The document provides guidance on how to create an effective pitch deck for funding. It outlines 11 steps to tell a compelling story: 1) Define the problem and solution, 2) Tell a story with a sample company, 3) Describe the market size and opportunity, 4) Explain how the solution solves customer problems, 5) Provide proof through testimonials and data, 6) Prove the business model and revenue streams, 7) Show the capable leadership team, 8) Address the competition, 9) Specify the financial requirements and use of funds, 10) Outline the roadmap, and 11) End with a clear call to action. The overall goal is to open the investor's mind to the vision and get them

6. Because when used in business, It’s not just a story
IT IS A FUNDING
PITCH THAT
IGNITES YOUR
ROCKET SHIP

7. Because when used in business, It’s not just a story
IT IS AN ANNUAL REPORT
THAT MAKES RECESSION
LOOK GOOD

8. Because when used in business, It’s not just a story
IT IS A SALES PITCH THAT
CONVERTS YOUR FLEDGLING
STARTUP TO A REAL BUSINESS

9. So how do you tell a good
sales story?

10. POWERPOINT?

15. The Anatomy of a
Pitch-Perfect
Funding Deck

16. What your Pitch Deck is for
The purpose is not to answer all possible questions or close funding
Open investor’s mind to your vision and to get them excited to know
more
Most importantly, they tell a story!
Give just enough information but do not overwhelm them
Compelling decks are concise and simple

17. How to tell a
Compelling story

18. STEP 1
Problem and your
solution
3-leg value proposition
1. Why this product?
2. Why us?
3. Why now?

19. STEP 2
A story that is:

20. Sample - Zuora

23. STEP 3
Market size and opportunity
 Define your market: What business space you are in
 Total market size: Dollar size and your place/niche
 Customers: Define who you serve
 Macro trends and insights that point to this possibly
becoming a big market

24. XM+ web
visitors/month
350+ pvt. operators &
3 SRTC use tech
platform
1.5M app users,
600k MAU, 3M
visits a month
INR X00 million
GMV/month
> 1 million
tickets/month
60% CAGR over
24 months
An overview
03

25. a
06
The Bus Market is large
15,000
Buses
20,000
Buses
600,000
Seats
800,000
Seats
1,400,000
Government Operators
Private Operators
INR
800/Seat
365
Days
x
x
10% Online
90% Offline
INR 400 Billion / Year
12% CAGR

26. Market Opportunity In India
Total available market
Indian middle class consumer
base
600Million
Serviceable Market
Narrowing down into Tier 1 and Tier 2
cities
107Million
Target Market
Age group of 30+
62Million

27. STEP 4
A solution that solves the customer’s top problem
1. Communicate results customers will get
2. Make it easy and quick to understand
3. Give examples that demonstrate your product's value

28. Sample - Zuora

29. ENTERPRISE COST ASSURANCE PROGRAM
(A tiered approach to proven cloud cost management & governance)
ACCELERATED
POC
24*7 INSIGHTSSMARTASSIST
Best-in-class capabilities
of Botmetric platform
and proven AWS
expertise to deliver
a guaranteed ROI
In collaboration with AWS to
help identify cloud spend
patterns and resource metrics
to develop
an effective governance
framework.
Daily, weekly, monthly
and quarterly data-
driven insights on cloud
operation patterns to
maximize ROI.

30. SMARTASSIST SOLUTIONS
(Expert assistance to deliver guaranteed ROI of your AWS cloud)
TECHNOLOGY EXPERTISE
Enable Smart Technology
For Cloud Migrations
SECURITY COMPLIANCE
Help Businesses With
Accelerated Cloud Security
ADVANCED OPERATIONS
Machine Intelligence Powered
DevOps For Business
COST OPTIMISATION
Deliver Guaranteed Cloud ROI
With Lower Costs

31. MANAGED CLOUD SOLUTION
(High availability, security, and optimized performance of your cloud)
ENABLE YOUR DIGITAL BUSINESS SUCCESS IN CLOUD
Botmetric Powered
Cloud Operations
AWS Certified
Expertise and Cloud
Knowledge
Better Cloud ROI and
Peace of Mind
Automation Driven
Deployments
SLA Driven
Managed Cloud
Great Support
ITSM Helpdesk

32. STEP 5
Provide proof to answer the question: "How do I believe you?"
1. Add client testimonials.
2. Share research data - Use expert quotes and findings that
tie to the benefits of the product you're offering.
3. Add details of market traction

35. Prove the model:
Business Model & Revenue Streams
STEP 6

36. Business Model
Transaction
Pharmacy
Transaction fee
X%
Diagnostic
Transaction Fee
Y%
Delivery
Home Sample
Collection Fee
$XX
Home
Delivery
Fee
$XX%
Potential subscription revenue from partners

37. Robust Unit Economics
Today
Steady
State
ARPU/Task Payout/Task Gross Margin CAC
Contribution
Margin
Rs. XX Rs. XX YY% Rs. XX Rs. XX
-=- =
Rs. XX Rs. XX YY% Rs. XX Rs. XX
-=- =

38. Show that you are THE Team
STEP 7

39. IIT alumni at the helm
C o - F o u n d e r
ANNANYA SARTHAK
-(B.Tech - Mechanical)
Excel Ninja handles Ops and Finance
C o - F o u n d e r & C T O
PRAVEEN SAH
Co-Founder & CTO
-
Ex
-
-(B.Tech – Computer Science)
Tech geek leading charge of platform development
C o - F o u n d e r
GURPREET SINGH
-(B.Tech – Computer Science)
Sales stalwart handling Business
Development and Client Relationships
H e a d o f E x p a n s i o n
NIHAL CHAUDHARY
Excel Ninja handles Ops and Finance
H e a d o f C l i e n t E n g a g a m e n t
SHASHANK SHRIVATSAVA
Co-Founder & CTO
-
Ex
-
-(B.Tech – Computer Science)
Tech geek leading charge of platform development
H e a d o f O p e r a t i o n s
SUBAJIT PANJA
Ex
-
-(B.Tech - Mechanical)
Ex
-
Ex
-
-(B.Tech – Computer Science)
Sales stalwart handling Business
Development and Client Relationships
Ex
-

40. Gautam
Banerjee
Director,
Product Delivery
• 10 years in product and
program management
• Certified scrum master
• Stand up comedian
Amisha
Sethi
Vice President,
Marketing
• 15 years in marketing;
• Ex-CCO, Air Asia
• Kellogg alumni
• Bestselling author,
motivational speaker
Amarpree
t Kalkat
Founder,
CEO
• Trilogy, Nokia alum; has built
data platform for 12 years
• Comp. Sc. Engineer, IIM MBA,
Swears by Machine
Intelligence
• 5 racing & rallying podiums,
Kyokushin karate green belt
LEADERSHIP TEAM
img img img

41. CAPABLE LEADERSHIP
SAHIR BERRY
Director
Bachelor’s degree, IB,
Suffolk University –
Sawyer Business School
Associated with IT,
energy & hospitality
domains and involved in
startups
Team composition
MAHESH NAIR
COO
Indian Institute of
Management
Calcutta
Associated with the
telecom industry and
having 10+ years of
experience Sales
50%
Others
10%
Tech
20%
Ops
10%

42. Address the Competition
STEP 8

43. WE UNDERSTAND
OUR
COMPETITION
WELL
Primary(Assessment automation)
Secondary(Psychometric assessment providers)
FutureAPI’s
$80+M
Raised
$17M
Raised
$15M
Raised

44. UNFAIR ADVANTAGE
A system like this can only work with an interdisciplinary approach:
Almost none of our competitors have more than two or three pieces of this puzzle
ENGINEERING
(for handling large
scale real-time
data)
SCIENCE
(for understanding
psychology and
leveraging
psycholinguistics)
TECHNOLOGY
(for using NLP, ML
etc. to build the
algorithms)
PRODUCTISATION
(for packaging it all
together to solve a
specific problem)

45. Industry Landscape
Features Us
Delivery of pharmacy products
Collection of test samples for lab tests/ book lab test
Provide details of medicine including side effects
Suggest generic alternative or substitutes, if available
Price comparison amongst different sellers on platform For Labs For Labs
Reminder for repurchase of pharmacy products
Delivery time 2 Hours 24-48 Hours 48 Hours 24-48 Hours 6-8 Hours
Book appointments with specialists for home visits
Health analytics by transcribing all records of patients (IoT
technology to enhance effectiveness and efficiency of
treatment)
Digitalized records of patients for future use
Standardized user-experience irrespective of choice of
provider
Tie up with service providers like dieticians, wellness etc., for
preventive healthcare by data analytics
Niche service like vaccination, elder care etc., at home Yes No USP

46. Your “Ask” and use of funds
STEP 9

47. Sales
12%
Tech
20%
Ops
25%
Marketing
43%
Financial Requirements
$xxK $XM $XXM
As of FEB 2018
AUG 2018
Revenue
Boot Strapped/
Seed - Completed
• Product development
Pharmacy, lab & Physician
• 3K households in Chennai
Seed - Capital
• Operations and Marketing
• Product development
• Market Expansion: Kovai,
Pondy Bangalore and
Hyderabad
Deal Type – Convertible note
Over the next 36
Months
Terms for $XM
• 20% Discount on Series A
round
• 18 Month Trigger
• XMM Cap

48. INVEST IN
THE FUTURE
OF
PAYMENTS
xM$
Marketing
70%
HR
13%
Ops
10%
Tech
7%

49. Road ahead
STEP 10

50. a
17
The road ahead…
Market leader in
supply-side
technology
First choice for
bus ticket
booking
Enhance operator
and customer
experience

51. a
19
And reaching the next 100 M
internet users in India
• Waitlisted
passengers who do
not get rail tickets
book bus tickets on
IRCTC Powered by
us
• Disruption of ticket
booking via tickets
being available
across all Airtel
channels.
• Starting pilot on
MyAirtel app which
has 20M users.

52. Roadmap
Klinikals
Chennai
Launch
Physician
Onboarding
Health Professional
Listing Service
and Kovai Expansion
Hyderabad &
Bengaluru
Market
Expansio
n
No
v
‘17
Fe
b
‘18
Jul
‘18
Oct
‘18
Apr
‘19
Physician
Scheduling and
Prescription
Transcription
Service
Expand Services to
Mumbai , Delhi and
Kolkata
Strategic Vision: Digitizing
health care for better
outcome
Data Monetization
New Business model integration
and support through Data
• Insurance Intelligence data
• Pharmaceutical Intelligence
based on anonymized data
Data enrichment
• Intelligence through Data
• Health Profile and Targeted
Health packages and
products
Network Buildout
& Data Acquisition
• Partner Aggregation
• Tech Enablement
• Data Acquisition through
Transaction
• Pharmacy, Labs, Physicians
• Home health services
(Physiotherapy, Nursing

53. STEP 11
End strong – have a clear “call to action”
1. Go back to your opening anecdote or idea
2. End with a challenge
3. Ask an unusual or provocative question

54. The Future