IBM mobile strategy at Innovate 2012

IBM Mobile Strategy
Business partner day

1
© 2012 IBM Corporation

Mobile is a transformational

10 Billion devices
by 2020

61% of CIOs put
mobile as priority

45% increased productivity
with mobile apps

3

Mobile presents an enormous set of opportunities…

Business to Enterprise Business to Consumer

• Increase worker productivity • Improve customer satisfaction
• Improved claims processing • Deeper customer engagement and loyalty
• Increase revenue through sales engagements • Drive increased sales through
Personalized offers
• Extend existing applications to mobile workers
and customers • Customer service
• Reducing fuel, gas, or fleet maintenance costs • Competitive differentiator
that are relevant in particular industries • Improve brand perception
• Increase employee responsiveness and • Deeper insight into customer buying
decision making speed behavior for up sell and cross sell
• Resolve internal IT issues faster • Improve in store experience with mobile
• Reduce personnel cost (utilizing personal concierge services
owned instead of corporate issued devices)

4

Customers are focused on a new set of mobile “client initiatives”

Client Initiatives
Build mobile Manage mobile Extend existing
applications devices and business capabilities
Connect to, and run applications to mobile devices
backend systems in Secure my mobile Transform the
support of mobile business business by creating
new opportunities

*ING Canada Concord Hospital improved patch
compliance 50%, reduced software license
costs 25%, and has not had a single
malware infection since implementation of
IBM Endpoint Manager for patch
management and core protection

Key Capabilities Key Capabilities Key Capabilities
• Mobile web app development • Mobile Device Management • Strategy and planning services
• Enterprise data, service, and • Secure Network • Mobile-enabled solutions
application integration Communications & including analytics, commerce,
• Mobile Lifecycle Management Management and social business
• Device analytics and control • Implementation and hosting
services
5

But mobile also brings business and IT challenges

 Bring Your Own Device to Work (“BYOD”)
 Cross-platform Development Considerations
– Ability to create the user interface that you
need
– Avoiding the lowest-common-denominator
pitfall
– Learning curve
– Avoiding vendor lock-in / technology that
won’t keep up Top Mobile Adoption Concerns:
 Using What the Device Has to Offer 1. Security/privacy (53%)
 R&D Processes and Developer Teams 2. Cost of developing for multiple
mobile platforms (52%)
 Back-end Data Integration
3. Integrating cloud services to mobile
 Security and Authentication devices (51%)
 Post-deployment control of apps

Source: 2011 IBM Tech Trends Report
https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en
6

Customers are looking for a mobile platform that solves their needs
Banking Insurance Healthcare Telecom Retail Government Others

IBM Enterprise Mobile Platform
Business
Results

Extending business Improve operational
Differentiate the Enable new services
to mobile customers efficiencies and
customer experience and business models
and workforce reduce costs

Workforce Product and Customer Care 3rd Party Mobility
Optimization Service Innovation and Insights Services

Social User Location Mobile Social Mobile
Collaboration Notification Services Payments Commerce

new opportunities

7

Mobile client initiatives: Build and Connect
Client Initiatives
new opportunities

Customers can now build enterprise mobile
applications that:
• Run on multiple mobile devices
• Connect to enterprise back-end
applications and information systems
• Fulfills fast time-to-market requirements
and can be rapidly updated with new
releases
• Deliver high quality user experience

8

Worklight Introduction

Worklight is an open, complete and advanced mobile
application platform for HTML5, hybrid and native apps.

9

Worklight mobile platform overview

Worklight Studio
A complete, extensible environment with maximum code
reuse and per-device optimization

Worklight Server
Unified notifications, runtime skinning, version management,
security features, integration and delivery

Worklight Runtime Components
Extensive libraries and client APIs that expose and interface
←
with native device functionality and the Worklight server

Worklight Console
A web-based console for real-time analytics and control of
your mobile apps and infrastructure

10

Worklight Architecture Overview

11 11

Downloadable (Native) Apps

High-quality user
experience and full device
Application
access.
Stores File System
(on mobile device)
Platform-specific, requires
unique expertise,
Native App expensive to develop and
(Java/Objective-C/C#) maintain.

Mobile Operating System

12

Web Apps

Web Server Written in HTML5
JavaScript and CSS3.
Mobile Browser Quick and cheap to
develop.
Native App
(Java/Objective-C/C#) Less powerful than native
and limited device
access.


13

Hybrid Apps

Combines best of both
worlds:
Application
Stores File System
(on mobile device) Primarily written in
HTML5, CSS, JS while
allowing full access to
Native Container
device capabilities.
HTML, CSS, JavaScript


14

Hybrid Coding – Why Mix Native and Web?

Write the majority of the code in
reusable web languages

Maximize user experience and achieve
unique functionality with native code

15 15

Worklight Studio

• Eclipse-based IDE
• Combining native and standard web
technologies in one multiplatform app
• Environment-specific optimization
• 3rd-party libraries integration
• Device SDK integration
• Back-end connectivity utilities

16 16

Single Shared Codebase

Common code placed
in primary file

Environment optimization
code is maintained
separately

17

Incorporated Device SDKs

18

Integrating Best-in-class Tools

Worklight is compatible with prominent HTML5 libraries and tools:

19

Runtime Skins – Use Cases

Different
Screen Sizes

Different
Screen Densities

Different
Input Method

Support
for HTML5

20

Distributed Mobile Development

Ease of Development Control and Governance

Centralized Distributed Automatic
Centralized
Shell app policy
inspection
development development enforcement

21

The Rational and Worklight Studio joint solution
Rational solution for Collaborative Lifecycle Management

Requirements
Management
Rational Requirements
Composer

Quality Software Change &
Application Development
Management Configuration Management
Rational Quality Manager Rational Team Concert Studio

On-device testing (partner)
Rational Application Developer
Build & Deploy
Management Application Development
Rational Team Concert

22

The Rational Team Concert (RTC) Build Engine integration
provides a controlled build environment for mobile apps – both
native and hybrid
Studio

Team Concert Client

Build SCM Team
repository
of apps

executables,
sources
logfiles

Builder

RIM Android iOS
SDK SDK SDK

23

Worklight Server

• Distribution of mobile web apps
• Enterprise connectivity:
• Secure client/server connectivity
• Direct access to enterprise back-end data and transaction capabilities
• Authentication enforcement
• Client control:
• Application version management and remote disabling
• Direct update of application code
• Unified Push Notifications
• Aggregation of usage statistics

24 24

Back-end Integration

Secure back-end
integration

XML-based declarative
specification

Multi-source data mashups

Eclipse plug-in supporting
auto-complete and
validation

Simplified adapter testing

Server-side debugging

Web services and JDBC
integration

Access to session data and
user properties
25

IBM Mobile Foundation – Worklight (WL) & Cast Iron Bundle

Connects Worklight Apps with Cloud & On Premise Applications in Days

IBM Mobile Foundation Bundle
Cloud
Applications
Mobile
Apps IBM WebSphere
built on
Worklight Worklight Cast Iron Enterprise
Server Hypervisor Apps
Edition 6.1 On-premise
Applications

IBM Mobile Foundation

26

Companies engaging across traditional boundaries
Extending boundaries via Cloud apps, mobile apps and business APIs

Mobile Applications Cloud Applications
Web APIs

27
© 2012 IBM Corporation Back-end Systems

Flexible Push Notification Framework

Common APIs for both iOS and Android

One application multiple devices
Custom subscription management

Many-to-many relationship between event
sources and apps

Multiple event sources from same back-end

Multiple users logging into the same app

28

Device Runtime Components

• Framework for server integration:
• Secure server connectivity
• Authentication
• Remote disable & notification
• Push registration
• Event reporting for analytics & audit
• Cross-platform compatibility layer
• Runtime Skinning
• Secure encrypted storage

29 29

Security Features Mapping

Protecting data on Enforcing
the device security updates

Secure Jailbreak
Encrypted App
Offline challenge- and Remote Direct
offline authenticity
authentication response on malware disable update
cache testing
startup detection

Mobile Authenticati SSL with
Data Coupling Proven
platform as on server Code
protection device id platform
a trust integration identity obfuscation
framework
realms with user id security
factor verification

Streamlining Providing robust Application
Corporate security authentication and
processes authorization
Security

30

Worklight Console

• Application Version Management
• Push management
• Usage reports and analytics
• Reports of custom application events
• Configurable audit log
• Administrative dashboards for:
• Deployed applications
• Installed adapters
• Push notifications
• Data export to BI enterprise systems

31 31

App Management

32

Data Collection and Analytics

33

Rich, cross-platform application development
IBM Worklight V5.0

 Enables flexible development, back-end
integration and ongoing management of rich,
cross-platform mobile apps using native and
standards-based HTML technologies and tools
 Mobile-optimized middleware delivering an
enterprise-grade solution that meets the needs
of mobile employees and customers
 Key capabilities:
 Drag and Drop Visual development
Fast and cost-effective
 Mobile simulator for mobile emulation and testing
development, integration and
 app store for iterative development
management of enterprise
 Strong authentication framework
mobile applications.
 Encrypted offline data store IBM Worklight, Developer
 Enterprise back-end connectivity edition V5.0 is licensed for
 Unified push notifications development use only at no
 Data collection for analytics charge
 Direct updates and remote disablement
 Packaged runtime skins
 Expanded platform support
35

Comprehensive solution for mobile delivery
IBM Mobile FoundationV5.0

 A comprehensive suite that provides the
essential elements needed for mobile
applications development, deployment,
and management.
 Mobile Foundation:
 IBM Worklight for mobile application
development, delivery and
management End to end solution for
mobile application
 IBM Endpoint Manager for Mobile
development, connectivity
Devices for complete end-to-end and device management
Mobile Device Management (MDM)
 IBM WebSphere Cast Iron
Hypervisor Edition advanced
connectivity to back-end and cloud
systems
36

IBM Worklight Studio V 5.0

 The IBM Worklight studio provides a visual
development environment for building rich
mobile applications .
 Helps accelerate development time while
reducing errors.
 WYSIWYG UI Construction
 Drag and Drop components
 Code Assist
 Fast Preview in browser with device simulation A visual mobile app
 Integration with Native SDK
development environment
 Integration with Rational Team Concert Helps accelerate
development, rapid
 Integration with RAD via shell sharing
prototypes, fast simulation,
 Maximize code reuse across mobile platforms reduces errors.
Bundled with RAD

37

Mobile Application Center

 A cross platform private mobile application
store similar to public app stores but focused
on the needs of an organization or a team
 Ease highly iterative development process
and distribution of mobile applications
 Delivers distribution and management of mobile
applications within a company / teams
 Easy distribution of iOs and Android apps within
a team
App store supporting
 Supports any mobile applications
iterative development lifecycle
 Provides versioning and updates to improve collaboration with
 Centralizes rating and feedback information application stakeholders, QA
 Controls who can modify or install an and Development teams
application
 Cross platform, technology
 Easy to install and simple to run
agnostic mobile application
store
38

Mobile client initiatives: Manage and Secure
Client Initiatives
new opportunities

Customers can now:
• Use IBM Endpoint Manager for mobile IBM Endpoint Manager for
visibility, security and management Mobile Devices – extending
visibility, control and
• Use IBM Security Access Manager to automation for mobile
authenticate and authorize mobile users
and devices IBM Security Solutions
• Utilize managed services for complete
mobile landscape management

39

Extending visibility, control and automation to mobile devices
IBM Endpoint Manager for Mobile Devices
Building on the July 2010 BigFix acquisition

Common Available March 2012:
management agent
and console • Advanced management for iOS,
Systems Security Android, Symbian, and Windows
management management Phone
Near-instant
deployment of
new features • Unified management automatically
enables VPN access based on
security compliance

• Integration with back-end IT
IBM Endpoint Manager management systems such as
service desk, CMDB, and SIEM

• Security threat detection and
automated remediation

• Extends IBM’s existing 500,000
endpoint deployment

Desktop / laptop / Mobile Purpose-specific
server endpoint endpoint endpoint

40

Mobile Security Enabled with IBM Solutions

IBM QRadar
Achieve Visibility & Enable System-wide Mobile Security Awareness
Adaptive Security Posture • Risk Assessment
• Threat Detection

Build & Run Safe Mobile Apps
Secure Data & the Device Protect Access to Enterprise
IBM WorkLight
Apps & Data Develop safe mobile apps
IBM WorkLight • Direct Updates
Runtime for safe mobile apps IBM Security Access
• Encrypted data cache Manager for Mobile IBM AppScan for Mobile
• App validation Authenticate & Authorize users and Vulnerability testing
devices • Dynamic & Static analysis of Hybrid
IBM Endpoint • Standards Support: OAuth, and Mobile web apps
SAML, OpenID
Manager for Mobile • Single Sign-On & Identity
Configure, Provision, Monitor
Mediation
IBM DataPower
• Set appropriate security Protect enterprise applications
policies • XML security & message
• Enable endpoint access IBM Mobile Connect protection
• Ensure compliance Secure Connectivity • Protocol Transformation &
• App level VPN Mediation

Internet

41

Mobile client initiatives: Extend and Transform
Client Initiatives
new opportunities

Customers can now
• Use our strategy and planning services to build a Social collaboration
mobile strategy and transform their business software – mobile
access to enterprise
• Use our industry frameworks and solutions social collaboration
delivered via software, strategy, managed
services and business process consulting IBM Mobile
Enterprise Services:
• Use mobile to engage their own customers in handles your secure
new ways with WebSphere Commerce and IBM mobile device and
Social Collaboration software application deployment
and management
42

Important Links

Resource Location
IBM Mobile Enterprise www.ibm.com/software/solutions/mobile-enterprise/
Worklight www.worklight.com
Worklight Trial www.worklight.com/download

Dirk Nicol – Program Director, IBM Enterprise Mobile
nicold@us.ibm.com

45

Mobile Security Measures

Mechanism Benefits Details
Encrypted offline • Protect against stealing sensitive • Uses AES256 and PCKS #5 for on-device encrypted storage of app-generated
cache information via malware, stolen information, with random server-generated numbers for high security
devices • Allows user authentication when server is offline
• Implemented in JS (highly obfuscated) with optional native performance
enhancements
SSL identity • Protect against man-in-the-middle • Client-side AJAX framework automatically verifies Worklight-server
verification for AJAX attacks credentials
Client code attestation • Prevent impersonation by • Challenge-response based mechanism for proving client-application identity
phishing apps • Uses tamper-resistant self-inspecting code
• Protect apps from manipulation
by malware
Remote code updates • Ensure timely propagation of • New versions of the code can be distributed without requiring update of the
critical security updates to entire app (currently JS/HTML)
install base
Remote disable of • Ensure timely propagation of • Server-side console allows configuration of allowed app versions.
specific versions critical security updates to entire Administrator can force users to install security updates to the native code
install base
Authentication • Lower the cost and complexity of • Server-side architecture for integration with back-end authentication
process framework robust integration with the infrastructure based on JAAS, with Authentication realms
authentication infrastructure • Client-side framework for asynchronous login requests on session expiration

Server-side safeguards • Prevention of SQL injection • Prepared-statement enforcement
• XSRF protection • Validation of submitted data against session cookie
Device identification • Prevent account-hijacking • Safely report device ID to the server
• Identifying a user with specific devices

46 46

Mobile Security Measures (cont’d)

Mechanism Benefits Details
• Leverage existing enterprise • Client side mechanism obtains and encrypts user credentials, sends to the
Enterprise SSO authentication facilities and user server with requests
integration credentials • Encryption incorporates user-supplied PIN, Server side secret and deviceID
• Enable employee-owned devices • Credentials cannot be retrieved from lost or stolen device
• Enable the secure delivery and • Client side and server side framework act as SSL based VPN
VPN alternative operation of mobile applications • Network access control and policies pre-configured in the client side
for employee owned devices or framework layer
device types not allowed on the • Network access and security measures updated using server side framework
corporate network • On device encrypted storage to prevent compromise of sensitive data
• Enable the secure delivery in
cases where the installation of
VPN client on mobile devices is
not possible or complicated to
manage

47 47

IBM mobile strategy at Innovate 2012

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to IBM mobile strategy at Innovate 2012

Similar to IBM mobile strategy at Innovate 2012 (20)

Recently uploaded

Recently uploaded (20)

IBM mobile strategy at Innovate 2012