This document discusses Amer Sports' transition to a more digital business model to address changes in consumer behavior and the sports industry. It notes that Amer Sports generates over $2.6 billion in annual revenue from its portfolio of sports brands. However, its traditional business model is being disrupted by new digital technologies and omnichannel retail. The document outlines Amer Sports' plan to rebuild its systems for omnichannel experiences, co-create value with consumers through services, and leverage connected devices, services and a digital platform to generate new sources of data and lifetime customer value in the future.