Authentication and MFA is no longer a one-mode-fits-all experience. Customer-centric companies need flexible intelligence models and simple, consistent login journeys across channels—web, call center, mobile—without being forced to bolt MFA on top of usernames and passwords. ForgeRock’s VP, Global Strategy and Innovation, Ben Goodman, and Trusona’s Chief Design Officer, Kevin Goldman, explain how ForgeRock combined with Trusona creates a broad range of multi-factor authentication modalities all with a consistent user experience, including primary MFA without usernames, passwords or typing whatsoever. Bonus: Trusona will reveal findings from the first-ever passwordless MFA behavioral research.

1. ForgeRock
Intelligent Authentication
Ben Goodman
Vice President, Global Strategy and Innovation

2. Privacy First
Offers modern privacy and consent.
Supports compliance with GDPR,
PSD2, Open Banking, etc
Identity Intelligence
Platform that enables relationships,
access, policy, lifecycle across people,
services, and things
Persistent Identity
Eliminate digital silos and create
unified experience – people, services,
things
Run Anywhere
Run across multiple
landscapes
Massive Scale
Highly-performant, highly available,
database for managing millions of
relationships
Driving Relationships Across People, Services, and Things

3. Market Trends
Copyright © 2018 ForgeRock. All rights reserved
Fraud and Cyber
Threats
of hacking-related breaches
leveraged either stolen or
weak passwords.
(Verizon: 2017 Data Breach Investigations
Report)
81%
Need for Customer
Insight
of companies plan to use
digital intelligence to
improve their customer
experience.
(Forrester: Optimize Digital Intelligence For
Your Insights-Driven Business)
90%
Poor Customer
Experience
77%
of users are interested in an
alternative to usernames
and passwords to protect
their security on the
internet.
(Accenture: Digital Consumer Survey)

4. Challenges
1. Siloed security and
identity solutions
(identity proofing,
authentication, fraud)
Copyright © 2018 ForgeRock. All rights reserved
2. Existing Authentication
not meeting new use
cases
• Traditional Methods
cause friction
• MFA options better but
rigid
• Consumers want more
choice
3. Inability to measure
user interactions and
device context
Incorrect password.
Please try again.
4. Keeping up with
compliance and regulatory
demands
• PSD2
• Open Banking
• PCI-DSS
• HIPAA
• New York DFS
• And more!

5. Our Solution: Intelligent Authentication
Copyright © 2018 ForgeRock. All rights reserved

6. Business Value
4. Service providers
can receive more
information and
context of the end
user in order to
deliver dynamic
personalization
Copyright © 2018 ForgeRock. All rights reserved
2. Consumers
receive a less
intrusive login
journey, improving
their relationship
with the service
3. Security teams
can unify silos and
deliver targeted risk
reduction
5. Business
Leaders can gain
insight into the
customer journey
to improve
conversion and
engagement across
touchpoints
1. Future-proof
innovation,
customization, and
ease of use enables
the organization to
quickly respond to
customer demands

7. Backed By Analysts
Even when CIAM systems are used, developers must orchestrate the multiple
services to enable access and reduce fraud. Some vendors are providing an access
orchestration layer. For example, ForgeRock and Pirean provide a visual interface
for administrators and developers to chain together access flow events that can
include call-outs to third-party services as part of access flows.
Finding the Right Consumer IAM Products
Gartner research has shown that poor identity corroboration and other security
choices that degrade UX — for example, burdensome registration and login
processes — directly result in lost customers.
How to Justify IAM Initiatives by Aligning IAM With the CIO's Priorities
By 2023, flexible and resilient analytics-led identity corroboration hubs will displace
existing authentication platforms in more than 50% of large, global enterprises.
Predicts 2018 IAM
Copyright © 2018 ForgeRock. All rights reserved

8. Active Intelligence
Relationship Management
Connect to Anything
Authorization Federation
Identity Gateway
Edge
Controller
Identity
Message Broker
Identity
Workflow
Profile & Privacy
Management
(Self Service)
Identity
Orchestration
(Sync & Recon)
Social
Identity
Directory
Services
Identity
Proxy
Intelligent
Authentication
User-Managed
Access
(UMA)
NEW
The ForgeRock Identity Platform 6.0

9. Further Resources
More Information on Intelligent Authentication:
https://www.forgerock.com/platform/access-management/intelligent-authentication

10. Confidential and Proprietary

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Confidential and Proprietary
“ON THE INTERNET NOBODY
KNOWS YOU’RE A DOG”

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Confidential and Proprietary
12
IMPACT OF NOT KNOWING
CUSTOMERS
Onboarding
Friction & abandonment result in lost sales
Login
Password rage skyrockets then NPS drops
Support
Password resets increase so do call center costs

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Confidential and Proprietary
Onboarding
Hackers use social engineering to gain access
Login
Employees are frustrated & productivity suffers
Support
IT help desk costs rise
IMPACT OF NOT KNOWING
EMPLOYEES

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Confidential and Proprietary
TRUSONA = TRUE + PERSONA
IDENTIFY WHO IS
ON THE OTHER END.
AT EVERY USER
TOUCHPOINT.
● Elevate your CX
● Ramp up your security
● Obliterate cost

15. Confidential and Proprietary
4
1
2
3
5
ID Proofing
Passwordless
MFA
Legacy
IDENTITY AUTHENTICATION MATURITY MODEL
Usernames
& passwords
Remote,
gov’t-issued ID
SMS, OTP,
KBA
2FA
No UID/PWD,
no typing
Insured
In-person ID
proofing &
crypto-
hardware token
Confidential and Proprietary
Authentication
Identity proofing

16. Confidential and Proprietary
TRUE PERSONA SOLUTION MAP
CUSTOMER EMPLOYEE
ONBOARDING
LOGIN
SUPPORT
#NoPasswords MFA
Call center
Account opening
#NoPasswords MFA
IT help desk
NEO

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Confidential and Proprietary
TRUSONA IDENTITY AUTHENTICATION SUITE
17
Confidential and Proprietary
#NoPasswords
Primary & MFA
ESSENTIAL

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Confidential and Proprietary
ESSENTIAL
#NoPasswords
Primary & MFA
TRUSONA IDENTITY AUTHENTICATION SUITE
18
Confidential and Proprietary
#NoPasswords
+ ID proofing
EXECUTIVE

19. Confidential and Proprietary
OMNI-CHANNEL #NOPASSWORDS
1
Confidential and Proprietary
VPN/SSO
Call center
Mobile Web
Web
TV
Car
ATM
IoT
Branch

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Confidential and Proprietary
JOIN 750+ VISIONARIES
20
Confidential and Proprietary

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Confidential and Proprietary
ABOUT TRUSONA
21
Confidential and Proprietary
Frank Abagnale
Geoffrey Moore
Advised by
Backed byFounded by
Ori Eisen
Catch Me If You Can
Crossing the Chasm
Trusona, 41st Parameter, Amex, VeriSign
Developers of the world’s first and only insured authentication

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Confidential and Proprietary
ADOPTION RESEARCH
“Do as they do ... not as they say”
- Future proverb

23. Proprietary & Confidential
DESIGN BRIEF
GENERATIONAL BEHAVIOR
BEHAVIOR CHANGE
BLINK
Leading third-party research firm
Longitudinal
Masked
Behavioral research study
Quantify the behavior change, or no change
Based on implementation SOPs
23

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Confidential and Proprietary
prefer Trusona’s passwordless MFA
over passwords

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Confidential and Proprietary
Better Security
70.2% voluntarily opt into the more secure, prima
MFA experience
Better Experience
99% successful Easy logins, 56% with passwords
93% of people that try easy login after email primi
stick with it
55+ age group has an even higher preference for E
Login
Reduced TCO
70.2% fewer people attempting password reset

26. Proprietary & Confidential
trusona.com/love
26
Learn the business impact
Register for the webinar
Download the findings

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Confidential and Proprietary
IT’S SHOWTIME
“Passwords are for treehouses. Not logins.”

28. THANK YOU!
Copyright © 2018 ForgeRock. All rights reserved