that while CFOs and CIOs agree on finance management priorities, there is a lack of synchronization in how effective they view finance management systems. Managing the complex relationship between finance and IT was a key topic of discussion.
Jupyter in the modern enterprise data and analytics ecosystem
Gerald Rousselle presented on Jupyter in the modern enterprise analytical ecosystem. He discussed how Jupyter can help provide a unified access experience to manage increasing data complexity and enable collaboration. Jupyter is emerging as a technology to solve challenges around access, collaboration, and managing complexity. Rousselle showed how Jupyter is moving beyond data science into business analytics by extending its capabilities with tools like a SQL extension. Key takeaways were that Jupyter will be a central part of analytical ecosystems, help democratize access, and is more than just notebooks through its open source protocols.
Driving the Digital Government
As government agencies continue to advance their digital transformation and improve the citizen digital experience, they are moving to new platforms. A successful digital transformation, and continued compliance with federal technology update mandates, such as Cloud First and the Modernizing Government Technology Act, involves embracing multiple cloud platforms. This has a ripple effect of streamlining agency operations and presenting a new and updated digital experience for citizens.
Our government agency speaker will outline how one agency moved operations to the cloud and the lessons they learned along the way.
During today’s webcast, you will learn:
- How cloud platforms can help improve the citizen digital experience
- How to architect a multi-cloud platform that makes sense for your agency
- Lessons learned by other government agencies and from private sector companies
Data Led Migration
The document discusses how data is a strategic asset for organizations and how moving data to the cloud can unlock innovation and accelerate change. It emphasizes that businesses need a data strategy to ensure data is managed and used as an asset. This involves defining requirements for data quality, quantity, and sources. Migrating data to the cloud allows businesses to realize benefits like cost savings, build analytics capabilities, and gain new insights from data lakes, IoT, and machine learning. Case studies provide examples of how companies have benefited from improved data strategies and analytics.
Turn Big Data into Big Value on Informatica and AWS
Speaker: Eddie Hui, Principal Sales Consultant, Informatica
These Informatica Cloud offerings are pre-built packages for quick time-to-value for customers looking to fast-track cloud data management initiatives. For example, customers can quickly kick start a new Amazon Redshift data warehouse project and use Informatica Cloud Connector for Amazon Redshift to load it with meaningful connected data from cloud sources such as Salesforce.com or on-premises sources such as relational databases -- all within hours, not months.
Bilytica is now in Lebanon !
Bilytica is a global business intelligence and analytics consulting firm operating from 20 international offices with over 25,000 customers. The company provides various data-related services including business intelligence, data warehousing, analytics, and software development. Bilytica helps clients transform data into insights to support decision making and create business opportunities and efficiencies.
7 Innovations That Will Transform IT Operations
The document discusses various innovative technologies in cloud computing and IT operations including software defined data centers, fog computing, serverless computing, unikernels, DevSecOps, ChatOps, and user experience monitoring. It provides descriptions and examples of how each technology works and the benefits it provides such as increased agility, reduced costs, improved security, and better user experience.
Blair christie global editors conf 12.9.14 final
The document discusses how the Internet of Everything (IoE) is changing business through connecting people, processes, data and things. It notes that IoE involves connecting 39% of people and 13 billion connected things which generate more data in a year than the previous 5000 years combined. For businesses to benefit from this data, they must address challenges of integration, automation and analysis. It suggests data virtualization and edge computing/analytics can help with integration and automation, while analytics transforms data into useful insights. Overall the document outlines how IoE is driving changes to business processes, skills needs and innovation through connecting more entities and generating more data.
Payments Regulations
The document discusses India's payment systems, instruments, and regulations. It covers pre-paid payment instruments like closed, semi-closed, and open systems. Specific types of cards and transactions are explained, along with authentication requirements. Guidelines for payment aggregators, gateways, and the RBI's data localization directive are also summarized. The RBI regulates and authorizes various payment systems and requires localization of related data within India for supervision purposes.
Fin tech regulation in india jsa 14 02 2020
This document summarizes the key regulations governing various areas of fintech in India, including digital payments, digital lending, insurtech, portfolio management, and cryptocurrencies. For digital payments, the key regulators are the Reserve Bank of India, which oversees entities like prepaid payment issuers, card networks, and UPI platforms. Digital lending by non-bank entities is regulated by RBI through directions for non-banking financial companies and peer-to-peer lending. Insurtech is governed by IRDAI regulations on e-commerce and data security. Portfolio managers and investment advisers are regulated by SEBI through various registration and conduct requirements. Cryptocurrencies currently have no clear regulations in India, though RBI
Open Source For Startup
Zerodha is India's largest stock broker with over 2 million clients and $3 billion in daily trading turnover. It has achieved tremendous scale with only 30 employees in its tech team by building its entire technology stack using open source software from the start. This has given Zerodha flexibility, avoided vendor lock-ins, and significantly reduced costs compared to proprietary software, helping it achieve profitability with no external funding or marketing. While open source allows for faster development, companies must consider all trade-offs like capabilities, quality, future costs, and inertia when choosing technologies.
The marketing stack
This document discusses free marketing tools that startups can use given their constrained resources. It outlines free tools for SEO, social media, design, and email marketing that startups should try. These include tools like SEMRush, Crowdfire, Biteable, and Mailchimp. The document emphasizes the importance of measuring marketing efforts for survival and demand generation as the biggest startup marketing challenges are lack of marketing plan, putting inexperienced people in charge, and never measuring results.
Email marketing
This document provides an overview of key aspects of email marketing. It discusses goals such as increasing engagement and generating leads. It outlines important metrics to track like open and click rates as well as conversions. Key components of effective emails are covered like using the recipient's name, short and personalized copy, call-to-action buttons, and responsive design. The document also discusses segmentation strategies, compliance considerations, and timing of email sends.
Buyer persona
This document discusses buyer personas and provides examples of how to create them. It suggests buyer personas are important for marketing, messaging, pricing, sales, and UI/UX. Sample buyer personas are created, including demographics, work details, patterns and insights, typical days, apps and reading habits, skills and hobbies. The document concludes buyer personas are crucial for startup marketing and sales.
More Related Content
What's hot
Automating Data Extraction from Suppliers - Receipt Bank
Automating Data Extraction from Suppliers - Receipt BankInstitute of Singapore Chartered Accountants
Receipt Bank provides automated data extraction software that can process over 4 million transactions per month with 99% accuracy by digitizing paper documents and invoices for accounting firms and their small and medium enterprise clients. The software allows accounting firms to save time by eliminating manual data entry and paper record management, and add more value to their services by gaining insights from structured business data.Customer Spotlight: How WellCare Accelerated Big Data Delivery to Improve Ana...
WellCare uses Attunity Replicate to offload data quickly and easily from its SQL Server and Oracle systems into Pivotal Greenplum Database. With the help of Attunity and Pivotal, WellCare has successfully enabled real-time reporting and analytics to gain a competitive edge.
Additional information:
https://pivotal.io/big-data/webinar/healthcare-success-story-wellcare
Webinar recording:
https://youtu.be/ZYiwRUxlY2s
IYF Sensors to Senses: Embedded Electronics are Shifting Gears for Product In...
IYF Sensors to Senses: Embedded Electronics are Shifting Gears for Product In...Information Services Group (ISG)
Sensors to Senses: Embedded Electronics are Shifting Gears for Product Innovation from ISG Imagine Your Future Workshop for Manufacturing EnterprisesCloudera - Enabling the IoT Revolution Driving Insights in a Connected World
The document discusses the growing Internet of Things (IoT) ecosystem and how Cloudera's analytics platform can help organizations extract value from IoT data. Some key points:
- The IoT market is expected to grow significantly over the next few years, with over 30 billion connected devices generating huge amounts of data.
- Most IoT data is unstructured, intermittent, and from diverse sources, making it challenging to analyze and derive insights from.
- Cloudera provides a next-gen analytics platform that can handle diverse IoT data at scale in real-time, and extract value by combining data from multiple sources.
- The document outlines several IoT use cases across industries like manufacturing,
8 Gartner ITOSSS Takeaways
The top 8 Gartner ITOSSS 2018 Takeaways.
What's the future of IT operations? The OpsRamp team went to Gartner ITOSSS 2018 in Orlando, Florida where the theme was "At the Crossroads of Change: Agility, Innovation & Transformation". We saw a glimpse of tomorrow. Here are our top 8 takeaways from the show.
Impact of network analytics in it ops
Network analytics uses proactive analytical tool to understand an error, locate its source and create remedy for the same.
The Big-Data Revolution in Healthcare
The healthcare industry generates huge amounts of data from patients but accessing, managing, and interpreting this data to create useful insights is challenging. Healthcare data is expected to grow from 153 exabytes in 2013 to over 2314 exabytes by 2020, a 48% annual increase. To leverage this data, the industry is transitioning from paper-based data collection to cloud-based systems that can process information faster and provide important insights. Indian healthcare managers should collect data from many sources and use new efficient technologies to analyze the data quickly before it becomes obsolete in order to improve patient care and operational efficiency.
Big Data Day LA 2015 - Transforming into a data driven enterprise using exist...
Leading entrepreneurial outfits are disrupting traditional companies by rapidly building data-driven apps. They employ top software talent and effectively use storage, analytics and app-dev tools from various open source ecosystems. We show how companies of all sizes are now transforming into data-driven enterprises using their existing software skill sets by leveraging a single platform that combines flexible data storage systems, advanced analytics and agile app-dev PaaS frameworks, all available now in open source forums.
DBS2016: CFO/CIO Panel
The document summarizes a panel discussion between CFOs, CIOs, and other executives on the relationship between finance and IT. There are differing visions between finance and IT, and challenges are magnified in a digital environment. Data from surveys from 2005-2015 show that while CFOs and CIOs agree on finance management priorities, there is a lack of synchronization in how effective they view finance management systems. Managing the complex relationship between finance and IT was a key topic of discussion.
Jupyter in the modern enterprise data and analytics ecosystem
Gerald Rousselle presented on Jupyter in the modern enterprise analytical ecosystem. He discussed how Jupyter can help provide a unified access experience to manage increasing data complexity and enable collaboration. Jupyter is emerging as a technology to solve challenges around access, collaboration, and managing complexity. Rousselle showed how Jupyter is moving beyond data science into business analytics by extending its capabilities with tools like a SQL extension. Key takeaways were that Jupyter will be a central part of analytical ecosystems, help democratize access, and is more than just notebooks through its open source protocols.
Driving the Digital Government
As government agencies continue to advance their digital transformation and improve the citizen digital experience, they are moving to new platforms. A successful digital transformation, and continued compliance with federal technology update mandates, such as Cloud First and the Modernizing Government Technology Act, involves embracing multiple cloud platforms. This has a ripple effect of streamlining agency operations and presenting a new and updated digital experience for citizens.
Our government agency speaker will outline how one agency moved operations to the cloud and the lessons they learned along the way.
During today’s webcast, you will learn:
- How cloud platforms can help improve the citizen digital experience
- How to architect a multi-cloud platform that makes sense for your agency
- Lessons learned by other government agencies and from private sector companies
Data Led Migration
The document discusses how data is a strategic asset for organizations and how moving data to the cloud can unlock innovation and accelerate change. It emphasizes that businesses need a data strategy to ensure data is managed and used as an asset. This involves defining requirements for data quality, quantity, and sources. Migrating data to the cloud allows businesses to realize benefits like cost savings, build analytics capabilities, and gain new insights from data lakes, IoT, and machine learning. Case studies provide examples of how companies have benefited from improved data strategies and analytics.
Turn Big Data into Big Value on Informatica and AWS
Speaker: Eddie Hui, Principal Sales Consultant, Informatica
These Informatica Cloud offerings are pre-built packages for quick time-to-value for customers looking to fast-track cloud data management initiatives. For example, customers can quickly kick start a new Amazon Redshift data warehouse project and use Informatica Cloud Connector for Amazon Redshift to load it with meaningful connected data from cloud sources such as Salesforce.com or on-premises sources such as relational databases -- all within hours, not months.
Bilytica is now in Lebanon !
Bilytica is a global business intelligence and analytics consulting firm operating from 20 international offices with over 25,000 customers. The company provides various data-related services including business intelligence, data warehousing, analytics, and software development. Bilytica helps clients transform data into insights to support decision making and create business opportunities and efficiencies.
7 Innovations That Will Transform IT Operations
The document discusses various innovative technologies in cloud computing and IT operations including software defined data centers, fog computing, serverless computing, unikernels, DevSecOps, ChatOps, and user experience monitoring. It provides descriptions and examples of how each technology works and the benefits it provides such as increased agility, reduced costs, improved security, and better user experience.
Blair christie global editors conf 12.9.14 final
The document discusses how the Internet of Everything (IoE) is changing business through connecting people, processes, data and things. It notes that IoE involves connecting 39% of people and 13 billion connected things which generate more data in a year than the previous 5000 years combined. For businesses to benefit from this data, they must address challenges of integration, automation and analysis. It suggests data virtualization and edge computing/analytics can help with integration and automation, while analytics transforms data into useful insights. Overall the document outlines how IoE is driving changes to business processes, skills needs and innovation through connecting more entities and generating more data.
What's hot (16)
Automating Data Extraction from Suppliers - Receipt Bank
Automating Data Extraction from Suppliers - Receipt Bank
Customer Spotlight: How WellCare Accelerated Big Data Delivery to Improve Ana...
Customer Spotlight: How WellCare Accelerated Big Data Delivery to Improve Ana...
IYF Sensors to Senses: Embedded Electronics are Shifting Gears for Product In...
IYF Sensors to Senses: Embedded Electronics are Shifting Gears for Product In...
Cloudera - Enabling the IoT Revolution Driving Insights in a Connected World
Cloudera - Enabling the IoT Revolution Driving Insights in a Connected World
Big Data Day LA 2015 - Transforming into a data driven enterprise using exist...
Big Data Day LA 2015 - Transforming into a data driven enterprise using exist...
Jupyter in the modern enterprise data and analytics ecosystem
Jupyter in the modern enterprise data and analytics ecosystem
Turn Big Data into Big Value on Informatica and AWS
Turn Big Data into Big Value on Informatica and AWS
More from IIMBNSRCEL
Payments Regulations
The document discusses India's payment systems, instruments, and regulations. It covers pre-paid payment instruments like closed, semi-closed, and open systems. Specific types of cards and transactions are explained, along with authentication requirements. Guidelines for payment aggregators, gateways, and the RBI's data localization directive are also summarized. The RBI regulates and authorizes various payment systems and requires localization of related data within India for supervision purposes.
Fin tech regulation in india jsa 14 02 2020
This document summarizes the key regulations governing various areas of fintech in India, including digital payments, digital lending, insurtech, portfolio management, and cryptocurrencies. For digital payments, the key regulators are the Reserve Bank of India, which oversees entities like prepaid payment issuers, card networks, and UPI platforms. Digital lending by non-bank entities is regulated by RBI through directions for non-banking financial companies and peer-to-peer lending. Insurtech is governed by IRDAI regulations on e-commerce and data security. Portfolio managers and investment advisers are regulated by SEBI through various registration and conduct requirements. Cryptocurrencies currently have no clear regulations in India, though RBI
Open Source For Startup
Zerodha is India's largest stock broker with over 2 million clients and $3 billion in daily trading turnover. It has achieved tremendous scale with only 30 employees in its tech team by building its entire technology stack using open source software from the start. This has given Zerodha flexibility, avoided vendor lock-ins, and significantly reduced costs compared to proprietary software, helping it achieve profitability with no external funding or marketing. While open source allows for faster development, companies must consider all trade-offs like capabilities, quality, future costs, and inertia when choosing technologies.
The marketing stack
This document discusses free marketing tools that startups can use given their constrained resources. It outlines free tools for SEO, social media, design, and email marketing that startups should try. These include tools like SEMRush, Crowdfire, Biteable, and Mailchimp. The document emphasizes the importance of measuring marketing efforts for survival and demand generation as the biggest startup marketing challenges are lack of marketing plan, putting inexperienced people in charge, and never measuring results.
Email marketing
This document provides an overview of key aspects of email marketing. It discusses goals such as increasing engagement and generating leads. It outlines important metrics to track like open and click rates as well as conversions. Key components of effective emails are covered like using the recipient's name, short and personalized copy, call-to-action buttons, and responsive design. The document also discusses segmentation strategies, compliance considerations, and timing of email sends.
Buyer persona
This document discusses buyer personas and provides examples of how to create them. It suggests buyer personas are important for marketing, messaging, pricing, sales, and UI/UX. Sample buyer personas are created, including demographics, work details, patterns and insights, typical days, apps and reading habits, skills and hobbies. The document concludes buyer personas are crucial for startup marketing and sales.
Storytelling For Startups
The document discusses the importance and power of storytelling. Effective stories focus on turning points in a person's life, highlight human struggles and conflicts, and show how those struggles led to positive change. Well-designed stories can influence investors, strangers, media, hiring managers, customers, and more. The best stories are ones that are accepted and carried with pride.
Your internet-exposure-that-makes-you-vulnerable
The document discusses how attackers discover information about targets by exploring their online exposure and attack surfaces. It describes the various techniques attackers use to identify domain information, subdomains, email addresses, breached credentials, applications, and technologies. These discovery methods are leveraged in real-world breaches involving invoice fraud, unsecured cloud storage, subdomain takeovers, and software vulnerabilities. The document recommends ways for organizations to establish trust and improve security by ensuring assets and dependencies are regularly patched, enforcing strong access controls, monitoring for breaches, and conducting security assessments.
How to-become-secure-and-stay-secure
The document provides tips on how startups can become and stay secure online without breaking the bank. It recommends securing laptops by using licensed software, installing antivirus, and taking encrypted backups. It also suggests securing domains and email by using reputable providers and enabling two-factor authentication. The document advises securing sensitive data by using secure file sharing and access controls. It emphasizes the importance of securing finances by using a secure laptop and network and enabling two-factor authentication for transactions. Finally, it outlines creating an inventory of assets, doing secure communications, implementing access governance, and thinking in terms of service security.
Data driven @startups
This document discusses how data and analytics are essential for startups to measure progress towards business goals. It outlines the different stages a startup goes through from early to growth and the focus on people, metrics, and technology at each stage. Key lessons discussed are focusing on metrics that drive outcomes, collecting all data while keeping systems simple, and giving data a seat at the table by involving analysts and having self-serve dashboards. The document advocates for using frameworks like AARRR and the impact matrix to guide data-driven decisions.
Analytics for Startups
The document discusses using data to provide visibility into business processes, derive insights, and suggest actions. It advocates automating processes to make more organizational data visible, then analyzing the data to find simple connections and statistics to highlight important insights. These insights can then help strategize and suggest tactical actions, with the goal of deriving deeper insights that improve business outcomes. The key is to start small by focusing on low-hanging fruits and keep expanding visibility, derivative data, and insight-driven actions over time.
ESOPs for startups
This document discusses stock-based compensation plans, including employee stock option plans, restricted stock units, stock appreciation rights, and employee stock purchase plans. It covers the lifecycle of these plans from grant to vesting to exercise and sale. Key aspects addressed include determining coverage and number of shares to grant, setting the grant price, vesting periods and conditions, liquidity options upon exercise, and accounting and regulatory requirements. The goal is to design and implement stock-based plans that attract and retain talent while meeting compliance standards.
Valuations For Startups
This document provides an overview of angel investments, including defining angels and their typical investment amounts ranging from 30 lakh to 6 crore INR. It discusses factors angels consider like startup stage, team experience and traction. Terminologies covered include pre-money/post-money valuation, stock option pools, liquidation preference. Valuation methodologies like scorecard valuation and P/E ratios are explained. Key issues for angels are expected dilution, legal protection, and regulatory barriers in India like CASS and applicable tax sections.
Valuations For Startups
1) After building a product, companies should focus on a specific customer segment that has a specific pain point the product can address.
2) Companies should validate that customers feel their problem is urgent and are willing to budget to solve it, rather than facing high inertia to value.
3) To scale, companies need to create a repeatable playbook for consistently finding, converting, and retaining customers through sales and marketing.
Iim vizag v1
Vivek Khandelwal shares lessons learned over 3 years in sales and marketing. As more players enter the category, marketing adapts an "easier-faster-better" pitch and sales follows. Buyers become smarter with the same access to intelligence as service providers. The next wave is moving from traffic to building audience and community through being authentic and building trust. Summarizing the lessons, buyers can no longer be outsmarted, sales now extends marketing, and telling your story to build your brand provides strong differentiation.
Laying the foundation of startup marketing
1) Marketing foundations for startups have changed with the rise of online marketing, content marketing, and micro-brands. Simple, clear messages that pass the "grandma test" and "Chinese whisper test" are key.
2) Remarkable products lead to remarkable marketing without needing PR. Knowing, liking, and trusting your audience through an authentic story is the best way to survive.
3) Every startup has the same underlying story structure - pursuing a "treasure island" goal propelled by a "tailwind" amidst "other players," with evidence of why they will win. Upekkha helps startups become "value SaaS" businesses that use resources more efficiently to succeed in the
Content marketing for startups iim vizag
Niraj is the founder and CEO of Hiver, a SAAS company with over 1000 customers globally and 38 employees. Hiver uses content marketing to generate brand awareness, demand, and revenue by starting small, understanding their audience, and creating high quality content tailored to different stages of the sales funnel with clear calls to action and distribution plans. The goal is to move users along the path from initial exposure to loyal customers.
Pitch presentation kaushal
The document provides guidance on how to create an effective pitch deck for funding. It outlines 11 steps to tell a compelling story: 1) Define the problem and solution, 2) Tell a story with a sample company, 3) Describe the market size and opportunity, 4) Explain how the solution solves customer problems, 5) Provide proof through testimonials and data, 6) Prove the business model and revenue streams, 7) Show the capable leadership team, 8) Address the competition, 9) Specify the financial requirements and use of funds, 10) Outline the roadmap, and 11) End with a clear call to action. The overall goal is to open the investor's mind to the vision and get them
Key thoughts for a killer investor pitch deck
The document provides guidance on creating an effective investor pitch deck, highlighting that it should tell a concise story that addresses key elements such as the problem/opportunity, product/solution, business model, and traction. It emphasizes weaving these elements into a simple, structured story that triggers emotions like empathy, fear of missing out, or desire to be part of the opportunity. The story should be told to the right investors and leave them wanting to know more about the unique founder's insights and vision.
Content marketing for startups (iim indore, hiver)
Niraj is the founder and CEO of Hiver, a SAAS product with over 1000 customers globally and 45 employees. While mostly bootstrapped, Hiver is announcing a Series A funding round next week. The document discusses using content like websites, blogs, ebooks, and webinars to spread your message, generate leads, and retain customers. It provides tips for identifying your target audience and their interests, keywords, and where they engage online to create and distribute helpful high-quality content strategically.
More from IIMBNSRCEL (20)
Content marketing for startups (iim indore, hiver)
Content marketing for startups (iim indore, hiver)
Building big data & analytics startup
- 1. Building Big Data & Analytics Startup NSRCEL- July 19 Varun Reddy Co-Founder, Fragma Data Systems
- 2. Fragma Data By the numbers • Cloud first Big Data and Advanced Analytics Service Provider for B2B • 2 countries – India & Middle east • 65+ Data Engineers & Data Scientists • 45+ Clients – Enterprise & SME • 120% - YOY growth Azure Gold Partner for Data & AI for large enterprises Add a footer 2
- 3. KEY POINTERS FOR ANALYTICS STARTUP
- 4. TEAM