The document discusses how mobile technology is changing customer expectations and behaviors, and how dealerships can use a mobile app to better connect with customers. It notes that 50% of phones are now smartphones, and that people are using their phones more for tasks like scheduling and communication than desktop computers. The summary discusses how a dealership mobile app could allow customers to view inventory, schedule service, and communicate with the dealership in real-time from their phone. It argues this would create a better customer experience than traditional methods and help dealerships increase loyalty and revenue.

1. Mobile Dealership
Application
MobiDrives / Dealer Presentation

2. Mobile Technology
• 50% of all cellular phones in operation today are Smart
phones (iPhones, Blackberry, Android, etc.) By 2012, 90% of all cellular
phones will be Smart phones.
• Smart phone technology is the fastest growing segment in the world.
• 2.5 billion text messages are sent each day by 203 million Americans.
• More text messages are sent per phone than phone calls. The average
text messages sent per month is 357 compared to 204 cell phone calls.

3. Dealership Customers
This morning they scheduled dinner reservations, bought
movie tickets, got real-time stock quotes, transferred money,
updated every member of their family and friends to what
they were doing that afternoon, checked email, and they did
that all from their mobile phone prior to getting in the
shower. Then….

4. Dealership Customers
They realized they needed to contact your dealership and schedule an oil
change appointment. They have a few options…
1. Go in the other room and turn on the computer, go to your website and
hope they can set an oil change appointment.
2. Try and load the dealership mobile website, if there is one, and probably get
frustrated by page two or three.
3. Call the dealership (after finally finding the number) and go through the
process of setting an appointment by attempting to navigate through the
Dealership automated answering system, if they had time. If not, they can
swing by Jiffy Lube at lunch.
If it becomes a hassle, they will not do it!

5. Dealership Customers
Now imagine this….
A customer (existing or potential) downloads your branded App onto
their Smartphone and from their breakfast table they can…
ü Get real-time competitive comparisons.
ü View your Dealerships new and used vehicle inventory.
ü View current Dealership specials & incentives.
ü View three years service history on their vehicle via our exclusive DMS
integration platform.
ü Locate your Dealership using GPS turn by turn directions
ü Check on the status of their vehicle in service, and pay for the repair
right from their smart phone.
ü Chat with a Salesman or Service Writer ‘real-time’.
All without leaving the App or the breakfast table!

6. Industry Landscape
There is a disconnect between the Dealer and the customer in two
major areas that will ultimately impact “revenue” and “customer loyalty”.
1) Time – When it comes to interaction with their Dealership, time is the
customer’s most valued asset. If you can make it quick, easy and
painless to do business with your Dealership, you are a giant step
closer to creating a loyal customer.
2) Communication – With today’s technology savvy customer, Dealers
can no longer rely on mail, phone calls, websites, emails or 3rd party
companies to connect with their customers. These are yesterday’s
technology and the consumer wants “real-time” communication with
the ability to engage the dealer using a relevant communication
platform.
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7. Industry Landscape
The evolution of mobile technology between businesses and
their customers is the most significant hi-tech migration since
the advent of the internet, email or the use of cellular phones.
It provides a real-time , non-intrusive way for businesses to
communicate with their customers, that until now, has not been
possible.
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8. MobiDifference
The very core of our platform is built from the Showroom
floor with the understanding that the customer is the
Dealer s most valued asset. We are an automotive related
company that has developed a mobile platform, not a mobile
technology company modifying a solution to fit the
automotive industry. At each customer touch point, the
Dealer will have an opportunity to increase revenue and drive
customer loyalty.
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9. About MobiDrives
MobiDrives is derived from the evolution in technology and the
ultimate goal of achieving Customer Loyalty. Our business is
built upon two cornerstones:
1. Enhancing revenue for automotive dealerships from all
customer contact points.
2. Providing a user-friendly, efficient mobile interface for the
customer.
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10. MobiDrives Solution
• Dealership s Custom branded App downloaded on to your customer s
mobile phone.
• Ability to automatically push time sensitive information to your
customer s mobile phone without being intrusive.
• Ability for dynamic communication real-time from dealer to customer and
customer to dealer.
• Statistical analysis of communication and the effects of campaigns
through the dealership app portal.
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11. The Value Proposition to
the Dealer
Schedule
Communicate w/ Service
Customer Appointments Set New/Used
Regarding Car Sales
Vehicle Appointments
Status
Send “Specials
Roadside
of the Day” to
Assistance
the Customer
Access Loyalty Access Product
programs & Information
service history Guides
Sell Ancillary
Send Recall
Products (VSC,
Notices and
Maintenance
Newsletters
and RHT)
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12. Dealer – Customer Interaction
Customers Interact with their
Dealership using their Private
branded Application Icon
DMS
MobiDrives
Customer Mobile Devices • Integration to DMS Allows for
Server automated Service Reminders to be
pushed to the Customer s Mobile
Device, Real-Time
Tier 3 Server, with
Back Up
Dealer
Inventory Dealer Dealer
Server Service
Sales Portal
Portal
• Dealer Maintained • Dealer Sales Communicate
Inventory of New and Used with Customer via SMS or • Dealer Service Department
App Messaging
3/30/11Cars Push Specials, Notify 12
Customers of Vehicle Status

13. MobiDrives Dealership Solution
• Home Screen Features:
– Main Screen Special for front and
center special (customizable from
dealership portal)
– Dealership address and main
phone number (click number to call)
– Scrolling bar of multiple specials
in sales & service (customizable
from dealership portal)
– Main menu bar on bottom
*customer will be used to this look

14. MobiDrives Dealership Solution
• Sales Section Features:
– Inventory from the dealerships DMS
– Easily navigate between new & used
vehicles
– Also navigate to the My Garage section
– Image and price available on screen
– Click on a vehicle to get more images
and more detailed information about
the vehicle.

15. MobiDrives Dealership Solution
• Vehicle Details Section Features:
– Make, model, trim and other key
descriptive information
– Add vehicles to favorite in My Garage
– Navigate to anywhere from menu bar
on bottom

16. MobiDrives Dealership Solution
• My Garage
– List of current
vehicle
– Drill down for
service history
(36 months)
– List of favorites
to utilize when
shopping for
new or pre-
owned

17. MobiDrives Dealership Solution
• Dealer Info Section Features:
– Address, hours, phones and major
contact information
– Website and email addresses
– Phone numbers are available for all
areas that a customer may contact
(Main, sales, and service)
– Contact the dealer through email,
phone call or request a call

18. MobiDrives Dealership Solution
• My Glovebox Section Features:
– Includes features that is intended to
drive the customer to use the app
daily, weekly and monthly
– Parking Pal – Find your car when you
visit an amusement park, ballpark etc.
– Meter Minder – Keep track of your
meter time
– Future – Find cheapest gas, pay car
payment, find a car wash, keep your
insurance and registration

19. MobiDrives Dealership Solution

20. MobiDrives Dealership Solution
• Service Section Features:
– Service Menu to review and Schedule
appointments
– Customer service history (36 months)
– Service Specials available in the app
specials are updated from the dealer
portal

21. MobiDrives Dealership Solution

22. How are you connecting with
today s technology savvy
customer?
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23. How Does MobiDrives fit?
Technology
Customer
MobiDrives
Dealership OEM

24. Customer Relations

25. Unsatisfied Customers
• How long does it take to get an unsatisfied customers
message?
• Mobile real time communication allows unsatisfied an
outlet.
• Dealers sometimes must wait for survey results to know how
the customers feel.

26. Mobile Technology is Social
• Facebook Trends
– Toyota 147,618 Followers
– NCIS 4,986,804 Followers
– Ford 161,679 Followers
– Lady Gaga 13,955,201 Followers
– BMW 1,323,706 Followers

27. Satisfied Customer
• Complete manufacturer surveys
• Communication from Manufacturer comes via T.V.
Commercials, Email, Print Media and Mail.
• May or may not service vehicle at the dealer
• May or may not recommend brand to friend or family

28. Loyal Customer
• More likely to service vehicle at the Dealership
• More likely to recommend brand to friends or family
• More likely to purchase another vehicle from the dealer
when time comes

29. Influential Customer
(Ambassador)
• Involved in user groups and blog discussions
• Only service at their Toyota Dealership
• Family reunions look like Toyota Pre-Owned Lot

30. Influential Customer (Assassins)
• Bad experience compounded
• Go out of way to tell their story
• Most likely to not purchase another Toyota
• Bad survey, dealerrater, facebook comments etc.

31. Mobile Technology Last 60
Days
• CUPERTINO, California—June 22, 2010—Apple® today announced that it sold
its three millionth iPad™ yesterday, just 80 days after its introduction in the US.
iPad is a revolutionary and magical product that allows users to connect with
their apps, content and the Internet in a more intimate, intuitive and fun way than
ever before.
• Apple today announced that it has sold more than 1.7 million
iPhone 4 devices through Saturday, June 26, just three days after the phone s
launch on June 24. This is the most successful product launch in Apple s
history. said Steve Jobs, Apple s CEO. Even so, we apologize to those
customers who were turned away because we did not have enough supply.
• Sprint sells 150,000 new EVO Android phones in the first three days.
• Over 10 million Blackberry s shipped in the third quarter according to RIM that is
over 75 million for the year worldwide.

32. Thought of the Day
All dealers are going to be doing business this way in
the very near future….
Do you want someone else to bring this technology to
their attentions?
Thank you. Questions & Answers
WWW.MobiDrives.com