The document summarizes IBM's recent focus on and investments in Smarter Commerce. Key points include:
1) IBM has made $2.5 billion in commerce-related acquisitions and software investments since 2010 to position itself as the only solutions provider integrating all elements of the commerce lifecycle.
2) IBM is expanding its Global Business Services with new Smarter Commerce consulting services and software to help companies better manage their value chain and put the customer at the center.
3) Smarter Commerce is IBM's approach to help companies increase value for customers, partners, and shareholders by optimizing buy, market, sell, and service processes in today's digital world.
IBM has positioned itself as the leading provider of smarter commerce solutions through strategic acquisitions and investments totaling $2.5 billion since 2010. The acquisitions have expanded IBM's commerce-related consulting services, software, and analytics capabilities. IBM's smarter commerce approach aims to optimize customers' buying, marketing, selling, and service processes by putting the customer at the center. This is designed to increase customer loyalty, revenue/margin growth, and business agility for companies.
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
Mobile and social technologies are reshaping commerce by influencing customer expectations and behaviors. Customers want personalized, seamless experiences across all channels. Leading companies are taking an integrated approach to commerce that places the customer at the center and uses insights to optimize processes across the entire value chain from procurement to marketing to sales to customer service. IBM's Smarter Commerce solutions use analytics and cloud technologies to help companies anticipate customer needs, drive efficiencies, and deliver superior experiences that strengthen engagement and loyalty.
Smarter solutions for at Smarter PlanetIBM Danmark
The document discusses how IBM's "Smarter Commerce" strategy helps companies adapt to a changing business environment where customers have more power and expectations. It focuses on using insights from customer data to improve the customer experience across the entire commerce cycle, from marketing and sales to service, in order to drive growth and increase margins. The strategy aims to place the customer at the center and maximize insight, collaboration, and value for customers and partners.
To survive in today’s changing retail environment, smart organizations are working to optimize their (1) Shopping experience, (2) Operations, (3) Merchandizing and supply chain.
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
With technology now infused into every aspect of commerce, the entire craft of marketing has become more instrumented, interconnected and intelligent. This has led to profound changes in ways the discipline is understood, led and practiced. The onus of this evolution has landed on the doorstep of the Chief Marketing Officer. And that means that the mind-set, as well as the skill set, of a CMO has to evolve right along with it to transform from a Chief Marketing Officer to becoming a Chief Marketing technologist
Capturing intelligence while managing relationshipsIntergen
Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue. Presented at the NZ Retail Show during April 2011.
IBM has positioned itself as the leading provider of smarter commerce solutions through strategic acquisitions and investments totaling $2.5 billion since 2010. The acquisitions have expanded IBM's commerce-related consulting services, software, and analytics capabilities. IBM's smarter commerce approach aims to optimize customers' buying, marketing, selling, and service processes by putting the customer at the center. This is designed to increase customer loyalty, revenue/margin growth, and business agility for companies.
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
Mobile and social technologies are reshaping commerce by influencing customer expectations and behaviors. Customers want personalized, seamless experiences across all channels. Leading companies are taking an integrated approach to commerce that places the customer at the center and uses insights to optimize processes across the entire value chain from procurement to marketing to sales to customer service. IBM's Smarter Commerce solutions use analytics and cloud technologies to help companies anticipate customer needs, drive efficiencies, and deliver superior experiences that strengthen engagement and loyalty.
Smarter solutions for at Smarter PlanetIBM Danmark
The document discusses how IBM's "Smarter Commerce" strategy helps companies adapt to a changing business environment where customers have more power and expectations. It focuses on using insights from customer data to improve the customer experience across the entire commerce cycle, from marketing and sales to service, in order to drive growth and increase margins. The strategy aims to place the customer at the center and maximize insight, collaboration, and value for customers and partners.
To survive in today’s changing retail environment, smart organizations are working to optimize their (1) Shopping experience, (2) Operations, (3) Merchandizing and supply chain.
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
With technology now infused into every aspect of commerce, the entire craft of marketing has become more instrumented, interconnected and intelligent. This has led to profound changes in ways the discipline is understood, led and practiced. The onus of this evolution has landed on the doorstep of the Chief Marketing Officer. And that means that the mind-set, as well as the skill set, of a CMO has to evolve right along with it to transform from a Chief Marketing Officer to becoming a Chief Marketing technologist
Capturing intelligence while managing relationshipsIntergen
Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue. Presented at the NZ Retail Show during April 2011.
Spring Wireless provides mobile solutions that help consumer goods companies increase productivity, customer service, sales cycles and reduce costs. Their solutions empower employees with real-time information and tools to manage inventory, customer loyalty and sales from the warehouse to the sales floor. Successful consumer goods companies are using Spring Wireless' solutions to bring the power of mobile enterprise to their employees. Spring Wireless deploys and manages end-to-end mobile solutions comprising software, infrastructure and services to improve business processes throughout the sales cycle.
IBM Collaboration Forum - Lars-Olof AllerhedIBM Sverige
Exceptional Web Experiences and IBM Northstar project
Denna presentation lär dig mera om hur du kan förbättra dialogen med dina kunder med hjälp av IBMs lösningar inom Exceptional Web Experience och Exceptional Customer Experience. IBM:s lösningar kan hjälpa dig att knyta kunderna närmare ditt varumärke, öka kundnöjdheten samt minska kostnader.
Denna presentation hölls vid IBM Collaboration Forum 2011 i Stockholm.
Talare: Lars Olof Allerhed, Collaboration Evangelist, IBM Collaboration Solutions
The document discusses how mobile technology is changing customer expectations and behaviors, and how dealerships can use a mobile app to better connect with customers. It notes that 50% of phones are now smartphones, and that people are using their phones more for tasks like scheduling and communication than desktop computers. The summary discusses how a dealership mobile app could allow customers to view inventory, schedule service, and communicate with the dealership in real-time from their phone. It argues this would create a better customer experience than traditional methods and help dealerships increase loyalty and revenue.
PCTY 2012, How Mobile changes the World v. Christian CagnolIBM Danmark
Mobile technology is changing the world. IBM's mobile strategy focuses on extending existing business capabilities to mobile devices and transforming businesses by creating new opportunities through mobility. The document outlines IBM's approach to helping clients optimize their mobile initiatives through extending and transforming existing processes and systems, building new mobile applications, and managing and securing mobile devices and applications.
IBM provides an Exceptional Web Experience Suite to help companies create engaging customer experiences online. The suite includes capabilities for content management, analytics, personalization, social features, and multi-channel delivery. It aims to optimize the customer experience and maximize business results by reaching customers on any device, engaging them through social interactions, and tailoring content and recommendations.
The document discusses how Cengage Learning is transforming its business model to meet the challenges of the changing education market and empowered customers. It is enhancing its direct-to-consumer experience and offering more digital options through an innovative online retail solution that allows customers to buy course materials through multiple online channels. This solution integrates various systems and technologies to provide seamless purchasing and service across web, mobile, and social channels.
E Business Integration. Enabling the Real Time EnterpriseJohan Blomme
The document discusses the transition to the real-time enterprise and the importance of integration, collaboration, and personalization. It notes that businesses must replace industrial-age strategies with real-time processes based on information. To compete in the new economy, companies must focus on customer experiences and knowledge across the entire value chain. Real-time data integration and business intelligence are essential for enabling personalization, predictive analytics, and a proactive, customer-centric approach.
This document discusses how social networking and mobile commerce have changed customer expectations and business dynamics. It notes that customers now have unlimited access to information and can instantly share it. This is changing how products are sourced, manufactured and distributed, making business more complex. The document introduces IBM's approach called "Smarter Commerce", which places the customer at the center of business operations. Smarter Commerce uses insights from social and mobile commerce to enhance customer value across the commerce cycle.
IBM Collaboration Forum - Exceptional Web Experiences and Project NorthstarIBM Sverige
Come and discover the potential to get closer to your customers and increase top line revenue by delivering exceptional web experiences. IBM recently unveiled Project Northstar, which allows our customers to deliver highly engaging, personalised, and differentiated web experiences that meet the evolving need of today's customer. Find out how Project Northstar and the IBM Customer Experience Suite can help attract and retain the best customers, improve brand loyalty, increase customer satisfaction, and lower operational costs.
Jon Mell, Social Collaboration Solutions Sales Leader, IBM
IBM Partnering For A Smarter Planet Exploring The Role Of Ecosystems In Evo...IBM
Cloud computing is shifting the IT landscape and reshaping traditional market models by focusing on customer-centric services. This increased focus on customers is empowering them with more access to information and choice. As a result, customers now dictate new terms in their relationships with providers and have more control over how and when they access services. Some customers are forming "club clouds," hybrid cloud models where groups of customers bound by region or industry jointly procure cloud services to improve operations and reduce costs.
The document discusses the challenges media and entertainment companies face in monetizing digital opportunities. It argues that to generate needed digital revenue, companies must (1) understand how to influence consumer behavior through digital interactions, (2) help marketers achieve measurable outcomes, and (3) continuously optimize the user and marketer experience through analytics. It also emphasizes the importance of relevance to consumers and accountability of outcomes to marketers in developing new pricing models like "Cost per Desired Outcome" that move away from traditional metrics like cost per mille. Achieving the optimal state of "monetization nirvana" requires excelling at both relevance and accountable outcomes.
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service BrokerageGreenclouds
The document discusses the role of a cloud service broker in business innovation. It describes how a cloud service broker can help organizations transition to the cloud by acting as an intermediary between internal business units and external cloud providers. The broker provides strategic value by integrating multiple cloud services, providing control and compliance, and helping business units access new products faster. It outlines a six-step service delivery model for cloud service brokers to provide services to business units. Finally, it discusses how cloud service brokers can help organizations innovate by managing products in addition to services through predictive analytics and social tools.
Soccnx III - The shift towards Social Selling in IBMLetsConnect
Speakers: Stephen Kruger
Our internal sales organisation is moving from a traditional legacy CRM system to a completely new Social based approach. This talk will outline the history, approach and design of this new collaborative based solution.
ADCENTRICITY is a location-based solutions company.
ADCentricity and its partners provide a suite of products and services that drive consumer engagement by selling and delivering relevant, contextual and targeted content to all types of location-based digital media.
Influence Customers on the Path to Purchase with Shopper Connect.
Social commerce combines e-commerce and social media by allowing customers to interact with each other and share opinions and recommendations about products online. It can drive new visitors to retail websites, increase customer engagement on the site, and boost conversion rates. Retailers can integrate social commerce features like reviews, ratings, photos, videos and forums to provide a more social and interactive shopping experience for customers online.
Integrated marketing communications an i volutionary perspectiveJim Boukouray, PhD
The document provides an overview of integrated marketing communications (IMC), including its history, key concepts, components and trends. IMC is defined as a strategic business process that coordinates various promotional activities to create persuasive messaging for both internal and external audiences. The summary discusses how IMC has evolved from traditional advertising to become more interactive, data-driven and focused on accountability. Current trends highlighted include the growth of digital/social media integration within IMC strategies.
This document discusses marketing strategies for selling a home with Williams Trew Real Estate Services. It outlines their marketing plan including listing the home on the MLS and REALTOR.com, open houses, direct mailers, and social media presence. It emphasizes determining a market-sensitive price through a comparative market analysis and avoiding overpricing. Factors that can influence a successful sale are identified as price, condition, terms, marketing, access, agent, location, timing, and property characteristics.
The document summarizes an executive panel and Q&A session at IBM's Pulse 2011 conference. The panelists include senior vice presidents and general managers from IBM divisions focused on middleware, software, security, systems, and rational software.
The panel likely discussed key messages around improving infrastructure affordability and flexibility, enabling product and service innovation, and unleashing analytics to gain insights and improve business predictability. Integrated service management plays a role in achieving these goals across areas like virtualization, cloud, security, and analytics.
The discussion focuses on evolving integrated service management capabilities for a new era of smarter computing across IBM's portfolio.
Jan Jackman Cloud as a Platform for Business Innovation and GrowthMauricio Godoy
1) IBM's next generation cloud computing platform promises to drive business transformation, innovation, and growth by providing flexible, agile, and easy to use cloud services at a low cost.
2) The platform offers two tiers of cloud services - one for developing and deploying new applications quickly and at low usage-based pricing, and another for migrating traditional applications with higher availability and managed services.
3) IBM's cloud platform aims to help businesses address key workloads like application development, collaboration, storage, and mobile enhancement through a combination of IBM-delivered and partner-provided cloud services and applications.
Spring Wireless provides mobile solutions that help consumer goods companies increase productivity, customer service, sales cycles and reduce costs. Their solutions empower employees with real-time information and tools to manage inventory, customer loyalty and sales from the warehouse to the sales floor. Successful consumer goods companies are using Spring Wireless' solutions to bring the power of mobile enterprise to their employees. Spring Wireless deploys and manages end-to-end mobile solutions comprising software, infrastructure and services to improve business processes throughout the sales cycle.
IBM Collaboration Forum - Lars-Olof AllerhedIBM Sverige
Exceptional Web Experiences and IBM Northstar project
Denna presentation lär dig mera om hur du kan förbättra dialogen med dina kunder med hjälp av IBMs lösningar inom Exceptional Web Experience och Exceptional Customer Experience. IBM:s lösningar kan hjälpa dig att knyta kunderna närmare ditt varumärke, öka kundnöjdheten samt minska kostnader.
Denna presentation hölls vid IBM Collaboration Forum 2011 i Stockholm.
Talare: Lars Olof Allerhed, Collaboration Evangelist, IBM Collaboration Solutions
The document discusses how mobile technology is changing customer expectations and behaviors, and how dealerships can use a mobile app to better connect with customers. It notes that 50% of phones are now smartphones, and that people are using their phones more for tasks like scheduling and communication than desktop computers. The summary discusses how a dealership mobile app could allow customers to view inventory, schedule service, and communicate with the dealership in real-time from their phone. It argues this would create a better customer experience than traditional methods and help dealerships increase loyalty and revenue.
PCTY 2012, How Mobile changes the World v. Christian CagnolIBM Danmark
Mobile technology is changing the world. IBM's mobile strategy focuses on extending existing business capabilities to mobile devices and transforming businesses by creating new opportunities through mobility. The document outlines IBM's approach to helping clients optimize their mobile initiatives through extending and transforming existing processes and systems, building new mobile applications, and managing and securing mobile devices and applications.
IBM provides an Exceptional Web Experience Suite to help companies create engaging customer experiences online. The suite includes capabilities for content management, analytics, personalization, social features, and multi-channel delivery. It aims to optimize the customer experience and maximize business results by reaching customers on any device, engaging them through social interactions, and tailoring content and recommendations.
The document discusses how Cengage Learning is transforming its business model to meet the challenges of the changing education market and empowered customers. It is enhancing its direct-to-consumer experience and offering more digital options through an innovative online retail solution that allows customers to buy course materials through multiple online channels. This solution integrates various systems and technologies to provide seamless purchasing and service across web, mobile, and social channels.
E Business Integration. Enabling the Real Time EnterpriseJohan Blomme
The document discusses the transition to the real-time enterprise and the importance of integration, collaboration, and personalization. It notes that businesses must replace industrial-age strategies with real-time processes based on information. To compete in the new economy, companies must focus on customer experiences and knowledge across the entire value chain. Real-time data integration and business intelligence are essential for enabling personalization, predictive analytics, and a proactive, customer-centric approach.
This document discusses how social networking and mobile commerce have changed customer expectations and business dynamics. It notes that customers now have unlimited access to information and can instantly share it. This is changing how products are sourced, manufactured and distributed, making business more complex. The document introduces IBM's approach called "Smarter Commerce", which places the customer at the center of business operations. Smarter Commerce uses insights from social and mobile commerce to enhance customer value across the commerce cycle.
IBM Collaboration Forum - Exceptional Web Experiences and Project NorthstarIBM Sverige
Come and discover the potential to get closer to your customers and increase top line revenue by delivering exceptional web experiences. IBM recently unveiled Project Northstar, which allows our customers to deliver highly engaging, personalised, and differentiated web experiences that meet the evolving need of today's customer. Find out how Project Northstar and the IBM Customer Experience Suite can help attract and retain the best customers, improve brand loyalty, increase customer satisfaction, and lower operational costs.
Jon Mell, Social Collaboration Solutions Sales Leader, IBM
IBM Partnering For A Smarter Planet Exploring The Role Of Ecosystems In Evo...IBM
Cloud computing is shifting the IT landscape and reshaping traditional market models by focusing on customer-centric services. This increased focus on customers is empowering them with more access to information and choice. As a result, customers now dictate new terms in their relationships with providers and have more control over how and when they access services. Some customers are forming "club clouds," hybrid cloud models where groups of customers bound by region or industry jointly procure cloud services to improve operations and reduce costs.
The document discusses the challenges media and entertainment companies face in monetizing digital opportunities. It argues that to generate needed digital revenue, companies must (1) understand how to influence consumer behavior through digital interactions, (2) help marketers achieve measurable outcomes, and (3) continuously optimize the user and marketer experience through analytics. It also emphasizes the importance of relevance to consumers and accountability of outcomes to marketers in developing new pricing models like "Cost per Desired Outcome" that move away from traditional metrics like cost per mille. Achieving the optimal state of "monetization nirvana" requires excelling at both relevance and accountable outcomes.
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service BrokerageGreenclouds
The document discusses the role of a cloud service broker in business innovation. It describes how a cloud service broker can help organizations transition to the cloud by acting as an intermediary between internal business units and external cloud providers. The broker provides strategic value by integrating multiple cloud services, providing control and compliance, and helping business units access new products faster. It outlines a six-step service delivery model for cloud service brokers to provide services to business units. Finally, it discusses how cloud service brokers can help organizations innovate by managing products in addition to services through predictive analytics and social tools.
Soccnx III - The shift towards Social Selling in IBMLetsConnect
Speakers: Stephen Kruger
Our internal sales organisation is moving from a traditional legacy CRM system to a completely new Social based approach. This talk will outline the history, approach and design of this new collaborative based solution.
ADCENTRICITY is a location-based solutions company.
ADCentricity and its partners provide a suite of products and services that drive consumer engagement by selling and delivering relevant, contextual and targeted content to all types of location-based digital media.
Influence Customers on the Path to Purchase with Shopper Connect.
Social commerce combines e-commerce and social media by allowing customers to interact with each other and share opinions and recommendations about products online. It can drive new visitors to retail websites, increase customer engagement on the site, and boost conversion rates. Retailers can integrate social commerce features like reviews, ratings, photos, videos and forums to provide a more social and interactive shopping experience for customers online.
Integrated marketing communications an i volutionary perspectiveJim Boukouray, PhD
The document provides an overview of integrated marketing communications (IMC), including its history, key concepts, components and trends. IMC is defined as a strategic business process that coordinates various promotional activities to create persuasive messaging for both internal and external audiences. The summary discusses how IMC has evolved from traditional advertising to become more interactive, data-driven and focused on accountability. Current trends highlighted include the growth of digital/social media integration within IMC strategies.
This document discusses marketing strategies for selling a home with Williams Trew Real Estate Services. It outlines their marketing plan including listing the home on the MLS and REALTOR.com, open houses, direct mailers, and social media presence. It emphasizes determining a market-sensitive price through a comparative market analysis and avoiding overpricing. Factors that can influence a successful sale are identified as price, condition, terms, marketing, access, agent, location, timing, and property characteristics.
The document summarizes an executive panel and Q&A session at IBM's Pulse 2011 conference. The panelists include senior vice presidents and general managers from IBM divisions focused on middleware, software, security, systems, and rational software.
The panel likely discussed key messages around improving infrastructure affordability and flexibility, enabling product and service innovation, and unleashing analytics to gain insights and improve business predictability. Integrated service management plays a role in achieving these goals across areas like virtualization, cloud, security, and analytics.
The discussion focuses on evolving integrated service management capabilities for a new era of smarter computing across IBM's portfolio.
Jan Jackman Cloud as a Platform for Business Innovation and GrowthMauricio Godoy
1) IBM's next generation cloud computing platform promises to drive business transformation, innovation, and growth by providing flexible, agile, and easy to use cloud services at a low cost.
2) The platform offers two tiers of cloud services - one for developing and deploying new applications quickly and at low usage-based pricing, and another for migrating traditional applications with higher availability and managed services.
3) IBM's cloud platform aims to help businesses address key workloads like application development, collaboration, storage, and mobile enhancement through a combination of IBM-delivered and partner-provided cloud services and applications.
This document discusses cloud computing and IBM's capabilities in this area. It describes how cloud computing allows companies to rethink IT and reinvent their business processes to gain efficiencies and meet changing customer needs. IBM offers two tiers of cloud computing services - SmartCloud Enterprise and SmartCloud Foundation - that allow consuming cloud services in a flexible, usage-based model. IBM also provides tools for building private clouds, including pre-built virtual images, workload management, and elastic caching capabilities to optimize the deployment and management of applications in virtualized and cloud environments.
IBM hosted a cloud forum on April 7, 2011 to discuss social business in the cloud. Sean Poulley, Vice President of IBM's Social Business Cloud, presented on how social business embraces networks of people to create business value by being engaged, transparent, and nimble while ensuring trust, security, and compliance. IBM defined social business, created the first social software platform in 2007, and brought it to the cloud in 2009. IBM sees social business as a $100 billion opportunity and delivers social business solutions globally across industries from large to small customers. Brendan Crotty then demonstrated LotusLive, IBM's social collaboration platform in the cloud, which provides security, reliability, integration capabilities, and is an ext
IBM is promoting the use of cloud computing to transform businesses. Cloud computing allows companies to optimize their IT infrastructure and improve business processes. IBM identifies three gaps that cloud addresses: providing customizable cloud platforms, enabling new opportunities, and driving five times more growth than traditional IT. IBM expects $7 billion in cloud revenue by 2015, with $3 billion coming from new areas of growth.
The document compares the performance of decision diagrams and case retrieval nets for case-based reasoning. It finds that decision diagrams are faster for building the case base, with build time increasing sigmoidally with the number of cases. Case retrieval nets have faster retrieval times that increase linearly with the number of cases and attributes. However, decision diagrams retrieval times increase non-linearly once the number of cases exceeds 9000. The document uses an insurance claims case base with up to 13 attributes to evaluate the approaches.
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pcpchandor
This document discusses how IBM has adopted social business practices to power its large, global operations. It summarizes how IBM uses social collaboration among its 400,000 employees and 100,000 partners to increase productivity, drive innovation, and deepen client relationships. Some key tactics include allowing social tools for communication, crowdsourcing ideas from professional networks, and optimizing the workforce through remote and diverse collaborations.
Customer Service is a new corporate battleground. Companies need to provide state of the art customer service in order to compete and in this new market. This white paper discusses the business value and best practices of integrating your companies phone system with a strong central CRM.
The document discusses an asset intensive solutions approach focused on leveraging existing systems. It outlines trends shaping the insurance industry, including active consumers, technology-driven operations, performance-focused business models, and international regulation. Three key solutions are described: insurance self-service, operations of the future, and customer insight. The presentation will provide a deep dive on insurance self-service, covering the business drivers, approach, roles of people, processes, technologies, and lessons learned.
The document discusses trends in the Indian telecommunications market and strategies for differentiation. It notes that the market is growing rapidly and facing issues like low revenue per user and high churn. To address these, companies need to shift from product-focused to customer-centric approaches like providing unified views of customers, multi-channel support, and tools to empower customers. This will help optimize customer lifetime value through improved service, satisfaction, and loyalty.
IBM analyzes the opportunities and challenges for media companies adopting cloud computing. Cloud computing allows media companies to develop new ways to quickly deliver personalized content across multiple devices while potentially reducing costs. However, security, performance, and integration issues are concerns that could prevent some media executives from adopting cloud solutions. The paper provides recommendations to help media companies strategically leverage cloud computing to enhance their digital supply chains.
The document discusses how companies can become more customer-focused or "customer companies" in today's connected world. It notes that customers, employees and partners are increasingly connected through social, mobile, big data and communities. It advocates that companies connect with customers in these new ways by listening to every customer, engaging on every channel, selling as a team, servicing customers everywhere, creating customer/partner/employee communities, connecting products, and becoming an apps company. Specific Salesforce products and capabilities are highlighted that can help companies achieve these goals, with examples like listening through social marketing, engaging across channels, collaborating via Chatter, servicing on mobile, and more. Customer success stories are also briefly featured.
Business intelligence can help telecom companies analyze customer transaction data to better understand customer behavior, identify at-risk customers, and uncover new opportunities for growth. This customer insight allows telecom providers to improve customer retention, target marketing efforts more effectively, and make data-driven decisions to lower costs and increase profits. HCL provides business intelligence and analytics services to help telecom companies gain strategic and competitive advantages through insights derived from customer data.
Pulse 2013 - Mobile strategy and user centered design, an IBM interactive primerChris Pepin
The document provides an overview of IBM's mobile strategy and user-centered design approach. It discusses (1) how mobile adoption is changing consumer and business behavior, (2) IBM's Interactive Solutions portfolio and expertise in mobile strategy, design, and technology, (3) IBM's MobileFirst offering and focus on delivering comprehensive mobile solutions, and (4) a sample mobile engagement process that assesses business needs, defines a future mobile experience, evaluates technology requirements, and develops a roadmap. The document emphasizes IBM's capabilities across mobile strategy, user experience design, and technology to help organizations transform their business in a mobile-first world.
Portrait Software is a customer experience management company that provides software to help companies become more customer-centric. The document discusses how customer centricity is important for business success and increased revenue. It then summarizes Portrait's software suite which includes analytics, outbound marketing, and inbound recommendation tools to optimize customer interactions across channels. The software aims to provide a single customer view, personalized recommendations, and consistent service to improve customer retention and cross-selling.
This document discusses retention strategies for fixed network operators to counter challenges from growing mobile networks. It outlines key trends showing mobile subscriber growth exceeding fixed lines globally and in Africa. Fixed operators face challenges like high infrastructure costs and liberalized markets. The document recommends focusing on customer retention through strategies like delighting customers, adding perceived value, building bonds and engagement across the customer lifecycle. It suggests leveraging existing fixed network infrastructure through convergence of fixed and mobile networks, triple/quadruple play offerings, international cables, and corporate services. The conclusion is that fixed operators still have opportunities as backbone providers and meeting growing bandwidth demand through innovative strategies.
Smarter Customer Analytics - Customer DNAJerry J. Stam
This document summarizes a case study of how a major US retailer used customer analytics to optimize their marketing budget. It involved (1) building a data-driven customer profile, (2) applying customer insights to optimize spending across channels, regions, and customers. Advanced customer clustering analyzed over 30 variables to segment customers into 12 highly differentiated groups with tailored marketing strategies, such as a "Brand Fanatics" group that represented 9% of customers but 30% of revenue.
CBS February 2013 Cloud Computing in the context of outsourcingHenrik Hasselbalch
What impact does the Cloud Delivery model have on SO business. What is the market and SO is not just for IT but for several processes , therefore BPaaS.
Retail sales in India are expected to grow from Rs22.5 trillion this year to Rs28 trillion by 2016. Retailers are investing in CRM technologies to retain and grow their customer base across all channels. New technologies like clienteling, real-time engagement and customer lifecycle management are boosting sales and marketing initiatives. CRM has advanced from simply keeping customers informed to making them feel special through personalized engagement and loyalty programs.
IBM presented its mobile strategy for business partners. The key points were:
1) Mobile is a major opportunity area with over 10 billion devices expected by 2020 and growing adoption in enterprises.
2) IBM's mobile platform provides capabilities for businesses to build mobile apps, manage mobile devices and applications, and extend existing systems to mobile.
3) IBM's solutions address both business opportunities like increasing productivity and customer engagement, as well as challenges around security, multiple platforms, and BYOD.
Benefits of tighter Automotive Dealer-Manufacturer Data CollaborationInfosys
The automotive industry lags in its ability to collaborate through the value chain in order to maximize customer satisfaction and efficiency. Several impediments such as heterogeneous nature of Dealer-originated information, the barriers of working through protective Dealer Systems Providers (DSPs), dealer concerns of protecting sensitive information, underlying technology immaturity, and manufacturer system constraints exist.One of the most significant opportunities for improvement is how Dealers and Manufacturers can effectively, consistently, and co-operatively utilize common information for mutual benefit
This document discusses IBM's Smarter Commerce strategy and methodology. Smarter Commerce aims to place the customer at the center of business operations by helping companies improve purchasing, marketing, sales, and service. It allows companies to increase margins, opportunities, and sales. The methodology takes a holistic view of the customer experience across the entire value chain from awareness to purchase to post-purchase service.
The state of marketing 2012 ibm's global survey of marketers finalChris Wright
We surveyed more than 360 marketing practitioners globally to determine the adoption, market demand, spending and priority of different kinds of marketing solutions.
Lcty (Get Social) 2011 Keynote Pc March 2011pchandor
This document provides an overview of social business and how organizations can leverage social technologies. It discusses that the world is becoming more instrumented, interconnected and intelligent. A social business embraces networks of people to create value by being engaged, transparent and nimble. Examples are provided of how companies have driven value through social business approaches. An IBM social business framework and toolkit are outlined to help organizations transform into social businesses.
We know what it takes to solve our clients’ biggest challenges, and we’ve spent the last 50 years delivering software that is fueled by expertise, built for change, and ready for work.
Enabling superior partner collaboration and consumer engagementMindtree Ltd.
Consumer packaged goods companies face challenges from digital disruption and need to improve collaboration with partners and engagement with consumers. Mindtree partners with major CPG companies to deliver IT solutions that help improve partner collaboration and consumer engagement through digital business solutions. With deep domain expertise and delivery excellence, Mindtree has enabled improved consumer engagement, partner collaboration, and cost savings for several top CPG companies.
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The document provides an overview of IBM's Big Data platform vision. The platform addresses big data use cases involving high volume, velocity and variety of data. It integrates with existing data warehouse and master data management systems. The platform handles different data types and formats, provides real-time and batch analytics, and has tools to make it easy for developers and users to work with. It is designed with enterprise-grade security, scalability and failure tolerance. The platform allows organizations to analyze big data from various sources to gain insights.
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The document discusses IBM's social business cloud solutions and how they enable businesses to embrace social networking to create business value by deepening customer relationships, driving operational effectiveness, and optimizing workforces. It provides examples of how IBM customers like Bumbu Desa restaurants and Shriram Transport Finance Company have leveraged IBM's LotusLive social business tools in the cloud to improve collaboration and communication.
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