A listing presentation for home sellers.

1. Signs of Success… Selling Your Home with Mary Carolyn and Williams Trew Real Estate Services Serving You In The Finest Fort Worth Tradition

2. Overview Advantages of Hiring a Professional Williams Trew Real Estate Know your Buyers Marketing Plan Pricing your Home

3. Tools of a Professional Convenience of Centralized Showing Service (CSS) Security of a SUPRA key box Enforceable promulgated contracts and documents Access to recent sales and other market data REALTOR code of ethics Broker Open Houses Multiple Listing Service (MLS) Licensing & Professional Training

5. Handsome color graphics

6. Home Book

7. Confidentiality and discretion

8. Consistent communication

9. Showing feedback

11. Prominent Presence in Industry Magazines – Pinnacle, Luxury Real Estate

12. Advertising in Local Publications - Fort Worth Texas Magazine, FortWorth Business Press, Fort Worth Star-Telegram,

13. Premier Website

15. Where Buyers Found The Home They Purchased Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

16. Reaching the Widest Audience buyers are now here Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

17. Marketing Plan - 4 Targets Real Estate Community Broker Open sponsored by GFWAR NTREIS.net offering to all North Texas Agents Direct Promotion to Other RE Professionals Sphere of Influence Just Listed Cards Personal Webpage Local Public Open House(s) Yard Sign Star-Telegram EVERY week WilliamsTrew.com Distant Public Leading Real Estate Companies of the World Dynamic Internet Presence

18. Why the Internet? It’s where people look first Display Multiple Photos and/or Virtual Tour Target Qualified Leads Provide Effective and Descriptive Marketing Remarks Provide Maps and Directions Track the Number of People Who View The Ad Track the Number of People Who map to your home Call to Action – Interactive consumer contact opportunities

19. Where on the Internet?TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions of minutes) Your home will be on REALTOR.com® - where more consumers spend more time Source: comScore Media Metrix January-October 2008

20. Because REALTOR.com® has millions of listings… We will make yours stand out

21. Showcase Listing Enhancements Williams Trew pays annually to upgrade all our listings on REALTOR.com® to be more prominent using Showcase Listing Enhancements. More exposure for your property – Yellow Highlighted Custom Headline and Prime placement on results list We craft a powerful custom property description. Buyers can inquire about your home 24/7, and we receive customer leads directly. We can add what consumers want - up to 25 jumbo photos! Listing video tours Promote open houses

22. Worth the Money!FEATURED HOMES™ We have reserved the most visible position for your home in the REALTOR.com® Featured Homes™ marketing system – available, for a fee, on an exclusive basis to very few REALTORS® in each market. FEATURED HOMES™ Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website.* *Source: comScore Media Metrix January-October 2008

23. Determining Today’s Market Value of Your Home What it costs to build today What other agents say What you spent on upgrades What your neighbors say What you spent on repairs What you spent on remodeling What you spent on new carpet What you paid What you need What you want The fair market value of your home is determined by the market, that is, Buyers and what they are willing to pay under current influences. Factors influencing the value of your home The current real estate market Lot size, square footage, condition of home Location, special amenities Prices of comparable homes Your level of motivation Factors that do not affect value.

24. Determining a Market-Sensitive Price An impartial evaluation of market activity is the most effective way to estimate a property's potential selling price. A Comparative Market Analysis considers similar properties that: Have sold in the recent past Are currently on the market Failed to sell

25. The Dangers of Overpricing An asking price that is beyond market range can adversely affect the marketing, and ultimately the sale, of a property. The WRONG buyers view your home Fewer buyers attracted and fewer offers received Marketing time is prolonged and initial marketing momentum is lost The property attracts "lookers" and helps competing houses look better by comparison If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan The property may eventually sell below market value

26. Factors Leading to a Sale Factors we can influence Price - calculated to fair market value Condition - what to repair, clean, replace, disclose Terms - broaden the pool of potential buyers Marketing - maximum exposure Access - make it easier to view your property Agent – the agent you choose Factors beyond our control Location - the most significant factor in property value Timing - economic conditions, competition, seasonal factors Property characteristics - size, amenities