IBM hosted a cloud forum on April 7, 2011 to discuss social business in the cloud. Sean Poulley, Vice President of IBM's Social Business Cloud, presented on how social business embraces networks of people to create business value by being engaged, transparent, and nimble while ensuring trust, security, and compliance. IBM defined social business, created the first social software platform in 2007, and brought it to the cloud in 2009. IBM sees social business as a $100 billion opportunity and delivers social business solutions globally across industries from large to small customers. Brendan Crotty then demonstrated LotusLive, IBM's social collaboration platform in the cloud, which provides security, reliability, integration capabilities, and is an ext

1. IBM Cloud Forum
April 7, 2011
© 2011 IBM Corporation

2. Sean Poulley
Vice President, IBM Social Business Cloud
Social Business in the Cloud
Get Social. Do Business.
© 2011 IBM Corporation

3. A Social Business embraces networks of people to create
business value
Engaged
Transparent
Nimble
Trust Security Compliance
© 2011 IBM Corporation

4. IBM Defined Social Business
A social business solves business problems faster, smarter -- by deepening client
relationships, driving operational effectiveness and optimizing their workforce
We defined this category in the market. We are the market leaders.
IBM created the category 4 years ago (Lotus Connections – 2007)
“first-ever social software platform for business “
IBM brought it to the cloud 2 years ago (LotusLive - 2009)
IBM is driving the revolution of Social Business. 2B people use the internet. IBM sees
Social Business as a 100B Opportunity
Driving New Markets and New Solution Spaces: Social Commerce, Web Analytics, Employee
Sentiment Analysis.
IBM delivers social business today - to customers globally - large and small, across
diverse industries
© 2011 IBM Corporation

5. IBM Social Business and Collaboration Solutions
Leading
Portal – #1 in Worldwide Revenue from 2001 to 2009 *
Leader in Forrester WAVE - Collaboration Platform**
Gartner Magic Quadrant leader for Horizontal Portals; Social Software in the Workplace; & Web Conferencing ***
Enterprise 2.0 “Smackdown in the Cloud” Winner
Symphony wins every relevant award for office productivity
Growing M ore than Half of Fortune Global 100 Now use Lotus Notes/Domino
-- 40% WW email market share**
Over 100 million cumulative Lotus Notes and Domino licenses sold.
120M Sametime customers
-- 30% of new customers are MS Outlook/Exchange users
2.8M seats of Connections
Innovating Lotus Live: Richest social/collaboration platform in the cloud
-- On prem/cloud Notes/Domino hybrid option
Connections: The first enterprise Social Business framework
Project Vulcan: A blueprint for the future of collaboration
Traveller: Collaboration for the mobile professional - “...growing adoption of the IBM Lotus Notes
Traveler offering IBM garnered the highest growth in business mobile email subscribers.” ****
* Gartner DataQuest 2009 "Portal Products & User Interaction Tools", April, 2010
** Forreser WAVEtm - Collaboration Platform 3Q/2009
*** Gartner Magic Quadrant for Horizontal Portals, September, 2010; Gartner Magic Quadrant, Social Software in the Workplace, October, 2010; Gartner Magic Quadrant
for Web Conferencing, November, 2010
5
**** IDC Worldwide Business Mobile Email 2010–2014 Forecast & 2009 Vendor Shares, Aug, 2010
© 2011 IBM Corporation

6. On a smarter planet the way people interact and what they know is
changing
Instrumented
Smartphone shipments will outpace
PCs by 2012
Interconnected
Social networking accounts for 22%
of all online time
Intelligent
The social data analytics opportunity will
grow to 1 Zettabyte by 2011
The explosion of new information, when integrated, analyzed, and acted upon using
new types of intelligence, and new tools enables Social Business
© 2011 IBM Corporation

7. The disruptions leading to Social Business
Social Analytics Cloud
7 © 2011 IBM Corporation

8. Retaining customers is linked to increased profitability
2% increase in customer
95% of standout organizations
retention has the same effect on will focus more on “getting closer to
profits as cutting costs by 10% the customer” over the next 5 years.
– IBM CEO Study 2010
5% reduction in customer
defection rate can increase
profits by 25-125%, depending
on the industry
Standout organizations are 57%
more likely to allow their people to use
Acquiring new customers can cost social and collaborative tools.
5x more than satisfying and
retaining current customers
– IBM CHRO Study 2010
© 2011 IBM Corporation

9. Getting Started in Social Business
A Social Business
Builds trusted relationships and
increases sales through relevant
Entry Point messages across all channels
Traditional Business Drives brand advocacy through
communities and dialog
'Push' marketing via
Marketing, traditional channels Deepen client
Customer Control over brand relationships
Service image and brand Shares insights to generate
communication break-through ideas and speeds
time to market, gaining market
insight and readiness
Drive
Invest in R&D operational
Product Generate new ideas effectiveness
& Service internally Reaches out to professional
Development Test ideas in market networks to respond faster with
business decisions to new
opportunities, saving money
Workforce
Email and phone based
Operations, communication optimization
Human Knowledge kept in silos
Resources
© 2011 IBM Corporation

10. Social Business Transforms
The Customer And Employee Experience
Deepen client Drive operational Optimize your
relationships effectiveness workforce
Business to Customer Business to Business to Peer to Peer
Business Employee
“Exceptional Web Experience” “Exceptional Work Experience”
Customers interacting with other customers and Employees interacting with self-forming, distributed
company representatives (efficiently, via social tools), teams (peers, customers, partners & suppliers), as a
with the company overall (driving brand awareness & company overall (communities incorporating
revenue growth) customers & partners around innovation) reducing the
friction of work.
10 © 2011 IBM Corporation

11. Social business in the cloud
Our strategy
Simplify and improve business
My Network Communities
interactions inside and outside the
enterprise
Activities Files
Expand the enterprise perimeter to the
cloud Meetings Events
Chat eMail
Deliver new business value through
seamless integration with your
applications Charts Survey Forms
© 2011 IBM Corporation

12. Smart, Secure and Ready for Business
LotusLive Demo
Brendan Crotty, Program Director, LotusLive Cloud Services
Get Social. Do Business.
© 2011 IBM Corporation

13. Robust Enterprise Security and Enterprise Integration
Security Integration
Integrates with your existing IT systems: directory, single sign-on
Secure data centers - physical and system security
Reliability, business continuity, disaster recovery
Policy Integration
IBM policies that govern privacy, operations, separation of duty
Business controls and auditing
Classification, handling, routing & sharing of data
Application Integration
Open platform for application integration
Web 2.0 API
Application authentication
Hybrid solutions, yours with ours, ours with your, yours with 3rd
parties
© 2011 IBM Corporation

14. An Extensible Open Integration Platform
Open Rest APIs and extension points make LotusLive a flexible SaaS platform
Partners can integrate LotusLive services in their own applications
Partner applications can be integrated into LotusLive
Customers benefit from integrated collaborative business processes
LotusLive Services New Applications
Value Added Third Party Services
IBM Content
APIs and Extension Points
Web
Communities Network Files Activities
Conferencing
© 2011 IBM Corporation

15. Smart, Secure and Ready for Business
LotusLive Partner Demo
Brendan Crotty, Program Director, LotusLive Cloud Services
Get Social. Do Business.
© 2011 IBM Corporation

16. The infusion of social business capability in business processes
Integrated Integrated Integrated Integrated
Selling Commerce eSigning Logistics
Integrated Integrated Integrated Integrated
Doc Editing File Viewer Communications Scheduling
© 2011 IBM Corporation

17. Business value drives customer momentum
Triple digit growth in NEW customer signings in 2010
© 2011 IBM Corporation

18. Roxanne Reynolds-Lair
Chief Information Officer
Fashion Institute of Design & Merchandising
© 2011 IBM Corporation

19. Why IBM for social business in the cloud
IBM Delivers NEW business value
Connecting social and collaborative capabilities across all business processes
IBM delivers social solutions that connect you to people both inside and outside
your company
Open Approach to innovate at the speed of the open Web
IBM deliver Social Business either on premises or in the cloud
Hybrid model for deployment
Expand the enterprise security & Integration to the cloud
IBM delivers Trust, Security. Compliance
© 2011 IBM Corporation

20. Social Business
Deepen client Drive operational Optimize your
relationships effectiveness workforce
Social businesses are engaged, transparent and nimble
Deepen client relationships
Drive operational effectiveness
Workforce optimization
Expand the enterprise perimeter to the cloud
Get Social. Do Business.
© 2011 IBM Corporation

21. Get Social. Do Business.
© 2011 IBM Corporation

22. CEMEX on becoming a social business
© 2011 IBM Corporation

23. Signature Mortgage on becoming a social business
© 2011 IBM Corporation