The elevator pitch: introduce your brand and
your idea. This slide should take no more than
one minute, tops. Keep it to 5 words if possible.
● Pain point #1
● Pain point #2
● Pain point #3
List 3 - 5 elements that make up the problem your company
will solve. Should include information about your customer.
● Solution #1
● Solution #2
● Solution #3
Solutions should be kept brief - after all, why would anyone
invest in a company that can’t summarise its purpose in a
matter of seconds?
How we’ll fix it
● Statistic #1
● Statistic #2
● Statistic #3
Choose the most crucial data that backs up your claims and
intentions - while it can be tempting to go into as much detail
as possible, brevity will strengthen the impact of your data.
This is where you discuss the market size: will it
be worth the investors’ while (and money)?
Demonstrate that the market is big enough to
Describe the core functions of the product.
Include images if possible, as well as prototypes
Discuss your chosen business model, and
address why it’s right for your brand.
The Business Model
● How will you foster the use of your product?
● How much will it cost?
● How will your product have an edge on the
This is crucial, as investors will want to know how you plan to
share your product with a large audience.
You can acknowledge your competition - and the
niche you fill - with a competitor analysis
For the money you’re asking for, you can’t just shake up your
industry in the short term. Here, outline the longevity and
endurance of your brand by noting long-term competitive
Here, you can include info such as:
● Unit Economics
● What would you do with any $ if you had the chance?
This slide should be all about the founders:
● Why are you qualified? Are you an award-winning
designer? What is your insight?
● Why should someone invest in you and your vision?