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Comcast NBCUniversal
Universal Resorts Orlando Pilot
BRIGHTBOX INC. © 2017
BEST-IN-CLASS, SECURE, PRIVATE, CUSTOMIZABLE, CONNECTED,
MOBILE DEVICE RECHARGING AND ENGAGEMENT PLATFORM
COMPANY OVERVIEW
WHAT WE DO
We support partner business models by helping to satisfy, engage, and
retain customers. We enable brands to leverage intimate mobile recharging
interactions, to engage with guests, to display branded content, to deliver
product offers and to make direct connections.
WHO WE ARE
Brightbox® is a B2B kiosk technology solutions company that provides
best-in-class and highly secure phone recharging products, coupled to a
powerful, digital and interactive engagement platform. Our users love us.
BRIGHTBOX INC. © 2017
• Universal Compatibility: works with 99% of smartphones
• Security: 6 strong chambers with fast charging up to 2.7 amp
• Adaptability: complimentary or paid amenity, with WiFi or wireless connectivity
• Accessibility: secure pin code, mag-stripe, RFID or QR code readers
• Privacy: No data connection, PCI compliant, encrypted communications, third-
party pen-test proven platform
• Certification: UL, CE, ETL, FCC and RoHS listed or compliant
• Service & Support: 24/7 phone & real-time remote support
• Platform Management: continuous visibility into unit operations; open web
portals for usage and impressions data, and content management
Consumers demand accessibility, security and convenience.
Experiential Planners and Brands want highly reliable elegance
worthy of their reputation. Brightbox provides a platform for:
THE SOLUTION
INTERACTIVE CHARGING MADE SIMPLE
BRIGHTBOX INC. © 2017
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
Enter SMS Phone Number
+ 5 Digit Personal Code
To secure Device
Receive SMS text message
with link to Universal App
SECURE KEY SMS + PERSONAL PIN CODES
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
Guests at Universal Orlando Resort view
sponsored media content, and branded
slideshow & video, upon arrival & return
MEDIA CONTENT SLIDESHOW & VIDEO
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
PILOT DEPLOYMENT 6 STATIONS FOR 1 MONTH
Auntie Anne’s Coca-Cola Store Mummy Arcade
Burger Dips Monster’s Cafe Seuss Landing
BRIGHTBOX INC. © 2017
SUMMARY DATA
Top Locations:
1. Coca-Cola Store
2. Mummy Arcade
3. Burger Digs
PURE USAGE
BRIGHTBOX INC. © 2017
MORE DATA SESSION LENGTH, IMPRESSIONS, UNMET DEMAND
Usage under 15 minutes: 36%
Usage under 30 minutes: 58%
Unmet Demand: 1333 compared
to 3,801 uses
Highest intensity of use:
2pm - 6pm
Impressions: 10,100
For Individual Station Data see
Appendix
The use of our platform plays an intrinsic role
in how users interact with brands using their
mobile devices at events and venues.
1. Solves the “Power Gap” providing both physical and data security,
minimizing liability for sponsors, and enabling an "always on" mobile user
experience
2. Influences purchase decisions with magnified brand exposure and
increased impressions via highly memorable interactions
3. Attracts consumers to brand activations and venues, and provides
consumer engagement via its digital signage and interactive kiosk features
4. Increases dwell time, satisfaction and repeat visits helping to manage
the flow of guests via strategic kiosk placement
5. Increases ROI, and unlike other passive recharging solutions, provides
usage and data reporting and customer acquisition features, so that
sponsors can track users and create ROI via coupons, emails, and SMS.
6. Social Media Amplification Digital display keeps guests informed of
social media hashtags, promotions and loyalty programs. Keeping guests
charged will drive awareness with a user-generated activation content.
The use of our platform plays an intrinsic role
in how users interact with brands using their
mobile devices at events and venues.
physical and data security,
minimizing liability for sponsors, and enabling an "always on" mobile user
with magnified brand exposure and
increased impressions via highly memorable interactions
to brand activations and venues, and provides
consumer engagement via its digital signage and interactive kiosk features
Increases dwell time, satisfaction and repeat visits helping to manage
unlike other passive recharging solutions, provides
usage and data reporting and customer acquisition features, so that
sponsors can track users and create ROI via coupons, emails, and SMS.
Digital display keeps guests informed of
social media hashtags, promotions and loyalty programs. Keeping guests
generated activation content.
HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:
BRIGHTBOX INC. © 2017
BRIGHTBOX MESSAGE AMPLIFICATIONPLATFORM
Amplification
BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS
A COMPLETE EVENT ENGAGEMENT EXPERIENCE ACROSS NBCUNIVERSAL PARTNERS
Comcast NBCUniversal Experiential Truck
2016 Fresno and Sacramento State Fairs:
7 foot tall custom remote controls panels
keeping guests charged & connected
Comcast Via Brightbox Operator Partner
2017 Presidential Inauguration
Amplification
BRIGHTBOX INC. © 2017
Comcast NBCUniversal Experiential Teams
Purchased 5 units in 2016 (2 Denver, 3 California)
7 foot tall custom remote controls panels
keeping guests charged & connected
Fresno and Sacramento State Fairs (2016)
AmplificationA COMPLETE EVENT ENGAGEMENT EXPERIENCE ACROSS NBCUNIVERSAL PARTNERS
Amplification
BRIGHTBOX INC. © 2017
A COMPLETE EVENT ENGAGEMENT EXPERIENCE ACROSS NBCUNIVERSAL PARTNERS
Comcast NBCUniversal Experiential Teams
Purchased 5 units in 2016 (2 Denver, 3 California)
7 foot tall custom remote controls panels
keeping guests charged & connected
Scenes from X Games Aspen (2017)
Units using SMS + BrightEyeQ
Camera Audience Measurement
BRIGHTBOX INC. © 2017
We can conduct passive audience
measurement for tailored content & messages
Amplification
BRIGHTBOX INC. © 2017
APPENDIX:
UNIVERSAL ORLANDO LOCATION DATA
BRIGHTBOX INC. © 2017
Inside Coca-Cola Refresh Store
LOCATION DATA COCA-COLA STORE
BRIGHTBOX INC. © 2017
Outside Mummy Arcade
MUMMY ARCADELOCATION DATA
BRIGHTBOX INC. © 2017
Inside Burger Digs
BURGER DIGSLOCATION DATA
BRIGHTBOX INC. © 2017
Auntie Anne’s
LOCATION DATA AUNTIE ANNES
BRIGHTBOX INC. © 2017
Seuss Landing
LOCATION DATA SEUSS LANDING
BRIGHTBOX INC. © 2017
Monsters Cafe
Brightbox in use Video
MONSTERS CAFELOCATION DATA
THANK YOU
TO BUY, RENT, LEASE A
BRIGHTBOX CONTACT:
Joel Martin
VP, Brands & Experiential
(m) 646-647-5512
Martin@brightboxcharge.com
BRIGHTBOX INC. © 2017

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Universal Studios 30 day study

  • 1. Comcast NBCUniversal Universal Resorts Orlando Pilot BRIGHTBOX INC. © 2017
  • 2. BEST-IN-CLASS, SECURE, PRIVATE, CUSTOMIZABLE, CONNECTED, MOBILE DEVICE RECHARGING AND ENGAGEMENT PLATFORM COMPANY OVERVIEW WHAT WE DO We support partner business models by helping to satisfy, engage, and retain customers. We enable brands to leverage intimate mobile recharging interactions, to engage with guests, to display branded content, to deliver product offers and to make direct connections. WHO WE ARE Brightbox® is a B2B kiosk technology solutions company that provides best-in-class and highly secure phone recharging products, coupled to a powerful, digital and interactive engagement platform. Our users love us. BRIGHTBOX INC. © 2017
  • 3. • Universal Compatibility: works with 99% of smartphones • Security: 6 strong chambers with fast charging up to 2.7 amp • Adaptability: complimentary or paid amenity, with WiFi or wireless connectivity • Accessibility: secure pin code, mag-stripe, RFID or QR code readers • Privacy: No data connection, PCI compliant, encrypted communications, third- party pen-test proven platform • Certification: UL, CE, ETL, FCC and RoHS listed or compliant • Service & Support: 24/7 phone & real-time remote support • Platform Management: continuous visibility into unit operations; open web portals for usage and impressions data, and content management Consumers demand accessibility, security and convenience. Experiential Planners and Brands want highly reliable elegance worthy of their reputation. Brightbox provides a platform for: THE SOLUTION INTERACTIVE CHARGING MADE SIMPLE BRIGHTBOX INC. © 2017
  • 4. Amplification BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS Enter SMS Phone Number + 5 Digit Personal Code To secure Device Receive SMS text message with link to Universal App SECURE KEY SMS + PERSONAL PIN CODES
  • 5. Amplification BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS Guests at Universal Orlando Resort view sponsored media content, and branded slideshow & video, upon arrival & return MEDIA CONTENT SLIDESHOW & VIDEO
  • 6. Amplification BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS PILOT DEPLOYMENT 6 STATIONS FOR 1 MONTH Auntie Anne’s Coca-Cola Store Mummy Arcade Burger Dips Monster’s Cafe Seuss Landing
  • 7. BRIGHTBOX INC. © 2017 SUMMARY DATA Top Locations: 1. Coca-Cola Store 2. Mummy Arcade 3. Burger Digs PURE USAGE
  • 8. BRIGHTBOX INC. © 2017 MORE DATA SESSION LENGTH, IMPRESSIONS, UNMET DEMAND Usage under 15 minutes: 36% Usage under 30 minutes: 58% Unmet Demand: 1333 compared to 3,801 uses Highest intensity of use: 2pm - 6pm Impressions: 10,100 For Individual Station Data see Appendix
  • 9. The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues. 1. Solves the “Power Gap” providing both physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user experience 2. Influences purchase decisions with magnified brand exposure and increased impressions via highly memorable interactions 3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features 4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement 5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS. 6. Social Media Amplification Digital display keeps guests informed of social media hashtags, promotions and loyalty programs. Keeping guests charged will drive awareness with a user-generated activation content. The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues. physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user with magnified brand exposure and increased impressions via highly memorable interactions to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features Increases dwell time, satisfaction and repeat visits helping to manage unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS. Digital display keeps guests informed of social media hashtags, promotions and loyalty programs. Keeping guests generated activation content. HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND: BRIGHTBOX INC. © 2017 BRIGHTBOX MESSAGE AMPLIFICATIONPLATFORM
  • 10. Amplification BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS A COMPLETE EVENT ENGAGEMENT EXPERIENCE ACROSS NBCUNIVERSAL PARTNERS Comcast NBCUniversal Experiential Truck 2016 Fresno and Sacramento State Fairs: 7 foot tall custom remote controls panels keeping guests charged & connected Comcast Via Brightbox Operator Partner 2017 Presidential Inauguration
  • 11. Amplification BRIGHTBOX INC. © 2017 Comcast NBCUniversal Experiential Teams Purchased 5 units in 2016 (2 Denver, 3 California) 7 foot tall custom remote controls panels keeping guests charged & connected Fresno and Sacramento State Fairs (2016) AmplificationA COMPLETE EVENT ENGAGEMENT EXPERIENCE ACROSS NBCUNIVERSAL PARTNERS
  • 12. Amplification BRIGHTBOX INC. © 2017 A COMPLETE EVENT ENGAGEMENT EXPERIENCE ACROSS NBCUNIVERSAL PARTNERS Comcast NBCUniversal Experiential Teams Purchased 5 units in 2016 (2 Denver, 3 California) 7 foot tall custom remote controls panels keeping guests charged & connected Scenes from X Games Aspen (2017) Units using SMS + BrightEyeQ Camera Audience Measurement
  • 13. BRIGHTBOX INC. © 2017 We can conduct passive audience measurement for tailored content & messages
  • 14. Amplification BRIGHTBOX INC. © 2017 APPENDIX: UNIVERSAL ORLANDO LOCATION DATA
  • 15. BRIGHTBOX INC. © 2017 Inside Coca-Cola Refresh Store LOCATION DATA COCA-COLA STORE
  • 16. BRIGHTBOX INC. © 2017 Outside Mummy Arcade MUMMY ARCADELOCATION DATA
  • 17. BRIGHTBOX INC. © 2017 Inside Burger Digs BURGER DIGSLOCATION DATA
  • 18. BRIGHTBOX INC. © 2017 Auntie Anne’s LOCATION DATA AUNTIE ANNES
  • 19. BRIGHTBOX INC. © 2017 Seuss Landing LOCATION DATA SEUSS LANDING
  • 20. BRIGHTBOX INC. © 2017 Monsters Cafe Brightbox in use Video MONSTERS CAFELOCATION DATA
  • 21. THANK YOU TO BUY, RENT, LEASE A BRIGHTBOX CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 Martin@brightboxcharge.com BRIGHTBOX INC. © 2017