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IBM Mobile Strategy
Business partner day




                         1
© 2012 IBM Corporation
2
© 2012 IBM Corporation
Mobile is a transformational



           10 Billion                  devices
                                       by 2020



           61%           of CIOs put
                         mobile as priority



           45%           increased productivity
                         with mobile apps




                                                  3
© 2012 IBM Corporation
Mobile presents an enormous set of opportunities…

              Business to Enterprise                            Business to Consumer




        •   Increase worker productivity                     • Improve customer satisfaction
        •   Improved claims processing                       • Deeper customer engagement and loyalty
        •   Increase revenue through sales engagements       • Drive increased sales through
                                                               Personalized offers
        •   Extend existing applications to mobile workers
            and customers                                    • Customer service
        •   Reducing fuel, gas, or fleet maintenance costs   • Competitive differentiator
            that are relevant in particular industries       • Improve brand perception
        •   Increase employee responsiveness and             • Deeper insight into customer buying
            decision making speed                              behavior for up sell and cross sell
        •   Resolve internal IT issues faster                • Improve in store experience with mobile
        •   Reduce personnel cost (utilizing personal          concierge services
            owned instead of corporate issued devices)


                                                                                                         4
© 2012 IBM Corporation
Customers are focused on a new set of mobile “client initiatives”

  Client Initiatives
                         Build mobile                          Manage mobile                            Extend existing
                         applications                          devices and                              business capabilities
                         Connect to, and run                   applications                             to mobile devices
                         backend systems in                    Secure my mobile                         Transform the
                         support of mobile                     business                                 business by creating
                                                                                                        new opportunities




                               *ING Canada      Concord Hospital improved patch
                                                compliance 50%, reduced software license
                                                costs 25%, and has not had a single
                                                malware infection since implementation of
                                                IBM Endpoint Manager for patch
                                                management and core protection


 Key Capabilities                              Key Capabilities                             Key Capabilities
 • Mobile web app development                  • Mobile Device Management                   • Strategy and planning services
 • Enterprise data, service, and               • Secure Network                             • Mobile-enabled solutions
   application integration                       Communications &                             including analytics, commerce,
 • Mobile Lifecycle Management                   Management                                   and social business
                                               • Device analytics and control               • Implementation and hosting
                                                                                              services
                                                                                                                        5
© 2012 IBM Corporation
But mobile also brings business and IT challenges

 Bring Your Own Device to Work (“BYOD”)
 Cross-platform Development Considerations
    – Ability to create the user interface that you
      need
    – Avoiding the lowest-common-denominator
      pitfall
    – Learning curve
    – Avoiding vendor lock-in / technology that
      won’t keep up                                           Top Mobile Adoption Concerns:
 Using What the Device Has to Offer                          1. Security/privacy (53%)
 R&D Processes and Developer Teams                           2. Cost of developing for multiple
                                                                 mobile platforms (52%)
 Back-end Data Integration
                                                              3. Integrating cloud services to mobile
 Security and Authentication                                    devices (51%)
 Post-deployment control of apps

                                                      Source: 2011 IBM Tech Trends Report
                                                      https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en
                                                                                                                                  6
© 2012 IBM Corporation
Customers are looking for a mobile platform that solves their needs
                Banking         Insurance       Healthcare         Telecom        Retail      Government       Others

                                               IBM Enterprise Mobile Platform
     Business
      Results




                   Extending business          Improve operational
                                                                               Differentiate the      Enable new services
                  to mobile customers            efficiencies and
                                                                             customer experience      and business models
                     and workforce                reduce costs




                  Workforce                     Product and                  Customer Care             3rd Party Mobility
                 Optimization                Service Innovation               and Insights                  Services




         Social                         User                      Location                  Mobile             Social Mobile
      Collaboration                  Notification                 Services                 Payments             Commerce

                         Build mobile                              Manage mobile                           Extend existing
                         applications                              devices and                             business capabilities
                         Connect to, and run                       applications                            to mobile devices
                         backend systems in                        Secure my mobile                        Transform the
                         support of mobile                         business                                business by creating
                                                                                                           new opportunities


                                                                                                                            7
© 2012 IBM Corporation
Mobile client initiatives: Build and Connect
  Client Initiatives
                         Build mobile          Manage mobile      Extend existing
                         applications          devices and        business capabilities
                         Connect to, and run   applications       to mobile devices
                         backend systems in    Secure my mobile   Transform the
                         support of mobile     business           business by creating
                                                                  new opportunities




 Customers can now build enterprise mobile
 applications that:
    • Run on multiple mobile devices
    • Connect to enterprise back-end
      applications and information systems
    • Fulfills fast time-to-market requirements
      and can be rapidly updated with new
      releases
    • Deliver high quality user experience

                                                                                  8
© 2012 IBM Corporation
Worklight Introduction




           Worklight is an open, complete and advanced mobile
           application platform for HTML5, hybrid and native apps.




                                                                     9
© 2012 IBM Corporation
Worklight mobile platform overview


                         Worklight Studio
                         A complete, extensible environment with maximum code
                         reuse and per-device optimization



                         Worklight Server
                         Unified notifications, runtime skinning, version management,
                         security features, integration and delivery



                         Worklight Runtime Components
                         Extensive libraries and client APIs that expose and interface
                 ←
                         with native device functionality and the Worklight server



                         Worklight Console
                         A web-based console for real-time analytics and control of
                         your mobile apps and infrastructure



                                                                                         10
© 2012 IBM Corporation
Worklight Architecture Overview




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 © 2012 IBM Corporation
Downloadable (Native) Apps


                                                   High-quality user
                                                   experience and full device
        Application
                                                   access.
          Stores                File System
                             (on mobile device)
                                                   Platform-specific, requires
                                                   unique expertise,
                               Native App          expensive to develop and
                          (Java/Objective-C/C#)    maintain.



                         Mobile Operating System




                                                                          12
© 2012 IBM Corporation
Web Apps



        Web Server                                 Written in HTML5
                                                   JavaScript and CSS3.
                             Mobile Browser        Quick and cheap to
                                                   develop.
                               Native App
                          (Java/Objective-C/C#)    Less powerful than native
                                                   and limited device
                                                   access.


                         Mobile Operating System




                                                                          13
© 2012 IBM Corporation
Hybrid Apps



                                                   Combines best of both
                                                   worlds:
        Application
          Stores                File System
                             (on mobile device)    Primarily written in
                                                   HTML5, CSS, JS while
                                                   allowing full access to
                             Native Container
                                                   device capabilities.
                         HTML, CSS, JavaScript



                         Mobile Operating System




                                                                        14
© 2012 IBM Corporation
Hybrid Coding – Why Mix Native and Web?




                                           Write the majority of the code in
                                           reusable web languages




                          Maximize user experience and achieve
                          unique functionality with native code




15                                                                             15
 © 2012 IBM Corporation
Worklight Studio



                          • Eclipse-based IDE
                          • Combining native and standard web
                            technologies in one multiplatform app
                          • Environment-specific optimization
                          • 3rd-party libraries integration
                          • Device SDK integration
                          • Back-end connectivity utilities




16                                                              16
 © 2012 IBM Corporation
Single Shared Codebase



                         Common code placed
                         in primary file

                         Environment optimization
                         code is maintained
                         separately




                                                    17
© 2012 IBM Corporation
Incorporated Device SDKs




                              18
© 2012 IBM Corporation
Integrating Best-in-class Tools


     Worklight is compatible with prominent HTML5 libraries and tools:




                                                                         19
© 2012 IBM Corporation
Runtime Skins – Use Cases




         Different
         Screen Sizes


         Different
         Screen Densities


         Different
         Input Method


         Support
         for HTML5


                               20
© 2012 IBM Corporation
Distributed Mobile Development




                     Ease of Development           Control and Governance




        Centralized              Distributed                    Automatic
                                               Centralized
          Shell                     app                           policy
                                               inspection
       development              development                    enforcement




                                                                            21
© 2012 IBM Corporation
The Rational and Worklight Studio joint solution
    Rational solution for Collaborative Lifecycle Management

                                            Requirements
                                            Management
                                          Rational Requirements
                                                Composer




                    Quality               Software Change &
                                                                   Application Development
                  Management           Configuration Management
            Rational Quality Manager     Rational Team Concert                      Studio

      On-device testing (partner)
                                                                  Rational Application Developer
                                            Build & Deploy
                                             Management             Application Development
                                         Rational Team Concert




                                                                                              22
© 2012 IBM Corporation
The Rational Team Concert (RTC) Build Engine integration
provides a controlled build environment for mobile apps – both
native and hybrid
                                                         Studio



                                         Team Concert Client




                                     Build         SCM                Team
                                                                    repository
                                                                     of apps


                                                     executables,
                               sources
                                                     logfiles

                                                   Builder

                         RIM             Android             iOS
                         SDK             SDK                 SDK




                                                                                 23
© 2012 IBM Corporation
Worklight Server



                     • Distribution of mobile web apps
                     • Enterprise connectivity:
                        • Secure client/server connectivity
                        • Direct access to enterprise back-end data and transaction capabilities
                        • Authentication enforcement
                     • Client control:
                        • Application version management and remote disabling
                        • Direct update of application code
                     • Unified Push Notifications
                     • Aggregation of usage statistics




24                                                                                                 24
 © 2012 IBM Corporation
Back-end Integration


                         Secure back-end
                         integration

                         XML-based declarative
                         specification

                         Multi-source data mashups

                         Eclipse plug-in supporting
                         auto-complete and
                         validation

                         Simplified adapter testing

                         Server-side debugging

                         Web services and JDBC
                         integration

                         Access to session data and
                         user properties
                                                  25
© 2012 IBM Corporation
IBM Mobile Foundation – Worklight (WL) & Cast Iron Bundle


 Connects Worklight Apps with Cloud & On Premise Applications in Days


                            IBM Mobile Foundation Bundle
                                                           Cloud
                                                           Applications
               Mobile
               Apps        IBM               WebSphere
               built on
               Worklight   Worklight         Cast Iron      Enterprise
                           Server            Hypervisor     Apps
                                             Edition 6.1    On-premise
                                                            Applications




                              IBM Mobile Foundation




                                                                           26
© 2012 IBM Corporation
Companies engaging across traditional boundaries
     Extending boundaries via Cloud apps, mobile apps and business APIs

  Mobile Applications          Cloud Applications
                                                                Web APIs




                                                                          27
© 2012 IBM Corporation        Back-end Systems
Flexible Push Notification Framework



       Common APIs for both iOS and Android



       One application multiple devices
       Custom subscription management



       Many-to-many relationship between event
       sources and apps



       Multiple event sources from same back-end




       Multiple users logging into the same app

                                                   28
© 2012 IBM Corporation
Device Runtime Components



                    • Framework for server integration:
                        • Secure server connectivity
                        • Authentication
                        • Remote disable & notification
                        • Push registration
                        • Event reporting for analytics & audit
                    • Cross-platform compatibility layer
                    • Runtime Skinning
                    • Secure encrypted storage




29                                                                29
 © 2012 IBM Corporation
Security Features Mapping



                                     Protecting data on                               Enforcing
                                         the device                                security updates




                                             Secure                    Jailbreak
        Encrypted                                           App
                             Offline       challenge-                     and       Remote          Direct
         offline                                        authenticity
                         authentication   response on                  malware      disable         update
          cache                                           testing
                                             startup                   detection

         Mobile           Authenticati                                              SSL with
                                             Data        Coupling        Proven
       platform as            on                                                      server         Code
                                          protection     device id      platform
         a trust          integration                                                identity     obfuscation
                          framework
                                            realms      with user id    security
          factor                                                                   verification




           Streamlining                         Providing robust                        Application
         Corporate security                    authentication and
            processes                            authorization
                                                                                         Security


                                                                                                       30
© 2012 IBM Corporation
Worklight Console


                    • Application Version Management
                    • Push management
                    • Usage reports and analytics
                    • Reports of custom application events
                    • Configurable audit log
                    • Administrative dashboards for:
                        • Deployed applications
                        • Installed adapters
                        • Push notifications
                    • Data export to BI enterprise systems




31                                                           31
 © 2012 IBM Corporation
App Management




                         32
© 2012 IBM Corporation
Data Collection and Analytics




                                33
© 2012 IBM Corporation
Advanced Reporting Functionality




34 2012 IBM Corporation
 ©
                                    34
Rich, cross-platform application development
  IBM Worklight V5.0

 Enables flexible development, back-end
  integration and ongoing management of rich,
  cross-platform mobile apps using native and
  standards-based HTML technologies and tools
 Mobile-optimized middleware delivering an
  enterprise-grade solution that meets the needs
  of mobile employees and customers
 Key capabilities:
     Drag and Drop Visual development
                                                            Fast and cost-effective
     Mobile simulator for mobile emulation and testing
                                                          development, integration and
     app store for iterative development
                                                           management of enterprise
     Strong authentication framework
                                                              mobile applications.
     Encrypted offline data store                         IBM Worklight, Developer
     Enterprise back-end connectivity                     edition V5.0 is licensed for
     Unified push notifications                           development use only at no
     Data collection for analytics                                  charge
     Direct updates and remote disablement
     Packaged runtime skins
     Expanded platform support
                                                                                   35
 © 2012 IBM Corporation
Comprehensive solution for mobile delivery
 IBM Mobile FoundationV5.0


 A comprehensive suite that provides the
  essential elements needed for mobile
  applications development, deployment,
  and management.
 Mobile Foundation:
       IBM Worklight for mobile application
        development, delivery and
        management                              End to end solution for
                                                   mobile application
       IBM Endpoint Manager for Mobile
                                               development, connectivity
        Devices for complete end-to-end         and device management
        Mobile Device Management (MDM)
       IBM WebSphere Cast Iron
        Hypervisor Edition advanced
        connectivity to back-end and cloud
        systems
                                                                    36
 © 2012 IBM Corporation
IBM Worklight Studio V 5.0

 The IBM Worklight studio provides a visual
  development environment for building rich
  mobile applications .
 Helps accelerate development time while
  reducing errors.
 Key capabilities:
     WYSIWYG UI Construction
     Drag and Drop components
     Code Assist
     Fast Preview in browser with device simulation      A visual mobile app
     Integration with Native SDK
                                                       development environment
     Integration with Rational Team Concert               Helps accelerate
                                                           development, rapid
     Integration with RAD via shell sharing
                                                       prototypes, fast simulation,
     Maximize code reuse across mobile platforms            reduces errors.
                                                          Bundled with RAD

                                                                                37
 © 2012 IBM Corporation
Mobile Application Center


 A cross platform private mobile application
  store similar to public app stores but focused
  on the needs of an organization or a team
 Ease highly iterative development process
  and distribution of mobile applications
 Key capabilities:
     Delivers distribution and management of mobile
      applications within a company / teams
     Easy distribution of iOs and Android apps within
      a team
                                                              App store supporting
     Supports any mobile applications
                                                         iterative development lifecycle
     Provides versioning and updates                     to improve collaboration with
     Centralizes rating and feedback information         application stakeholders, QA
     Controls who can modify or install an                  and Development teams
      application
                                                           Cross platform, technology
     Easy to install and simple to run
                                                           agnostic mobile application
                                                                      store
                                                                                   38
 © 2012 IBM Corporation
Mobile client initiatives: Manage and Secure
  Client Initiatives
                         Build mobile          Manage mobile                Extend existing
                         applications          devices and                  business capabilities
                         Connect to, and run   applications                 to mobile devices
                         backend systems in    Secure my mobile             Transform the
                         support of mobile     business                     business by creating
                                                                            new opportunities




Customers can now:
  • Use IBM Endpoint Manager for mobile                       IBM Endpoint Manager for
    visibility, security and management                       Mobile Devices – extending
                                                              visibility, control and
  • Use IBM Security Access Manager to                        automation for mobile
    authenticate and authorize mobile users
    and devices                                               IBM Security Solutions
  • Utilize managed services for complete
    mobile landscape management

                                                                                            39
© 2012 IBM Corporation
Extending visibility, control and automation to mobile devices
             IBM Endpoint Manager for Mobile Devices
            Building on the July 2010 BigFix acquisition


                                Common                               Available March 2012:
                            management agent
                              and console                            • Advanced management for iOS,
         Systems                                 Security              Android, Symbian, and Windows
        management                              management             Phone
                               Near-instant
                              deployment of
                               new features                          • Unified management automatically
                                                                       enables VPN access based on
                                                                       security compliance

                                                                     • Integration with back-end IT
                         IBM Endpoint Manager                          management systems such as
                                                                       service desk, CMDB, and SIEM

                                                                     • Security threat detection and
                                                                       automated remediation

                                                                     • Extends IBM’s existing 500,000
                                                                       endpoint deployment

      Desktop / laptop /           Mobile         Purpose-specific
       server endpoint            endpoint           endpoint


                                                                                                        40
© 2012 IBM Corporation
Mobile Security Enabled with IBM Solutions

                                                                     IBM QRadar
                          Achieve Visibility & Enable                System-wide Mobile Security Awareness
                          Adaptive Security Posture                  • Risk Assessment
                                                                     • Threat Detection


                                                                                             Build & Run Safe Mobile Apps
Secure Data & the Device                    Protect Access to Enterprise
                                                                                             IBM WorkLight
                                                    Apps & Data                              Develop safe mobile apps
 IBM WorkLight                                                                               •   Direct Updates
 Runtime for safe mobile apps                IBM Security Access
 •   Encrypted data cache                    Manager for Mobile                              IBM AppScan for Mobile
 •   App validation                          Authenticate & Authorize users and              Vulnerability testing
                                             devices                                         • Dynamic & Static analysis of Hybrid
 IBM Endpoint                                •    Standards Support: OAuth,                    and Mobile web apps
                                                  SAML, OpenID
 Manager for Mobile                          •    Single Sign-On & Identity
 Configure, Provision, Monitor
                                                  Mediation
                                                                                             IBM DataPower
 • Set appropriate security                                                                  Protect enterprise applications
   policies                                                                                  •   XML security & message
 • Enable endpoint access                    IBM Mobile Connect                                  protection
 • Ensure compliance                         Secure Connectivity                             •   Protocol Transformation &
                                             • App level VPN                                     Mediation




                                 Internet

                                                                                                                               41
 © 2012 IBM Corporation
Mobile client initiatives: Extend and Transform
  Client Initiatives
                         Build mobile          Manage mobile               Extend existing
                         applications          devices and                 business capabilities
                         Connect to, and run   applications                to mobile devices
                         backend systems in    Secure my mobile            Transform the
                         support of mobile     business                    business by creating
                                                                           new opportunities




 Customers can now
    • Use our strategy and planning services to build a           Social collaboration
      mobile strategy and transform their business                software – mobile
                                                                  access to enterprise
    • Use our industry frameworks and solutions                   social collaboration
      delivered via software, strategy, managed
      services and business process consulting                    IBM Mobile
                                                                  Enterprise Services:
    • Use mobile to engage their own customers in                 handles your secure
      new ways with WebSphere Commerce and IBM                    mobile device and
      Social Collaboration software                               application deployment
                                                                  and management
                                                                                           42
© 2012 IBM Corporation
43
© 2012 IBM Corporation
44
© 2012 IBM Corporation
Important Links




Resource                  Location
IBM Mobile Enterprise     www.ibm.com/software/solutions/mobile-enterprise/
Worklight                 www.worklight.com
Worklight Trial           www.worklight.com/download




           Dirk Nicol – Program Director, IBM Enterprise Mobile
           nicold@us.ibm.com

                                                                              45
© 2012 IBM Corporation
Mobile Security Measures


     Mechanism                 Benefits                                Details
     Encrypted offline         • Protect against stealing sensitive    • Uses AES256 and PCKS #5 for on-device encrypted storage of app-generated
     cache                       information via malware, stolen         information, with random server-generated numbers for high security
                                 devices                               • Allows user authentication when server is offline
                                                                       • Implemented in JS (highly obfuscated) with optional native performance
                                                                         enhancements
     SSL identity              • Protect against man-in-the-middle     • Client-side AJAX framework automatically verifies Worklight-server
     verification for AJAX       attacks                                 credentials
     Client code attestation   • Prevent impersonation by              • Challenge-response based mechanism for proving client-application identity
                                 phishing apps                         • Uses tamper-resistant self-inspecting code
                               • Protect apps from manipulation
                                 by malware
     Remote code updates       • Ensure timely propagation of          • New versions of the code can be distributed without requiring update of the
                                 critical security updates to entire     app (currently JS/HTML)
                                 install base
     Remote disable of         • Ensure timely propagation of          • Server-side console allows configuration of allowed app versions.
     specific versions           critical security updates to entire     Administrator can force users to install security updates to the native code
                                 install base
     Authentication            • Lower the cost and complexity of      • Server-side architecture for integration with back-end authentication
     process framework           robust integration with the             infrastructure based on JAAS, with Authentication realms
                                 authentication infrastructure         • Client-side framework for asynchronous login requests on session expiration

     Server-side safeguards    • Prevention of SQL injection           • Prepared-statement enforcement
                               • XSRF protection                       • Validation of submitted data against session cookie
     Device identification     • Prevent account-hijacking             • Safely report device ID to the server
                                                                       • Identifying a user with specific devices


46                                                                                                                                                46
 © 2012 IBM Corporation
Mobile Security Measures (cont’d)


     Mechanism            Benefits                               Details
                          • Leverage existing enterprise         • Client side mechanism obtains and encrypts user credentials, sends to the
     Enterprise SSO         authentication facilities and user     server with requests
     integration            credentials                          • Encryption incorporates user-supplied PIN, Server side secret and deviceID
                          • Enable employee-owned devices        • Credentials cannot be retrieved from lost or stolen device
                          • Enable the secure delivery and       • Client side and server side framework act as SSL based VPN
     VPN alternative        operation of mobile applications     • Network access control and policies pre-configured in the client side
                            for employee owned devices or          framework layer
                            device types not allowed on the      • Network access and security measures updated using server side framework
                            corporate network                    • On device encrypted storage to prevent compromise of sensitive data
                          • Enable the secure delivery in
                            cases where the installation of
                            VPN client on mobile devices is
                            not possible or complicated to
                            manage




47                                                                                                                                        47
 © 2012 IBM Corporation

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IBM mobile strategy at Innovate 2012

  • 1. IBM Mobile Strategy Business partner day 1 © 2012 IBM Corporation
  • 2. 2 © 2012 IBM Corporation
  • 3. Mobile is a transformational 10 Billion devices by 2020 61% of CIOs put mobile as priority 45% increased productivity with mobile apps 3 © 2012 IBM Corporation
  • 4. Mobile presents an enormous set of opportunities… Business to Enterprise Business to Consumer • Increase worker productivity • Improve customer satisfaction • Improved claims processing • Deeper customer engagement and loyalty • Increase revenue through sales engagements • Drive increased sales through Personalized offers • Extend existing applications to mobile workers and customers • Customer service • Reducing fuel, gas, or fleet maintenance costs • Competitive differentiator that are relevant in particular industries • Improve brand perception • Increase employee responsiveness and • Deeper insight into customer buying decision making speed behavior for up sell and cross sell • Resolve internal IT issues faster • Improve in store experience with mobile • Reduce personnel cost (utilizing personal concierge services owned instead of corporate issued devices) 4 © 2012 IBM Corporation
  • 5. Customers are focused on a new set of mobile “client initiatives” Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities *ING Canada Concord Hospital improved patch compliance 50%, reduced software license costs 25%, and has not had a single malware infection since implementation of IBM Endpoint Manager for patch management and core protection Key Capabilities Key Capabilities Key Capabilities • Mobile web app development • Mobile Device Management • Strategy and planning services • Enterprise data, service, and • Secure Network • Mobile-enabled solutions application integration Communications & including analytics, commerce, • Mobile Lifecycle Management Management and social business • Device analytics and control • Implementation and hosting services 5 © 2012 IBM Corporation
  • 6. But mobile also brings business and IT challenges  Bring Your Own Device to Work (“BYOD”)  Cross-platform Development Considerations – Ability to create the user interface that you need – Avoiding the lowest-common-denominator pitfall – Learning curve – Avoiding vendor lock-in / technology that won’t keep up Top Mobile Adoption Concerns:  Using What the Device Has to Offer 1. Security/privacy (53%)  R&D Processes and Developer Teams 2. Cost of developing for multiple mobile platforms (52%)  Back-end Data Integration 3. Integrating cloud services to mobile  Security and Authentication devices (51%)  Post-deployment control of apps Source: 2011 IBM Tech Trends Report https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en 6 © 2012 IBM Corporation
  • 7. Customers are looking for a mobile platform that solves their needs Banking Insurance Healthcare Telecom Retail Government Others IBM Enterprise Mobile Platform Business Results Extending business Improve operational Differentiate the Enable new services to mobile customers efficiencies and customer experience and business models and workforce reduce costs Workforce Product and Customer Care 3rd Party Mobility Optimization Service Innovation and Insights Services Social User Location Mobile Social Mobile Collaboration Notification Services Payments Commerce Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities 7 © 2012 IBM Corporation
  • 8. Mobile client initiatives: Build and Connect Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities Customers can now build enterprise mobile applications that: • Run on multiple mobile devices • Connect to enterprise back-end applications and information systems • Fulfills fast time-to-market requirements and can be rapidly updated with new releases • Deliver high quality user experience 8 © 2012 IBM Corporation
  • 9. Worklight Introduction Worklight is an open, complete and advanced mobile application platform for HTML5, hybrid and native apps. 9 © 2012 IBM Corporation
  • 10. Worklight mobile platform overview Worklight Studio A complete, extensible environment with maximum code reuse and per-device optimization Worklight Server Unified notifications, runtime skinning, version management, security features, integration and delivery Worklight Runtime Components Extensive libraries and client APIs that expose and interface ← with native device functionality and the Worklight server Worklight Console A web-based console for real-time analytics and control of your mobile apps and infrastructure 10 © 2012 IBM Corporation
  • 11. Worklight Architecture Overview 11 11 © 2012 IBM Corporation
  • 12. Downloadable (Native) Apps High-quality user experience and full device Application access. Stores File System (on mobile device) Platform-specific, requires unique expertise, Native App expensive to develop and (Java/Objective-C/C#) maintain. Mobile Operating System 12 © 2012 IBM Corporation
  • 13. Web Apps Web Server Written in HTML5 JavaScript and CSS3. Mobile Browser Quick and cheap to develop. Native App (Java/Objective-C/C#) Less powerful than native and limited device access. Mobile Operating System 13 © 2012 IBM Corporation
  • 14. Hybrid Apps Combines best of both worlds: Application Stores File System (on mobile device) Primarily written in HTML5, CSS, JS while allowing full access to Native Container device capabilities. HTML, CSS, JavaScript Mobile Operating System 14 © 2012 IBM Corporation
  • 15. Hybrid Coding – Why Mix Native and Web? Write the majority of the code in reusable web languages Maximize user experience and achieve unique functionality with native code 15 15 © 2012 IBM Corporation
  • 16. Worklight Studio • Eclipse-based IDE • Combining native and standard web technologies in one multiplatform app • Environment-specific optimization • 3rd-party libraries integration • Device SDK integration • Back-end connectivity utilities 16 16 © 2012 IBM Corporation
  • 17. Single Shared Codebase Common code placed in primary file Environment optimization code is maintained separately 17 © 2012 IBM Corporation
  • 18. Incorporated Device SDKs 18 © 2012 IBM Corporation
  • 19. Integrating Best-in-class Tools Worklight is compatible with prominent HTML5 libraries and tools: 19 © 2012 IBM Corporation
  • 20. Runtime Skins – Use Cases Different Screen Sizes Different Screen Densities Different Input Method Support for HTML5 20 © 2012 IBM Corporation
  • 21. Distributed Mobile Development Ease of Development Control and Governance Centralized Distributed Automatic Centralized Shell app policy inspection development development enforcement 21 © 2012 IBM Corporation
  • 22. The Rational and Worklight Studio joint solution Rational solution for Collaborative Lifecycle Management Requirements Management Rational Requirements Composer Quality Software Change & Application Development Management Configuration Management Rational Quality Manager Rational Team Concert Studio On-device testing (partner) Rational Application Developer Build & Deploy Management Application Development Rational Team Concert 22 © 2012 IBM Corporation
  • 23. The Rational Team Concert (RTC) Build Engine integration provides a controlled build environment for mobile apps – both native and hybrid Studio Team Concert Client Build SCM Team repository of apps executables, sources logfiles Builder RIM Android iOS SDK SDK SDK 23 © 2012 IBM Corporation
  • 24. Worklight Server • Distribution of mobile web apps • Enterprise connectivity: • Secure client/server connectivity • Direct access to enterprise back-end data and transaction capabilities • Authentication enforcement • Client control: • Application version management and remote disabling • Direct update of application code • Unified Push Notifications • Aggregation of usage statistics 24 24 © 2012 IBM Corporation
  • 25. Back-end Integration Secure back-end integration XML-based declarative specification Multi-source data mashups Eclipse plug-in supporting auto-complete and validation Simplified adapter testing Server-side debugging Web services and JDBC integration Access to session data and user properties 25 © 2012 IBM Corporation
  • 26. IBM Mobile Foundation – Worklight (WL) & Cast Iron Bundle Connects Worklight Apps with Cloud & On Premise Applications in Days IBM Mobile Foundation Bundle Cloud Applications Mobile Apps IBM WebSphere built on Worklight Worklight Cast Iron Enterprise Server Hypervisor Apps Edition 6.1 On-premise Applications IBM Mobile Foundation 26 © 2012 IBM Corporation
  • 27. Companies engaging across traditional boundaries Extending boundaries via Cloud apps, mobile apps and business APIs Mobile Applications Cloud Applications Web APIs 27 © 2012 IBM Corporation Back-end Systems
  • 28. Flexible Push Notification Framework Common APIs for both iOS and Android One application multiple devices Custom subscription management Many-to-many relationship between event sources and apps Multiple event sources from same back-end Multiple users logging into the same app 28 © 2012 IBM Corporation
  • 29. Device Runtime Components • Framework for server integration: • Secure server connectivity • Authentication • Remote disable & notification • Push registration • Event reporting for analytics & audit • Cross-platform compatibility layer • Runtime Skinning • Secure encrypted storage 29 29 © 2012 IBM Corporation
  • 30. Security Features Mapping Protecting data on Enforcing the device security updates Secure Jailbreak Encrypted App Offline challenge- and Remote Direct offline authenticity authentication response on malware disable update cache testing startup detection Mobile Authenticati SSL with Data Coupling Proven platform as on server Code protection device id platform a trust integration identity obfuscation framework realms with user id security factor verification Streamlining Providing robust Application Corporate security authentication and processes authorization Security 30 © 2012 IBM Corporation
  • 31. Worklight Console • Application Version Management • Push management • Usage reports and analytics • Reports of custom application events • Configurable audit log • Administrative dashboards for: • Deployed applications • Installed adapters • Push notifications • Data export to BI enterprise systems 31 31 © 2012 IBM Corporation
  • 32. App Management 32 © 2012 IBM Corporation
  • 33. Data Collection and Analytics 33 © 2012 IBM Corporation
  • 34. Advanced Reporting Functionality 34 2012 IBM Corporation © 34
  • 35. Rich, cross-platform application development IBM Worklight V5.0  Enables flexible development, back-end integration and ongoing management of rich, cross-platform mobile apps using native and standards-based HTML technologies and tools  Mobile-optimized middleware delivering an enterprise-grade solution that meets the needs of mobile employees and customers  Key capabilities:  Drag and Drop Visual development Fast and cost-effective  Mobile simulator for mobile emulation and testing development, integration and  app store for iterative development management of enterprise  Strong authentication framework mobile applications.  Encrypted offline data store IBM Worklight, Developer  Enterprise back-end connectivity edition V5.0 is licensed for  Unified push notifications development use only at no  Data collection for analytics charge  Direct updates and remote disablement  Packaged runtime skins  Expanded platform support 35 © 2012 IBM Corporation
  • 36. Comprehensive solution for mobile delivery IBM Mobile FoundationV5.0  A comprehensive suite that provides the essential elements needed for mobile applications development, deployment, and management.  Mobile Foundation:  IBM Worklight for mobile application development, delivery and management End to end solution for mobile application  IBM Endpoint Manager for Mobile development, connectivity Devices for complete end-to-end and device management Mobile Device Management (MDM)  IBM WebSphere Cast Iron Hypervisor Edition advanced connectivity to back-end and cloud systems 36 © 2012 IBM Corporation
  • 37. IBM Worklight Studio V 5.0  The IBM Worklight studio provides a visual development environment for building rich mobile applications .  Helps accelerate development time while reducing errors.  Key capabilities:  WYSIWYG UI Construction  Drag and Drop components  Code Assist  Fast Preview in browser with device simulation A visual mobile app  Integration with Native SDK development environment  Integration with Rational Team Concert Helps accelerate development, rapid  Integration with RAD via shell sharing prototypes, fast simulation,  Maximize code reuse across mobile platforms reduces errors. Bundled with RAD 37 © 2012 IBM Corporation
  • 38. Mobile Application Center  A cross platform private mobile application store similar to public app stores but focused on the needs of an organization or a team  Ease highly iterative development process and distribution of mobile applications  Key capabilities:  Delivers distribution and management of mobile applications within a company / teams  Easy distribution of iOs and Android apps within a team App store supporting  Supports any mobile applications iterative development lifecycle  Provides versioning and updates to improve collaboration with  Centralizes rating and feedback information application stakeholders, QA  Controls who can modify or install an and Development teams application  Cross platform, technology  Easy to install and simple to run agnostic mobile application store 38 © 2012 IBM Corporation
  • 39. Mobile client initiatives: Manage and Secure Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities Customers can now: • Use IBM Endpoint Manager for mobile IBM Endpoint Manager for visibility, security and management Mobile Devices – extending visibility, control and • Use IBM Security Access Manager to automation for mobile authenticate and authorize mobile users and devices IBM Security Solutions • Utilize managed services for complete mobile landscape management 39 © 2012 IBM Corporation
  • 40. Extending visibility, control and automation to mobile devices IBM Endpoint Manager for Mobile Devices Building on the July 2010 BigFix acquisition Common Available March 2012: management agent and console • Advanced management for iOS, Systems Security Android, Symbian, and Windows management management Phone Near-instant deployment of new features • Unified management automatically enables VPN access based on security compliance • Integration with back-end IT IBM Endpoint Manager management systems such as service desk, CMDB, and SIEM • Security threat detection and automated remediation • Extends IBM’s existing 500,000 endpoint deployment Desktop / laptop / Mobile Purpose-specific server endpoint endpoint endpoint 40 © 2012 IBM Corporation
  • 41. Mobile Security Enabled with IBM Solutions IBM QRadar Achieve Visibility & Enable System-wide Mobile Security Awareness Adaptive Security Posture • Risk Assessment • Threat Detection Build & Run Safe Mobile Apps Secure Data & the Device Protect Access to Enterprise IBM WorkLight Apps & Data Develop safe mobile apps IBM WorkLight • Direct Updates Runtime for safe mobile apps IBM Security Access • Encrypted data cache Manager for Mobile IBM AppScan for Mobile • App validation Authenticate & Authorize users and Vulnerability testing devices • Dynamic & Static analysis of Hybrid IBM Endpoint • Standards Support: OAuth, and Mobile web apps SAML, OpenID Manager for Mobile • Single Sign-On & Identity Configure, Provision, Monitor Mediation IBM DataPower • Set appropriate security Protect enterprise applications policies • XML security & message • Enable endpoint access IBM Mobile Connect protection • Ensure compliance Secure Connectivity • Protocol Transformation & • App level VPN Mediation Internet 41 © 2012 IBM Corporation
  • 42. Mobile client initiatives: Extend and Transform Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities Customers can now • Use our strategy and planning services to build a Social collaboration mobile strategy and transform their business software – mobile access to enterprise • Use our industry frameworks and solutions social collaboration delivered via software, strategy, managed services and business process consulting IBM Mobile Enterprise Services: • Use mobile to engage their own customers in handles your secure new ways with WebSphere Commerce and IBM mobile device and Social Collaboration software application deployment and management 42 © 2012 IBM Corporation
  • 43. 43 © 2012 IBM Corporation
  • 44. 44 © 2012 IBM Corporation
  • 45. Important Links Resource Location IBM Mobile Enterprise www.ibm.com/software/solutions/mobile-enterprise/ Worklight www.worklight.com Worklight Trial www.worklight.com/download Dirk Nicol – Program Director, IBM Enterprise Mobile nicold@us.ibm.com 45 © 2012 IBM Corporation
  • 46. Mobile Security Measures Mechanism Benefits Details Encrypted offline • Protect against stealing sensitive • Uses AES256 and PCKS #5 for on-device encrypted storage of app-generated cache information via malware, stolen information, with random server-generated numbers for high security devices • Allows user authentication when server is offline • Implemented in JS (highly obfuscated) with optional native performance enhancements SSL identity • Protect against man-in-the-middle • Client-side AJAX framework automatically verifies Worklight-server verification for AJAX attacks credentials Client code attestation • Prevent impersonation by • Challenge-response based mechanism for proving client-application identity phishing apps • Uses tamper-resistant self-inspecting code • Protect apps from manipulation by malware Remote code updates • Ensure timely propagation of • New versions of the code can be distributed without requiring update of the critical security updates to entire app (currently JS/HTML) install base Remote disable of • Ensure timely propagation of • Server-side console allows configuration of allowed app versions. specific versions critical security updates to entire Administrator can force users to install security updates to the native code install base Authentication • Lower the cost and complexity of • Server-side architecture for integration with back-end authentication process framework robust integration with the infrastructure based on JAAS, with Authentication realms authentication infrastructure • Client-side framework for asynchronous login requests on session expiration Server-side safeguards • Prevention of SQL injection • Prepared-statement enforcement • XSRF protection • Validation of submitted data against session cookie Device identification • Prevent account-hijacking • Safely report device ID to the server • Identifying a user with specific devices 46 46 © 2012 IBM Corporation
  • 47. Mobile Security Measures (cont’d) Mechanism Benefits Details • Leverage existing enterprise • Client side mechanism obtains and encrypts user credentials, sends to the Enterprise SSO authentication facilities and user server with requests integration credentials • Encryption incorporates user-supplied PIN, Server side secret and deviceID • Enable employee-owned devices • Credentials cannot be retrieved from lost or stolen device • Enable the secure delivery and • Client side and server side framework act as SSL based VPN VPN alternative operation of mobile applications • Network access control and policies pre-configured in the client side for employee owned devices or framework layer device types not allowed on the • Network access and security measures updated using server side framework corporate network • On device encrypted storage to prevent compromise of sensitive data • Enable the secure delivery in cases where the installation of VPN client on mobile devices is not possible or complicated to manage 47 47 © 2012 IBM Corporation