Business intelligence can help telecom companies analyze customer transaction data to better understand customer behavior, identify at-risk customers, and uncover new opportunities for growth. This customer insight allows telecom providers to improve customer retention, target marketing efforts more effectively, and make data-driven decisions to lower costs and increase profits. HCL provides business intelligence and analytics services to help telecom companies gain strategic and competitive advantages through insights derived from customer data.

1. BUSINESS INTELLIGENCE IN TELECOM
T
he global telecom industry which includes service providers mining helps the industry to analyze and measure customer
and infrastructure suppliers is in the vanguard of the transaction patterns and behavior. This can help in creating
information age. They delivering voice, data, graphics and forward-looking suggestions that will help them to:
video at ever - increasing speeds and in an increasing number of ŸProvide 360° view about customers
ways, thanks to the significant trends in technology. Service
providers and their suppliers are now focused on delivering new ŸSegment and predict behavior of homogeneous group of
value-added services to consumers and business customers that customers
provide the benefits of mobility, personalization, collaboration and ŸIdentify causes of risk, create sophisticated and
multi-media rich experiences. automated models of risk
As this new technology is being deployed, service providers face ŸUncover hidden correlations between different indicators.
the age old challenges of evolving their BSS and OSS ŸCreate models to price futures, options, and stocks
investments to serve the customers from acquisition-to-exit.
Finally, as an undercurrent to these changes, is the constant
pressure of doing more with less, both in terms of time and cost, What BI can do for you?
especially given the pressure of globalization. The ability to make fast and reliable decisions based on
accurate and usable information is essential to all business
enterprises. Business Intelligence provides timely
Business challenges information about customer relations, markets, suppliers,
Today's telecommunications industry has never been more emerging trends and patterns, thereby acting as a
challenging. In order to remain competitive in a market already competitive advantage by providing right information to the
saturated with service options, high adoption rates and right person at the right times from inside and outside the
converging technologies, service providers are seeking new ways organization.
to increase their productivity, lower processing costs and improve In addition to greater profitability, business intelligence
the quality of their offerings— all while retaining their current provides the following business benefits:
customer base and meeting ever-changing compliance issues. ŸHelps in identifying loyal customers, hence, better ability to sell
services that address specific customer needs
Companies are in constant balance managing risks and satisfying
the changing needs of their customers with a wide variety of ŸDifferentiates organization from its competitiors in the eyes of
products, such as mobile, landline, broadband and satellite the customers
services. Ÿ ability to exploit changing and widening markets
The
More than ever, telecom companies need better understanding of Ÿ ability to implement a customer-centric approach focused
The
key indicators and best practices for decision making in all areas of on optimizing the lifetime value of the customer
operations, including: Ÿ ability to concentrate on financial budgeting, cost control,
The
ŸImproving customer service and retaining customers and risk management
ŸAcquiring new customers using competitive market Ÿ look for new ways to minimize costs, while increasing
To
initiatives profitability and shareholder value by effectively managing
consumer relationships. cost control, and risk management
ŸSales and service improvement
ŸPricing and ROI analysis
Our Competency
Ÿ management and fraud prevention
Risk
The Decision Support Services team within HCL BPO works on
ŸRegulatory control and compliance two attributes namely Market Research and Business
Intelligence. The team with comprehensive experience in web-
based enterprise reporting, information delivery and
Industry Solution
management, end-user analysis, performance management,
Business Intelligence (BI) aids organizations to avail critical financial reporting, analytic dashboards and scorecards using
insights into core business strategies and strategic policies. It Business Intelligence tools like SAS, SPSS, Business Objects
reveals concealed trends, future and present obstacles that the and Query languages helps companies make competitive
company may not have otherwise been aware of. strategies right from identifying market segments till the point of
customer preferences and attitudes. With varied experience in
CRM solutions, when implemented and integrated correctly, can
the telecom service industry HCL BPO helps companies gain
help significantly in improving customer satisfaction levels. Data
valuable information from data using various analysis techniques.

2. BUSINESS INTELLIGENCE IN TELECOM
HCL helps customers in their complete business management - right from acquisition of new customers to managing them effectively, to retaining
them cross-sell/ up - sell opportunities. The capabilities combine both the technicalities and functionalities across the whole life cycle.
Customer Customer
Acquisition Operations Retention
Statistical Logistic Regression, Linear Regression, Decision Trees, Chaid/ Cart Analysis,
Modeling Time Series Forecasting, Propensity Modeling
MIS Reporting Structured reports, Customized dashboards and Scorecards,
Ad Hoc “drill-down” Queries
Extraction, Transformation & Loading, De-duplexing, House Holding,
Data Preparation
Data Validation & Cleansing
Technical Modeling Performance Tuning, Query Optimization, Database Management, SQL Programming,
Technical Help Desk
Consulting services to solve Client problems, translating business issues into stats
Advisory Services
problems, analyzing and interpreting analytics results
Unix, Wi-2k, VD, VDA Macros, SAS ( Enterprise, Miner) SPSS, Minitab,
Oracle, Business Objects, Toad, Shell Scripts, PL/SQL
ŸCustomer Segmentation Analysis
Customer ŸCustomer Loyality Analysis
Service Span ŸCross-sell and Up-sell Opportunity
Analytics
ŸCustomer Life Time Value
Ÿa l y z i n g
An customer ŸCustomer Churn Management
database to derive
customer intelligence ŸProduct Preference Study
Service Offerings
Marketing ŸAttribute Preference Mapping
Ÿt a b a s e
Da marketing Analytics ŸMarket Share Simulations
analytics to identify trends ŸTarget Market Identification
and patterns in marketing
data ŸPredict customer and market behavior
Forecasting &
Econometrics ŸForecast demand for products and services
Ÿrketing
Ma research ŸMaking effective pricing decisions
analytics in order to find
relationship between ŸPrice/ Cross Elasticity Modeling
customer preferences on Pricing ŸItem Cannibalization Analysis
overall product profitability Analytics ŸPricing Simulation
ŸWhat-if Scenario Modeling
Inventor y
Ÿ management
performance and ŸInventory Management performance
warehouse analytics Inventory ŸAnalyzing Inventory Replenishment Policies
Analytics ŸEvaluating optimal quantity in order to minimize
total variable costs
Your Data is Secure with us:
HCL Technologies Ltd - BPO Services is certified for BS7799 standard by British Standard Institute, India across all delivery centers located in
Noida and Chennai. Information security management system of HCL practices 10 domains, 36 control objectives and 125 controls of BS7799
standard. Transition practice to ISO 27001 from BS7799 has started and will be completed within few months. HCL is also a part of NASSCOM
core team to define and implement policies for information security.
Ÿ is a 24/7 dedicated team for security monitoring
There
Ÿ Products like McAfee EPO, Web sense reporter, ISS/CISCO Network and host intrusion detection system etc are used for monitoring
Ÿ Paperless office
Ÿ Electronic Devices such as mobile phones, PDA etc are not allowed on the production floor.
Ÿ Random audits are conducted to ensure that the security policies are followed
Hello, I’m from HCL! We work behind the scenes, helping our customers to shift paradigms and start revolutions. We use
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