1. Cloud Computing
Rethink IT. Reinvent Business.
Don Boulia
Director, Private Cloud and Application
Infrastructure
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2. IBM capabilities built to transform business
Cloud. Rethink IT. Reinvent Business.
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3. Cloud computing allows companies to rethink IT
and reinvent the way they do business
Reinvent Business
• Faster time to market for new services
• Increased focus on differentiated processes
• Meet changing customer expectations, direct
access to technology
Transformation
Efficiency
Rethink IT
• Rapidly deliver services
• Integrate services across cloud environments
• Increase efficiency
Economics of Computing are Changing
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4. 4
Cloud computing is a new model for consuming
and delivering IT capabilities
 Consuming Cloud Services
– Faster time to market for new services
– Focus on differentiated value
 Building and Connecting Clouds
– Increased efficiency and utilization of existing
infrastructure
– Rapid and agile delivery of new services

5. Consuming Cloud Services – Smarter Commerce
Social Business Real-time Analytics
 Enable new interactions  Web analytics
 Facilitate collaboration  Predictive analytics
 Collaborative development Sentiment analysis
 Social analytics
Optimized Supply Chain Science of marketing
 Supply chain visibility  Define messages and
 Optimize inventory & order automate
management campaigns
 Apply insights to align supply  Optimize search results
with demand  Customized Web
experiences
Supply Chain Visibility

6. 6
Consuming Cloud Services – IBM SmartCloud
Two tiers of service optimized for cloud delivery
requirements and economics
Rapid access, multi-tenant solution Robust multi-tenant solution, including
scaled and priced based on usage. managed production services.
Workloads Ideal for developing and deploying new Ideal for migration of traditional and higher
application designs availability applications
Operating system Linux, Windows Windows, Linux, AIX
Management level Self service with advanced premium support Fully managed from infrastructure to application
Availability 99.5% 99.9%
Security Virtual and some physical isolation Multiple levels of isolation
Software usage Bring your own / pay as you go / free developer use IBM provides operating system and tool licenses
Pricing Hourly usage-based with reserved options Monthly usage-based and fixed contract

7. 7
Building and Connecting Clouds
Workload Deployment Models are evolving
Consolidation & Virtualization Standardization & Automation
Individual Shared Virtualized Integrated Middleware Platform
Deployment Hardware Applications & Image Management
Application App App App App App App App App App
MW MW MW MW MW
Management
Middleware
Integrated Middleware Platform
OS OS OS OS OS
Operating System
Image
Shared Hardware Shared Infrastructure
Hardware Shared Infrastructure
Benefits Benefits
 Increased utilization of infrastructure  Standardized middleware
 Location independent deployment  Increased utilization of software
 Improved deployment speed
 Simplified applications
Challenges Challenges management
 Low hardware  Building images
utilization  Image proliferation
 Heavily  Governance of changes
customized  Creation of composite applications
infrastructure  Connectivity to legacy and off
premises applications

8. 8
Building and Connecting Clouds
WebSphere Private Cloud Capabilities
Virtual Images Workload and
Pre-built Virtual Images for Topology Patterns
Key WebSphere Middleware Deploy and Manage
Workloads
Application and Workload
Data Integration Management
Integrate Cloud & Dynamically Manage
On-premise Virtualized Application
Applications Environments
Elastic Caching
Data virtualization for key
middleware workloads

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Virtual Images
Pre-built Virtual Images for Key WebSphere Middleware
Optimizes delivery and maintenance
of WebSphere middleware for
virtualized environments
 Rapid configuration and deployment
of middleware in virtualized
environments Hypervisor Editions of:
 Integrated delivery of maintenance WebSphere MQ
for middleware virtual images WebSphere Message Broker
WebSphere Application
 Support for multiple virtual Server
environments such as x86, Power and WebSphere Process Server
WebSphere Portal Server
System z IBM DB2

10. Workload and Topology Patterns
Deploy and Manage Workloads in On-Premise Clouds
Efficiently deploy and manage new, Workloads &
innovative applications and Patterns
services in a private cloud Collect and Dispense
Web
App
Database
 Rapidly deploy optimized Images Deployed and Managed
middleware into the cloud with pre- Workloads
configured workload patterns WAS Portal
 Dynamically scale application DB2 MQ
resources to meet business goals
 Efficiently manage cloud workloads
IBM Workload Deployer V3
based on IBM middleware

11. Workload Management
Dynamically Manage Virtualized Application Environments
Consolidate application servers and
maximize utilization while monitoring
application health for cost-savings and
enhanced productivity
 Prioritize and manage application
workloads in virtualized
environments
 Increase application resiliency and
availability to preempt outages
 Change application footprints WebSphere Virtual Enterprise V7
automatically based on demand with
dynamic workload management

12. Elastic Caching
Data virtualization for key middleware workloads
Realize improved ROI and TCO by
processing billions of transactions
per day with cost efficiency and
near-linear scalability
 Boost scalability, availability, and
performance
 Accelerate and offload your ESB and
connectivity solutions with service
response caching
WebSphere DataPower XC10
 Remove data bottlenecks with drop- Appliance V2
in elastic caching for simple data
solutions

13. Application and Data Integration
Integrate Cloud & On-premise Applications in Days
Connect cloud and on-premise
applications within days to achieve
the lowest cost and highest returns Connects Hybrid World of Cloud and On-Premise Applications In Days
on your investment in cloud
Rapid, Efficient Development with Pre-built
Template Integration Processes (TIPs) for the
most common integration scenarios
Up to 80% lower costs vs. hand-coding
alternatives; Low monthly subscription pricing
WebSphere Cast Iron
Unmatched flexibility — can be deployed as Cloud Integration
an appliance, virtual appliance or integration-
as-a-service

14. 1
4
Cloud computing is delivering real value for clients
Workload and Topology and Topology
Workload Application and Data Data
Application and
Patterns Patterns Integration
Integration
Optimized data center, Integrated CRM and
reduced provisioning ERP systems with on-
time for applications premise solution
• Reduced provisioning time • 50% time savings in
from 3 weeks to 18 hours processing complex orders
• 13x-15x faster time to market • Projected 370% first year
• Save $3M -$4M in alternative ROI
configuration costs • Estimated savings of $75M
over 5 years
IBM WebSphere Hypervisor IBM WebSphere Cast Iron
Editions Integration
WebSphere Cloudburst
Appliance

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An evolution of standards for cloud
Cloud Standards Customer Council
On April 7, 2011 industry leaders form Cloud Standards Customer Council hosted by
the Object Management Group (OMG) to deliver on the promise of open cloud computing!
Join today: http://www.cloudcustomercouncil.org
Over 45 companies signed up
at launch – the largest in OMG
history!
Cloud Computing
Cloud architecture at The Open Group (TOG)
DMTF Open Virtualization Format (OVF)
Business agility
DMTF Cloud Management WG (IAAS APIs)
Service BPMN, SBVR, OASIS Cloud Identity Management TC
Rise of the orientation RIF, …
Dawn of the
world wide web application server WS*, WS-I, SCA,
HTTP, HTML, WSFL, Java, Java EE, BPEL, SAML,
XLANG, REST… XML, XML Schema, XACML …
SOAP, WSDL, UML,
Web2.0, ...

16. 1
6 Building and Connecting Clouds
Key Announcements
Virtual Images Workload and
WebSphere MQ HyperVisor Topology Patterns
Edition IBM Workload Deployer V3
Application and Workload
Data Integration Management
WebSphere WebSphere Virtual
Cast Iron Live Enterprise V7
Elastic Caching
DataPower XC10
Appliance V2

17. Demonstration - IBM Workload Deployer
Development Test
Design Deployment

18. Q&A Panel on WebSphere, BPM, and Cloud
Don Boulia
Director, Private Cloud and Application Infrastructure
Jerry Cuomo
IBM Fellow, Vice President WebSphere, CTO
Phil Gilbert
Vice President, Business Process and Decision Management
Rob High
IBM Fellow, BPO Foundation Chief Architect

19. IBM Uniquely Helps Customers Transform to Grow
Business Integration and Optimization New Delivery Models:
Software Capabilities Mobile, Cloud, Appliances
Strong Partner Ecosystem Industry Accelerators,
Frameworks, Solutions
Service Offerings and
Roadmaps World Class R&D, Labs,
Innovation Centers, and
Developer Communities
Business Strategy
Consulting, Methodology
and Process Expertise
Workload Optimized
Systems
Mentoring and Skills Development
Customer Advocacy
Groups, User Groups
University Initiatives and
Innovative Learning Platforms
Thought Leadership in Associations,
Technology, Standards

20. 2
0
Thank You

21. Analyst Session Presentation Agenda – Monday, April 11th
Time Presenter Topic
12:15 - 12:45 pm Marie Wieck Helping Clients Transform for Growth
Introduction, business strategy, divisional top-level points,
revalidation from Impact Key Note. Momentum/update with
results, investments, competitive differentiation. Customer
validation.
12:45 - 1:15 pm Beth Smith New Capabilities for the Agile Enterprise
New product capabilities that enable IT organizations to address
today's requirements for agility, integration and scalability.
WebSphere product directions, key product announcements for
Application Infrastructure, Connectivity, and Business Process.
1:15 – 1:30 pm Marie Wieck and Beth Smith Joint Q&A
1:30 - 2:00 pm Break
2:00 - 2:30 pm Robert LeBlanc Cloud Update
Update on overall IBM Cloud story and strategy. Highlighting
new function of application and database deployment
capabilities, image management, and cloud capabilities built on
SOA.
2:30 - 3:15 pm Jerry Cuomo, Phil Gilbert, Rob Q&A on WebSphere, BPM, and Cloud
High
3:15 - 3:30 pm Break Transition to Exec 1:1s; Impact Breakouts
3:30 - 5:00 pm AIM Executives Exec 1:1s
6:30 – 9:00 pm AIM Executives Analyst Reception