The document discusses IBM's perspective on cloud computing. It defines cloud computing, outlines various cloud service and delivery models, and summarizes IBM's cloud computing offerings including consulting services, infrastructure, platforms, and applications.

2. Dispelling the Vapor Around Cloud Computing Steve Mills IBM Senior VP and Group Executive IBM Software and Systems

3. Cloud Computing - NIST* Definition (*National Institute of Standards and Technology) Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. but ….. this is a technology centric definition

4. Cloud Computing – A Business Value Cloud computing is a model for enabling cost effective business outcomes through the use of shared application and computing services . The value …. if possible …. is better economics in the execution of business processes.

5. Cloud Computing – Service Models Business Process, Software, Platform and Infrastructure Services and Components to Build Public and Private Clouds Services Software Hardware Cloud Components Business Process as a Service (BPaaS) Platform as a Service (PaaS) Software as a Service (SaaS) Infrastructure as a Service (IasS) Cloud Services Components Customers consume business outcomes (e.g. payroll processing, HR) by accessing business services via Web-centric interfaces on multi-tenant and shared infrastructures without the need to manage or control the underlying resources Customers use applications (e.g. CRM, ERP, e-mail) from multiple client devices through a Web browser on multi-tenant and shared infrastructures without the need to manage or control the underlying resources Customers use programming languages, tools and platforms to develop and deploy applications on multi-tenant and shared infrastructures with ability to control deployed applications and environments without the need to manage or control the underlying resources Customers use processing, storage, networks, other computing resources with ability to rapidly and elastically provision and control resources to deploy and run software and services without the need to manage or control the underlying resources

6. Business Process and Software as a Service are Most Mature Segments of Market; Private Cloud Delivery Model Resonating Well Cloud Services 2010 Revenue, ’10-’15 CAGR Business Process as a Service (BPaaS) $9.6B 30% CAGR Platform as a Service (PaaS) $4.2B 34% CAGR Software as a Service (SaaS) $16.5B 26% CAGR Infrastructure as a Service (IasS) $14.0B 30% CAGR Services $10.8B 26% CAGR Software $10.1B 16% CAGR Hardware $8.6B 22% CAGR Components Cloud Components 2010 Revenue, ’10-’15 CAGR Private Platform Components $1.1B 18% CAGR Source: IBM Market Intelligence, 02/11

7. Cloud Computing – Primary Characteristics On-demand self-service Ubiquitous network access Location independent resource pooling Request driven provisioning and scheduling Measured service / Pay-per-use

8. The Cloud Value Proposition is Around Operational Efficiency and Business Transformation INNOVATVE BUSINESS MODELS IMPROVED OPERATIONS Business leaders, in particular, believe that cloud-based delivery models will radically change service provision and drive spending on cloud investments 55% believe cloud enables them to focus on transforming their business and make their processes leaner, faster and more agile Source: "Cloud will Transform Business as We Know It: The Secret’s in the Source”, Hfs Research, and the London School of Economics, December, 2010 65% believe cloud will drive down the cost of running business applications Infrastructure, testing, and SaaS are expected to cost much less than traditional outsourced services by at least 30% to 60% 60% of business executives also expect cloud service delivery cycles to speed up application implementation Cloud Market Trends 2011 : “To What Extent Do the Following Aspects of the Cloud Value Proposition Appeal”?

9. Cloud Value Proposition Public cloud workload attractiveness for companies with 1,000+ employees Overall, how appealing are the public, private, and hybrid delivery models for your company? 64% 30% Public +113% Private &quot;Very appealing&quot; or &quot;appealing&quot; Source: IBM Market Insights, Cloud Computing Research , July 2009. n=1,090 64% 38% Hybrid Private +68% &quot;Very appealing&quot; or &quot;appealing&quot; Source: IBM MAP Cloud Workload Adoption Survey, June/July 2009 , n: 731 , 9 countries: US, Canada ,UK, Germany, France, Italy, Japan, China & India, Audio / Video / Web Conferencing CRM / Sales Force Automation WAN Capacity e-mail Development Environment Data Mining / Analytics Test Environment Infrastructure Transactional Databases Currently Using Plan < 12 Months 6% 6% 7% 8% 14% 16% 18% 22% 6% 6% 11% 9% 5% 3% 4% 5% . . .

10. Cloud Delivery Models A private cloud is one in which both the consumer of cloud services and the provider of those services exist within the same enterprise. The ownership of the cloud assets resides within the same enterprise providing and consuming cloud services. A public cloud is one in which the consumer of cloud services and the provider of cloud services exist in separate enterprises. The ownership of the assets used to deliver cloud services remains with the provider. A hybrid cloud combines multiple elements of public and private cloud, including any combination of providers and consumers, and may also contain multiple service layers. PRIVATE CLOUD PUBLIC CLOUD CLOUD DELIVERY MODELS Isolates workload; initial foray into cloud computing IT organization and cloud users exist across internal boundaries One-to-one relationship between service provider and the consumer organization IT organization and cloud users exist within one management domain One-to-many relationship between service provider and consumers Consumer and provider of cloud services exist within the same enterprise Department Cloud Consumer and provider of cloud services exist in separate enterprises Exploratory Cloud Enterprise Cloud Open Cloud Exclusive Cloud Few participants, all Internal Many participants, Internal and External Organizational Scope

11. Spectrum of Deployment Options for Cloud Computing Enterprise Data Center Private Cloud Managed Private Cloud Hosted Private Cloud Shared Cloud Services Public Cloud Services Enterprise Data Center Third-party operated Enterprise Third-party hosted and operated Enterprises Users Free Register Credit Card Click to contract Hybrid Internal and external service delivery methods are integrated Private Public IT capabilities are provided “as a service,” over an intranet, within the enterprise and behind the firewall IT activities / functions are provided “as a service,” over the Internet

12. IBM Cloud Offerings IBM uniquely positioned with end-to-end capabilities: Consulting and Implementation Services Leading Hardware, Software and Research Managed Services across workloads Leading industry and process expertise

13. IBM Consulting Services for Cloud Strategy and Design Application Strategy and Design IBM Strategy & Change Services for Cloud Providers IBM Strategy and Change Services for Cloud Adoption Infrastructure Design IBM Infrastructure Strategy and Design Services for Cloud Computing IBM Data Center and Facilities Strategy Services IBM Professional Security Services IBM Deployment and Planning Automation (Rational) IBM Networking Strategy and Optimization Services for cloud computing IBM Converged Communications Services – Strategy & Assessment for Cloud

14. Cloud Enabled Data Center Portfolio Service Management and Security Cloud Service Provider Platform IBM CloudBurst (BladeCenter & Power Systems) IBM Service Delivery Manager Tivoli Service Automation Manager IBM Solution Edition for Cloud Computing (System z) IBM Proventia Virtualized Server Security for VMWare Systems and Storage IBM iDataplex IBM System x with ex5 technology IBM Power Systems with POWER7 IBM System z Scale out NAS Storage Systems (SoNAS) Consulting Services IBM Network Integration Services for Cloud Computing Virtualization Security Solutions Resiliency Validation for Cloud Computing Enterprise Cloud Services (Managed Services) Smart Business Cloud Enterprise + IBM Federal Community Cloud Smart Business Development & Test Cloud Smart Business Desktop Cloud Smart Business End User Support Cloud IBM Tivoli Live – monitoring services IBM Tivoli Live – service manager Rational AppScan IBM Managed Security Services IBM Managed Backup Cloud IBM Rational Load Testing SO Cloud Managed Services Enterprise Cloud Services (Private Cloud Services) Smart Business Cloud Enterprise Smart Business Development & Test Cloud Smart Business Information Archive Smart Business Storage Cloud Smart Business Desktop Cloud

15. Cloud Application Services Portfolio Enterprise Cloud Services (Managed Services) Smart Business Expense Reporting Smart Business Learning Content Services IBM Blueworks Live IBM LotusLive Collaboration Suite CastIron Cloud2 (integration services) SO SAP Cloud Managed Services Enterprise Cloud Services (Private Cloud Services) IBM SAP Cloud Services Consulting Services IBM Application Security Services for Cloud IBM Application Development Services for Cloud IBM Testing Services for Cloud Analytics IBM Cognos Business Intelligence Development Tooling Rational Software Delivery Services Workload Optimized Systems IBM WebSphere Cloudburst Appliance IBM WebSphere DataPower Secure Cloud Connector IBM Cast Iron DataPower Cloud Appliance XH35 Application Servers, Integration & Databases WebSphere Hypervisor Edition Portfolio WebSphere Virtual Enterprise DB2 Hypervisor Edition Informix Enterprise Server Cast Iron Virtual Appliance

16. IBM Centers Deliver & Manage Cloud Services Around the World Sao Paulo Raleigh, NC Silicon Valley, CA Boulder, CO Johannesburg Tokyo Seoul Hanoi Singapore Bangalore Hong Kong Beijing Dublin Wroclaw, Poland Ehningen, Germany 7 Cloud Data Centers 11 Cloud Labs 57 Global Delivery Centers 54 Global Command Centers IBM Worldwide Support Centers Toronto IBM Cloud Lab IBM Cloud Data Center