Silo Busters- The Value of User and Data Centricity beyond IoT Devices - Gerhard Zehethofer and Michael Tworek of ForgeRock

1. Silo Busters - THE RELEVANCE
OF DIGITAL TRUST &
RELATIONSHIPS IN NEW MOBILITY
& IOT
/BUSINESSES IN TRANSFORMATION

5. “ … market disruption has been found to be
a function usually not of technology itself but
rather of its changing application… ”
/The Innovators Dilemma

6. New Mobility
Working
Health & Life
Traveling
Automotive
Connectivity
Payment
Government
Insurance
Manufacturing
…
…
FROM VERTICALS TO HORIZONTALS

7. Performance
Customers
Competition
Trust
01
02
03
04
• Shifting from asset based to customer intimacy / service
• Digital native demanding new experiences; Ease of use
• Bespoke has become the norm
Changing Customer Behavior
• Mandate to reduce cost of operations
• Good enough makes it hard to differentiate on product
• Lack of product related differentiation
• No low hanging fruits left
Eroding Margins
• Customer satisfaction measures are influenced by digital competition
• Digital natives deploy disruptive business models
• Digital rewards first movers and superfast followers
New players disrupt the status quo
• Privacy / New regulatory requirements on Data privacy (GDPR)
• Protect IP
• Trust / Image / Brand
Security
/TRENDS FORCE CHANGE
7

8. • Shifting from asset based to customer intimacy / service
• Digital native demanding new experiences; Ease of use
• Bespoke has become the norm
Changing Customer Behavior
• Mandate to reduce cost of operations
• Good enough makes it hard to differentiate on product
• Lack of product related differentiation
• No low hanging fruits left
Eroding Margins
New players disrupt the status quo
• Privacy / New regulatory requirements on Data privacy (GDPR)
• Protect IP
• Trust / Image / Brand
Security
/TRENDS FORCE CHANGE
Business Transformation
• New revenue streams
• New business models (transaction to service)
CapEx -> OpEx
• Value creation; value capture
Customer 360
Business Optimization
• Maximizing value of existing assets /
investments
• Increased / new efficiency
• Incremental shift to OpEx
Enterprise 360
TRUSTED DIGITAL DEVICES HELP CREATE BUSINESS VALUE
THE MARKET IS DRIVEN BY TWO FORCES

9. Q: When it comes to overall customer
experience, how important do you think
each of the following will be in the
future? Which of the following things are
worth paying for?
Attributes that can be categorized as
Customer/enterprise 360 and trust are
coming out on top
ü Efficiency
ü Convenience
ü Friendly &Knowledgeable Service
ü Easy payment Followed by
ü Up to date technology
/CUSTOMERS VALUE CUSTOMER EXPERIENCE
Source: PWC
PWC Future of customer experience survey 2017/18

10. EVOLUTION OF DATA, TRUST & RELATIONSHIPS
OFFLINE CONNECTED SEAMLESS

11. Digital
Values
Urban
TotalMobilityMarket
Megatrends
US only, 2014
AUTOMOTIVE TRANSFORMING INTO NEW MOBILITY
Car-Centric
Product
B2B
Product Cycles
IT Cost-Center
User-Centric
Services
B2C
Frequent Updates
Business Enabler
Source: DUP, US Market only, 2014

12. THE CAR, THE USER & THE ECOSYSTEM
Source: Car Connectivity Consortium

13. New Mobility
Working
Health & Life
Traveling
DIGITAL IDENTITIES AT THE HEART OF THE ECOSYSTEM
Automotive
Connectivity
Payment
Government
Insurance
Manufacturing
…
…
“85% of Auto Executives agree that the
digital ecosystem will generate higher
revenues than the hardware of the car itself”
/AUTO EXEC SURVEY 2017 KPMG GLOBAL

14. DIGITAL IDENTITY IS THE COMMON DENOMINATOR
WHO WHAT WHERE WHEN

15. 86% agree that “I would like to
personally manage how my
data are collected and shared”
https://www.flickr.com/photos/cjp24/8684209027/ | CC BY-SA 2.0
PUTTING THE USER IN CONTROL IS ATTRACTIVE

16. PEOPLE MOBILE DEVICES APIs/SERVICES
IT’S ABOUT THE RELATIONSHIPS

17. EXAMPLE: NEW MOBILITY
Ecosystem Vehicle

18. /TAKEAWAY AUTOMOTIVE
1. Players need to get out of their silos and collaborate with
each other for the perfect UX & personalization
2. All data-related services and data sharing need to be
trusted and controlled by the consumer
3. Digital Identities are at the heart of the ecosystem

19. TOP ENTERPRISE IoT CHALLENGES
CostSecurity
Integration with Existing
business processes
Integration with existing
Infrastructure

20. ForgeRock IoT ENTERPRISE VALUES
Expected ongoing
cost
Data and Network
Security
Integration with Existing
business processes
Integration with existing
ICT infrastructure
Securing Identities from Edge to cloud
Proven technology - more than 1.7B
identities deployed
Identity based security
Cost savings - single platform
Time to market benefits on feature
upgrades (implement once)
Business process digitization
IT heritage with deep IoT
understanding
Seamless integration with
existing infrastructure
Scalable & unified platform
Easy integration with enterprise
processes (API)
Across domains
Platform & Cloud independent identity allows consistent branding
across clouds, across regions and over time – Omni Channel

21. Customer
IAM
Enterprise Supply
chain
FactoryReporting
Audit
RMA
…
Service
Digital Identity for people
Digital Identity for things
ForgeRock Digital Identities & Relationships
IAMCIAM Audit No identity LegacyLegacyIndustry specific
Copyright © 2018 ForgeRock. All rights reserved 21
/THE DIGITAL ENTERPRISE
IoT point solutions (Silos)

22. ..
Copyright © 2018 ForgeRock. All rights reserved 22
ForgeRock IoT Solution Suite

23. THANK YOU
Copyright © 2018 ForgeRock. All rights reserved
Michael Tworek
VP Automotive & New Mobility