1. Cloud as a Platform for Business Innovation and Growth – from SAP to New Application Models

2. Presenters Scott Skellenger Senior Director Global Information Services Illumina Inc. Bo Bazylevsky - Co-founder and President Reza Rassool - CIO Music Mastermind Craig Heimark Chairperson-CEO CohesiveFT Jan Jackman Vice President of Cloud Services Global Technology Services Charles “Chuck” Kichler IBM SAP Practice CTO IBM Distinguished Engineer Chandar Pattabhiriam Vice President Cast Iron Customers & Partners IBM

3. Cloud Computing – A Business Value Cloud computing is a model for enabling cost effective business outcomes through the use of shared application and computing services . The value …. is better economics in the execution of business processes.

7. IBM’s next generation service delivery platform was built to meet these requirements Infrastructure Client portal Management, support and deployment Security and isolation Availability and performance Technology platform Payment and billing Business Services Platform Enterprise data center Enterprise data center Private cloud Hosted private cloud Managed private cloud Enterprise Shared cloud services A Enterprise B Public cloud services A Users B Secure, ubiquitous access

10. IBM Smart Cloud - Foundation for Value-Add Services and Applications IBM Delivered Services ISVs ISVs Platform ISVs Application, ISV other partner ecosystems Common Cloud Management Platform Cloud Reference Architecture Ecosystem Enablers Other IBM / ISV Plats Anchor SaaS Industry Solutions

11. IBM provides operating system and tool licenses Fully managed The IBM enterprise-class service delivery platform will offer two tiers – optimizing delivery requirements and economics Rapid access, multi-tenant solution scaled and priced based on usage. Robust multi-tenant solution, including managed production services. Workloads Operating system Management level Availability Security Software usage Pricing Ideal for developing and deploying new application designs Ideal for migration of traditional and higher availability applications Linux, Windows Windows, Linux, AIX Self Service with advanced premium support 99.5% 99.9% Virtual and some physical isolation Multiple levels of isolation Bring your own / pay as you go / free developer use Hourly usage-based with reserved options Monthly usage-based and fixed contract

12. IBM Smart Cloud helps clients address key workloads Application development Storage Customer relationship management Desktop and devices Security Collaboration & Unified Communications Enterprise resource planning Self-service Support Finance and administration Mobile enhancement Supply chain Partners Customers Employees Partners Customers Employees

13. Transforming application development processes through cloud enabled platform services Project Initiation Requirement Analysis Design Deployment Production Development Test Defects loaded in Rational Quality Manager and tracked through application life cycle Code Analysis & Reporting Application Virtualization Performance Testing Services Mobile Device Testing Defect Analysis Maintain Community of Partners Workload Portability Application Virtualization Testing Solutions Testing on Devices

14. IBM Smart Cloud helps clients address key workloads Application development Storage Customer relationship management Desktop and devices Security Collaboration & Unified Communications Enterprise resource planning Self-service Support Finance and administration Mobile enhancement Supply chain Partners Customers Employees Partners Customers Employees

17. Cloud as a Platform for Business Innovation and Growth – from SAP to New Application Models Charles “Chuck” Kichler IBM SAP Practice CTO IBM Distinguished Engineer

18. IBM Smart Cloud helps clients address key workloads Application development Storage Customer relationship management Desktop and devices Security Collaboration & Unified Communications Enterprise resource planning Self-service Support Finance and administration Mobile enhancement Supply chain Partners Customers Employees Partners Customers Employees

20. As well as even the most complex existing application environments… IBM delivers SAP environments via the cloud, automating the most common, labor-intensive managements tasks. Value Delivered: Install DB2/Oracle Maintain database libraries Clone database Install operating system Provision SAP environment Add additional application server Refresh SAP systems 1 day ½ day 2-3 days 1 day 2-3 days 1 day 1-4 days 12 mins 8 mins 20-180 mins 30-60 mins ~ 40-200 mins 10 mins ½-3 mins From traditional To cloud

23. Team-IBM – Delivering Value for Clients Worldwide Cloud Assessment & Planning SAP on IBM Smart Cloud Life Cycle-as-a-Service

24. Cloud as a Platform for Business Innovation and Growth – from SAP to New Application Models Chandar Pattabhiriam Vice President Cast Iron

26. Companies are Adopting Cloud Services

28. It’s Created a Hybrid World Private Clouds Public Clouds Home-grown Applications Packaged Applications Companies have both Cloud and On-Premise Applications

29. Public Clouds Private Clouds Which Demands Integration Home-grown Applications Packaged Applications Companies have both Cloud and On-Premise Applications

30. Why Connect the Cloud? Sales CRM Service Marketing Shipping Finance What are my hottest leads? ? Where are my orders? ? Has this customer paid? ? I need to do a credit check ? Where are my invoices? ?

31. Answer: Integration = Maximizing Productivity & Investment Hottest Leads Sales Invoices Orders CRM Service Marketing Shipping Finance

32. SaaS Buyers Feeling the Pain Source: Saugatuck Technology Inc., 2009 Global User Survey; n=1793

33. WebSphere Cast Iron Cloud Integration Connects Hybrid World of Cloud and On-Premise Applications In Days

34. WebSphere Cast Iron Integration Configuration, not coding Multi-tenant IBM Cast Iron Cloud Virtual appliances (VMware) Cloud Applications Cloud Applications On-premise Applications Flexible Comprehensive Physical appliances (IBM) Integrate Cloud and On-Premise Applications in Days Rapid UI Mashups Data Migration Process Integration

35. Proven Results - Integrate in Days Cloud Offering Customer Scenario Duration Sales Cloud – SQL DW 360* View of Customers 10 Days Custom Cloud - PeopleSoft Billing and Invoice Integration 8 Days Sales Cloud & Chatter – SAP Customer and Sales Order Integration 14 Days Netsuite, CRM Opportunity to order sync 20 Days Oracle CRM On Demand, EBS Real-time order and invoice visibility 10 Days Sales Cloud, Service Cloud, Force.com - Jeeves Order to Shipment 21 Days Custom Cloud

36. The Shift to a Client-Defined Cloud Increased focus on Business Low cost and high speed: Operational Dexterity Flexibility and agility: New business value Simplicity and ease of use: IT without boundaries

37. Illumina, Inc. Scott Skellenger Senior Director Global Information Services Illumina Inc.

38. Cloud The New Norm Scott Skellenger Sr. Director Global IS Illumina inc.

39. Illumina’s Mission Innovating for the Future of Genetic Analysis To be the leading provider of integrated solutions that advance the understanding of genetics and health To Targeted Validation and Beyond… From Genome Wide Discovery…

40. The Impact of Scale in Sequencing Gb / run Year 10 4 scale in throughput; 10 7 scale in parallelization in 5 years

41. Where have we been? What got us here won’t get us there…

45. Evolution of IT – A Sea Change Cloud as a business differentiating smart architecture Time Competitive Profile We Build IT! Governed, Workload and Event driven, Elastic, Scalable, Variable Cost Capability/Maturity TDZ

46. Music Mastermind Bo Bazylevsky - Co-founder and President Reza Rassool - CIO Music Mastermind

47. Revolutionizing the Way We Create, Share, and Enjoy Music - PRIVATE & CONFIDENTIAL -

49. But what about being a musician ? Anyone can be… - PRIVATE & CONFIDENTIAL -

50. - PRIVATE & CONFIDENTIAL -

51. Making Music In The Cloud - PRIVATE & CONFIDENTIAL -

53. A Personal Music Experience - PRIVATE & CONFIDENTIAL - Hello Samurai Rob Thomas, First Star Artist GENRE CHARACTERS STAR AVATARS

54. yesterday, we were quiet… - PRIVATE & CONFIDENTIAL -

55. - PRIVATE & CONFIDENTIAL -

56. CohesiveFT Craig Heimark Chairperson-CEO CohesiveFT

58. Faster and Easier 24% - McKinsey 47% - Microsoft

60. Faster and Easier Better image quality??

62. Today

63. “ Internal Cloud” “ External Cloud” “ Internal Hosting” “ External Hosting” Shared Infrastructure Dedicated Infrastructure On Premises Off Premises 85%

64. “ Internal Cloud” “ External Cloud” “ Internal Hosting” “ External Hosting” On Premises Off Premises 85% 11% <1% 4% Shared Infrastructure Dedicated Infrastructure

65. On Premises Off Premises <25% ~40% ~30% <5% Shared Infrastructure Dedicated Infrastructure “ Internal Cloud” “ External Cloud” “ Internal Hosting” “ External Hosting”

66. On Premises Off Premises *Typically 50% cost reduction from shared infra Externalize (flexibility Benefits) Standardize & Virtualize (cost benefits*) 1 2 Shared Infrastructure Dedicated Infrastructure “ Internal Cloud” “ External Cloud”

67. Private Cloud Agile Data Center Public Cloud 3 Public Cloud 2 Public Cloud 1 On Premises Off Premises Shared Infrastructure Dedicated Infrastructure “ Internal Cloud” “ External Cloud”

69. How do we do that?

70. Interoperate Migrate

71. Coders Create Operations Maintains Developers Assemble

72. Elastic Server Platform Server assembly like hardware

73. Build from components just like your would from HP or Dell...

78. Cross-could overlay network in action Three clouds – one network EC2 Rackspace Terremark

79. I want to control my own network addresses

80. Can ’t I use my existing data center NOC?

88. R&D

89. Thank You [email_address]

90. IBM Smart Cloud Enabling the next generation service delivery platform Hanoi Vietnam Silicon Valley California Dublin Ireland São Paulo Brazil Johannesburg South Africa Bangalore India Tokyo Japan IBM Cloud Labs Seoul S. Korea IBM Smart Business Cloud Singapore Beijing China Raleigh NC Cloud Research Ehningen Germany Boulder CO Toronto, ON Canada IBM Managed Backup Cloud – IPS (not all listed) Aubervillers France Madrid Spain London England Capetown South Africa Hong Kong Sydney Australia Next Generation Combination of Technology, Expertise and Proven Experience to Help Your Company Navigate advance your Cloud Deployment ! Low cost and high speed: Operational Dexterity Flexibility and agility: New business value Simplicity and ease of use: IT without boundaries

95. Cloud Service Models have foundational components… Image Management Management and governance of virtual images across the software lifecycle Virtualized Workloads Delivery of integrated middleware workloads that leverage cloud capabilities Infrastructure Management Automated and instrumented infrastructure with virtualization Integration & Connectivity Secure and reliable connectivity and integration within and between cloud environments Elastic Resources Efficient scaling of software and hardware resources in a cloud environment Analytics Business analytics and insight delivered via the cloud Collaboration Collaborate and interact with people and processes in the cloud Implementation and Consulting Services Managed Services Business Services Platform Infrastructure

96. Let’s walk through a few key capabilities fundamental to cloud Business Services Infrastructure Business Application Services Industry Solutions Platform The capabilities we hightlight need to blow up. The capabilities we de-emphasize need to gray out. APaaS Collaboration Analytics Application Lifecycle Developer & Tester Collaboration Development Automation Life-cycle Traceability Integration Process Integration Identity Integration Management Integration Application & Data Integration Spillover/Failover Services Optimization Heterogeneous Platform Management Optimized Workload Placement Virtualized Compute, Network, Storage Workload Acceleration Power Management Security Service Management Identity Management Intrusion Detection Tenant Isolation Data Protection OSS Service Quality Management Service Operations Mgmt Service Asset Mgmt Service Automation Mgmt Image Management IPaaS Multi-tenant Applications Workload & Data Mobility Continuously Available Apps App Health Mgmt & Self-Healing Dynamic Workload Management Elastic application runtimes Fine-grained SLA Enforcement Workload & Topology Patterns Elastic Application Resources

97. Simplicity and ease of use: IT without boundaries Start with the fundamental benefits of the cloud…and activate them to transform your business. A global telecom’s virtualized application development environment enables more testing earlier in the cycle, improving defect discovery and delivering 100% ROI in 30 days. A major medical group taps a collaborative care cloud to apply advanced analytics and clinical support to improve patient outcomes A pharmaceutical services company achieves a projected USD$250,000 in annual savings and reallocates 80 percent of its data integration resources to strategic activities through the integration of Cloud into traditional IT systems Low cost and high speed: Operational Dexterity Flexibility and agility: New business value

99. WebSphere Cast Iron Cloud Integration Connects Hybrid World of Cloud and On-Premise Applications In Days

100. And It’s Created a Hybrid World Private Clouds Public Clouds Home-grown Applications Packaged Applications Companies have both Cloud and On Premise Applications

101. Which Demands Integration Private Clouds Public Clouds Packaged Applications Integration is Critical in a Hybrid World Home-grown Applications

102. WebSphere Cast Iron Integration Configuration, not coding Multi-tenant IBM Cast Iron Cloud Virtual appliances (VMware) Cloud Applications Cloud Applications On-premise Applications Flexible Cost Effective Physical appliances (IBM) Integrate Cloud and On-Premise Applications in Days Rapid TCO Websphere Cast Iron Custom Code

103. Proven Results - Integrate in Days Cloud Offering Customer Scenario Duration Sales Cloud – SQL DW 360* View of Customers 10 Days Custom Cloud - PeopleSoft Billing and Invoice Integration 8 Days Sales Cloud & Chatter – SAP Customer and Sales Order Integration 14 Days Netsuite, CRM Opportunity to order sync 20 Days Oracle CRM On Demand, EBS Real-time order and invoice visibility 10 Days Sales Cloud, Service Cloud, Force.com - Jeeves Order to Shipment 21 Days Private Cloud

104. Covering the IT and Cloud Deployment Continuum Private Public Hybrid IT capabilities provided “as a service,” over an intranet, within the enterprise and behind the firewall Internal and external service delivery methods are integrated IT activities / functions are provided “as a service,” over the Internet Enterprise data center Enterprise data center Private cloud Hosted private cloud Managed private cloud Enterprise Shared cloud services A Enterprise B Public cloud services A Users B New business value

105. Transforming application development processes through cloud enabled platform services Value Delivered: From traditional To cloud Project Initiation Requirement Analysis Design Deployment Production Development Test We should use this graph as its simpler then Next page. We may want to change the bottom half for the messages in our chart Workload “portability” Workload “porting” Hybrid Platform Point and Click integration Custom Integration Integration as Service 30 min for developer environment Days to set up per developer Development Environment One operator for 100 applications One operator for 10 applications Application delivery management DB Administrator for 100 applications DB Administrator for 10 applications DB as a Service

106. IBM Brings Unique Strengths to Deliver Integrated Development and Test Environment “… Developers are typically underserved by existing processes, and offering them a self-service option helps productivity and, crucially, avoids many issues…” Cloud CIO: 3 Private Cloud Use Case Scenarios By Bernard Golden Wed, March 23, 2011 Community of Partners On Boarding Application Virtualization Testing Solutions Testing on Devices

107. Unprecedented Capability across our Cloud platforms.  Middleware  Process   Physical (Hardware)   Hypervisor  Operating System  Application Management, & Support  Integrated Back-Up and recovery  Dedicated Client Connection from Datacenter  Location Dexterity   Logical & physical Isolation (VM, Network (VLAN), & Storage)   Security Policies & Services Security & Isolation  SLA 99.9%  SLA 99.5%  High End Scalability   Rapid Provisioning Time Availability & Performance  Tier 1 & 4  Tier 2 Tiered Storage  KVM  eSX and Power VM  AIX   Windows   Linux  Power   x86 Technology Platform  Managed Service Options Month* Hour Pay as You Go Payment & Billing

109. Building application migration and integration patterns based on client engagements Build Assemble Integrate Deploy Upload application using standard software and data configurations Deploy a set of private images and instances for running application on the cloud platform “ Waves” of applications ported and packaged and deployed onto Customer’s IBM Cloud Resources . Assemble and build “cloud modules” through source code porting, permitting easy placement onto cloud VMs. Simple: Web Application Complex: SAP Tasks Inventory, profile, and prioritize applications for migration Build the VM environment in the cloud that provides an entry point Plan User access based on IT governance and policies Pattern Based

110. Management, support and deployment Security and isolation Availability and performance Technology platform Payment and billing Unified communications Archive Desktop Security Compute The IBM Smart Cloud will deliver standardized services from IBM, as well as an ecosystem of partners and clients SAP Enterprise data center Enterprise data center Private cloud Hosted private cloud Managed private cloud Enterprise Shared cloud services A Enterprise B Public cloud services A Users B Client Defined Services

111. Cloud Computing - NIST* Definition (*National Institute of Standards and Technology) Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. but ….. this is a technology centric definition