This document summarizes a 2-day entrepreneurship program taking place on March 29-30. The program will teach entrepreneurs how to evaluate business ideas and opportunities using the BOSS (Business Opportunity Sweet Spot) Model and Opportunity Identification-Execution Canvas. It is aimed at entrepreneurs who have unsuccessful grant applications, received grants but are unsure how to build a business, or are struggling to commercialize ideas. The program will provide tools to evaluate ideas and assess viability. It includes workshops, modules on opportunities and competition, and a session on Day 2 for entrepreneurs to pitch their ideas to coaches and receive feedback.

1. A FREE Programme brought to you
by Cradle Fund Sdn Bhd
29th and 30th March
Plug & Play

2. About the Programme
This programme is designed to help entrepreneurs to evaluate
their business ideas and discover what needs to be done to
create a sustainable business venture. You will be taught how to
apply the BOSS (Business Opportunity Sweet Spot) Model via
the Opportunity Identification-Execution Canvas.
WHO SHOULD ATTEND:
• Entrepreneurs who were unsuccessful in obtaining grants and don’t know what was
wrong with their idea
• Entrepreneurs who have obtained grants to develop prototypes but unsure about
building a business
• Entrepreneurs who are experiencing an uphill battle of commercialising their ideas
• Start-up companies who are looking to expand their business ideas and discover new
opportunities to grow their ventures
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The ideasFirst logo and Content is Copyright of Proficeo
Consultants Sdn Bhd 2011

3. Duration and Time Commitment
This is a 2-day programme designed for entrepreneurs. The programme is structured to
provide you with thinking and planning tools to evaluate your ideas and assess the viability
of building a business around the idea. The programme also includes an interactive pitch
cum advisory session with the coaches to help you shape your business ideas into a
sustainable venture. Leave your egos at home and come ready to accept constructive
criticisms.
Day One:
You are encouraged to attend the programme with your team mates and work together with
them and your peers from other teams/companies during workshop exercises.
Day Two:
Working with your team to prepare your business pitch to the coaches. You will be expected
to pitch your re-worked idea to a panel of coaches. Coaches will provide constructive
feedback and suggest strategies to improve your idea.
CGP logo is Copyright of Cradle Fund Sdn Bhd 2011
The ideasFirst logo and Content is Copyright of Proficeo
Consultants Sdn Bhd 2011

4. Answers You Need
This programme will help you answer the following questions:
“I think my idea is fantastic but why is there no market uptake?”
“I have received positive feedback on my product but what do I need to
do to create a viable business?”
“How can I improve on my current business ideas?”
Anyone can start a business with just an idea that may seem great at first until you start
spending time and money on it only to discover that the idea may not be as great as
you initially thought. Time and again you may come across situations where you ask
yourself “Is this right?”, “Am I doing the right thing?, “Should I continue?”, “Where did it
all go wrong?”, “I should have figured this out first before venturing?”, and etc.
STOP!
Attend this programme before you sink deeper into the ground.
CGP logo is Copyright of Cradle Fund Sdn Bhd 2011
The ideasFirst logo and Content is Copyright of Proficeo
Consultants Sdn Bhd 2011

5. PROGRAMME MODULES

6. Day One Programme Modules
The Ocean of Problems, Needs/Wants and Untapped Opportunities
This module explores the different approaches to discovering opportunities and how to
size up the viability of the opportunity.
Boats, Sails and a Compass
This module explores the different approaches that can be used by an entrepreneur to
develop unique solutions with a view to evolving the idea into a business opportunity.
The Hunting Ground
This module explores the methods to explore the market and identify the right customer
segment for the identified opportunity.
Group Workshop on Opportunity Identification Canvas
Using lessons learnt above, you will work with your peers on the Opportunity
Identification Canvas.
CGP logo is Copyright of Cradle Fund Sdn Bhd 2011
The ideasFirst logo and Content is Copyright of Proficeo
Consultants Sdn Bhd 2011

7. Day One Programme Modules …cont
The Crew
This module explores the importance of having the right people in your team in order to
effectively execute plans and activities.
Pirates A’Hoy!
This module will provide an understanding of the competitive forces that affect the
viability of your idea.
Treasure Hunting: Are you sure you have the right map?
This module explores how to identify the value proposition for your target customer
segment. To get customers – you cannot apply a one size fits all approach.
Selling the Treasure
This module explores which business model is the right one to adopt if you want to
create a sustainable business venture for the long term.
CGP logo is Copyright of Cradle Fund Sdn Bhd 2011
The ideasFirst logo and Content is Copyright of Proficeo
Consultants Sdn Bhd 2011

8. Day Two
Business Presentation, Discussion and Feedback with Coaches
In preparation for Day 2, participants will be given the opportunity to review and prepare
an Opportunity Identification-Execution Canvass for Your IDEA!
You will be required to prepare a 10-minute pitch presentation as homework for Day 1
and a template will be provided to you.
Format of Pitching for Opportunity Identification-Execution Canvas.
Each company will be given 10 minutes to present their own company’s Canvas to a
panel of coaches who will then give them their input and feedback on improving their
business idea.
All participants will participate in a group environment and will be asked to score the
pitches thereby enabling a special mode of learning by pitching and scoring. Group
discussions on key learning from the pitching and scoring session will be held in the
afternoon.
Pitching is voluntary but highly recommended.
CGP logo is Copyright of Cradle Fund Sdn Bhd 2011
The ideasFirst logo and Content is Copyright of Proficeo
Consultants Sdn Bhd 2011

9. Coaching Testimonials
Proficeo provided priceless material and guidance in a short time frame, which
translated to immediate tangible results for our company. The outcome superceded
our own expectations!
“Proficeo’s session was indeed thought
~ Free Alliance Sdn Bhd provoking and engaging plus it got
entrepreneurs like myself to really think about
The best testimonial speaks for itself. We the business that we were in. It was an
returned to pitch to our VC for the second Entrepreneur’s reality check and tested the very
time and the overall presentation achieved foundation that business was built on.”
more impact. Thanks to your great
mentorship. This will be the best value
proposition for Proficeo.
~ Trix Technologies SB
~ TechEye

10. Terms of Participation
IMPORTANT NOTICE : PLEASE READ THE INFORMATION SET 2. INFORMATION AND DATA
OUT BELOW.
Participation in this Programme, especially the pitching session will
This programme is part of the Coach and Grow Programme (CGP), require you to present information and other data regarding your
a coaching programme managed by Cradle Fund Sdn Bhd (Cradle). business. Unless we have been specifically informed by you, all such
Cradle has appointed Proficeo Consultants Sdn Bhd (“Proficeo” or data shall not be considered or deemed Confidential Information.
“We” or “Us”) to conduct the Business Models Programme (“the
Programme”). We hereby wish to alert and notify you that this 3. NO GUARANTEES
programme is developed and owned by Proficeo and that your
participation is subject to the terms contained herein. By attending This programme and the content and advise provided to you and
and participating in this programme, it is deemed that you have your company is on an "as is" and "as available" basis and is based
read, understood and agree to be bound by the terms herein. on information provided by you to us during the course of the
programme. All such content and advise is meant to be used as a
NOTICE ON INTELLECTUAL PROPERTY general guide only and we provide no guarantees in relation to
success or failure of your venture as a result of use of the content
The framework and modules of this Programme and the slides, and advise.
materials, workshop exercises and other coaching materials
included in this programme (collectively referred to as the Under no circumstances will we or Cradle be liable for any form of
“CONTENT”) have been developed by Proficeo and is the damages including general, special, direct, indirect, incidental,
Intellectual Property of the company. Your participation in this consequential, punitive or any other damages (including, without
Programme does not in any way intend to or transfer any copyright limitation, lost profits or business interruption) of any kind whether in
or other rights of proprietary nature in the CONTENT to you and an action in contract or negligence arising or relating in any way to
Proficeo shall at all times retain full rights in and to the CONTENT. the provision of advise and content pursuant to the programme.
Kindly note that you are not permitted to copy, modify, make copies,
share, make available or create derivative works from the Content or
use the Content in a manner that would constitute an infringement of
Intellectual Property.
CGP logo is Copyright of Cradle Fund Sdn Bhd 2011
The ideasFirst logo and Content is Copyright of Proficeo
Consultants Sdn Bhd 2011

11. Leaders in Entrepreneurship Training and Coaching.
Shaping your entrepreneurship journey with real life experiences of successes and failures.
Proficeo Consultants are in the business of helping entrepreneurs achieve more from their
ventures. Our work is defined by the success of entrepreneurs we have coached and trained
in our programmes. Proficeo’s methodologies emphasize a hands-on approach that is
developed from real world entrepreneurial experiences in business. Our coaches and
associate coaches are people who have run businesses before. We have experienced both
success and failures. Proficeo Coaches draw on a cumulative experience of more than 100
years when we coach you.
www.proficeo.com