SlideShare a Scribd company logo
© 2017 ForgeRock. All rights reserved.
Securing Customer
Interaction Anytime,
Anywhere
Andrew Latham
Director, APJ Customer Engineering
Adam Biviano
Senior Customer Engineer
Michael Watson
Pre-Sales Solution Manager, Daon
© 2017 ForgeRock. All rights reserved.
Voice
Control
Has
Become
Practical
© 2017 ForgeRock. All rights reserved.
James St. John
CC 2.0
Name: Obsidian
Color: Deep black
Luster: Vitreous
Category: Volcanic glass
Mohs scale: 5-6
Guessed by Alexa:
In About 5 minutes
The Obsidian Order
© 2017 ForgeRock. All rights reserved.
Customer Focus Starts With a Seamless
Experience:
"In the age of the customer, truly customer-obsessed retailers
are actively investing and working to develop and deliver a
seamless shopping experience across all touchpoints."
"Customers have long stopped
thinking about (or even
understanding) channels. They don't
differentiate experience by online,
mobile, social, or store."
Omnichannel or Bust
© 2017 ForgeRock. All rights reserved.
Spending Real Money with
Your Voice, As Easy As…
This is great, when the risk is low.
1. You: “Alexa, order dog food.”
2. Echo: “The top search result is...would you like to buy
it?”
3. You: “Yes.”
© 2017 ForgeRock. All rights reserved.
Creating Trust and Confidence is
Easy When Customers Are Ordering
Pizza
It’s Really Hard When They Are
Transferring Money
© 2017 ForgeRock. All rights reserved.
“These would-be spies also can view an owner's Amazon
credentials and authentication tokens, and steal sensitive
information from apps on the device.”
https://www.infosecurity-magazine.com/news/alexa-hack-allows-continuous/
© 2017 ForgeRock. All rights reserved.
51%of respondents cited privacy, data leakage, ID theft or
security as a major concern of using virtual personal
assistants.
Gartner, Market Trends: Human-Machine Interactions — Role of Voice
Across Devices and Ways to Enhance Customer Experience
Published: 14 March 2017 ID: G00324311
© 2017 ForgeRock. All rights reserved.
The Keys to Securing
Voice-Based Customer Interactions
Identity and Trust
Consistent Omnichannel Experience
Privacy and Consent
© 2017 ForgeRock. All rights reserved.
Trust Begins with Identity
Identity ties everything together,
person to person, person to service,
machine to machine, and more…
Users
Devices
Things
Services
...
© 2017 ForgeRock. All rights reserved.
© 2017 ForgeRock. All rights reserved.
Mobile App Customer Service
Single View Omnichannel
Adaptive
Context
Privacy &
Consent
Threat
Intelligence
Customer
Intelligence
Persistent Identity
Unified, Omnichannel Customer Experience
Brick and Mortar eCommerce/Web Virtual Personal Assistants
A Consistent User Experience
From Keyboard, To Phone, To Voice
© 2017 ForgeRock. All rights reserved.
Privacy and Consent Help Earn
Customers’ Trust
• It’s not just about ensuring the privacy of
the recordings, but the entire experience
• Allow customers to designate high and
low risk activities to reduce friction when
possible, increase it when necessary
• Give end users control over their data,
even when it’s not required by law
© 2017 ForgeRock. All rights reserved.
DEMO
© 2017 ForgeRock. All rights reserved.
The Authentication Journey
• Passwords/Pins are inherently insecure and offer a terrible
user experience leading to lower Net Promoter Score (NPS)
• PKI is a useful single factor mechanism to secure mobile
devices
• Biometric authentication is easy for your customers
• Combine PKI with Biometrics. You’ll achieve security, user
experience and a higher NPS.
• Use FIDO for a standards based approach – why go it alone?
14
© 2017 ForgeRock. All rights reserved.
DEMO
© 2017 ForgeRock. All rights reserved.
Thank You

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Identity Live Sydney 2017 - Andrew Latham

  • 1. © 2017 ForgeRock. All rights reserved. Securing Customer Interaction Anytime, Anywhere Andrew Latham Director, APJ Customer Engineering Adam Biviano Senior Customer Engineer Michael Watson Pre-Sales Solution Manager, Daon
  • 2. © 2017 ForgeRock. All rights reserved. Voice Control Has Become Practical
  • 3. © 2017 ForgeRock. All rights reserved. James St. John CC 2.0 Name: Obsidian Color: Deep black Luster: Vitreous Category: Volcanic glass Mohs scale: 5-6 Guessed by Alexa: In About 5 minutes The Obsidian Order
  • 4. © 2017 ForgeRock. All rights reserved. Customer Focus Starts With a Seamless Experience: "In the age of the customer, truly customer-obsessed retailers are actively investing and working to develop and deliver a seamless shopping experience across all touchpoints." "Customers have long stopped thinking about (or even understanding) channels. They don't differentiate experience by online, mobile, social, or store." Omnichannel or Bust
  • 5. © 2017 ForgeRock. All rights reserved. Spending Real Money with Your Voice, As Easy As… This is great, when the risk is low. 1. You: “Alexa, order dog food.” 2. Echo: “The top search result is...would you like to buy it?” 3. You: “Yes.”
  • 6. © 2017 ForgeRock. All rights reserved. Creating Trust and Confidence is Easy When Customers Are Ordering Pizza It’s Really Hard When They Are Transferring Money
  • 7. © 2017 ForgeRock. All rights reserved. “These would-be spies also can view an owner's Amazon credentials and authentication tokens, and steal sensitive information from apps on the device.” https://www.infosecurity-magazine.com/news/alexa-hack-allows-continuous/
  • 8. © 2017 ForgeRock. All rights reserved. 51%of respondents cited privacy, data leakage, ID theft or security as a major concern of using virtual personal assistants. Gartner, Market Trends: Human-Machine Interactions — Role of Voice Across Devices and Ways to Enhance Customer Experience Published: 14 March 2017 ID: G00324311
  • 9. © 2017 ForgeRock. All rights reserved. The Keys to Securing Voice-Based Customer Interactions Identity and Trust Consistent Omnichannel Experience Privacy and Consent
  • 10. © 2017 ForgeRock. All rights reserved. Trust Begins with Identity Identity ties everything together, person to person, person to service, machine to machine, and more… Users Devices Things Services ... © 2017 ForgeRock. All rights reserved.
  • 11. © 2017 ForgeRock. All rights reserved. Mobile App Customer Service Single View Omnichannel Adaptive Context Privacy & Consent Threat Intelligence Customer Intelligence Persistent Identity Unified, Omnichannel Customer Experience Brick and Mortar eCommerce/Web Virtual Personal Assistants A Consistent User Experience From Keyboard, To Phone, To Voice
  • 12. © 2017 ForgeRock. All rights reserved. Privacy and Consent Help Earn Customers’ Trust • It’s not just about ensuring the privacy of the recordings, but the entire experience • Allow customers to designate high and low risk activities to reduce friction when possible, increase it when necessary • Give end users control over their data, even when it’s not required by law
  • 13. © 2017 ForgeRock. All rights reserved. DEMO
  • 14. © 2017 ForgeRock. All rights reserved. The Authentication Journey • Passwords/Pins are inherently insecure and offer a terrible user experience leading to lower Net Promoter Score (NPS) • PKI is a useful single factor mechanism to secure mobile devices • Biometric authentication is easy for your customers • Combine PKI with Biometrics. You’ll achieve security, user experience and a higher NPS. • Use FIDO for a standards based approach – why go it alone? 14
  • 15. © 2017 ForgeRock. All rights reserved. DEMO
  • 16. © 2017 ForgeRock. All rights reserved. Thank You