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I am currently responsible for Cloud Marketing across Europe, bringing the full transformational benefit of Cloud to IBM Clients. Cloud enables companies to deliver better service and customer experience, helping to differentiate your business from the competition and stay ahead of new market entrants. Cloud underpins real-time Analytics, delivery of Mobile Apps, gauging Customer Sentiment, providing flawless Commerce transactions, working with new partners to deliver broader services and higher value to your customers and beating customer expectations to stay ahead of the game. Core skills: Cloud, Strategy, ABM and Channel Marketing