Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Email marketing
Similar to Email marketing (20)
More from IIMBNSRCEL
More from IIMBNSRCEL (20)
Recently uploaded
Recently uploaded (20)
Email marketing
- 1. Email Marketing Co-Sponsored By Co-Sponsored By
- 2. ??? 01 Did you use email marketing? 02 Conversion Rates 03 Any Issues?
- 3. Quick Stats Source: https://blog.hubspot.com/marketing/email- marketing-stats 3 280+Billion Emails A Day 3800% RoI. Email generates $38 for every $1 spent 99% of consumers check their email every day. 59% of respondents say marketing emails influence their purchase decisions.
- 4. 01 Know Your Goals Email marketing starts with setting goal.
- 5. Goals 5 Email Marketing Goals Increase engagement | Webinars | Reactivate Engagement Segmenting your subscribers so you can send more targeted email marketing campaigns. Segmenting by providing something they’ll value. Nurturing Generate Leads Lead generation
- 6. 02 Metrics
- 7. Metrics Companyname.com 7 Click Rates Open Rates Conversion Rate How many people opened particular mail campaign? Track each click of each link. How many sales from each campaign?
- 9. Email 9 Subject Line01 Copy & CTA02 Timing03 Responsiveness04
- 10. Subject Line 10 47% of emails opened because of subject line 30- 70 ideal range Personalization – Name in the subject line Emoji’s are good
- 11. Copy & CTA 11 Address subscribers by name Personalize C Keep the copy short. Don’t sell too early. Short & Sweet O Always share some useful information. Value P Test copy, design and buttons. Test Y
- 12. Timing 12 It varies from segment to segment Tue – Thu are best days 9:30AM to 11:30AM Try sending at odd timing like 10:53
- 13. Responsiveness 13 55% of email are opened on mobile Mobile Implement Responsive Email Design Device People don’t download images while on data roaming. Use alt text. Image Text Make sure your CTA is responsive too CTA Too
- 14. 04 Segmentation
- 15. Festival 15 100+ Festivals in India. 100+ Festival Isn’t it very important? Segmentation wishing only on those which matters to your customer? How about
- 16. Segmentation Many more… 16 Location01 Sales Cycle Stage02 Industry03 Language04
- 17. 05 Compliance
- 18. Compliance 18 CAN-SPAM GDPR IP White Listing DKIM & SPF 01 02 03 04
- 19. Thank you (+91) 80-2699-3701 (+91) 97400-8HELP www.nsrcel.org nsrcel@iimb.ac.in
Editor's Notes
- All good marketing starts with setting goals, and email marketing is no different.
- All good marketing starts with setting goals, and email marketing is no different.
- https://pixabay.com/en/inside-business-center-interior-1499607/
- Avoiding spam trigger words so your emails make it to the inbox. Borrowing one of these high-converting email subject lines and adapting it for your own use. Use clear, actionable, enticing language that is personalized and aligned with the body of the email.
- Avoiding spam trigger words so your emails make it to the inbox. Borrowing one of these high-converting email subject lines and adapting it for your own use. Use clear, actionable, enticing language that is personalized and aligned with the body of the email.
- https://pixabay.com/en/inside-business-center-interior-1499607/