Retail sales in India are expected to grow from Rs22.5 trillion this year to Rs28 trillion by 2016. Retailers are investing in CRM technologies to retain and grow their customer base across all channels. New technologies like clienteling, real-time engagement and customer lifecycle management are boosting sales and marketing initiatives. CRM has advanced from simply keeping customers informed to making them feel special through personalized engagement and loyalty programs.
The document provides an overview of key marketing concepts and tools, outlining perspectives like the marketing orientation in companies, the marketing triangle showing the relationship between a company, employees, and customers, and models of marketing systems. It also describes aspects of marketing like the marketing mix, objectives and strategies for market segmentation, and an analysis of the internal and external environment through tools such as SWOT analysis.
This seminar featured speakers for Top Floor and Google talking about how the digital marketing landscape has changed -- and how leading marketers are evolving their approach.
This seminar report discusses network marketing, with a focus on lessons that can be learned from Amway's operations in India. It provides an overview of network marketing and defines it. It then describes some of Amway's best practices in India, including conducting market research, improving products and training, and developing a strong distribution network. Finally, it discusses benefits of network marketing like leverage and low costs, and lessons like the importance of market research, compensation plans, and building relationships.
The Role of IMC in the Marketing ProcessIndrajit Bage
The document discusses the role of integrated marketing communications (IMC) in the marketing process. It covers the key stages of target marketing including market segmentation, selecting target markets, and market positioning. It also outlines the marketing planning process, covering decisions around products, prices, distribution channels, and promotional strategies. The overall role of IMC is to develop an integrated approach across these marketing mix elements to effectively reach target audiences.
Visa is proposing a new "Common Credit Card" product that would combine all of a person's Visa credit cards from different banks onto one card. The card could be used to make payments with funds drawn from any of the user's linked bank accounts. Visa aims to make payments more convenient for customers and increase sales as some users are shifting to debit cards over credit cards. The concept was tested with potential customers and received positive feedback about increased security and accessibility, though some expressed concerns about acceptance and complexity.
Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Behavioural retargeting
Programmatic real-time bidding
Mobile display
Video marketing
Supporting case studies
All slides are completely editable and professionally designed by our team of expert PowerPoint designers. The presentation content covers all areas of Sales Campaign Power Point Presentation Slides and is extensively researched. This ready-to-use deck comprises visually stunning PowerPoint templates, icons, visual designs, data-driven charts and graphs and business diagrams. The deck consists of a total of tweenty six slides. You can customize this presentation as per your branding needs. You can change the font size, font type, colors as per your requirement. Download the presentation, enter your content in the placeholders and present with confidence.
The document provides an overview of key marketing concepts and tools, outlining perspectives like the marketing orientation in companies, the marketing triangle showing the relationship between a company, employees, and customers, and models of marketing systems. It also describes aspects of marketing like the marketing mix, objectives and strategies for market segmentation, and an analysis of the internal and external environment through tools such as SWOT analysis.
This seminar featured speakers for Top Floor and Google talking about how the digital marketing landscape has changed -- and how leading marketers are evolving their approach.
This seminar report discusses network marketing, with a focus on lessons that can be learned from Amway's operations in India. It provides an overview of network marketing and defines it. It then describes some of Amway's best practices in India, including conducting market research, improving products and training, and developing a strong distribution network. Finally, it discusses benefits of network marketing like leverage and low costs, and lessons like the importance of market research, compensation plans, and building relationships.
The Role of IMC in the Marketing ProcessIndrajit Bage
The document discusses the role of integrated marketing communications (IMC) in the marketing process. It covers the key stages of target marketing including market segmentation, selecting target markets, and market positioning. It also outlines the marketing planning process, covering decisions around products, prices, distribution channels, and promotional strategies. The overall role of IMC is to develop an integrated approach across these marketing mix elements to effectively reach target audiences.
Visa is proposing a new "Common Credit Card" product that would combine all of a person's Visa credit cards from different banks onto one card. The card could be used to make payments with funds drawn from any of the user's linked bank accounts. Visa aims to make payments more convenient for customers and increase sales as some users are shifting to debit cards over credit cards. The concept was tested with potential customers and received positive feedback about increased security and accessibility, though some expressed concerns about acceptance and complexity.
Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Behavioural retargeting
Programmatic real-time bidding
Mobile display
Video marketing
Supporting case studies
All slides are completely editable and professionally designed by our team of expert PowerPoint designers. The presentation content covers all areas of Sales Campaign Power Point Presentation Slides and is extensively researched. This ready-to-use deck comprises visually stunning PowerPoint templates, icons, visual designs, data-driven charts and graphs and business diagrams. The deck consists of a total of tweenty six slides. You can customize this presentation as per your branding needs. You can change the font size, font type, colors as per your requirement. Download the presentation, enter your content in the placeholders and present with confidence.
This document provides an overview of key marketing concepts including the marketing mix, market segmentation, product planning and development, and promotion strategies. It discusses topics such as the 4Ps of marketing (product, price, place, promotion), types of market segmentation, the product life cycle, new product development process, and different promotional tools including advertising, publicity, personal selling, and sales promotion. Examples and descriptions are provided for each topic to illustrate the main ideas.
Various marketing charts (such as marketing triangles, the marketing face according to Kühn, simple marketing models, situation analyses) and other illustrations, charts and diagrams on the areas of marketing strategies, marketing concepts, competition analyses and market field strategies.
This document discusses key aspects of developing an effective marketing strategy, including customer orientation, competitor orientation, inter-functional coordination, strategy success indicators, market segmentation, criteria for segmentation, various segmentation bases (geographic, demographic, psychographic, behavioral), pricing for different segments, market targeting, differentiation, positioning, and undifferentiated marketing. The overall focus is on understanding customers, competitors, coordinating different business functions, measuring strategy success, segmenting markets, and developing targeted marketing programs for segments.
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
The document provides an overview of marketing mix and its key elements. It discusses the traditional 4Ps framework of product, price, place and promotion as well as expanded 7Ps framework for services. The 4Ps and their typical marketing decisions are explained. Advantages and disadvantages of marketing mix are also highlighted. Finally, the document concludes with the importance of marketing mix in developing marketing strategy and achieving organizational goals through maximizing customer satisfaction.
This document summarizes a master's thesis that investigated customer satisfaction levels at three grocery stores in Visby, Gotland: ICA, ICA Nära, and Coop Forum. The study examined the importance of various dimensions of customer satisfaction, including location, additional services, product quality, facilities, reliability, process, value for money, staff, and personnel service. Surveys were conducted with customers at each store to measure satisfaction levels. The results showed that customers were most satisfied with location, staff courtesy, and reliability. A comparative analysis found that customers of ICA Nära and ICA reported higher satisfaction than those of Coop Forum. The thesis concludes by discussing the impact of different attributes on customer satisfaction and
Eunimart is a one-stop solution to help Indian e-commerce sellers sell their products globally and pioneer the Brand India concept. It addresses key pain points Indian sellers face like thin margins, high logistics costs, and unreliable support. Eunimart's services include global marketplace alliances, worldwide logistics support, global payment solutions, IT support for inventory, content and order management, and consulting services. This allows sellers to expand their customer base, access major marketplaces and logistics partners, and maximize their global sales.
I have completed a free online google course, that teaches you the basics of digital marketing. I have prepared a power point slide containing the notes that I have written while doing the course. Hope people will find this info useful!
This document provides an overview of marketing management and marketing philosophies. It defines marketing management as performing managerial functions like planning, organizing, directing and controlling marketing activities to achieve marketing goals. It then describes six major marketing philosophies: the production concept, which focuses on efficiency and availability; the product concept, which emphasizes product quality; the selling concept, which relies on promotion; the marketing concept, which determines customer needs; the societal concept, which considers public welfare; and the holistic concept, which integrates internal marketing, relationships, and social responsibility.
Marketing is an inevitable part of doing both business and non-business. This is emphasized in this presentation. A different focus of this kind is expected to add more value for the enthusiast.
Marketing plan for microsoft business phoneVikash Verma
Microsoft is preparing to launch its first business phone, the MS-Vervy, to target professionals, students, and entrepreneurs. It aims to achieve 7-11% market share in the first year through differentiated features like integrated internet and security tools at a competitive price point. While the business phone market is mature with competitors like Nokia dominating, Microsoft believes its brand recognition and integration of Windows OS and Office software can allow it to successfully enter this new segment.
This document provides an integrated marketing communications plan for a new wound care bandage called mediTOUCH. It includes a situation analysis with secondary research on the wound care market and target audience. Strengths, weaknesses, opportunities, and threats are analyzed. Communication objectives are outlined to create awareness, interest, knowledge, trial, and adoption of mediTOUCH. A messaging strategy and budget allocation are proposed. A media strategy involving public relations, direct marketing, promotions, interactive/internet marketing, print, and broadcast is recommended to achieve the objectives.
New Product Strategy- Online Marketing Manu Fotedar
Companies allow more people and a greater variety of audiences to view their latest products and services. This strategy effectively tests instead of assumes which markets and audiences will convert well, ultimately reducing the risk of no sales at all.
This marketing plan aims to address threats to Zimbabwe Newspapers from changes in the external environment over the next 3-4 years. The plan seeks to maintain the company's position as market leader and increase newspaper sales by 20% in the next four years through various growth and positioning strategies. However, implementation may be affected by limited funding and internal issues like poor marketing intelligence. The plan involves conducting a SWOT analysis, setting objectives to boost sales and market share, and developing marketing strategies and mix decisions. Evaluation and control measures are also outlined.
This chapter discusses integrated marketing communications and the promotional mix. It explains that IMC coordinates all promotional activities to deliver a unified customer message. The promotional mix includes personal selling, advertising, sales promotion, public relations, and direct marketing. The chapter also describes pulling and pushing strategies, how to budget for and measure the effectiveness of promotion, and the value of marketing communications.
The document outlines the key concepts and elements of successful marketing. It discusses the meaning of marketing, elements like the 4 Ps (product, price, place, promotion), and the evolution of marketing from a production to sales to modern customer-oriented era. It also covers strategic marketing processes like identifying target markets and stakeholders, as well as requirements for organizational marketing success like having a shared vision, action plan, and capacity to be market-oriented.
The document provides an overview of key marketing concepts from Chapter 1 of the textbook Marketing: The Core. It defines marketing and discusses how organizations build customer relationships and value through satisfying consumer needs. The marketing mix, environmental forces, target markets, and a market orientation are described as important elements of an effective marketing program. Customer value, relationship marketing, and the societal marketing concept are also summarized.
This document discusses identifying the right integrated marketing communication channels. It analyzes the current situation of print media, television, radio, mobile and social media channels. It notes that while print media accounts for 40% of spending, radio is becoming irrelevant, television and mobile have shortcomings, and social media is most commonly used but has security issues. The insights discuss viewing marketing from the customer and marketer perspectives. The discussion covers various best practices and factors to consider for campaign design. The solution proposes a new online marketing model called "GITModel" to help select the right channels. The conclusion advocates for smart, integrated marketing that respects consumers across multiple channels.
The document provides information about marketing, marketing strategy, and the marketing mix. It discusses key concepts in marketing including the marketing concept, relationship marketing, and the 4Ps of the marketing mix: product, price, place, and promotion. It also discusses marketing strategy, explaining it as a process to concentrate resources on optimal opportunities to increase sales and achieve competitive advantage. The marketing mix and external/internal environmental scans are important parts of developing a marketing strategy. The document then focuses on describing each element of the traditional 4Ps marketing mix model: product, price, place, and promotion.
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
This document provides an overview of cross media marketing strategies. It discusses how combining multiple marketing channels like direct mail, email, web pages, and advertising can deliver a unified message and drive respondents to a single data collection point. The document outlines four steps for effective cross media campaigns: 1) developing customer personas, 2) determining available assets, 3) leveraging existing marketing efforts, and 4) selecting targeted touches and executing the campaign. Specific techniques are also described, including real-time personalization, variable data printing, personalized URLs, email, social media, QR codes, and direct mail best practices. The goal is to capture visitors across channels, group respondents, and deliver personalized messages to improve response rates and ROI.
This document provides an overview of key marketing concepts including the marketing mix, market segmentation, product planning and development, and promotion strategies. It discusses topics such as the 4Ps of marketing (product, price, place, promotion), types of market segmentation, the product life cycle, new product development process, and different promotional tools including advertising, publicity, personal selling, and sales promotion. Examples and descriptions are provided for each topic to illustrate the main ideas.
Various marketing charts (such as marketing triangles, the marketing face according to Kühn, simple marketing models, situation analyses) and other illustrations, charts and diagrams on the areas of marketing strategies, marketing concepts, competition analyses and market field strategies.
This document discusses key aspects of developing an effective marketing strategy, including customer orientation, competitor orientation, inter-functional coordination, strategy success indicators, market segmentation, criteria for segmentation, various segmentation bases (geographic, demographic, psychographic, behavioral), pricing for different segments, market targeting, differentiation, positioning, and undifferentiated marketing. The overall focus is on understanding customers, competitors, coordinating different business functions, measuring strategy success, segmenting markets, and developing targeted marketing programs for segments.
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
The document provides an overview of marketing mix and its key elements. It discusses the traditional 4Ps framework of product, price, place and promotion as well as expanded 7Ps framework for services. The 4Ps and their typical marketing decisions are explained. Advantages and disadvantages of marketing mix are also highlighted. Finally, the document concludes with the importance of marketing mix in developing marketing strategy and achieving organizational goals through maximizing customer satisfaction.
This document summarizes a master's thesis that investigated customer satisfaction levels at three grocery stores in Visby, Gotland: ICA, ICA Nära, and Coop Forum. The study examined the importance of various dimensions of customer satisfaction, including location, additional services, product quality, facilities, reliability, process, value for money, staff, and personnel service. Surveys were conducted with customers at each store to measure satisfaction levels. The results showed that customers were most satisfied with location, staff courtesy, and reliability. A comparative analysis found that customers of ICA Nära and ICA reported higher satisfaction than those of Coop Forum. The thesis concludes by discussing the impact of different attributes on customer satisfaction and
Eunimart is a one-stop solution to help Indian e-commerce sellers sell their products globally and pioneer the Brand India concept. It addresses key pain points Indian sellers face like thin margins, high logistics costs, and unreliable support. Eunimart's services include global marketplace alliances, worldwide logistics support, global payment solutions, IT support for inventory, content and order management, and consulting services. This allows sellers to expand their customer base, access major marketplaces and logistics partners, and maximize their global sales.
I have completed a free online google course, that teaches you the basics of digital marketing. I have prepared a power point slide containing the notes that I have written while doing the course. Hope people will find this info useful!
This document provides an overview of marketing management and marketing philosophies. It defines marketing management as performing managerial functions like planning, organizing, directing and controlling marketing activities to achieve marketing goals. It then describes six major marketing philosophies: the production concept, which focuses on efficiency and availability; the product concept, which emphasizes product quality; the selling concept, which relies on promotion; the marketing concept, which determines customer needs; the societal concept, which considers public welfare; and the holistic concept, which integrates internal marketing, relationships, and social responsibility.
Marketing is an inevitable part of doing both business and non-business. This is emphasized in this presentation. A different focus of this kind is expected to add more value for the enthusiast.
Marketing plan for microsoft business phoneVikash Verma
Microsoft is preparing to launch its first business phone, the MS-Vervy, to target professionals, students, and entrepreneurs. It aims to achieve 7-11% market share in the first year through differentiated features like integrated internet and security tools at a competitive price point. While the business phone market is mature with competitors like Nokia dominating, Microsoft believes its brand recognition and integration of Windows OS and Office software can allow it to successfully enter this new segment.
This document provides an integrated marketing communications plan for a new wound care bandage called mediTOUCH. It includes a situation analysis with secondary research on the wound care market and target audience. Strengths, weaknesses, opportunities, and threats are analyzed. Communication objectives are outlined to create awareness, interest, knowledge, trial, and adoption of mediTOUCH. A messaging strategy and budget allocation are proposed. A media strategy involving public relations, direct marketing, promotions, interactive/internet marketing, print, and broadcast is recommended to achieve the objectives.
New Product Strategy- Online Marketing Manu Fotedar
Companies allow more people and a greater variety of audiences to view their latest products and services. This strategy effectively tests instead of assumes which markets and audiences will convert well, ultimately reducing the risk of no sales at all.
This marketing plan aims to address threats to Zimbabwe Newspapers from changes in the external environment over the next 3-4 years. The plan seeks to maintain the company's position as market leader and increase newspaper sales by 20% in the next four years through various growth and positioning strategies. However, implementation may be affected by limited funding and internal issues like poor marketing intelligence. The plan involves conducting a SWOT analysis, setting objectives to boost sales and market share, and developing marketing strategies and mix decisions. Evaluation and control measures are also outlined.
This chapter discusses integrated marketing communications and the promotional mix. It explains that IMC coordinates all promotional activities to deliver a unified customer message. The promotional mix includes personal selling, advertising, sales promotion, public relations, and direct marketing. The chapter also describes pulling and pushing strategies, how to budget for and measure the effectiveness of promotion, and the value of marketing communications.
The document outlines the key concepts and elements of successful marketing. It discusses the meaning of marketing, elements like the 4 Ps (product, price, place, promotion), and the evolution of marketing from a production to sales to modern customer-oriented era. It also covers strategic marketing processes like identifying target markets and stakeholders, as well as requirements for organizational marketing success like having a shared vision, action plan, and capacity to be market-oriented.
The document provides an overview of key marketing concepts from Chapter 1 of the textbook Marketing: The Core. It defines marketing and discusses how organizations build customer relationships and value through satisfying consumer needs. The marketing mix, environmental forces, target markets, and a market orientation are described as important elements of an effective marketing program. Customer value, relationship marketing, and the societal marketing concept are also summarized.
This document discusses identifying the right integrated marketing communication channels. It analyzes the current situation of print media, television, radio, mobile and social media channels. It notes that while print media accounts for 40% of spending, radio is becoming irrelevant, television and mobile have shortcomings, and social media is most commonly used but has security issues. The insights discuss viewing marketing from the customer and marketer perspectives. The discussion covers various best practices and factors to consider for campaign design. The solution proposes a new online marketing model called "GITModel" to help select the right channels. The conclusion advocates for smart, integrated marketing that respects consumers across multiple channels.
The document provides information about marketing, marketing strategy, and the marketing mix. It discusses key concepts in marketing including the marketing concept, relationship marketing, and the 4Ps of the marketing mix: product, price, place, and promotion. It also discusses marketing strategy, explaining it as a process to concentrate resources on optimal opportunities to increase sales and achieve competitive advantage. The marketing mix and external/internal environmental scans are important parts of developing a marketing strategy. The document then focuses on describing each element of the traditional 4Ps marketing mix model: product, price, place, and promotion.
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
This document provides an overview of cross media marketing strategies. It discusses how combining multiple marketing channels like direct mail, email, web pages, and advertising can deliver a unified message and drive respondents to a single data collection point. The document outlines four steps for effective cross media campaigns: 1) developing customer personas, 2) determining available assets, 3) leveraging existing marketing efforts, and 4) selecting targeted touches and executing the campaign. Specific techniques are also described, including real-time personalization, variable data printing, personalized URLs, email, social media, QR codes, and direct mail best practices. The goal is to capture visitors across channels, group respondents, and deliver personalized messages to improve response rates and ROI.
Crm maximizing crm effectiveness during lean timesMarcus Vannini
1) This document discusses ways that companies can maximize the effectiveness of their customer relationship management (CRM) systems during economic downturns.
2) It recommends six areas of focus: increasing sales effectiveness, improving forecasting accuracy, engendering customer loyalty, enhancing marketing results, reducing customer service costs, and leveraging CRM technologies to gain advantages when the economy rebounds.
3) Specific strategies discussed include using web tools to help salespeople prospect more efficiently, embedding best practices into sales workflows to drive consistency, integrating historical sales data into forecasting to improve accuracy, and using loyalty applications integrated with CRM to better target customers and incentives.
Customer Service is a new corporate battleground. Companies need to provide state of the art customer service in order to compete and in this new market. This white paper discusses the business value and best practices of integrating your companies phone system with a strong central CRM.
This document discusses Customer Relationship Management (CRM) in the context of non-banking financial services. It provides an introduction to CRM and highlights that most institutions take a narrow view of CRM, limiting benefits. A successful CRM strategy incorporates business activities, channel management, relationship management, and back-office/front-office integration within a customer-centric approach. The document then discusses concepts, benefits, challenges and importance of CRM for non-banks. It also covers CRM techniques used by non-banks in India and future trends in CRM.
This document provides an overview of Customer Relationship Management (CRM) in the context of non-banking financial services in India. It discusses how CRM can help automate lending operations, boost sales, improve customer experience and loyalty. However, challenges include creating a unified customer view across multiple systems and products. The document also outlines various CRM techniques used by non-banks like mobile and online banking. It emphasizes the importance of embracing new technologies like artificial intelligence, analytics and cloud-based solutions to gain insights, manage growth and stay compliant with regulations.
IBM has positioned itself as the leading provider of smarter commerce solutions through strategic acquisitions and investments totaling $2.5 billion since 2010. The acquisitions have expanded IBM's commerce-related consulting services, software, and analytics capabilities. IBM's smarter commerce approach aims to optimize customers' buying, marketing, selling, and service processes by putting the customer at the center. This is designed to increase customer loyalty, revenue/margin growth, and business agility for companies.
Capturing intelligence while managing relationshipsIntergen
Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue. Presented at the NZ Retail Show during April 2011.
Best Practices for Digital Transformation in Customer Experience at Scale?Lucy Zeniffer
In navigating the evolving digital landscape, organizations can optimize efficiency, enhance customer satisfaction, and stay competitive through Best Practices for Digital Transformation in Customer Experience. These practices involve prioritizing a customer-centric approach, leveraging data-driven insights, integrating multichannel solutions, designing user-friendly interfaces, and incorporating automation and AI. Foster cross-functional collaboration, adopt agile methodologies, emphasize security and compliance, provide employee training, and prioritize continuous improvement. Embracing these strategies ensures a seamless and personalized customer journey at scale. By following these best practices, businesses can successfully navigate the dynamic digital environment and achieve sustained success in today's competitive landscape.
Customer Relationship Management (CRM) is a business strategy focused on developing and managing long-term relationships with customers to increase their lifetime value and profitability for the organization. The philosophy of CRM recognizes that maintaining strong customer relationships provides a competitive advantage through increased customer retention, loyalty, and repeat business. CRM uses customer data, technology, and processes to better understand customer needs and provide personalized customer service across sales, marketing, and service channels.
How can today’s retailers keep costs low and maximise margins, but at the same time grow market share, find new customer touchpoints and create better customer experiences? It’s a huge challenge – but, as this white paper will show, recent shifts in technology are creating huge opportunities for retailers to achieve these goals.
Customer centric digital platform for utilities: Process to valueCapgemini
New digital technologies like smart metering and smart
homes, together with the rise of mobile connectivity and
social media, are playing a major role in transforming
how utilities and customers interact
The document discusses how financial services firms are responding to current economic conditions and trends in their industry. It is driving them to become more efficient and focus on customer retention through streamlining processes and using customer relationship management (CRM) solutions. CRM can help cut costs while strengthening customer relationships. Financial firms want CRM systems tailored to their industry that provide flexibility and a unified global view of customers. Mobile access to CRM data is also becoming increasingly important as customers expect anytime, anywhere service.
The document summarizes common pitfalls that companies face with customer relationship management (CRM) projects and strategies to avoid them. It discusses that many CRM projects fail due to lack of executive support, poor alignment between business units, and inability to link CRM goals to business strategies. The document then recommends developing a CRM strategy and roadmap that involves identifying the company's strategic context, assessing CRM capabilities, developing business cases, and creating an implementation plan to address key areas and ensure CRM investments create business value. This approach can help companies avoid common CRM project failures and better realize benefits.
Brochure selligent interactive marketing Alex Wang
Selligent is a software solution for marketers. Its SIM (Selligent Interactive Marketing) system provides brands with the ability to truly conduct 1 on 1 marketing with their customers.
e Info Solutions is proud to present CloudMondo Intelligent CRM. This system uses our proprietary Artificial Intelligence algorithms to predict sales patterns and lead+lead conversions.
Benefits of tighter Automotive Dealer-Manufacturer Data CollaborationInfosys
The automotive industry lags in its ability to collaborate through the value chain in order to maximize customer satisfaction and efficiency. Several impediments such as heterogeneous nature of Dealer-originated information, the barriers of working through protective Dealer Systems Providers (DSPs), dealer concerns of protecting sensitive information, underlying technology immaturity, and manufacturer system constraints exist.One of the most significant opportunities for improvement is how Dealers and Manufacturers can effectively, consistently, and co-operatively utilize common information for mutual benefit
Ibm smarter commerce announcement industry analyst march 10Mauricio Godoy
The document summarizes IBM's recent focus on and investments in Smarter Commerce. Key points include:
1) IBM has made $2.5 billion in commerce-related acquisitions and software investments since 2010 to position itself as the only solutions provider integrating all elements of the commerce lifecycle.
2) IBM is expanding its Global Business Services with new Smarter Commerce consulting services and software to help companies better manage their value chain and put the customer at the center.
3) Smarter Commerce is IBM's approach to help companies increase value for customers, partners, and shareholders by optimizing buy, market, sell, and service processes in today's digital world.
Ibm smarter commerce announcement industry analyst march 10Mauricio Godoy
The document summarizes IBM's recent investments and acquisitions positioning them as a provider of smarter commerce solutions that integrate buying, marketing, selling, and service capabilities. Key points include IBM expanding its global business services with new smarter commerce consulting and software offerings, $2.5 billion in commerce-related acquisitions and investments since 2010, and a focus on helping companies better manage their value chain and put the customer at the center.
Focus on understanding users and solving their problems. Determine the core problem and why it needs solving, rather than focusing on implementation details. Build relationships through effective communication. Make decisions confidently but remain flexible. Cultivate curiosity about your industry, stakeholders, users, and technology. Learn to say no elegantly when needed. Develop grit by learning from obstacles and making time for strategic thinking.
Improving the efficiency of retail buying trips - Shijo ThomasShijo Thomas
A retail buying trip involves building supplier relationships, observing trends, leveraging past sales analysis to finally make effecting buying decisions. Images Retail - Shijo Sunny Thomas
Consumer durables retail efficiency- Images Retail-December 2013Shijo Thomas
Consumer durable retail in India have
an extended and a peculiar value chain. Efficiency and integration can bring about a sea change across all points in the 'search to service' business processes.
Thoughts and directions on improving traceability in food retailing. Taking a process oriented approach and leveraging technology practically would be an optimal approach in progressive countries such as India.
Of Dosas in Delhi and Parathas in ChennaiShijo Thomas
Cultural diversity in India is complex, and with increasing urbanization, there is a movement of communities from their native locations to non-native urban centers. Retailers, with help from technology, can cash in on this opportunity by creating localized assortments catering to various cultures and food tastes.
Retail store experience : Images Retail Jan 2013Shijo Thomas
Store customer experience management is a vast area involving aspects related to the product, customer segment, store layout and technology used. Retailers need to start layer by layer beginning with factors of customer convenience and working upwards to provide a spectacular experience.
A commentary on various aspects of multichannel retailing. The article presents an approach for retailers strategizing integration of their retail channels.
The Forum 2012 conference saw over 12,000 visitors from 90 countries, an 18% increase from the previous year. There were 2,193 channel partners and 463 expert talks presented. The keynotes and presentations were live streamed to over 3,600 viewers. Impressions from attendees and partners were positive about the content and networking opportunities provided.
Fujitsu Vendor Collaboration Suite (VCS) is a technology framework that automates vendor-facing business processes for retailers. It provides vendors access to key retail functions like planning, buying, merchandising, supply chain and finance. The solution uses a robust framework and retail-focused features to facilitate collaboration, visibility, accountability and consistency between retailers and vendors. It helps retailers reduce costs and lead times through streamlined communication and processes across the value chain.
The document outlines the structure of ReTechCon 2012, a conference with five levels of nested body text sections. It contains copyright notices from Fujitsu at the beginning, end, and after each level of the nested section structure.
The document is India's Best Selling Magazine on Modern Retail from July 2012. It discusses how technology is enabling growth for Indian businesses and retailers. As modern retail expands in India, technology can help retailers increase efficiency and gain a competitive advantage. Many Indian retailers are adopting new technologies like ERP, inventory management, mobile, social media, and cloud-based solutions to cut costs and boost operations. For retailers to continue growing, embracing new technologies is essential in today's competitive environment.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Income Tax exemption for Start up : Section 80 IAC
Retail Today Interview
1. The Q312 BMI India Retail Report to mine extensive customer profile and
forecasts that total retail sales will transaction data to recommend exact,
grow from Rs22.5 trillion this year to focused and targeted coupons,
Rs28 trillion by 2016, a rise of nearly a promotions and campaigns across all
quarter. Little wonder then that channels,” explains Shijo Sunny
retailers are investing in technologies Thomas, of Fujitsu Consulting India.
like CRM to ensure that they retain “These are delivered through
and grow their customer base. integrated campaign execution tools
These are exciting times for retail that deliver personalised messages
CRM, with innovations and through email and mobile media.
breakthroughs delivering immense Promotions can also be delivered
potential to retailers as they seek to through proximity-based devices,
bring newexperiences to customers wherein stores broadcast promotions
while building stronger engagement to shoppers’ mobilephones within a
with their brands. defined location. Mobile furthers the
New technologies like clienteling, real- shopper experience by enabling stock
time engagement and customer ordering, product information,
lifecycle management are giving a augmented reality, mobile payments
positive boost to sales and marketing and coupons. Retailers have
initiatives. CRM has developed from a extensively implemented loyalty
simple process of keeping customers management in order to invite repeat
informed to its role today, which is custom.
centred on making customers feel “The next level of CRM applications
special — the foundation of the retail provides integrated loyalty
code. CRM applications equip retailers management, allowing shoppers to
to manage, engage, influence, earn and redeem loyalty points
motivate and analyse their customers uniformly across all channels.
across all channels profitably. “To do
this CRM technologies allow retailers
2. Social CRM technologies are also create and manage an end-to-end increase its impact exponentially,” he
playing a big role in capturing customer engagement programme adds.
customer feedback on product or . CRM applications at the most basic
brand experiences. The sheer volume level ensure that customer profile and
of data generated by social media transaction data is centralised and
interactions requires distillation by accurate. This helps retailers to
technologies that handle big data provide efficient and consistent
analytics. customer service while creating a
seamless customer experience. These
”Tablets and smartphones are great applications also help retailers to
clienteling tools to proactively engage derive trends and insights from
customers by offering them customer data, resulting in a better
personalized services while they are in understanding of habits and shopping
the store. “These can add an additional patterns. Retailers can then focus
"These solutions are a great way to
5-10 per cent to annual sales," asserts more attentively towards multiple
combine all your marketing and sales
Aneesh Reddy, cofounder of Capillary subsets of their customer population
activities and maximise revenue per
Technologies. “Many retail stores by creating a large pool of repeat
customer effectively," says Reddy.
across the world have implemented business.
“Retailers who use CRM have
this successfully by putting these
witnessed a five- to seven-per cent
instruments in the hands of their sales On a Cloud
growth in sales within the first six to 12
staff, allowing them to access a Cloud technology has enabled retailers
months of implementation. Using an
customer’s entire purchase history by to rapidly adopt CRM with minimal
integrated approach, retailers can
simply entering his or her information investment in infrastructure. Top-of-
identify and connect with customers
and then helping with known the-line products, such as SugarCRM,
over social platforms, make them their
preferences. In many restaurants, the offer subscription-based solutions on
brand ambassadors and incentivise
staff are using these devices to check public and private Clouds; the end
them for mentioning their brand in
what customer has ordered in the past users need nothing more than a web-
posts, sharing your posts or generating
and recommend dishes which will be browser to access the system. Cloud
likes.”
more appealing to them.” According to technology not only ensures data
The rich data information gained from
Shashi Saurav, of Sales Babu, “CRM security and built-in disaster-recovery
this can be used by analytics to
directly affects retail supply chain mechanisms, but it also allows for a
generate powerful insights that should
management [SCM] because a anytime-anywhere access to users
further help with personalised
competitive market requires a highly across the entire retail and distribution
advertising and better loyalty reward
disciplined supplier base. CRM has chain on a range of devices including
offers. Add a customer lifecycle model
changed the game when you focus on laptops, PCs, mobile phones and
to this data and you have a very potent
suppliers because SCM is based on tablets. One recent example of this
plan to reach out and influence your
sales order booking, which gives great technology is SoCoMoLo (Social Cloud
customers throughout the year. Reddy
clarity in product movement and also Mobile Location).
says that while a plain bulk campaign
makes a company focus on
can generate three per cent in sales, a
streamlining its secondary sales at
customer lifecycle based campaign has
retail stores, and dealer management.”
the potential to at least double this
figure. “And this is just the beginning;
One for Consumers
integrated CRM can add many other
With so many channels of engagement
customer engagement initiatives and
available, retailers are fast adopting
integrated CRM solutions to help them
3. “A Cloud-based CRM application, The value of CRM is easily measurable cross-selling opportunities; or possibly
integrated with POS systems, allows a by looking at each customer’s lifetime increasing new customer acquisition
retailer to make sure that a sale is value by taking into account all of his by 50 per cent by reaching out to a
consummated by offering real-time or her transactions. In addition to new target audience.
contextual offers and suggestions that lifetime value, customer capital can be You can evaluate the effectiveness of
take into account the customer’s prior measured by including activities such your CRM by measuring the additional
history and social media activity. as reviews and ratings, social media sales it generates. “To demonstrate
Another benefit in having a Cloud endorsements and recommendations, this, we use Test & Control
solution is that it allows the retailer to and this improves customer equity. methodology to measure the impact,"
expand in a much more cost-effective These factors form the basis of says Reddy. “In this process, a group of
manner," says Salil Godika of Happiest calculating ROI, and retailers can use customers with the same
Minds. Retailers can also look at them to set benchmarks in light of the characteristics are identified and split
integrating niche Cloud CRM CRM investments they have made. into two groups — a test group
applications to augment their core “Calculating the investment side of ROI containing most of them and a control
relationship management capabilities. is comparatively easy," says Indraneel group with the remainder. The test
For example, a retailer using its ERP Fuke, director of Bhea Technologies. group is exposed to communication
application’s CRM module can “One needs to factor in recurring designed using an integrated CRM
integrate it into niche CRM costs, such as software licences and approach, while the control group
applications for reviews and ratings, subscriptions, and onetime costs, like does not receive any targeted
social media integration and customer CRM implementation, hardware — communication and relies instead on
analytics. Cloud CRM solutions ensure which are zero for Cloudbased CRM — conventional methods of messaging,
that even small- and medium-sized and training costs.” However, like newspaper & TV ads, to influence
retailers harness the benefits of their calculating the return side of ROI their purchasing decisions. The
customer data at attractive and requires a little more effort. There purchasing behaviour of these groups
flexible pricing options. Platforms from needs to be clarity over the business are then evaluated for a defined
Cloud CRM providers, such as objectives a retailer sets out to achieve period on parameters like rate of
Salesforce, not only offer retailers fully through CRM — these objectives could response per campaign, frequency of
scalable Software-as-a-Service CRM, be set at increasing customer visits, average bill value and basket
but also a platform to develop its retention by 30 per cent through being size, and their contribution to total
custom CRM applications. more responsive to feedback; or sales. This test can be conducted
increasing the wallet share of existing across a number of clients, and we
Return on Investment customers by a quarter by identifying have seen an average increase of 5 per
4. cent in sales from the group exposed Loyalty Factor For Ranjit Satyanath, a senior
to integrated CRM.” Technology has added new channels of technology manager at Shoppers Stop:
customer interaction, and retailers “CRM is an integral part of our
leveraging new systems are finding business. We run a loyalty program
they can reach even distant customers called the First Citizens Club, and three
as a means to grow their business. “It quarters of our top-line revenues
is said that 70 per cent of buying come from its 2.5 million members”
decisions are made even before the Shoppers Stop developed the
first contact with the retailer through deployment of its bespoke CRM over
social media,” says Kranti Kiran its ERP system in-house. “This helps us
Avadhanula, director of CRM solution track the buying behaviour of our
management at SAP. “Companies that customers, and also helps us source
are able to better manage their brand products based on what the market
perception in social media are able to wants. Likewise, we also run
speed up their business growth. promotions based on what our
Retaining an existing customer is far consumers need, rather than doing
more economical than gaining new generic promotions. As a matter of
ones; thus, by running loyalty reward importance, our CRM product provides
programs, companies can defend their us with feedback from customers. “We
customer base and ensure repeat built a program whereby we give
business.” customers three times the loyalty
Spring Air uses CRM to build customer points for purchases made during the
loyalty and gain a complete view of its Diwali promotion period. This helped
customers, says Ashok Sharma, the customers build a large reservoir of
regional CEO of the sleep supplies points, and saw phenomenal success
retailer. “CRM helps is to manage last year; we see no reason why we
budgets, time bounds and target cannot repeat it this year.”
audiences for promotional activities In order to manage the relationship
that stimulate purchases. We also use with consumers, the company rolled
retail CRM to automate routine out a mobile app last year that is
operations, such as printing cards and designed to make promotions
letters, and send e-mails, and to create available to customers when they need
monitoring dashboards to ensure that it, rather than when the company
customer needs are being met. It can wants to communicate it to them.
define the most valuable customers,
forecast sales for different product
groups and analyse statistics.”
5. Harminder Sahni, managing director of retail major Globus, with a footprint of says Meheriar Patel, Globus Stores’s
Wazir Advisors, says: “Technology for 36 stores across the country, uses CRM CTO.
mobile devices is becoming developed with a partner for fuelling For Dinesh Kumar, director of
increasingly popular CRM. The mobile its loyalty program. The cards are Browntree Retail: “Our CRM approach
phone becomes the loyalty card, available in silver, gold and platinum has helped us build the trust of
meaning that customers don't need to categories and form a central customers in our brand as they are
carry another card in their pockets. All repository system for the company. aware that we listen to their queries,
transactions are conveyed through the “Around 60 per cent of our business and that any problems with regards to
mobile, and the retailer saves a lot of comes from our repeat clientele, and service or product will be addressed.
the costs for filling forms, card therefore loyalty is a big bet for us and CRM has made a significant
issuance and replacing old or lost we are constantly looking to innovate. contribution to our growth over the
cards. Also the service provider offers In fact we will be making an three years we have been in operation.
storage and management of data, and announcement soon about a new Providing products on request, solving
analytics, again saving a tremendous loyalty program that will enhance the issues in a given time frame and
amount of costs for the retailer. customer experience even more. responding to queries promptly has
Capillary is the market leader in this While I can’t disclose much now, we given us tremendous increase in
space and offers CRM services as will have features like a customer footfall.” CRM is certainly the
Software As A Service. A retailer pays a being able to check their points on a technology that is win-win, for
rental charge on a monthly basis for mobile device, and we are also retailers and customers alike.
each store using the service.” Fashion planning to introduce prepaid cards,”