The document discusses how IBM's cloud services provide clients with unprecedented choice and control when deploying applications in cloud environments. It describes IBM's cloud reference architecture which includes infrastructure as a service, platform as a service, and business process as a service. The architecture is customized to meet clients' needs around management, security, availability, technology platforms, and pricing. Whether clients are designing new applications or automating existing ones like ERP, IBM can provide the right cloud solution.

1. The Client Defined Cloud April 7, 2011

2. Through thousands of engagements we have helped clients realize the benefits from cloud… Business Process Transformation Dramatic improvements in productivity Create new business value Low cost and high speed Flexibility & agility Simplicity & ease of use

3. And help them to address the challenges… Intelligent workload placement Seamless integration of clouds and traditional IT Enterprise wide governance Reliability & availability Security concerns Integration challenges

4. The benefits of cloud can be realized across the entire application lifecycle… Value Delivered: From traditional To cloud Project Initiation Requirement Analysis Design Deployment Production Development Test Setting up a development environment Days 30 minutes Test provisioning Weeks Minutes Release management Weeks Minutes Change management Months Days or hours Application delivery management 1 operator for 10 apps 1 operator for 100 apps

5. Including the delivery of the most complex existing application environments… IBM delivers SAP environments via the cloud, automating the most common, labor-intensive managements tasks. Value Delivered: Install DB2/Oracle Maintain database libraries Clone database Install operating system Provision SAP environment Add additional application server Refresh SAP systems 1 day ½ day 2-3 days 1 day 2-3 days 1 day 1-4 days 12 mins 8 mins 20-180 mins 30-60 mins ~ 40-200 mins 10 mins ½-3 mins From traditional To cloud

6. While enabling ubiquitous access to applications from an increasingly diverse set of devices On demand self service Anytime from any device Decoupling data from device Unified communications Delivery of real time data and analysis

7. Enterprises desire the benefits of cloud – but are not willing to compromise on their requirements 44% are concerned with the lack of or limited ability for customization of public clouds 56% believe that service level agreements are not detailed enough 50% concerned about the loss of control over IT activities/ business processes From self service to fully managed environments Varying degrees of Security and Isolation Availability and performance tuned to workloads Technology platform choices built on standards Flexible payment and billing options

8. IBM’s next generation service delivery platform was built to meet these requirements IBM Cloud Reference Architecture Infrastructure as a Service Client portal Management, support and deployment Security and isolation Availability and performance Technology platform Payment and billing Business Process as a Service Platform as a Service

9. Unprecedented choice and control translate into capabilities customized to your needs and priorities. Management, Support and Deployment Security and Isolation Availability and Performance Technology Platform Payment and Billing Hardware Hypervisor Operating System Middleware Application Process Security Policies and Services Logical and Physical Isolation Integrated Backup and Recovery Dedicated Client Connection from Data Center Location Dexterity Rapid Provisioning Time High-End Scalability SLA 99.5% SLA 99.9% x86 Tiered Storage Power Linux Windows AIX VMWare KVM Pay as You Go: Hourly Pay as You Go: Monthly Managed Service Options

10. Whether you are designing a new application for the web… Management, Support and Deployment Security and Isolation Availability and Performance Technology Platform Payment and Billing Hypervisor Operating System Middleware Application Process Security Policies and Services Logical and Physical Isolation Integrated Backup and Recovery Dedicated Client Connection from Data Center Location Dexterity Rapid Provisioning Time High-End Scalability SLA 99.5% SLA 99.9% x86 Tiered Storage Power Linux Windows AIX VMWare KVM Pay as You Go: Hourly Pay as You Go: Monthly Managed Service Options Hardware

11. Or automating key tasks across existing complex applications such as ERP Management, Support and Deployment Security and Isolation Availability and Performance Technology Platform Payment and Billing Hardware Hypervisor Operating System Middleware Application Process Security Policies and Services Logical and Physical Isolation Integrated Backup and Recovery Dedicated Client Connection from Data Center Location Dexterity Rapid Provisioning Time High-End Scalability SLA 99.5% SLA 99.9% x86 Power Linux Windows AIX VMWare KVM Pay as You Go: Hourly Pay as You Go: Monthly Managed Service Options Tiered Storage

12. IBM provides operating system and tool licenses Fully managed from infrastructure to application The IBM enterprise-class service delivery platform will offer two tiers – optimizing delivery requirements and economics Rapid access, multi-tenant solution scaled and priced based on usage. Robust multi-tenant solution, including managed production services. Workloads Operating system Management level Availability Security Software usage Pricing Ideal for developing and deploying new application designs Ideal for migration of traditional and higher availability applications Linux, Windows Windows, Linux, AIX Self service with advanced premium support 99.5% 99.9% Virtual and some physical isolation Multiple levels of isolation Bring your own / pay as you go / free developer use Hourly usage-based with reserved options Monthly usage-based and fixed contract

13. Management, support and deployment Security and isolation Availability and performance Technology platform Payment and billing Unified communications Backup Desktop Security Compute & Storage The IBM SmartCloud delivers a robust set of services from IBM and an ecosystem of partners to deploy along side your own services SAP Enterprise data center Hosted private cloud Managed private cloud Enterprise Shared cloud services A Enterprise B Client Defined Services Partner Services

14. IBM provides the expertise to help you fully leverage the cloud. Cloud Security Services Cloud Migration Services Cloud Strategy & Design Services Cloud Implementation Services Delivery Integration Services Hanoi Vietnam Silicon Valley California Dublin Ireland São Paulo Brazil Johannesburg South Africa Bangalore India Tokyo Japan IBM Cloud Labs Seoul S. Korea IBM Smart Business Cloud Singapore Beijing China Raleigh NC Cloud Research Ehningen Germany Boulder CO Toronto, ON Canada IBM Managed Backup Cloud Aubervillers France Madrid Spain London England Capetown South Africa Hong Kong Sydney Australia Next generation combination of technology, service delivery platform, expertise and reach to help you advance your cloud deployment

15. Clients will benefit from the integration of cloud with traditional delivery models Help with tasks Monitor servers Host servers Manage servers Manage applications Manage IT Manage processes Traditional delivery Cloud delivery Staff Augmentation Remote Managed Infrastructure Services Co-location Services e-business Hosting Services Applications On Demand Strategic Outsourcing Global Process Services

16. IBM is a leader in service delivery Global delivery environment Largest managed services company 13B Security events managed / Day for more than 4,000 clients Deploy Consume Design Business Process as a Service Platform as a Service Infrastructure as a Service IBM SmartCloud www.ibm.com/smartcloud

17. Tony Kerrison ING Chief Technology Officer Scott Skellenger Illumina Senior Director of Global IT Operations Carlos Matos Kaiser Permanente Director of Technology Integration, Infrastructure Management Group, Systems Integration Client Panel: Real-world examples of how to apply cloud to transform the way businesses and industries work.