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Victor Ake and Chris Kawalek - ForgeRock Identity Live 2017 - Dusseldorf

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ForgeRock Identity Live 2017 - Dusseldorf

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Victor Ake and Chris Kawalek - ForgeRock Identity Live 2017 - Dusseldorf

  1. 1. © 2017 ForgeRock. All rights reserved. Digital Identity – Monetizing Customer Relationships Victor Ake VP, Customer Innovation Chris Kawalek Director, Product Marketing
  2. 2. © 2017 ForgeRock. All rights reserved. DIGITAL TRANSFORMATION “THE CHANGES ASSOCIATED WITH THE APPLICATION OF DIGITAL TECHNOLOGY IN ALL ASPECTS OF HUMAN SOCIETY” - Wikipedia … IT’S A BUSINESS TRANSFORMATION
  3. 3. © 2017 ForgeRock. All rights reserved. BUSINESS TRANSFORMATION CUSTOMER SATISFACTION SPEED TO MARKET PROFITS
  4. 4. © 2017 ForgeRock. All rights reserved. INFLUENCES ON DIGITAL TRANSFORMATION Customer Behavior and DemandTechnology Innovation External Environmental Factors REGULATIONS POLITICS GLOBAL ECONOMY SOCIAL COMPLIANCE COMPETITORS ENVIIRONMENT
  5. 5. © 2017 ForgeRock. All rights reserved. CUSTOMER IS THE COMMON DENOMINATOR Customer Behavior and Demand Customer Satisfaction IDENTITY–CENTRIC TRANSFORMATION
  6. 6. © 2017 ForgeRock. All rights reserved. Identity Relationship Management IDENTITY RELATIONSHIP MANAGEMENT THE CENTER OF DIGITAL TRANSFORMATION
  7. 7. © 2017 ForgeRock. All rights reserved. DIGITAL CUSTOMER IDENTITY IS CORE GET TO KNOW YOUR CUSTOMER GIVE THEM WHAT THEY WANT MAKE THEM FEEL UNIQUE MULTIPLE CHANNELS RESPECT THEM RELATIONSHIPS
  8. 8. © 2017 ForgeRock. All rights reserved. KNOW YOUR CUSTOMER Onboard new customers Use existing information Profile Data Aggregation Workflows Store Relationships Ask for consent when storing aggregated data Data storing and processing regulations Store the consent Sense Context when onboarding
  9. 9. © 2017 ForgeRock. All rights reserved. GIVE THEM WHAT THEY WANT User Interface Consistency Low Friction Signing Up/Signing In User Experience Secure Interactions Continuous & Adaptive Security Adaptive Authentication & Authorization Digital Identity can be “The Brand”
  10. 10. © 2017 ForgeRock. All rights reserved. MAKE THEM FEEL UNIQUE Personalization of services Learn with every Interaction Use Context Leverage Relationships Ask for consent when storing sensitive data Regulations in each country Loyalty Cards / Join ecosystems Give something of value in return
  11. 11. © 2017 ForgeRock. All rights reserved. MULTI-CHANNEL EXPERIENCE Provide multiple channels to your services Join/Create ecosystems Amazon Echo/Alexa; Google Home; etc IoT Partnerships APIs to create your own ecosystems Allow true omni-channel experience Apply Continuous Security to create Trust Adaptive Authentication Adaptive Authorization Keep track of trusted devices Use IoT Technology, when possible
  12. 12. © 2017 ForgeRock. All rights reserved. Customers are the smartest people Respect their privacy wishes Important to ask for consent Revocation of consent at any time any moment Provide opt-out GDPR can be an opportunity RESPECT THEM Do not deny access to the service do fine-grain consent instead RESPECT CREATES TRUST TRUST HAS VALUE Be the custodian of your customer’s data
  13. 13. © 2017 ForgeRock. All rights reserved. Use technology standards Create communities Partner with experts on the subject MORE LEMBAS BREAD… Do not forget your legacy systems Use Identity as a Platform not as an add-on TRUST CONQUERS ALL IDENTITY IS AT THE CENTER OF EVERYTHING Customers come by millions, be sure to scale up
  14. 14. © 2017 ForgeRock. All rights reserved. CIAM, IoT, and The Future of Identity Victor Ake VP, Customer Innovation Chris Kawalek Director, Product Marketing
  15. 15. © 2017 ForgeRock. All rights reserved. Employees Partners Mobile Customers IoT / Edge Relationships Legacy Identity Customer Identity Relational Identity
  16. 16. © 2017 ForgeRock. All rights reserved. IOT AS A BUSINESS ENABLER CONSUMER PRODUCTS CUSTOMER EXPERIENCE INDUSTRY 4.0 (OT) OPERATIONAL EFFICIENCY ASSET MANAGEMENT IT CAN TOUCH SEVERAL AREAS OF AN ORGANIZATION SOME INDUSTRIES HAVE BEEN COMPLETELY TRANSFORMED CONSUMER PRODUCTS ARE NOW IT PLATFORMS
  17. 17. © 2017 ForgeRock. All rights reserved. IOT AS A DELIVERY CHANNEL PROVIDE NEW PRODUCTS AND SERVICES INTERACT DIRECTLY WITH CUSTOMERS RICH CONTEXT INTERACTIONS UPDATES & NEW FEATURES ON THE FLY OPTIMIZATION
  18. 18. © 2017 ForgeRock. All rights reserved. PERSONA DIGITAL IDENTITIES SERVICES - APPLICATIONS/APIs - BIG DATA - MICROSERVICES AUTHENTICITY (I AM NOT A ROBOT) PROVISIONING/REGISTRATION AUTHENTICATION ACCESS CONTROL/AUTHORIZATION CONTINUOUS/ADAPTIVE SECURITY USERS - CONSUMER - CUSTOMER - PARTNER - EMPLOYEE Access Application, Update Data, Share data, APIs, etc
  19. 19. © 2017 ForgeRock. All rights reserved. THING/DEVICE DIGITAL IDENTITIES SERVICES - APPLICATIONS/APIs - BIG DATA - MICROSERVICES Data, Usage, Failures, Warnings, Features Used Feature requests, Configuration requests, Contextual Information Configuration, ad-hoc services, updates, new features, new functionality, optimization, Response to conditions, Notifications DEVICES AND THINGS AUTHENTICITY (I AM LEGIT) PROVISIONING/REGISTRATION AUTHENTICATION ACCESS CONTROL/AUTHORIZATION CONTINUOUS/ADAPTIVE SECURITY MQTT, CoAP HTTP(S) HTTP(S) CONSTRAINED NON-CONSTRAINED
  20. 20. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITY RELATIONSHIPS SERVICES - APPLICATIONS/APIs - BIG DATA - MICROSERVICES DEVICES AND THINGS - CONSTRAINED - NON-CONSTRAINED Pair, Take ownership, Notifications, Request to Consent Consent, Send on my Behalf, Unpair, Revoke consent CREATE/REMOVE RELATIONSHIP TAG DATA (SOURCE & OWNER) CONTINUOUS/ADAPTIVE SECURITY PRIVACY CONSENT USERS
  21. 21. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITIES FOR EVERYTHING EVERYONE & EVERYTHING HAS A DIGITAL IDENTITY USERS SERVICES DEVICES AND THINGS
  22. 22. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITIES FOR EVERYTHING USERS SERVICES DEVICES AND THINGS IDENTITY LIFE-CYCLESCALABILITY AVAILABILITY DATA IN TRANSIT REGULATIONS CONTINUOUS SECURITY PRIVACYCONSENT MANAGEMENT DATA AT REST RELATIONSHIP MANAGEMENT DATA AT REST AVAILABILITY
  23. 23. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITY PLATFORM USERS SERVICES DEVICES AND THINGS END TO END SECURITY, IDENTITY & ACCESS MANAGEMENT + PRIVACY & CONSENT
  24. 24. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITIES ON THE EDGE SERVICES DEVICES AND THINGS EDGE IoT GATEWAY USERS EDGE µSERVICES END TO END SECURITY, IDENTITY & ACCESS MANAGEMENT + PRIVACY & CONSENT CLOUD, ON PREM, ETC
  25. 25. © 2017 ForgeRock. All rights reserved. SECURING THE EDGE ForgRock Identity Edge Controller ForgeRock Identity Platform Ensure Authenticity Device Discovery Device Attestation At the Edge In the Cloud
  26. 26. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITIES ON THE EDGE SERVICES DEVICES AND THINGS EDGE IoT GATEWAY USERS EDGE µSERVICES END TO END SECURITY, IDENTITY & ACCESS MANAGEMENT + PRIVACY & CONSENT CLOUD, ON PREM, ETC
  27. 27. © 2017 ForgeRock. All rights reserved. THE IDENTITY, MULTI-CLOUD NEURAL NETWORK ForgeRock Microservices Authentication Session Validation Token Exchange = A Cloud Microservice
  28. 28. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITIES & RELATIONSHIPS SMART CAR MANUFACTURED BY, SEND DATA TO ON BEHALF OF, INSURANCE COMPANY CAR MANUFACTURER SHARES DATA LIVES WITH BANK TOLLS & PARKING
  29. 29. © 2017 ForgeRock. All rights reserved. IT’S NOT “WHO” YOU ARE….
  30. 30. © 2017 ForgeRock. All rights reserved. IT’S “WHO” YOU KNOW!
  31. 31. © 2017 ForgeRock. All rights reserved. RELATIONSHIPS define the CONTEXT SMART CAR MANUFACTURED BY, SEND DATA TO ON BEHALF OF, INSURANCE COMPANY CAR MANUFACTURER SHARES DATA LIVES WITH BANK TOLLS & PARKING
  32. 32. © 2017 ForgeRock. All rights reserved. IOT RELATIONSHIPS ARE NOT HIERARCHICAL
  33. 33. © 2017 ForgeRock. All rights reserved. RATHER, RELATIONSHIPS ARE A GRAPH
  34. 34. © 2017 ForgeRock. All rights reserved. IDENTITY PROVIDES THE FRAME OF REFERENCE
  35. 35. © 2017 ForgeRock. All rights reserved. INSTEAD OF HAVING TO TRANSLATE
  36. 36. © 2017 ForgeRock. All rights reserved. IDENTITY IS THE COMMON LANGUAGE
  37. 37. © 2017 ForgeRock. All rights reserved. THINGS GENERATE OR RESPOND TO DATA
  38. 38. © 2017 ForgeRock. All rights reserved. GENERATING DATA • What “Thing” is generating this data? • Can I trust it? • How do I know which thing this is? • What is the data about? • Can I trust the data? • Who owns this data?
  39. 39. © 2017 ForgeRock. All rights reserved. RESPONDING TO DATA • Who is issuing the commands? • Can I trust the issuer? • Can I trust the commands? • Are they for me?
  40. 40. © 2017 ForgeRock. All rights reserved. ForgeRock Identity Message Broker ForgeRock Identity PlatformProtocol Translation IoT Authentication IoT Authorization MQTT HTTP At the Edge In the Cloud SPEAKING IOT FOREIGN LANGUAGE
  41. 41. © 2017 ForgeRock. All rights reserved. Providing driver authentication and authorization for connected cars
  42. 42. © 2017 ForgeRock. All rights reserved. Thank You!

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