IBM is promoting the use of cloud computing to transform businesses. Cloud computing allows companies to optimize their IT infrastructure and improve business processes. IBM identifies three gaps that cloud addresses: providing customizable cloud platforms, enabling new opportunities, and driving five times more growth than traditional IT. IBM expects $7 billion in cloud revenue by 2015, with $3 billion coming from new areas of growth.

2. Smarter Industry Solutions: Michael D. Rhodin SVP, IBM Software Solutions Group Using cloud to transform your business

3. Rethink IT. Reinvent Business. IBM SmartCloud www.ibm.com/smartcloud Deploy Consume Design Business Process as a Service Platform as a Service Infrastructure as a Service

5. Cloud Service Models have foundational components Management Operations Support System Optimization Security Workload Services Integration Application Lifecycle Application Services Industry Solutions Business Application Services

6. Smarter Commerce Social Business Business Analytics & Optimization IBM is defining new segments and driving new value for our clients Cloud-enabled capabilities allow clients to optimize people, processes, decisions, and assets Smarter Cities

9. Enabling quantifiable business outcomes: Successful companies are staying competitive by transforming their approach to commerce 95% Amount CSX reduced partner integration time. 41% Amount Petco increased sales per unique web visitor. Also increased open and click-through rates to five times the industry average. 70% Amount Cengage grew direct- to-consumer commerce revenues year over year. 376% Amount XO Communications boosted ROI by reducing customer churn.

14. Cloud computing allows companies to rethink IT and reinvent the way they do business Efficiency Transformation Economics of Computing are Changing Rethink IT Reinvent Business Improve speed and dexterity Deliver IT without boundaries Capture new business value Ensure integrity and security Delivery higher value products and services faster