This document discusses how organizations can build user trust through responsible data practices. It recommends that companies identify where digital transformation intersects with user trust risks, view personal data as a joint asset between the user and organization, prioritize obtaining user consent, and leverage identity and access management technologies to establish trust. The overarching message is that through security, privacy, and consent, companies can achieve user trust, which is key to their success.

1. TRUSTTHE POWER OF IDENTITY

2. Just Ask ‘em
Achieving Trust with Security,
Privacy, and Consent
Eve Maler, VP Innovation & Emerging
Technology
Steve White, Chief Security Officer

3. PRIVACY
SECURITY CONSENT
IDENTITY
/TRUST TRIAD

4. https://www.flickr.com/photos/adpowers/16808090/ | CC BY 2.0
Take steps...
1. Identify where digital
transformation opportunities and
user trust risks intersect
2. Conceive of personal data as a
joint asset
3. Lean in to consent
4. Take advantage of identity and
access management for building
trust

5. THANK YOU!
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