The document summarizes an executive panel and Q&A session at IBM's Pulse 2011 conference. The panelists include senior vice presidents and general managers from IBM divisions focused on middleware, software, security, systems, and rational software. The panel likely discussed key messages around improving infrastructure affordability and flexibility, enabling product and service innovation, and unleashing analytics to gain insights and improve business predictability. Integrated service management plays a role in achieving these goals across areas like virtualization, cloud, security, and analytics. The discussion focuses on evolving integrated service management capabilities for a new era of smarter computing across IBM's portfolio.

1. Executive Panel and Q&A
Session
Danny Sabbah, General Manager, IBM Tivoli Software (Moderator)
Panelists
Robert LeBlanc, Senior Vice President, IBM Middleware Software
Mike Rhodin, Senior Vice President, IBM Software Solutions Group
Steve Robinson, General Manager, IBM Security Solutions
Tom Rosamilia, General Manager, Power and z Systems
Neeraj Chandra, Vice President, Strategy, IBM Rational Software
© 2010 IBM Corporation

2. Executive Summary of Pulse 2011 Key Messages
New approaches to addressing the high cost of operational inefficiency, transforming
the economics of IT and continuously improving the business impact of technology
• Improve infrastructure affordability and flexibility
spanning space, energy, assets, and labor.
• Enable Product & Service Innovation by converging
digital and physical infrastructures and leveraging
unprecedented degrees of real-time operational data.
• Unleash the power of analytics to gain new insights,
improving the predictability of business outcomes.
Integrated Service Management
in the era of Smarter Computing
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3. Extending the Capabilities of ISM for a new era of Smarter Computing
Infrastructure Product & Service Predictability of
Affordability & Flexibility Innovation Business Outcomes
• Image / Virtualization & Cloud • Real-time Asset Locator • Security Intrusion System
Management
• Intelligent Network Metering • Space Management Solutions
• End point Management Solutions
• Smart Buildings Management • SaaS Service Desk
• Network Management Solutions Management
• Analytics Solutions

4. Integrated Service Management
VISIBILITY CONTROL AUTOMATION
Monitor in real-time React quickly & effectively Achieve efficiency
Business Services and Assets
CLOUD COMPUTING WORK LOAD OPTIMIZED SYSTEMS FEDERATED INFORMATION
Visibility, Control and Automation™ across the End-to-End Business Infrastructure & Service Chain
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5. An Approach to Continuously Improving Business Impact
Business Services
Predictability of
business outcomes
Service & product
innovation
Service quality &
resiliency
Infrastructure
affordability &
flexibility

6. Evolving to an Integrated Platform…
Real-time Metrics & Dashboards
ISM Business Processes Driving Continual Improvement
Key Domains & Processes
Integrated Service Management Platform
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7. Leveraging an Open, Standards Based Architecture
For For
Data Centers For Industries
Design & Delivery
Open Services for Lifecycle Collaboration (OSLC)
Client’s
Future Existing  Open Architecture  Dynamic Interaction
IBM Capabilities
Capabilities 3rd Party  Federated Data  Common Services
Capabilities
Best Practices
Collaboration Administration: Users,
projects, process
Dashboards Security
Discovery Query

8. Today’s Executive Panel
Danny Sabbah (moderator) Mike Rhodin (panelist)
General Manager Senior Vice President
IBM Tivoli Software IBM Software Solutions Group
Robert LeBlanc (panelist) Tom Rosamilia (panelist)
Senior Vice President General Manager
IBM Middleware Software Power and z Systems
Systems and Technology Group
Steve Robinson (panelist) Neeraj Chandra (panelist)
General Manager Vice President Strategy
IBM Security Solutions IBM Rational Software
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9. © 2010 IBM Corporation