This document discusses how social networking and mobile commerce have changed customer expectations and business dynamics. It notes that customers now have unlimited access to information and can instantly share it. This is changing how products are sourced, manufactured and distributed, making business more complex. The document introduces IBM's approach called "Smarter Commerce", which places the customer at the center of business operations. Smarter Commerce uses insights from social and mobile commerce to enhance customer value across the commerce cycle.
Social commerce combines e-commerce and social media by allowing customers to interact with each other and share opinions and recommendations about products online. It can drive new visitors to retail websites, increase customer engagement on the site, and boost conversion rates. Retailers can integrate social commerce features like reviews, ratings, photos, videos and forums to provide a more social and interactive shopping experience for customers online.
1) The document discusses the challenges companies face in delivering personalized experiences to customers across offline, online, and mobile channels in today's digital marketplace.
2) It outlines five fundamental steps for restructuring marketing functions to achieve a more customer-centric approach: acknowledging the present state, building an integrated strategy, developing an information infrastructure, selecting enabling technologies, and restructuring the marketing function.
3) Taking these steps can help companies meet the challenge of personalization by gaining insights from customer data to better understand behaviors and deliver relevant messages and offerings.
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
IBM has positioned itself as the leading provider of smarter commerce solutions through strategic acquisitions and investments totaling $2.5 billion since 2010. The acquisitions have expanded IBM's commerce-related consulting services, software, and analytics capabilities. IBM's smarter commerce approach aims to optimize customers' buying, marketing, selling, and service processes by putting the customer at the center. This is designed to increase customer loyalty, revenue/margin growth, and business agility for companies.
Integrated marketing communications an i volutionary perspectiveJim Boukouray, PhD
The document provides an overview of integrated marketing communications (IMC), including its history, key concepts, components and trends. IMC is defined as a strategic business process that coordinates various promotional activities to create persuasive messaging for both internal and external audiences. The summary discusses how IMC has evolved from traditional advertising to become more interactive, data-driven and focused on accountability. Current trends highlighted include the growth of digital/social media integration within IMC strategies.
Ibm smarter commerce announcement industry analyst march 10Mauricio Godoy
The document summarizes IBM's recent focus on and investments in Smarter Commerce. Key points include:
1) IBM has made $2.5 billion in commerce-related acquisitions and software investments since 2010 to position itself as the only solutions provider integrating all elements of the commerce lifecycle.
2) IBM is expanding its Global Business Services with new Smarter Commerce consulting services and software to help companies better manage their value chain and put the customer at the center.
3) Smarter Commerce is IBM's approach to help companies increase value for customers, partners, and shareholders by optimizing buy, market, sell, and service processes in today's digital world.
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
The document discusses how marketing communication has changed dramatically due to new technologies that allow customers more control over their media consumption. It outlines three key rules for marketers: 1) focus on how many messages customers receive rather than distribute, 2) consider how delivery forms work in combination rather than in isolation, and 3) recognize that audiences have become more important than content or delivery. The action is now "behind the lines" through brand experiences on the internet and electronic systems. Agencies need to shift from an outbound, push approach to understanding audiences and synergy among messaging to generate outcomes rather than just outputs.
Social commerce combines e-commerce and social media by allowing customers to interact with each other and share opinions and recommendations about products online. It can drive new visitors to retail websites, increase customer engagement on the site, and boost conversion rates. Retailers can integrate social commerce features like reviews, ratings, photos, videos and forums to provide a more social and interactive shopping experience for customers online.
1) The document discusses the challenges companies face in delivering personalized experiences to customers across offline, online, and mobile channels in today's digital marketplace.
2) It outlines five fundamental steps for restructuring marketing functions to achieve a more customer-centric approach: acknowledging the present state, building an integrated strategy, developing an information infrastructure, selecting enabling technologies, and restructuring the marketing function.
3) Taking these steps can help companies meet the challenge of personalization by gaining insights from customer data to better understand behaviors and deliver relevant messages and offerings.
Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
IBM has positioned itself as the leading provider of smarter commerce solutions through strategic acquisitions and investments totaling $2.5 billion since 2010. The acquisitions have expanded IBM's commerce-related consulting services, software, and analytics capabilities. IBM's smarter commerce approach aims to optimize customers' buying, marketing, selling, and service processes by putting the customer at the center. This is designed to increase customer loyalty, revenue/margin growth, and business agility for companies.
Integrated marketing communications an i volutionary perspectiveJim Boukouray, PhD
The document provides an overview of integrated marketing communications (IMC), including its history, key concepts, components and trends. IMC is defined as a strategic business process that coordinates various promotional activities to create persuasive messaging for both internal and external audiences. The summary discusses how IMC has evolved from traditional advertising to become more interactive, data-driven and focused on accountability. Current trends highlighted include the growth of digital/social media integration within IMC strategies.
Ibm smarter commerce announcement industry analyst march 10Mauricio Godoy
The document summarizes IBM's recent focus on and investments in Smarter Commerce. Key points include:
1) IBM has made $2.5 billion in commerce-related acquisitions and software investments since 2010 to position itself as the only solutions provider integrating all elements of the commerce lifecycle.
2) IBM is expanding its Global Business Services with new Smarter Commerce consulting services and software to help companies better manage their value chain and put the customer at the center.
3) Smarter Commerce is IBM's approach to help companies increase value for customers, partners, and shareholders by optimizing buy, market, sell, and service processes in today's digital world.
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
The document discusses how marketing communication has changed dramatically due to new technologies that allow customers more control over their media consumption. It outlines three key rules for marketers: 1) focus on how many messages customers receive rather than distribute, 2) consider how delivery forms work in combination rather than in isolation, and 3) recognize that audiences have become more important than content or delivery. The action is now "behind the lines" through brand experiences on the internet and electronic systems. Agencies need to shift from an outbound, push approach to understanding audiences and synergy among messaging to generate outcomes rather than just outputs.
The following report contains statements that are forwardlooking, including expectations and predictions regarding future industry trends and developments. Actual results may differ materially from our expectations or projections. This report also contains opinions, estimates, and forwardlooking statements by industry leaders.
This document provides an agenda and overview of information for a May 2008 meeting. It includes:
1) An introduction to the company Lateral, describing them as a strategic communications agency with experience in both traditional and digital media.
2) A history highlighting Lateral's innovations in digital marketing from 1995 to 2007.
3) A summary of the Antidote youth engagement program launched by Lateral for Levi's, including its objectives, partnerships with content creators, online and print components, and hosted live events.
4) Contact information for the company representative Jon to answer any questions.
The emergence of social media has dramatically changed how companies interact with customers. Customers now get product information and support from other consumers through social media instead of directly from companies. To take advantage of these new communication channels, companies should adopt a "social CRM" strategy to engage with influential customers on social media, understand customer needs through analytics, and provide support across multiple channels. If implemented correctly, social CRM allows companies to better connect with customers at lower costs and gain a competitive advantage over other businesses.
This document provides an overview of using SharePoint as a digital marketing platform. It discusses digital marketing and how it has evolved from traditional media. SharePoint is presented as a tool that can be used for digital marketing by providing insights, collaboration, business processes, content management, and enterprise search capabilities. The document also discusses large scale SharePoint implementations at various organizations and provides case studies of SharePoint implementations at specific companies. It concludes with information about INDUSA Technical Corp., the organization providing the presentation.
The document discusses the rise of "everywhere commerce", which is digitally enhanced commerce undergoing exponential growth through multiple channels. This complexity creates challenges for brands to meet rising consumer expectations of connected experiences across touchpoints. The solution proposed is a "Connected Brand Commerce Experience" (CBCE) strategy. A CBCE strategy aims to create three-dimensional brand experiences that are triggered, shareable and shoppable across digital and offline channels. It seeks to compress the purchase journey and eliminate friction so that consumer needs can immediately be met. A successful CBCE strategy defines a brand's key purchase journeys and removes barriers to shopping through ecommerce or calls to action.
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document discusses IBM's use of social selling as a B2B prospecting tool. It outlines how social networks have changed B2B buying behavior, with clients now discovering information online. It also summarizes IBM's research finding that over a third of clients have used social media to engage with IT vendors. The document then provides an overview of IBM's inside sales organization and digital contact tools. It describes IBM's strategy to transform inside seller skills to match the new social selling model of building relationships through digital and social capabilities.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document summarizes IBM's use of social selling as a B2B prospecting tool. It discusses how social networks have changed how clients buy and how IBM has transformed its inside sales model to engage clients through social media. It outlines IBM's social selling strategy, which includes social listening, participating in conversations, identifying influencers, and focusing on high-value content. The results shown include over 900 sellers in 170 countries using social effectively to build awareness, extend reach, and drive leads.
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDigital Marketing Arts
The document discusses innovations in online display advertising, highlighting trends like the growth of mobile and the importance of contextual targeting to reach the right audiences with the right messages. It promotes Google's display advertising solutions like Interest Categories and remarketing as ways for advertisers to better target and measure their campaigns across different formats and devices.
The document discusses the challenges media and entertainment companies face in monetizing digital opportunities. It argues that to generate needed digital revenue, companies must (1) understand how to influence consumer behavior through digital interactions, (2) help marketers achieve measurable outcomes, and (3) continuously optimize the user and marketer experience through analytics. It also emphasizes the importance of relevance to consumers and accountability of outcomes to marketers in developing new pricing models like "Cost per Desired Outcome" that move away from traditional metrics like cost per mille. Achieving the optimal state of "monetization nirvana" requires excelling at both relevance and accountable outcomes.
The document summarizes trends in the B2B marketing solutions industry based on a conference held in January 2013. It discusses how companies are evolving from legacy print-focused models to integrated solutions approaches leveraging customer experience, engagement, lead generation, e-commerce, and enterprise workflow. Specific companies are highlighted that are innovating in areas like events management platforms, online industry communities, big data analytics, online marketplaces, and e-commerce platforms. The document concludes that trends point to continued growth in the industry driven by new technologies, industry consolidation, and increasing valuations as business models incorporate more recurring revenue streams.
Innovative solutions to respond better to the smarter consumerJerry J. Stam
Smarter consumers are changing the retail industry by being instrumented, interconnected, and intelligent. They have instant access to information, use multiple technologies to interact with others, and use cross-channel retail in every stage of buying. Smarter retailers must attract and retain customers through seamless cross-channel experiences, use available data through business intelligence, and drive operational excellence through efficiencies and standardization. This will allow them to serve smarter consumers and improve sales and profitability.
Social crm the new frontier of marketing, sales and service (accenture)Marie_Estager
Social CRM allows companies to engage customers through social media channels like Facebook and Twitter to build relationships earlier in the customer lifecycle at lower costs. As the marketing funnel collapses due to user-generated content, companies must embrace social media, identify super users who provide product expertise, and use analytics to understand evolving customer needs from online conversations. By developing a social CRM strategy, companies can strengthen their brands, increase customer loyalty, and gain insights to improve products, marketing, sales and service.
Definitive Merchant Guide to Deals, Discounts and OffersBertrand CHARLET
This document discusses the expanding landscape of deals and discounts available to merchants and consumers. It outlines the rise of deal searching and how consumers now expect discounts on everything they buy. The deal options have grown drastically over time from traditional coupons to now include daily deals, flash sales, card-linked offers, and check-in deals. Merchants must understand this diverse deal landscape in order to choose the right promotional strategies that appeal to different customer segments and meet business goals.
Litmus: Digital Best Practices for Branded ManufacturersResource/Ammirati
This document discusses how branded manufacturers can improve their digital presence to better engage consumers. It conducted an audit of 41 manufacturers' websites and found that most are not prepared for increased consumer intimacy online. The document outlines six best practices for manufacturers' websites: establish brand position, empower consumers, elicit conversation, educate consumers, enable purchase, and elevate promotion. It also describes a consumer decision-making model called "The Consumer Spin Cycle" and highlights Merillat's successful website as an example that incorporates all six best practices.
Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
Is social networks going to be the next big sales channel? ... Social media is revolutionizing the way businesses large and small are marketing themselves. This presentation provides some practical points to consider when leveraging social media as an extension of your sales channels.
IBM provides an Exceptional Web Experience Suite to help companies create engaging customer experiences online. The suite includes capabilities for content management, analytics, personalization, social features, and multi-channel delivery. It aims to optimize the customer experience and maximize business results by reaching customers on any device, engaging them through social interactions, and tailoring content and recommendations.
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
PROA 03/07 Обеспечение сохранности документов в базах данныхNatasha Khramtsovsky
Рекомендация 7 Управления государственных документов австралийского штата Виктория PROA 03/07 "Обеспечение сохранности документов в базах данных", версия 1, май 2003 г., перевод на русский язык Н.А.Храмцовской и А.В.Храмцовского.
Advice 7 to Victorian Agencies PROA 03/07 "Preserving Records in Databases", version 1, Public Record Office Victoria, Australia, May 2003, translated into Russian by Dr Natasha Khramtsovsky and Dr Andrew Khramtsovsky.
1) Ricardo, the narrator's former boss, has been diagnosed with pancreatic cancer that has metastasized to the liver. He is 45 years old with a wife and three young children.
2) The narrator recalls dreaming two years ago that Ricardo was very sick and died, which prompted him to urge Ricardo to get medical exams, though he did not end up doing so.
3) Ricardo is now undergoing aggressive chemotherapy but his life expectancy is only 10% above 5 years. The narrator hopes Ricardo has the strength to confront the cancer bravely.
What Tools Do You Use For Product Management Discussion NotesNils Davis
The document discusses tools and methods that product managers use for various activities like requirements management, collaboration, customer feedback, and UI mockups. It notes that common tools include wikis, bug trackers, mind mapping software, spreadsheets, online project management apps, and prototyping tools. The document also highlights goals around managing requirements clearly, prioritizing needs, and facilitating input from customers and internal teams.
The following report contains statements that are forwardlooking, including expectations and predictions regarding future industry trends and developments. Actual results may differ materially from our expectations or projections. This report also contains opinions, estimates, and forwardlooking statements by industry leaders.
This document provides an agenda and overview of information for a May 2008 meeting. It includes:
1) An introduction to the company Lateral, describing them as a strategic communications agency with experience in both traditional and digital media.
2) A history highlighting Lateral's innovations in digital marketing from 1995 to 2007.
3) A summary of the Antidote youth engagement program launched by Lateral for Levi's, including its objectives, partnerships with content creators, online and print components, and hosted live events.
4) Contact information for the company representative Jon to answer any questions.
The emergence of social media has dramatically changed how companies interact with customers. Customers now get product information and support from other consumers through social media instead of directly from companies. To take advantage of these new communication channels, companies should adopt a "social CRM" strategy to engage with influential customers on social media, understand customer needs through analytics, and provide support across multiple channels. If implemented correctly, social CRM allows companies to better connect with customers at lower costs and gain a competitive advantage over other businesses.
This document provides an overview of using SharePoint as a digital marketing platform. It discusses digital marketing and how it has evolved from traditional media. SharePoint is presented as a tool that can be used for digital marketing by providing insights, collaboration, business processes, content management, and enterprise search capabilities. The document also discusses large scale SharePoint implementations at various organizations and provides case studies of SharePoint implementations at specific companies. It concludes with information about INDUSA Technical Corp., the organization providing the presentation.
The document discusses the rise of "everywhere commerce", which is digitally enhanced commerce undergoing exponential growth through multiple channels. This complexity creates challenges for brands to meet rising consumer expectations of connected experiences across touchpoints. The solution proposed is a "Connected Brand Commerce Experience" (CBCE) strategy. A CBCE strategy aims to create three-dimensional brand experiences that are triggered, shareable and shoppable across digital and offline channels. It seeks to compress the purchase journey and eliminate friction so that consumer needs can immediately be met. A successful CBCE strategy defines a brand's key purchase journeys and removes barriers to shopping through ecommerce or calls to action.
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document discusses IBM's use of social selling as a B2B prospecting tool. It outlines how social networks have changed B2B buying behavior, with clients now discovering information online. It also summarizes IBM's research finding that over a third of clients have used social media to engage with IT vendors. The document then provides an overview of IBM's inside sales organization and digital contact tools. It describes IBM's strategy to transform inside seller skills to match the new social selling model of building relationships through digital and social capabilities.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document summarizes IBM's use of social selling as a B2B prospecting tool. It discusses how social networks have changed how clients buy and how IBM has transformed its inside sales model to engage clients through social media. It outlines IBM's social selling strategy, which includes social listening, participating in conversations, identifying influencers, and focusing on high-value content. The results shown include over 900 sellers in 170 countries using social effectively to build awareness, extend reach, and drive leads.
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDigital Marketing Arts
The document discusses innovations in online display advertising, highlighting trends like the growth of mobile and the importance of contextual targeting to reach the right audiences with the right messages. It promotes Google's display advertising solutions like Interest Categories and remarketing as ways for advertisers to better target and measure their campaigns across different formats and devices.
The document discusses the challenges media and entertainment companies face in monetizing digital opportunities. It argues that to generate needed digital revenue, companies must (1) understand how to influence consumer behavior through digital interactions, (2) help marketers achieve measurable outcomes, and (3) continuously optimize the user and marketer experience through analytics. It also emphasizes the importance of relevance to consumers and accountability of outcomes to marketers in developing new pricing models like "Cost per Desired Outcome" that move away from traditional metrics like cost per mille. Achieving the optimal state of "monetization nirvana" requires excelling at both relevance and accountable outcomes.
The document summarizes trends in the B2B marketing solutions industry based on a conference held in January 2013. It discusses how companies are evolving from legacy print-focused models to integrated solutions approaches leveraging customer experience, engagement, lead generation, e-commerce, and enterprise workflow. Specific companies are highlighted that are innovating in areas like events management platforms, online industry communities, big data analytics, online marketplaces, and e-commerce platforms. The document concludes that trends point to continued growth in the industry driven by new technologies, industry consolidation, and increasing valuations as business models incorporate more recurring revenue streams.
Innovative solutions to respond better to the smarter consumerJerry J. Stam
Smarter consumers are changing the retail industry by being instrumented, interconnected, and intelligent. They have instant access to information, use multiple technologies to interact with others, and use cross-channel retail in every stage of buying. Smarter retailers must attract and retain customers through seamless cross-channel experiences, use available data through business intelligence, and drive operational excellence through efficiencies and standardization. This will allow them to serve smarter consumers and improve sales and profitability.
Social crm the new frontier of marketing, sales and service (accenture)Marie_Estager
Social CRM allows companies to engage customers through social media channels like Facebook and Twitter to build relationships earlier in the customer lifecycle at lower costs. As the marketing funnel collapses due to user-generated content, companies must embrace social media, identify super users who provide product expertise, and use analytics to understand evolving customer needs from online conversations. By developing a social CRM strategy, companies can strengthen their brands, increase customer loyalty, and gain insights to improve products, marketing, sales and service.
Definitive Merchant Guide to Deals, Discounts and OffersBertrand CHARLET
This document discusses the expanding landscape of deals and discounts available to merchants and consumers. It outlines the rise of deal searching and how consumers now expect discounts on everything they buy. The deal options have grown drastically over time from traditional coupons to now include daily deals, flash sales, card-linked offers, and check-in deals. Merchants must understand this diverse deal landscape in order to choose the right promotional strategies that appeal to different customer segments and meet business goals.
Litmus: Digital Best Practices for Branded ManufacturersResource/Ammirati
This document discusses how branded manufacturers can improve their digital presence to better engage consumers. It conducted an audit of 41 manufacturers' websites and found that most are not prepared for increased consumer intimacy online. The document outlines six best practices for manufacturers' websites: establish brand position, empower consumers, elicit conversation, educate consumers, enable purchase, and elevate promotion. It also describes a consumer decision-making model called "The Consumer Spin Cycle" and highlights Merillat's successful website as an example that incorporates all six best practices.
Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
Is social networks going to be the next big sales channel? ... Social media is revolutionizing the way businesses large and small are marketing themselves. This presentation provides some practical points to consider when leveraging social media as an extension of your sales channels.
IBM provides an Exceptional Web Experience Suite to help companies create engaging customer experiences online. The suite includes capabilities for content management, analytics, personalization, social features, and multi-channel delivery. It aims to optimize the customer experience and maximize business results by reaching customers on any device, engaging them through social interactions, and tailoring content and recommendations.
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
PROA 03/07 Обеспечение сохранности документов в базах данныхNatasha Khramtsovsky
Рекомендация 7 Управления государственных документов австралийского штата Виктория PROA 03/07 "Обеспечение сохранности документов в базах данных", версия 1, май 2003 г., перевод на русский язык Н.А.Храмцовской и А.В.Храмцовского.
Advice 7 to Victorian Agencies PROA 03/07 "Preserving Records in Databases", version 1, Public Record Office Victoria, Australia, May 2003, translated into Russian by Dr Natasha Khramtsovsky and Dr Andrew Khramtsovsky.
1) Ricardo, the narrator's former boss, has been diagnosed with pancreatic cancer that has metastasized to the liver. He is 45 years old with a wife and three young children.
2) The narrator recalls dreaming two years ago that Ricardo was very sick and died, which prompted him to urge Ricardo to get medical exams, though he did not end up doing so.
3) Ricardo is now undergoing aggressive chemotherapy but his life expectancy is only 10% above 5 years. The narrator hopes Ricardo has the strength to confront the cancer bravely.
What Tools Do You Use For Product Management Discussion NotesNils Davis
The document discusses tools and methods that product managers use for various activities like requirements management, collaboration, customer feedback, and UI mockups. It notes that common tools include wikis, bug trackers, mind mapping software, spreadsheets, online project management apps, and prototyping tools. The document also highlights goals around managing requirements clearly, prioritizing needs, and facilitating input from customers and internal teams.
The document summarizes the fates of the 16 crews that participated in the Doolittle Raid on April 18, 1942. It notes that 80 men flew from the USS Hornet to strike targets in Japan from B-25 bombers. While the plan was to launch further out and recover in China, difficulties forced changes. It then provides brief details on the outcomes for each crew, including those killed, captured, executed as POWs, and other fates such as continuing to serve and being killed in action in other theaters. Overall 3 were killed during the raid, 8 captured with 3 executed as POWs, and others killed in later service or still living as of the document date.
Carbon is found in many forms including shells, plants, animals, rocks, atmosphere, fossil fuels and more. It is present in shells, plants, cows, sheep, ocean water, wood, coral, sea water, fresh water, sediment, sea plants, surface plants, volcanoes, fires, all animals, rocks, atmosphere, and fossil fuels such as gasoline, natural gas, and coal. Carbon is ubiquitous in the natural world.
The document discusses key aspects of creating successful Facebook applications, including customer lifecycles and common insights. It outlines six patterns of success, including native patterns focused on individual self-expression or group exchange, and adapted patterns that use deception or competition to drive engagement. Overall, the document provides guidance on designing Facebook apps to appeal to emotions, build communities, and guide users through the stages of acquisition, activation, retention, referral, and revenue.
The document discusses pop culture memories from the 1960s, including bubble chairs, Pink Floyd, The Beatles performing on the Ed Sullivan show, The Beach Boys influencing the author to think they could surf, Jimmy Hendrix, jukeboxes, fashion trends, Marilyn Monroe, classic cars, and a first experience at a make-out spot called a passion pit.
The document discusses how various aspects of modern society such as money, transportation, technology, advertising, and social norms can impact the way people live and interact. It poses questions about how these societal influences may change over time and between different cultures, potentially affecting public health, education, communication, and lifestyle. The document suggests exploring topics like the environmental and economic effects of deforestation, the role of automobiles and computers in shaping daily life, and how childhood development impacts future generations' engagement with their communities.
Sonny Liston was born in 1932 as one of 24 children. He grew up in a poor family where his father would beat the wives and children. Liston did not receive much education and could not read or write. He began boxing while in prison for attempted robbery. In 1962, he became the heavyweight boxing champion of the world, though he was an intimidating and feared fighter. Liston lived a troubled life and died under mysterious circumstances in 1970.
Presentatie De Koep, Socius-Trefdag 'Burgers aan zet!' (19 november 2015)
De Koep is een verzameling van burgers die zelf initiatieven neemt om leven, wonen en werken in Turnhout en de brede regio zo aangenaam, goedkoop, eerlijk, rechtvaardig en duurzaam mogelijk te maken. De vereniging laat zich inspireren door de coöperatieve gedachte, voert een transparant beleid en streeft naar maximale betrokkenheid en zelfverantwoordelijkheid van de leden. Vanuit de Koep startte eind 2013 Campina Energie, een Kempense energiecoöperatie, en ism. Vormingplus Kempen, het stadsregionale participatieproject ‘Mijn2040’.
Curso Intensivo de eCommerce - Comercio Electronico Marcos Pueyrredon
Material de apoyo de la materia intensiva de comercio electronico / ecommerce en el MBA de la Universidad Santo Tomas de Aquino y la Fundacion de Tucuman dictada por el experto Marcos Pueyrredon
Het gedeeld begrip van personen die sociaal-cultureel handelen werd en wordt regelmatig onderzoeksmatig in kaart gebracht. Dit leidde tot het theoretisch concept van de sociaal-culturele methodiek. Dit concept reikt de bakens aan voor het sociaal-cultureel handelen (Wat is het wel? Wat is het niet?). De sociaal-culturele methodiek kan en wordt op verschillende wijzen in praktijk gebracht. Op conceptueel vlak kunnen we spreken van “de” sociaal-culturele methodiek. Op het vlak van de praktijken en beleidsmatig spreken we over het hanteren van “een” sociaal-culturele methodiek.
Leilani Vo's 1960-1969 scrapbook documented her favorite bands, TV shows, sports events, inventions, and cars from the decade. It also summarized the Vietnam War, counterculture trends like hippie culture and surfing, and notable events like the Cuban Missile Crisis, assassinations of JFK and MLK, deaths of Marilyn Monroe and Walt Disney, and the first moon landing in 1969.
PROEXPOSURE Photographer Ataklti Mulu and AdigratPROEXPOSURE CIC
Ataklti Mulu is a local photographer from Ethiopia who is glad that ProExposure believes in training local photographers. He has all the skills and knowledge needed to photograph Ethiopia, including understanding the culture, language, and people. He has enjoyed photographing the natural beauty and hospitality of Adigrat. As a photographer, he finds the area interesting with its grasslands, mountains, and churches. He is proud that he can take good digital photographs to showcase his country.
Presentatie OpgewekTienen, Socius-Trefdag 'Burgers aan zet' (19 november 2015)
OpgewekTienen is een open en onafhankelijke burgerbeweging. Zij richten zich op activiteiten die ontmoetingen tussen Tienenaars en actief burgerschap stimuleren, initiatieven die zorgen voor meer kwaliteitsvolle publieke ruimtes - met bijzondere aandacht voor buurtgroen -, erfgoedprojecten, initiatieven die het verhaal van de stad en haar inwoners uitdragen en projecten die duurzaamheid promoten. Enkele voorbeelden: ParkLife, de Kweikersparade en het 'Soepcafé Tienen'.
Op 20 juni 2011 organiseerde Socius de studiedag 'Organisatorische uitdagingen voor sociaal-culturele organisaties'. Dit is de presentatie van Dirk Malfait van Verso.
Ibm smarter commerce announcement industry analyst march 10Mauricio Godoy
The document summarizes IBM's recent investments and acquisitions positioning them as a provider of smarter commerce solutions that integrate buying, marketing, selling, and service capabilities. Key points include IBM expanding its global business services with new smarter commerce consulting and software offerings, $2.5 billion in commerce-related acquisitions and investments since 2010, and a focus on helping companies better manage their value chain and put the customer at the center.
This document discusses IBM's Smarter Commerce strategy and methodology. Smarter Commerce aims to place the customer at the center of business operations by helping companies improve purchasing, marketing, sales, and service. It allows companies to increase margins, opportunities, and sales. The methodology takes a holistic view of the customer experience across the entire value chain from awareness to purchase to post-purchase service.
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
To survive in today’s changing retail environment, smart organizations are working to optimize their (1) Shopping experience, (2) Operations, (3) Merchandizing and supply chain.
Smarter solutions for at Smarter PlanetIBM Danmark
The document discusses how IBM's "Smarter Commerce" strategy helps companies adapt to a changing business environment where customers have more power and expectations. It focuses on using insights from customer data to improve the customer experience across the entire commerce cycle, from marketing and sales to service, in order to drive growth and increase margins. The strategy aims to place the customer at the center and maximize insight, collaboration, and value for customers and partners.
Reloop40innovation is a marketing consultancy that offers a unique service to small and medium sized companies. They provide expertise across all marketing and sales disciplines to help companies generate demand, accelerate growth through channels, improve the customer experience, build loyalty, and develop effective communications. Their services include demand generation, channel management, digital marketing, brand management, and image development. They take on projects, interim operating roles, or provide ongoing advisory assistance tailored to each client's specific needs.
Reloop40innovation is a marketing consultancy that offers a unique service to small and medium sized companies. They provide expertise across all marketing and sales disciplines to help companies generate demand, accelerate growth through channels, improve the customer experience, build loyalty, and develop effective communications. Their services include demand generation, channel management, digital marketing, brand management, and image development. They take on projects, interim operating roles, or provide ongoing advisory assistance tailored to each client's needs.
The document summarizes a webinar on overcoming challenges in using analytics to turn data into profits. It discusses identifying unique customers, differentiating them by needs, interacting with customers efficiently through multiple channels, and customizing experiences. It also covers measuring return on customer and using data to understand lifetime value. Challenges include access to clean, accurate data, leveraging data for high-value activities, and gaining support by proving ROI.
Integrate provides high quality, pre-screened sales leads to buyers through an online platform. Leads are verified through multiple checkpoints to ensure accuracy. Both buyers and sellers benefit through this real-time system - buyers get qualified leads and sellers get exposure and revenue. Integrate has solved common issues in lead generation through screening out invalid sources, accurate tracking, effective delivery, and verification.
Portrait Software is a customer experience management company that provides software to help companies become more customer-centric. The document discusses how customer centricity is important for business success and increased revenue. It then summarizes Portrait's software suite which includes analytics, outbound marketing, and inbound recommendation tools to optimize customer interactions across channels. The software aims to provide a single customer view, personalized recommendations, and consistent service to improve customer retention and cross-selling.
Capturing intelligence while managing relationshipsIntergen
Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue. Presented at the NZ Retail Show during April 2011.
Achieving Dialogue In The Age Of The Omni-Channel CustomerG3 Communications
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.
The document discusses the evolution of sales from the 20th to 21st century. It notes that customers are now more informed and drive the conversation due to digital technologies. It outlines challenges modern salespeople face like longer sales cycles and high turnover. It then discusses skills needed by 21st century "sales warriors" like asking better questions, collaborating, and leveraging data insights. It emphasizes delivering value to customers through insight, collaboration, agility, and impact with technology. Overall, the document provides guidance to salespeople on adapting to changing customer and digital landscapes.
Pulse 2013 - Mobile strategy and user centered design, an IBM interactive primerChris Pepin
The document provides an overview of IBM's mobile strategy and user-centered design approach. It discusses (1) how mobile adoption is changing consumer and business behavior, (2) IBM's Interactive Solutions portfolio and expertise in mobile strategy, design, and technology, (3) IBM's MobileFirst offering and focus on delivering comprehensive mobile solutions, and (4) a sample mobile engagement process that assesses business needs, defines a future mobile experience, evaluates technology requirements, and develops a roadmap. The document emphasizes IBM's capabilities across mobile strategy, user experience design, and technology to help organizations transform their business in a mobile-first world.
Customer Service is a new corporate battleground. Companies need to provide state of the art customer service in order to compete and in this new market. This white paper discusses the business value and best practices of integrating your companies phone system with a strong central CRM.
Microsoft Dynamics xRM4Legal 2013 Marketing OverviewDavid Blumentals
The document provides an overview of the Microsoft xRM4Legal 2013 software for legal firms. It discusses how the software can help law firms become more effective at business development by [1] giving staff the right tools to attract more clients, improve service, close deals faster, and enhance client relationships, [2] achieving new levels of business development productivity through better targeting, managing activities and communication, and opportunities, and [3] providing real-time business intelligence through customizable dashboards and reports.
Five Truths In Building An Effective Digital Marketing And E Commerce StrategyCorey Torrence
1. Technology has fundamentally changed the consumer's purchase journey and buying behavior, requiring companies to understand digital touchpoints and how they influence customers at each stage.
2. Former concepts of customer profiling are no longer sufficient. Continuous monitoring of social media and updated consumer insights are needed to respond to changing demand.
3. Companies now have complex B2B and B2C models requiring new channel relationships and financial arrangements, as well as integrated online and offline marketing to improve efficiency and customer experience. Competition is no longer limited by geography.
Benefits of tighter Automotive Dealer-Manufacturer Data CollaborationInfosys
The automotive industry lags in its ability to collaborate through the value chain in order to maximize customer satisfaction and efficiency. Several impediments such as heterogeneous nature of Dealer-originated information, the barriers of working through protective Dealer Systems Providers (DSPs), dealer concerns of protecting sensitive information, underlying technology immaturity, and manufacturer system constraints exist.One of the most significant opportunities for improvement is how Dealers and Manufacturers can effectively, consistently, and co-operatively utilize common information for mutual benefit
Mobile and social technologies are reshaping commerce by influencing customer expectations and behaviors. Customers want personalized, seamless experiences across all channels. Leading companies are taking an integrated approach to commerce that places the customer at the center and uses insights to optimize processes across the entire value chain from procurement to marketing to sales to customer service. IBM's Smarter Commerce solutions use analytics and cloud technologies to help companies anticipate customer needs, drive efficiencies, and deliver superior experiences that strengthen engagement and loyalty.
Ibm 2011 bringing science to the art of marketingFriedel Jonker
The document discusses how companies can use customer data and analytics to improve marketing efforts. It provides examples of how Best Buy and First Tennessee Bank used advanced analytics to better understand customer behavior and optimize their marketing budgets. Both companies saw significant results - Best Buy reduced spending by 5-7% while improving effectiveness 10 times, and First Tennessee Bank's customer response rates rose 3.1% while mail costs declined 20%, yielding a 600% return on investment. The document advocates for marketers to adopt new technologies in order to engage today's sophisticated consumers.
Trilogia Tendencias del Comercio Digital para 2024 - Primer EpisodioMarcos Pueyrredon
Material de apoyo del muy interesante webinar donde junto con Nicolas Valenzuela, Digital Commerce Manager de Cencosud S.A. desarrollamos las 4 REALIDADES DEL UNIFIED COMMERCE: Unified Commerce potenciado + Inteligencia Artificial Aumentada + Conversational Commerce + Experiencias Instore Aumentadas junto con las 4 TENDENCIAS DEL UNIFIED COMMERCE: Inteligencia Artificial Omnipresente + Retail Media 360 + Ecosistemas basados en Datos + Cliente & SKUs como más que un activo que nos deja #NRF2024
primer episodio de la trilogía de #Realidades y #Tendencias del #ComercioDigital & #UnifiedCommerce para 2024 , donde contamos con la presencia de Marcos Pueyrredon - CMX y Nicolas Valenzuela quienes nos trajeron las realidades y últimas tendencias de #retailecommerce directamente desde el gran evento National Retail Federation hashtag#NRF2024 Retail`s Big Show.
Si no pudiste asistir, puedes acceder a la grabación 👉 https://lnkd.in/dCW8r4w7
🎯 ¿Quieres participar de los próximos episodios? Regístrate👉 https://bit.ly/48scCXC
hashtag#ecommerceinstitute hashtag#ecommerce hashtag#tendencias2024 hashtag#negociosonline
les dejo una infografia con el ecosistema de marketplaces en en #Mexico que hicimos VTEX que estamos actualizando para tener la version 2023 y es un fiel reflejo de la importancia que tienen para acelerar la madurez de cada ecosistema!! Aprecien la gran cantidad de #markeplaces que hay!!
La Revolucionaria Estrategia de Marketing de Mattel con la marca BarbieMarcos Pueyrredon
La estrategia de marketing de Barbie ha renovado la imagen de la marca para hacerla más acorde a la actualidad y eliminar estereotipos. Han creado contenido en las redes sociales relacionado con la nueva película de Barbie que ha invitado a los usuarios a compartir selfies y otros contenidos usando filtros y etiquetas de color rosa. También han establecido alianzas con otras marcas que han lanzado productos relacionados para aprovechar el estreno de la película.
Impacto práctico de la Inteligencia Articial AI en la Gestión de la cadena de...Marcos Pueyrredon
Material de apoyo de la conferencia magistral sobre: Impacto práctico de la Inteligencia Articial AI en la Gestión de la cadena de valor de un Retail & Franquicias dictada por Marcos Pueyrredon
Co-Founder & Global Executive SVP, VTEX y Presidente del eCommerce Institute junto con Santiago Porchetto
eCommerce Consultant / Former Innovation Manager en Stylestore en el marco de la 28va Exposición Internacional de Expo Franquicias Argentina 2023 mas detalles en https://expofranquicias.ar/tendencias-en-franquicias/
Xelección “curada” de charlas técnicas y de negocios realizadas x ww.EICOM.org
🎯 Más de 200 patrocinadores
🎯 156 oradores en 7 escenarios
🎯 un escenario principal gigante para una audiencia de 9000 personas
🎯 Más de 14.000 participantes por día
🎯 1076M de pies cuadrados de exposición y conferencia
🔎 Consulta todos los speakers y excelente contenido en https://vtexday.com.br/en/
Presentación de Geraldo Thomaz Founder and co-CEO at VTEX sobre la Arquitectura y Roadmap 2023 en el Lab de Innovación del Banco ITAU Cubo durante el VTEX Experience Brasil https://experience.vtex.com/brazil/ en el marco del VTEXDAY 2023 https://vtexday.com.br/
https://youtu.be/iRNl3RjCzBU
Tres inversiones para impulsar el crecimiento del ecommerceMarcos Pueyrredon
El informe, basado en entrevistas con docenas de merchants de VTEX, analistas de ecommerce y especialistas de la industria, responde una pregunta que todos los líderes de ecommerce se hacen en este momento: “Si solo pudieras hacer tres apuestas estratégicas para impulsar el crecimiento del ecommerce a largo plazo, ¿cuáles serían?
Si solo pudieras hacer tres apuestas estratégicas para impulsar el crecimiento a largo plazo de un negocio de ecommerce, ¿cuáles serían?
Para responder a esta pregunta, Jordan Jewell, Analyst in Residence de VTEX, habló con especialistas en ecommerce y de la industria. Descarga el documento para conocer la información recolectada.
Mas detalles en https://content.vtex.com/impulsar-ecommerce-crecimiento-documento/
Evolución de una arquitectura monolítica hacia decoupled commerce en un retai...Marcos Pueyrredon
Presentación de Emeka Nwosu, Senior Vice President, Solutions Engineering at VTEX
https://www.linkedin.com/in/emeka-nwosu-5731212/ sobre la Evolución de una arquitectura monolítica hacia decoupled commerce en un retail o marca desarrollada en el Lab de Innovación del Banco ITAU Cubo durante el VTEX Experience Brasil https://experience.vtex.com/brazil/ en el marco del VTEXDAY 2023 https://vtexday.com.br/
Tres inversiones para impulsar el crecimiento del Digital CommerceMarcos Pueyrredon
#decoupled #commerce les altamente recomiendo leer el PDF que comparto a continuacion que resume el panel que llevaron adelante Jordan Jewell ,former IDC analyst, Sam James, CDO y Ney Santos, CTO en Grupo Carrefour Brasil junto con VTEX’s co-CEO, Mariano Gomide de Faria en el Big Ideas Stage del opening day de #NRF2023
how to maximize ecommerce profitability for long-term growth as well as winni...Marcos Pueyrredon
#decoupled #commerce les altamente recomiendo leer el PDF que comparto a continuacion que resume el panel que llevaron adelante Jordan Jewell ,former IDC analyst, Sam James, CDO y Ney Santos, CTO en Grupo Carrefour Brasil junto con VTEX’s co-CEO, Mariano Gomide de Faria en el Big Ideas Stage del opening day de #NRF2023
GUÍA PRÁCTICA El nuevo Net Promoter Score o NPS 3.0Marcos Pueyrredon
El creador de uno de los índices más usados por las organizaciones para medir la experiencia, el Net Promoter Score, escribió un completo artículo para explicar su visión acerca de la evolución de su invento. En esta completa guía te compartimos lo que escribieron Fred Reichheld, Darci Darnell, y Maureen Burns acerca del NPS 3.0: Desde su introducción, en 2003, el Net Promoter System o NPS, que mide la regularidad con la que las marcas convierten a los clientes en promotores, se ha convertido en el marco predominante para el éxito de los clientes. Sin embargo, a medida que crecía su popularidad, el NPS comenzó a ser manipulado y mal utilizado de manera que perjudicó su credibilidad. Las puntuaciones de promotores netos no auditadas y autodeclaradas socavaron la utilidad de NPS. Con el tiempo, su creador, Fred Reichheld, se dio cuenta que la única forma de corregir este problema era introducir una métrica sólida y complementaria que se basara en resultados contables. En este artículo, él y dos de sus colegas en la consultora Bain presentan esa métrica: la tasa de crecimiento ganada, que capta el crecimiento de los ingresos generados por los clientes que regresan y sus referencias. Si quieren profundizar los invito a leer este post https://ecapacitacion.co/NetPromoterScoreNPS3
Estudio Mid Term CACE 2022 sobre el Estado de situación y evolución del Comer...Marcos Pueyrredon
Estado de situación y evolución del Comercio Electronico en Argentina CACE 2022 presentado por Gustavo Sambucetti durante eCommerce Day Argentina Blended [Professional] Experience https://ecommerceday.org.ar/2022/ , mas detalles y estudio en https://cace.org.ar/estadisticas/
Muy interesante reporte sobre el estado del arte y las necesidades que tenemos como industria del digital commerce, mas estudios y reportes en https://cace.org.ar/archivo-de-informes/
Retail Media Allocation by Bobsled, an Acadia companyMarcos Pueyrredon
Estudio sbre Retail Media Allocation realizado por Bobsled Marketing que brinda información práctica y valiosa para las marcas, informando sus decisiones estratégicas relacionadas con todo lo relacionado con los medios minoristas (asignación, inversión, etc.).
El mensaje clave de este reporte es:
"Las marcas deben construir una estrategia en torno a su verdadero objetivo a nivel de marca, producto o minorista, y la etapa de embudo en la que se encuentran sus consumidores".
Este documento presenta un glosario de términos relacionados a estrategia digital y ecommerce. Define conceptos como A/B testing, abandono de carrito, algoritmo, API, basket size, benchmark, big data, blockchain, buyer persona y más en 1 o 2 oraciones. El objetivo es proveer definiciones concisas de los términos clave de esta área.
Les comparto mi selección personal de los mejores estudios & LIbros Blancos disponibles online que todo profesional del digital commerce debe tener como material de apoyo y lectura => Reporte de iniciativas seleccionadas por Alibaba para enfrentar el COVID19 2020 elaborado por el equipo de Alibaba Mas detalles ingresen en www.alibaba.com
Libro Blanco Marketing Digital y Comercio Electronico de la AMVOMarcos Pueyrredon
Les comparto mi selección personal de los mejores estudios & LIbros Blancos disponibles online que todo profesional del digital commerce debe tener como material de apoyo y lectura => Libro Blanco Blanco Marketing Digital y Comercio Electronico elaborado por el equipo de Asociacion Mexicana de Venta en Linea AMVO Mas detalles ingresen en www.amvo.org
Este documento presenta un libro blanco sobre logística para el comercio electrónico en España. El libro está patrocinado por ThinkTextil, Packlink y Solostocks y coordinado por la Asociación Española de la Economía Digital (Adigital) y Altius Consulting. Está dividido en 7 capítulos que cubren temas como la tienda online, operaciones de almacén, transporte y distribución, servicio al cliente, logística inversa y aspectos legales del comercio electrónico. Cada capítulo está escrito por un experto difer
Les comparto mi selección personal de los mejores estudios & LIbros Blancos disponibles online que todo profesional del digital commerce debe tener como material de apoyo y lectura => Guia de Ecommerce para principiantes elaborado por el equipo de Huspot Mas detalles ingresen en www.huspot.com
Les comparto mi selección personal de los mejores estudios & LIbros Blancos disponibles online que todo profesional del digital commerce debe tener como material de apoyo y lectura => Playbook sobre Estrategia Digital & Ecommerce elaborado por el equipo de Neoconsulting.ai Mas detalles ingresen en www.neoconsulting.ai
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.